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  • Als Convention & Culture Partner des ITB Berlin Kongresses 2017 konnte Slowenien seinen Bekanntheitsgrad enorm steigern

    In an interview Majda Rozina Dolenc, director of the Slovenian Tourist Board in Germany, gives a positive assessment of the Convention & Culture partner at the ITB Berlin Convention 2017. The main aim of promoting awareness and Slovenia’s image in the B2B market was fully achieved.

    How did your participation as Convention & Culture Partner at the ITB Berlin Convention 2017 go? What results did you achieve?

    Majda Rozina Dolenc: As Convention & Culture Partner of ITB Berlin 2017 we were able to focus attention on Slovenia at the World’s Largest Travel Trade Show. Slovenia has been represented in Hall 17 with its own stand for many years. Apart from its diversity – nowhere else in Europe can one find the Alps, the Mediterranean and the Pannonian Basin all in one place – Slovenia is the only country with the word ’love’ in its name, which is why the advertising logo bears the slogan ’I feel sLOVEnia’. In our role as Convention & Culture Partner we were able to further promote awareness of Slovenia as well as its image at ITB Berlin. In addition to the main display in Hall 17 Slovenia was also represented with a stand in Hall 4.1 (outdoor activities) and in the Culture Lounge, where the focus was on the architecture of the capital Ljubljana and the famous architect Jože Plečnik. Prague and Ljubljana have included his lifetime achievements in their application for UNESCO World Cultural Heritage status.

    Our role as Convention & Culture Partner gave us many other opportunities to attract plenty of attention to our small country. For example, the Wi-Fi password ifeelsLOVEnia@ITB’ was used by every visitor, and we were able to distribute our green sticker which read ’...

  • uvigo-Gründer Björn Viergutz (Mitte) freut sich über das stattliche Gewinnerpaket zahlreicher touristischer Unternehmen, das ihm mit dem Sieg in der Start-up Kategorie beim „Sprungbrett“-Wettbewerb des VIR in Berlin überreicht wurde (Nutzung honorarfrei –

    8th VIR Online Innovation Days at the Marshall Haus at Messe Berlin

    On 21 and 22 June 2017 the who’s who of the digital tourism industry met again at the Online Innovation Days of Verband Internet Reisevertrieb (VIR). ITB Berlin was the partner of this industry event, which took place at the Marshall Haus.

    As in previous years the event kicked off with the prestigious VIR Sprungbrett Innovators’ Competition. This was introduced by the entrepreneur Uwe Frers, whose keynote speech illustrated the relationship between experienced corporations and startups. At the VIR competition itself industry newcomers and established enterprises competed for the judges’ attention with their ideas. Juvigo was the startup that won the most votes. This newly-founded company specialises in holiday and youth camp bookings, targeting both younger customers and their parents. Besides many other prizes this Berlin-based startup won a place at ITB Berlin 2018 and will be a welcome addition to the 52nd edition of the World’s Largest Travel Show. DreamCheaper was the 2017 winner in the category for established enterprises. This company monitors a hotel price for its customers after a booking has been made, and if the price falls makes a cancellation and new booking.

    On day two of this year’s event the focus was on artificial intelligence, which has become an increasingly important topic, with a particular view to its effect on the travel industry. Pim van Oerle from the metasearch engine Skyscanner talked about chatbots, for example. In his lecture, Prof. Dr. Antonio Krüger asked whether, in the age of artificial intelligence, we were dealing with smart machines or intelligent tools. Other speakers also contributed to the discussion on this year’s key topic.

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  • Digital nomads are setting a new trend - the travel industry recognises big market opportunities - positive reactions to a paper at the ITB Berlin Convention

    How about taking time off from the usual routine and travelling and working where you like? Digital nomads live the life that others only dream of. A fast internet connection, no roaming costs inside the EU and employers taking an increasingly flexible attitude have resulted In working and travelling becoming more and more popular. The tourism Industry has recognised this too. Christoph Santner and Christine Papadopoulos, for example, who set up Nomadical.org, are convinced that changing one's lifestyle really isn't that hard, despite one's work obligations. At this year's ITB Berlin Convention they explored the market prospects of this global trend.

    “The reactions to our paper at the ITB Berlin Convention confirmed our view that digital nomads are creating plenty of fascinating and lucrative opportunities for the international travel industry", says Christoph Santner. Until now the market has focused on big cities such as Barcelona, Bangkok and Belgrade. However, more remote destinations are now catching up and establishing the necessary infrastructure with reliable internet connections and accommodation for digital nomads.

    Many other companies have also recognised the trend that digital nomads represent. For example, those who value their freedom above everything else can take a nomad cruise, working on board a ship with like-minded travellers. Hotel chains such as moxyhotels and truby Hilton combine living and working in a relaxed atmosphere. Beunsettled is a startup that has made a name for itself. This...

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ITB Berlin on Facebook

ITB Berlin on Twitter

ITB Berlin on XING

Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.

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ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.

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