In an interview Majda Rozina Dolenc, director of the Slovenian Tourist Board in Germany, gives a positive assessment of the Convention & Culture partner at the ITB Berlin Convention 2017. The main aim of promoting awareness and Slovenia’s image in the B2B market was fully achieved.
How did your participation as Convention & Culture Partner at the ITB Berlin Convention 2017 go? What results did you achieve?
Majda Rozina Dolenc: As Convention & Culture Partner of ITB Berlin 2017 we were able to focus attention on Slovenia at the World’s Largest Travel Trade Show. Slovenia has been represented in Hall 17 with its own stand for many years. Apart from its diversity – nowhere else in Europe can one find the Alps, the Mediterranean and the Pannonian Basin all in one place – Slovenia is the only country with the word ’love’ in its name, which is why the advertising logo bears the slogan ’I feel sLOVEnia’. In our role as Convention & Culture Partner we were able to further promote awareness of Slovenia as well as its image at ITB Berlin. In addition to the main display in Hall 17 Slovenia was also represented with a stand in Hall 4.1 (outdoor activities) and in the Culture Lounge, where the focus was on the architecture of the capital Ljubljana and the famous architect Jože Plečnik. Prague and Ljubljana have included his lifetime achievements in their application for UNESCO World Cultural Heritage status.
Our role as Convention & Culture Partner gave us many other opportunities to attract plenty of attention to our small country. For example, the Wi-Fi password ifeelsLOVEnia@ITB’ was used by every visitor, and we were able to distribute our green sticker which read ’...