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  • Changing tourist flows, travel decisions and spending, customer preferences, growth segments – only slowly is it becoming clearer what the new global travel world looks like.

    On 15 September, in a Virtual ITB convention, Statista, the highly renowned global market research company and statistics portal, presented the latest demand data and provided valuable insights into the future of tourism demand.

    Claudia Cramer, Director Market Research, Statista GmbH, presented current data and news concerning the global tourism industry.

    She outlined the growth experienced in the tourism industry since 1950 – from 25 million international tourists per year to 1.46 billion. When looking at the contribution of the tourism industry to GDP in various countries, tourism, says Cramer, has high relevance in the economies of each country – especially in the Asian markets – but also in many European countries – where tourism is a “great provider of economic health and growth”.

    On the other hand, with the Covid-19 pandemic, revenues for the global travel & tourism market is expected to witness a decline of 55% for this year, from a forecast figure of US$767bn to US$349bn.

    “This shows that the current situation really has a huge impact on the global tourism market”, says Cramer. She explains that the decline is primarily due to travel warnings and travel bans, and international border closures. There is also an effect from the decline in household budgets and the overall economic situation, along with how different governments will subsidise these industries.

    According to Statista, the worldwide travel & tourism market is expected to show first growth compared to 2019 again in 2023, arriving at similar levels to 2019 only in 2025. Online booking revenues will, says...

  • On 21 September the judges announced the winners of The Social Entrepreneurship competition sponsored by ITB Berlin and the Berlin Travel Festival

    In June Travel Massive, Hochschule für nachhaltige Entwicklung Eberswalde (HNEE), the Berlin Travel Festival and ITB Berlin came together to organise The Social Entrepreneurship in Tourism competition. As the only competition of its kind worldwide it recognises social innovation and entrepreneurship in tourism. Its focus is on the challenges that result from developments in tourism.

    First prize in the category Social Startups & Projects went to Get up and Go Colombia. The organisation supports tourism in the department of Cauca in Colombia – in particular in places which in recent years have been affected by armed conflict. Second prize was secured by Adventure with Local ‘U‘ Ltd. This enterprise, led by women, helps local guides in various parts of Africa. Adventures with Local ’U‘ Ltd. also received a special recognition.  Third place went to Ayeyarwady, a region and eco-tourism project in Myanmar.

    In addition to the top three in the above category, the Ideas category had a winner too. Change through traveling was able to secure first place. This organisation from Brazil brings travellers into contact with local providers, not just briefly, but instead ensures a lasting connection. Second place was taken by Impact Travel Collective, which offers live tours, video tours and live online tours. Third place went to Give a hand to a woman, an organisation supporting women in Uganda.

    More information about the competition’s 20...

  • Nach einer umfangreichen Aussteller-Studie startet die ITB Berlin nun eine große Umfrage unter allen B2B-Messeteilnehmern

    ITB Berlin recently asked a large number of exhibitors about their intentions regarding participation in the World’s Leading Travel Trade Show next year. The subsequent analysis showed that a large percentage said they were planning to attend ITB Berlin 2021. The interviewees also said which specific measures they would like to see implemented for their visit to be a success.

    A survey is now being launched to gauge the opinions of all participants in B2B events. The questions can be answered using the following link:

    The survey will collect basic information – for instance on the extent to which companies have been impacted by the coronavirus pandemic. Participants can also state how important ITB Berlin is to them, the factors they feel are decisive for their visit, and the measures they would like to see implemented. The survey would also like participants to rate the trade show’s digital tools and state their individual goals for taking part.

    Participants can enter the survey until 23 September 2020. Answering the questions takes about 7 to 10 minutes and is voluntary and anonymous for everyone taking part. ITB Berlin will make use of the findings to further improve its products and services in order to meet customers’ demands

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


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This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.