A car hire company in the role of real estate manager: Sunny Cars is offering its employees affordable housing
They have signed their work contract but have difficulty finding somewhere to live: this is the challenge that many employees face when they take on the job of their dreams in another city. Sunny Cars (www.sunnycars.de), a car hire company and long-standing exhibitor at ITB Berlin, has found the solution with an employee residence.
Since June 2018 the company has been offering new employees affordable housing for the first 12 months at its headquarters in München-Pasing. Thorsten Lehmann (TL), managing partner of Sunny Cars, assesses this unusual step.
How did the idea for a residence for employees close to your company HQ come about?
TL: in recent years we have invested heavily in employer branding and have succeeded in establishing a full employer brand identity in a very short time. Our measures included making offices more attractive, altering our salary structure, and introducing wide-ranging social benefits. The basic idea behind this residence was to offer new employees from outside Munich relocating to our headquarters affordable housing for a certain period of time. Apartments in Munich are hard to find and costly, and the intention with our residence was to also enhance Sunny Cars’ appeal as an employer.
Please describe the residence to us.
TL: it comprises four flats which have been fully furnished by Mr. Lodge GmbH. These are being offered to our new employees on a flat-sharing basis. It also allows us to employ workers on short-term contracts.
A closer look can be taken here:...