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  • by Messe Berlin/ITB Berlin

     ITB’s brand new Spotify playlist with its travel-themed tunes lets stay-at-home listeners long for the big wide world         

    Music brings people together even in times of coronavirus lockdown

    These are extraordinary times in which we are all victims of a global crisis of unforeseen dimensions. All the more uplifting then to see how inspiring projects, initiatives and activities are springing up out of nowhere, created by communities, businesses, artists and members of the general public. An increasing number of artists are broadcasting their message through music videos on social media, while orchestras, musicians and DJs are performing live-streamed concerts. And in the inner cities spontaneous balcony concerts are taking place with the neighbours. The coronavirus has not dampened our lust for travel, but sadly, travelling to faraway countries is impossible right now. What could be more fitting then than to be inspired by travel-themed tunes within one’s four walls, while dreaming of faraway lands. ITB Berlin has trawled the world of music to put together a playlist on Spotify that features over one hundred tracks with travel destinations as their theme.

    For instance ’Africa’. There are not many songs like the one by Toto that take listeners on such an impressive trip to Africa. It features bush drums, rainfall and Kilimanjaro, towering from Olympian heights above the Serengeti. Will Smith takes listeners longing to travel on a wild tour of ’Miami’. This track by the lead character of Bad Boys embodies all that is cool about the city in the US. in ‘Budapest’ the British singer songwriter George Ezra whets listeners’ appetite for travel. He wrote the summer 2014 hit on an Interrail journey across Europe. ‘Streets of London’ is a ballad full of...

  • Photo by Alex Knight

    In his lecture Florian Bauhuber talks about the future of tourism and the current situation regarding AI.

    When one talks about what will most impact the industry in the years to come the discussion usually turns to AI. In his online lecture on Florian Bauhuber of the digital consultancy Tourismus Zukunft assessed the current situation. It was the major global players, among them giants such as Google and, who were mainly pushing AI development, he said. However, the main driver was not Silicon Valley, but increasingly Asia  

    AI appears to have recently taken a genuine step forward by beating a human at the Japanese game of Go for the first time. In that context, observers noted that technology was better at teaching AI than humans – a fact that is at once impressive and worrying and which represents a big step forward in the development of AI – according to Tourismuszukunft bigger than the invention of the printing press. “In the future people will remember this as a turning point”, Florian Bauhuber said.

    But what view do people generally take of the march of AI? This was something the digital expert also talked about in his online session. He concluded that AI was seen as being capable of many things, including languages and quick learning. As a result, many people were afraid machines would take away their jobs. This was not yet the case, Bauhuber reassured viewers. At present, AI capabilities were limited mainly to four areas: semantic searches, pattern/image recognition and trend forecasts – including for driverless vehicles – and to humanoid robots, which was an important field. By contrast, development in other areas was still in its infancy. So why do people believe AI is making such great strides? According to Florian Bauhuber it...

  • Photo by Mick De Paola

    No topic has dominated the public discourse in recent months as much as the coronavirus. New challenges are confronting the tourism industry daily and new questions are constantly arising as to how to deal with the situation. At the ITB Virtual Convention Eran Ketter, adviser and tourism coach, who specialises in crisis situations, gave a presentation on the ‘Coronavirus outbreak: Effects on global tourism and successful recovery and resilience measures’ and ways of dealing with the pandemic. A video of the presentation as well as others, plus all discussions and forums can be found on the new website at

    Ketter sees every level and branch of the tourism industry facing fundamental problems, be it hotels, airlines, cruise lines, museums or attractions. “The virus poses a global threat, and impacts health as well as safety. The coronavirus has the potential to trigger a global recession” in Ketter’s opinion.

    According to Ketter, the virus had a threefold impact – on regions, over time and on economies. Geographically, the effects were noticeable mainly in China, South Korea, Iran and Italy. ”All these countries have major tourism destinations and China is one of the world’s important source markets with a global share of around 12 per cent. The decline is severe.” However, it had also affected the USA, where by mid-February outbound trips had fallen by around 20 per cent.

    It was the mainly short and medium-term impact that was cause for concern, he said. According to Ketter, the airlines had substantial cash flow difficulties. However, the big issue was the summer travel season. For some regions it would arrive later, as they would need a longer period to recover. He predicted some destinations would...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


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This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.