On 18 October 2019 the most successful ITB Asia since its debut 12 years ago came to an end with more than 1,300 exhibitors and over 13,000 visitors from 132 countries and regions.
Record attendance at ITB Asia 2019: from 16 to 18 October 2019, with 1,300 exhibitors and more than 1,250 buyers in attendance, Asia’s leading travel trade show was the most successful in its 12-year history. Over 27,000 business appointments were made ahead of the show, a 7.4 per cent increase compared with last year. Overall, with more than 13,000 visitors from 132 countries and territories, attendance at the B2B show was higher than ever.
In order to satisfy the growing demand, ITB Asia 2019 had increased its floor space by two storeys at the Sands Expo and Convention Centre Singapore. Newcomers exhibiting there included Armenia, the Czech Republic, Malta, Russia, the Balkan states Macedonia, Montenegro and Serbia, as well as regional tourism organisations from Busan in South Korea, Frankfurt and Los Angeles.
At the same time ITB Asia’s congress programme was the most comprehensive to date. More than 260 experts representing the MICE industry, travel technology, tourist and business travel shared their expert knowledge at over 100 sessions. Global players including Booking.com, Expedia, IBM, OYO China, TripAdvisor and Tujia offered an insight into which new trends are behind the shifts in the tourism industry and are revolutionising the future of travel.
This year, ITB Asia also launched the first MICE Show Asia. This co-event examined the rapidly growing demands of the MICE and business travel market and the impact of the digital transformation in 2020.
Dr. Christian Göke, Chief Executive Officer of Messe Berlin: “ITB Asia has continued to grow since it debuted 12...