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Post-COVID-19: Economic Recovery, or sustainability first?

ITB VirtualCon - Panel participants and moderation: Lucienne Damm, Julia Massey, Randy Durband, Rika Jean-François and Peter-Mario Kubsch.

An ITB Virtual Convention on December 10 discussed the future of sustainable tourism in a post-pandemic world.

Themes included: “Will sustainability goals be sacrificed to the economic recovery of the tourism sector? And will the Covid-19 crisis be a catalyst or a pitfall for sustainability in tourism?” The answer was unanimous among the four industry leaders invited to share their opinions. All agreed that sustainability will be a major component of a brand new tourism world.

ITB MICE FORUM: Companies are somewhere between stability and disruption

The changes currently taking place have shaken up companies. According to Nicole Brandes, International Management Coach and partner of Zukunftsinstitut, companies are in a situation somewhere between stability and disruption. It is all about meeting the challenges of tomorrow’s competitive market, and most senior executives regard “progress as going from  A to B“, said Nicole Brandes. “Maybe it makes them happy but it is not sustainable.“ From her long-term experience she knew that “behind success lies emptiness and helplessness.“ He who sets off into the unknown unleashes energy.

ITB MICE FORUM: It is important not to explore the whole world, but one’s own too

Once upon a time discoverers set off into the unknown and were thought of as mad, was how Nicole Brandes, a partner of Zukunftsinstitut, began her keynote at the ITB MICE FORUM. People like James Cook or Jacques Piccard explored the world, and people and societies had time to take in new information and get used to it.