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  • Worldhotel

    Fast growth but low market share for ‘sharing’ accommodation platforms – Experts see major impact on residential accommodation – ITB Berlin exclusively publishes results from the World Travel Monitor® Forum

    So-called ‘sharing’ accommodation providers may be growing fast but they still have a relatively low share of the overall hospitality market in Europe. Their main impact is in cities where they generate significant numbers of visitors but also reduce residential accommodation, according to experts. Those were some of the results of the 24th World Travel Monitor® Forum.

    Only 3 percent market share for ‘sharing’ accommodation

    The so-called ‘sharing’ economy has boomed in recent years with the rise of firms such as Airbnb which have disrupted the leisure accommodation sector. However, they remain niche players, according to figures from the World Travel Monitor®. In 2015, Europeans booked so-called ‘sharing’ accommodation for 14 million outbound trips, which was a mere 3 percent of all their international trips. Nearly two thirds of these bookings were for apartments/flats and holiday homes, while only about 15 percent were for private rooms or B&B stays.

    “These apparently low figures may seem surprising considering how often ‘sharing’ companies make headlines about their dynamic growth, but they also show the sizeable future potential for these players,” commented Dr. Martin Buck, Messe Berlin’s Senior Vice President.

    Is Airbnb ‘sharing’ or commercial?

    The largest and best-known ‘sharing accommodation’ platform Airbnb now has about 3 million accommodation listings worldwide and is expanding into new business areas such as destination activities. But the US company has also...

  • National Geographic World Legacy Awards

    Innovative travel companies, organizations and destinations put sustainability into action

    The 15 finalists of the National Geographic World Legacy Awards were unveiled yesterday. The World Legacy Awards, a partnership between National Geographic and ITB Berlin, showcase the leading travel and tourism companies, organizations and destinations — ranging from entire countries to small islands and from urban hotels to jungle retreats — driving the sustainable tourism transformation of the global travel industry.

    This year’s World Legacy Awards entries spanned the planet, representing 45 countries and six continents, showcasing how sustainable tourism has no boundaries. Finalists in five award categories were selected by an international team of more than 20 judges. A multi-step judging process also included on-site inspections of each finalist. For details on the judges, go to

    Costas Christ, Chairman of National Geographic World Legacy Awards, said, “We have reached a tipping point as more of the travel industry understands that there can be no future for tourism without sustainability, including environmentally-friendly business practices, protection of cultural and natural heritage, and tangible social and economic benefits to local people in travel destinations. Those countries and companies that understand this today will be the travel leaders of tomorrow. These 15 World Legacy Awards finalists are showing the way forward to a brighter future for people and the planet.”

    For the first time the World Legacy Award Ceremony will take place in the Palais am Funkturm, the new official awards venue of ITB Berlin.


  • New York

    Strong dollar boosts US outbound travel – Brazilians cut international trips – ITB Berlin exclusively publishes latest results from the World Travel Monitor®

    It has been a year of ups and downs for international travel in the Americas. In North America, the US outbound market is performing very well thanks to the strong dollar. But in South America, Brazilians have cut back on international travel this year amid the country’s economic and political crisis, although the picture could improve next year. Those were some of the results of the 24th World Travel Monitor® Forum in Pisa, Italy (November 3-4).

    North America / USA

    So far this year, the USA has been one of the world’s best-performing outbound markets with a 7 percent increase in outbound trips in the first eight months of 2016, according to World Travel Monitor® figures, while the overall North America outbound market grew by 6 percent. The key factor is the strong US dollar, which has increased the purchasing power of US travellers. As a result, major destination regions around the world are all profiting, with a 7 percent increase in US outbound trips within the Americas, a 6 percent rise to Asia and a 5 percent increase to Europe, according to World Travel Monitor® figures.

    Holidays, which account for about two out of three international trips by US residents, grew by 8 percent over the first eight months of 2016. This included an 11 percent rise in sun & beach holidays, 9 percent increase in touring holidays and 7 percent rise in countryside holidays, although the number of city trips was stagnant.

    “Taking all these figures together, it’s clearly a bumper year so far for the US outbound travel market,” said Dr. Martin Buck, Messe Berlin’s Senior Vice President Travel & Logistics...

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