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  • UNWTO - Second Global Report on LGBT Tourism

    In conjunction with the leading International Gay & Lesbian Travel Association (IGLTA) and following its first report in 2012, the World Tourism Organization (UNWTO) has published a second report on the role of the increasingly important LGBT travel market. As the World’s Largest Travel Trade Fair and as part of its strategy to promote social responsibility, ITB Berlin is committed to firmly establishing the LGBT segment while also dispelling preconceptions. According to the report, in recent years the LGBT travel market has experienced a general upturn. Nevertheless, in some 70 countries around the world the legal situation of gays and lesbians remains very precarious, and a lot still needs to be done in terms of education.

    As well as ITB Berlin, which demonstrates its support through seminars, a dedicated show segment and a consistently clear message to the travel industry, the report lists numerous other positive examples of companies who are actively showing their support. According to the tour operator Virgin Holidays, around two-thirds of the LGBT community are worried about their safety and discrimination when travelling. That is why the company urges its business partners to adopt an open-minded and egalitarian approach in dealing with LGBT travellers. The UNWTO Report also stresses the important role played by the UN, which under the leadership of its former general secretary Ban Ki-moon remains strongly committed to tolerance and diversity. Not only has the United Nations made practical progress itself, it also actively supports other countries in their bid to create a more open society. In the report’s introduction, the current UNWTO general secretary Taleb Rifai takes a clear stand, urging an open-minded travel industry.

    Marketing should focus on LGBT travel


  • TravelUps! Startup Challenge

    ITB Berlin supports Argentina’s ‘Travelups! Startup Challenge’. The winner will receive a comprehensive exhibitor package for the eTravel World

    The perfect way to achieve success: With the ‘Travelups! Startup Challenge’ on 31 October 2017 at the Feria Internacional de Turismo de América Latina (FIT) in Buenos Aires, Argentina’s start-up community will be recognising South American travel industry start-ups. The winner will receive a comprehensive exhibitor package for the eTravel World at ITB Berlin 2018. The Travel Technology segment at the World’s Leading Travel Trade Show® gives start-ups access to the global market and a chance to showcase their innovations to professionals from around the world.

    This competition has been held at Turtech since 2015, the eCommerce segment of FIT, the South American travel trade show. The aim is to provide start-ups, investors and major players in the tourism industry with an interactive space to explore the opportunities offered by the tourism and technology sectors. It also showcases the start-up scene in Argentina’s tourism industry and presents tourism industry solutions.

    South American start-ups have time until 18 September 2017 to enter the ’Travelups Startup Challenge’ with their innovations and ideas. A selection will be made based on three criteria: technology, sustainability and user-friendliness. After the jury has made its choice the ten best companies will compete in the challenge at FIT in Buenos Aires. The show will take place from 28 to 31 October 2017.


  • Jahr des nachhaltigen Tourismus

    The United Nations has proclaimed 2017 the 'International Year of Sustainable Tourism for Development'. Under the aegis of the United Nations World Tourism Organization (UNWTO) the declared aim is to strengthen awareness for tourism activities that contribute to sustainable development. At the World’s Largest Tourism Trade Show In March 2017, ITB Berlin, which for many years has engaged in numerous projects campaigning for greater social justice, environmental protection and human rights, also focused the spotlight on raising awareness for sustainable tourism. In cooperation with the Federal Ministry of the Interior (BMI) and the German Society for International Cooperation (GIZ), the ITB Berlin Convention devoted an entire panel discussion to the International Year of Sustainable Tourism for Development. Overall, relations between ITB Berlin and UNWTO are excellent, and there have been high-profile UNWTO events at ITB Berlin for many years. Among them was this year’s pre-launch of the 2nd UNWTO Global Report on LGBT Tourism, featuring an interview with ITB Berlin’s CSR officer Rika Jean-Francois.

    UNWTO has now published an interim report on its activities over the last six months. They include the appointment of Marie Louise Coleiro Preca, President of the Republic of Malta, to the post of Special Ambassador of the International Year of Sustainable Tourism for Development. Furthermore, the organisation was able to welcome ten Special Ambassadors who have signed up to this project. In order to promote sustainable tourism worldwide it also works closely with other UN organisations. Below are three examples of UNWTO projects which are already under way or currently being organised.

    Peace Boat Ecoship Project

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.