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  • Cities of culture and the country’s colourful history will be the focus of the ITB Berlin Convention

    At the ITB Berlin Convention this green land will be showcasing its cultural and natural attractions to trade visitors at the world's leading travel trade show. On the stand of this small country, a member of the EU, at ITB Berlin 2017 the main theme will also be Slovenia’s ‘cities of culture’. In particular, Slovenia is promoting sustainable tourism and activities in nature. This year the capital Ljubljana received the European Green Capital Award.

     “Slovenia is Europe in miniature“, said Majda Rozina Dolenc, director of the Slovenian Tourist Board. “We are an example of how, as a small country, it is possible to strategically expand in the global tourism market by promoting quality and sustainability. ITB Berlin is an important platform for showcasing our country to a broad international audience.“

    Slovenia is a European mixture of different landscapes: the Alps, the Adriatic and the Pannonian Basin. The many natural attractions and historical influences from the Roman Empire, the Habsburg Monarchy and the Balkans have contributed to a flourishing cultural environment in Slovenia today. Tourism in this country, which became independent only 25 years ago, currently accounts for around 12 per cent of GDP.

    As the Convention & Culture Partner of the ITB Berlin Convention Slovenia will be focusing on its cities of culture and themes surrounding the architect Jože Plečnik in 2017. There will also be an emphasis on cultural and artistic events and the Reformation.

  • Travelups! Startup Challenge

    The Travelups! Startup Challenge honours travel industry startups from South America – ITB Berlin is sponsoring the winner with a stand at the eTravel World and a paper in front of entrepreneurs and investors

    The world’s leading travel show is rewarding innovative startups from South America by offering comprehensive support and a sponsorship package at the eTravel World of ITB Berlin. The Travelups! Startup Challenge, which this year will be taking place for the second time, has attractive prizes in store for ITB Berlin 2017. The competition will be held at Turtech, the eCommerce segment of the Feria Internacional de Turismo de América Latina (FIT), South America’s big travel trade show, which will take place from 1 to 4 October 2016. On 4 October Turtech will be the meeting place for startups and potential investors.

    South American startups have until 18 September 2016 to submit their ideas and innovations in order to take part in the Travelups! Startup Challenge. After the jury has made its choice the eight best startups will compete against each other in the challenge. The winner will receive an eTravel Sponsorship Package for ITB Berlin 2017 which includes a counter at the eTravel World, advertising featuring the company’s logos and the opportunity to hold a 30-minute paper in the Travel Technology section at ITB Berlin. The focus of this exclusive area is on digital marketing, social media and mobile travel services.

    “Startups from South America are increasingly becoming an innovative force in the international travel industry“, said David Ruetz, head of ITB Berlin. “Cooperating with Turtech gives us an opportunity to find out more about startups from these regions, and by offering them a platform at the eTravel World to give them access to the international market.“

  • People from all walks of life always express their fascination for sky’s celestial bodies. Whether by day or night, we especially wonder about the most notorious ones: the Sun and Moon, both rulers of Earth’s life rhythm, and the dazzling stars beyond. Since time’s beginning, the universe had been wondered and studied by ancient civilizations that had embedded it in their daily personal and working lives, believes and traditions. For example, when shooting stars are seen, three wishes are traditionally made; on the event of an eclipse, fear was experienced and myths were created.  These objects in the firmament also inspired philosophers, poets and writers. From former times until today, scientists tried and still try to unravel the mysteries of the universe, let alone especially those of our solar system. The development of these minds to pursue the truths arising from their observations are defined by the disciplines known by us today as astronomy, astrology, astrophysics, astrometry − and the special places for their practices such as observatories, planetariums and artificial satellites.

    However, the vast universe is not just limited to our sun and moon, but to a plethora of stars, comets, planets, satellites, constellations and other bodies of the outer space, which we could mainly admire during the twilights and deep dark skies even with naked eyes. The sky no longer is the limit and we don’t need to be astronomers to wonder the vast universe.

    In regards to travel and tourism, the sky is “all inclusive” while realizing outdoor activities or just chilling out outside at night. The observation of the skies brings people together as group or individuals with same interest, be it amateurs or professionals of this field. It creates a tourism niche well-known as astronomical tourism ...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.