In addition to important events in 2020, ENIT has information on anniversaries in Italy and is holding a number of press conferences at the Piazza Italia on the stand

At this year’s ITB Berlin, together with 13 regions, the Italian Tourism Board ENIT is presenting Italy’s wide range of tourism products in Hall 1.2. The following regions can be found on the stand: Abruzzo, Apulia, Basilicata, Emilia Romagna, Friuli Venezia Giulia, Calabria, Campania, Lazio, Liguria, Marche, Piedmont, Tuscany, Sicily and the Republic of San Marino. Also represented in Hall 1.2 are Sardinia, Trentino and Venezia.

The year 2020 is a special one for Italy: ENIT is celebrating its one-hundredth anniversary and can look back on a long history of promoting tourism. The film director Federico Fellini, who made Italian cinema world-famous, would also be 100 years old, and Pellegrino Artusi, considered the father of Italian cuisine, would be 200. In addition, there are numerous exhibitions celebrating the five-hundredth anniversary of the death of the great renaissance artist Raphael, whose architectural designs and paintings are an integral part of the country’s cultural heritage. In 2020 there will be a further highlight in Parma. This year the city in Emilia Romagna is Italy’s Capital of Culture and under the heading ’Culture beats time’ is hosting a wide-ranging programme of exhibitions, city tours, concerts and cultural installations.

This will also be a year dominated by efforts to promote gentle and sustainable forms of tourism, with new ideas for holidays off the beaten track. They include hiking along old pilgrims’ ways that pass by places of historical and cultural importance, cycle tours in one of 25 national parks, exploring the borghi in Italy’s interior and on the coasts, authentic cuisine...