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  • The state has chosen an artistic slogan for its stand at this year’s ITB Berlin.

    Saxony’s 800 years of art history has many different facets. The styles encompass every epoch from Gothic to Modernism and form the centre piece of the state’s presentation at ITB Berlin this year. Using the slogan “kUNSt SACHSEN”, a wordplay incorporating “art”, “us” and “Saxony”, in 2018 the stand of Tourismus Marketing Gesellschaft Sachsen has been transformed into a veritable art gallery.

    Visitors can admire numerous well known paintings by famous painters from Old Masters to the New Leipzig School. They include the „Chocolate Girl” by Jean-Etienne Liotard and a work by Neo Rauch. Artistically printed on fabric, they encircle the stand, which covers just under 1,000 square metres. There is also an exhibition of contemporary art, all originals, in the form of impressive statues, some of them three metres in height, as a setting for the information and entertainment that is being provided.

    A number of artists can also be seen at work, giving this space the character of a studio. Dancers, musicians and a illustrator complete the presentation on the public days. A special catalogue has been published with the title “Kunstverführer Sachsen – Geschichte, Museen, Wirkungsstätten” (A seductive guide to the art of Saxony – history, museums, places of activity), which not only provides an overview of the museums and museum collections in Saxony, but is also a companion to the concentrated art history of Saxony. This can be obtained by any interested visitor to the fair. Decorating the trade visitors’ area is a huge picture showing the sculpture collection of the Dresden State Art Collection at the Albertinum.

    Hall 11.2...

  • The event gives youth travel newcomers an opportunity to present themselves to an expert audience.

    At this year’s ITB Berlin Juvigo, a newly established company, is organising the Youth Travel Digitalisation Startup Forum, where travel industry newcomers will have an opportunity to present their products and services to a wide-ranging professional audience. The focus of the event will be on youth travel startups aiming to drive forward the digital transformation in this sector.

    The forum will take place in Hall 4.1 on Wednesday, 7 March 2018 from 12 midday to 3 p.m. and will be moderated by Juvigo’s founder Björn Viergutz. Last year the company won the VIR Sprungbrett Founders' and Innovators' Competition. Since its launch in 2015 it has firmly established itself in the youth travel market.

    Numerous companies will be taking part. Bookacamp is an online youth travel booking system. Transfer e.V. is involved in setting up a nationwide youth travel team database. Actionbound is an app which allows users to put together their own adventures on a smartphone wherever and whenever they like. Fly Money lets travellers easily obtain foreign currency abroad without having to pay excessive charges.

    Hall 4.1, Stand 119

  • loop@ITB in Hall 9 is the ideal place to head for an important market segment

    The stand of loop in Hall 9 will be providing the who’s who of the luxury travel industry with an ideal opportunity for high-level meetings with colleagues from German-speaking markets. Exclusive hideaways will also be showcasing their products to interested visitors there. Together with ITB Berlin this luxury trade fair has managed to create an effective platform for this booming market segment.

    Exhibitors taking part in loop@ITB will include Alto Atacama, Brauereigasthof Hotel Aying, The Breakers Palm Beach, Hotel Camiral at PGA Catalunya, Zanzibar White Sand Luxury Villas & Spa - Relais & Chateaux, Iberostar Grand Portals Nous, Iberostar Grand Hotel El Mirador, Iberostar Perast, Soneva, Aman Resorts, THE PASSIONIST - Travel and Events, Mytha Hotel Anthology,...

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