Longing for home: amid the worldwide coronavirus pandemic travellers around the world are significantly changing their habits. Against a backdrop of closed borders and continually changing travel requirements holidaying at home is becoming an increasingly attractive proposition. Tour operators are making efforts to foresee changing cross-border travel requirements so that customers can better plan their trips abroad. However, in Germany a large number of travellers are already turning their attention to local destinations. These are among the findings of a recent survey by the HRS Group, which concluded that Germans are particularly keen on the coast and the regions near the Alps.
Compared with recent years the domestic tourism industry faces big challenges – including having to target a much wider range of customers than before. In Germany that means addressing those customers who had originally wanted to spend their holidays abroad. These are travellers who are not necessarily keen on guest houses and holiday apartments. Often, it is unconventional types of accommodation that they demand. One of them is glamping, which comes from ‘camping’ and ‘glamour’. As the name suggests, this type of holiday combines maximum freedom with certain basic comforts. Corresponding travel products can be found on the website of Glamping.info, for example.
This combination of simplicity and extravagance can also be found in completely different forms of accommodation. Aside from luxury tents, options include American retro-style motorhomes or treehouses in the woods. A few months ago, two entrepreneurs opened similar accommodation on the North Sea coast....
