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Malaysia Healthcare Travel Council

ITB partner country Malaysia: Healthcare – quality care for your peace of mind

Five years ago she knew nothing about this area of the market, and now Sherene Azli, CEO of the Malaysia Healthcare Travel Council MHTC, is presenting this new segment at ITB Berlin 2019. 15 media representatives have come to the press conference and the German Wellness Association has agreed to a partnership. The young lady from Malaysia has come to “physically get to know the Western European market“. The chances of selling medical tourism in Western Europe are not easy because of the 14-hour trip.

ITB partner country Malaysia: Healthcare – quality care for your peace of mind

Five years ago she knew nothing about this area of the market, and now Sherene Azli, CEO of the Malaysia Healthcare Travel Council MHTC, is presenting this new segment at ITB Berlin 2019. 15 media representatives have come to the press conference and the German Wellness Association has agreed to a partnership. The young lady from Malaysia has come to “physically get to know the Western European market“. The chances of selling medical tourism in Western Europe are not easy because of the 14-hour trip.

Iryna Khan, Senior Executive, Public Relations and Corporate Communication, Malaysia Healthcare Travel Council MHTC

Diese ITB Berlin ist sehr, sehr groß, sehr geschäftig und irgendwie ermüdend! Wir sind hier, um physisch den europäischen Markt näher kennenzulernen und zu verstehen. Wir sind das erste Mal in Berlin und erstaunt, wie teuer es hier ist. Bei uns gibt es ein richtiges Essen für zwei Euro. Für Medical Tourism ist Malaysia für Europäer weit entfernt, die Flugzeit zu lang. Unsere Wellness-Angebote lassen sich gut mit Ecotourism und anderen Urlaubsformen kombinieren, deshalb sind wir hier.

Iryna Khan, Senior Executive, Public Relations and Corporate Communication, Malaysia Healthcare Travel Council MHTC

This ITB Berlin was very large, very busy and somehow tiring. We came here to physically get to know and understand the European market. This is our first time in Berlin and we were amazed at how expensive it is. We can get a good meal for two euros back home. For Europeans in search of medical tourism Malaysia is a long way away, the trip is too long. However, the wellness products we offer can be easily combined with eco-tourism and other holidays, and that is why we are here.

ITB Partnerland Malaysia: Health Care – Quality Care for your peace of mind

Vor fünf Jahren wusste sie selbst noch nichts von dem Marktsegment, jetzt präsentiert Sherene Azli, CEO des Malaysia Healthcare Travel Council MHTC, das junge Marktsegment auf der ITB Berlin 2019. 15 Medienvertreter waren auf der Pressekonferenz, der Deutsche Wellnessverband hat eine Zusammenarbeit zugesagt. Die junge Malaysierin ist gekommen, um „physisch den westeuropäischen Markt kennenzulernen“.

ITB partner country Malaysia: Healthcare – quality care for your peace of mind

Five years ago she knew nothing about this area of the market, and now Sherene Azli, CEO of the Malaysia Healthcare Travel Council MHTC, is presenting this new segment at ITB Berlin 2019. 15 media representatives have come to the press conference and the German Wellness Association has agreed to a partnership. The young lady from Malaysia has come to “physically get to know the Western European market“. The chances of selling medical tourism in Western Europe are not easy because of the 14-hour trip.