An ITB Virtual Convention on December 10 discussed the future of sustainable tourism in a post-pandemic world.

Themes included: “Will sustainability goals be sacrificed to the economic recovery of the tourism sector? And will the Covid-19 crisis be a catalyst or a pitfall for sustainability in tourism?” The answer was unanimous among the four industry leaders invited to share their opinions. All agreed that sustainability will be a major component of a brand new tourism world.

Risiken managen, statt sie zu eliminieren – Grundlagen schaffen, um die Branche neu zu erfinden und aufzubauen – Globales Reiseverhalten wird nicht mehr dasselbe sein – Digitalisierung wurde durch COVID-19 beschleunigt, aber erhöht die Notwendigkeit von Gesundheitssicherheit – Hygienekonzepte ermöglichen Messen.

Singapur sieht sich als Pioneer der Neuerfindung vom Reisetourismus

Managing risks instead of eliminating them – Laying the groundwork for re-inventing and rebuilding the industry – Global travel behaviour will not be the same – COVID-19 has accelerated digitalisation, while increasing the need for health safety measures – Hygiene concepts are making trade shows possible

Singapore sees itself as a pioneer re-inventing tourism