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  • News aus Malaysia: Aufstrebende Destination am Kenyir Lake

    Malaysia’s travel industry is discovering Kenyir Lake as an attraction for small and even large visitor groups. A large selection of modern houseboats is now available for tours. Kenyir Lake covers more than 209,000 hectares.

    This man-made lake with its hydroelectric dam supplies the country with electricity. It is also a tourist attraction and a destination for the MICE industry, which has recognised its potential for smaller events and incentives. Over 340 islands, once mountaintops and hills, are dotted around its surface. The lake boasts more than 14 waterfalls, rapids and rivers and is the idyllic habitat of many wildlife and fish species. Its diverse flora and fauna are a big attraction for nature-lovers.

    Traditional wooden kampung-style chalets line its banks, but the best way to explore the lake is by houseboat. They may not be five-star quality, but the experience is all the more authentic and houseboats are an ideal way to explore the jungle without interfering with nature. All the local wildlife species live either near the lake or on it. They populate the banks and can be easily observed from a boat on the water. A number of operators are now offering tours of the lake, such as Ping Anchorage from Kuala Terangganu. A standard houseboat has two floors. The lower floor is for cooking, washing and even fishing, while the upper floor is where the sleeping and living quarters are.

    A lot of things are being planned for the lake. Thus, Kenyir is due to become a duty-free zone soon, which will make it attractive for shopping. The centrepiece will be the Kenyir Trade Centre along with a three-star hotel. A 40-seater shotover jet for easier lake transport is also planned, as well as a cable car.

    Among the region’s biggest attractions...

  • Strong involvement in the booming medical tourism market: ITB Berlin partners with the 9th HTI Conference in Brusselsl

    The medical tourism market is becoming more and more important for the global travel industry. Now, the World’s Leading Travel Trade Show is reiterating its commitment to this segment with a new partnership.

    From 26 to 27 November 2018 ITB Berlin will be partnering with the HTI Health Tourism Industry Conference (, which is being held for the ninth year in succession and will take place in the Belgian capital Brussels. This is the largest specialist event of its kind in Europe and the number one meeting place for representatives of the medical tourism sector. Attendees will be able to take advantage of sessions with leading representatives of the industry and delegates of the European Parliament. Furthermore, buyers and service providers can arrange up to 15 prior appointments with potential business partners. ITB Berlin will also be among the leading representatives at one of the many discussion panels on medical tourism at this specialist event.

    The travel trade show was quick to recognise the importance of this growth market a number of years ago. Studies estimate the worldwide value of this industry at around 50 billion dollars and forecast an annual growth of up to 25 per cent over the next decade. Among the reasons for the significant rise in medical tourism are lower medical costs abroad, correspondingly attractive offers at tourism destinations, as well as treatment and medication that is sometimes not available at home.

    This year, for the second time, visitors flocked to the Medical Tourism Pavilion at ITB Berlin. Next year, service providers including hospitals, medical facilities, spas, hotels and destinations will present their products and services there again. The Medical...

  • Oman und ITB Berlin festigen geplante Partnerschaft für 2020

    Agreement signed by both parties at WTM in London

    After Malaysia in 2019, the next partner country of ITB Berlin has now been officially decided upon. A corresponding statement of intent regarding a partnership in 2020 had previously been given at ITB Berlin 2018. This was followed at WTM in London by the ceremonial signing of an agreement by Dr. Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin and Ahmed bin Nasser Al Mahrizi, Minister of Tourism Oman.

    As the official partner country of the show Oman will organise the opening ceremony on 3 March 2020. Over the following days the

    sultanate will present trade visitors and the general public with a wide range of colourful displays. The programme will include numerous events at ITB Berlin that will whet visitors’ appetites for this fascinating country.

    The history of Oman, which among other things is known for its great hospitality, stretches back thousands of years. Among the sultanate’s attractions are luxurious resorts, for instance in Muscat, Salalah and on the Musandam Peninsula. For those in search of adventure the almost pristine Al Hajar Mountains offer plenty of attractions – including hiking and mountain biking. Exceptional hotels in remote...

Current News

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ITB Berlin on Facebook

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ITB Berlin on XING

Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.