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  • Woman and a dog in outdoor tent

    Longing for home: amid the worldwide coronavirus pandemic travellers around the world are significantly changing their habits. Against a backdrop of closed borders and continually changing travel requirements holidaying at home is becoming an increasingly attractive proposition. Tour operators are making efforts to foresee changing cross-border travel requirements so that customers can better plan their trips abroad. However, in Germany a large number of travellers are already turning their attention to local destinations. These are among the findings of a recent survey by the HRS Group, which concluded that Germans are particularly keen on the coast and the regions near the Alps.

    Compared with recent years the domestic tourism industry faces big challenges – including having to target a much wider range of customers than before. In Germany that means addressing those customers who had originally wanted to spend their holidays abroad. These are travellers who are not necessarily keen on guest houses and holiday apartments. Often, it is unconventional types of accommodation that they demand. One of them is glamping, which comes from ‘camping’ and ‘glamour’. As the name suggests, this type of holiday combines maximum freedom with certain basic comforts. Corresponding travel products can be found on the website of Glamping.info, for example.

    This combination of simplicity and extravagance can also be found in completely different forms of accommodation. Aside from luxury tents, options include American retro-style motorhomes or treehouses in the woods. A few months ago, two entrepreneurs opened similar accommodation on the North Sea coast....

  • Rijksmuseum in Amsterdam, photo by Václav Pluhař

    Since the coronavirus crisis began there is one thing at least on which the world can agree: these extraordinary times are driving digitalisation forward in many areas of life. It also applies to tourist attractions, especially to cultural establishments. Be they museums, theatres or opera houses, many institutions are now focusing on digital content, making use of this period of closure and providing comfort to all the millions currently confined within their own four walls, who are unable to visit these global destinations and their attractions. As well as cultural institutions, attractions such as zoos and safari parks have also found a way to make use of this period during which visits cannot take place.

    The cultural sector is showing itself to be extremely creative. In Vienna, for instance, the Museum of Art History is offering 3D tours with VR goggles that let visitors admire works from the Middle Ages and a collection of treasures from Egypt. New York’s Guggenheim Museum is attracting online visitors with articles by professional writers and videos about its exhibitions. It also has podcasts about the history of the museum. The Musée d’Orsay in Paris is hosting virtual tours and the Rijksmuseum in Amsterdam is offering Google Street View tours. Indeed, Google is playing an important part in the digitalisation of cultural attractions. The internet giant’s web application provides wide-ranging access to works and virtual tours of a multitude of museums and exhibitions – including high-resolution images of artworks such as Van Gogh’s Starry Night, which is housed in the New York Museum of Modern Art.

    Nor must culture enthusiasts go entirely without music these days....

  • by Welttournee, der Reisepodcast

    In their World Tour travel podcast Adrian Klie and Christoph Streicher talk about how one can see the world with one’s own eyes without giving up one’s job or taking out a bank loan. The two are neither dropouts nor professional travel bloggers. They still work full-time in their regular jobs and make do with 30 days leave. That way, they have already travelled 100 countries together. A video of the presentation (only available in German) as well as others, plus all discussions and forums can be found on the new website at itb.com.

    Instead of taking centre stage at ITB they took part in an online panel about the podcast from their office at home. Daniel Sprügel moderated the videoconference – while Teresa Baumgarten, marketing manager at ITB Berlin, Jens Behler, head of Digital Communications at Deutscher Olympischer Sportbund and Adrian Klie of the World Tour travel podcast discussed this topical theme for about an hour. They debated how one could expand the podcast’s reach and integrate it as a tool in the marketing mix. “The quality of the audience is a key performance indicator in podcast advertising“, said Adrian Klie. His travel podcast has already established a sizeable number of listeners among travellers.

    Each podcast takes a look at one country, city or way of travelling only, but also offers lots of knowledgeable tips and entertaining anecdotes. Instead of just passing on information, these school mates try to instil a sense of curiosity and fun through their personal observations. Their way of travelling is as basic as it is manageable. The list begins with hand luggage, which is no more than one needs for a three-week tour of Asia, and ends with...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.

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ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.

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