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  • The partner country of ITB Berlin is promoting itself with an internet mini-series

    The name says it all. Under the heading of ’Endlich Ruhe!’ (Silence at last) Mecklenburg-Vorpommern, this year’s partner country of ITB Berlin, is promoting itself with a five-part internet film series. Viewers can watch clips commissioned by the series producers on social media and the YouTube channel of Germany’s most north-easterly state: www.youtube.com/aufnachmv. Each of the five episodes has a clear message: Mecklenburg-Vorpommern’s flair has a soothing effect on even the most  overworked visitor. Filming for this unusual project took place at locations in various regions, including Binz, Schwerin, the peninsula of Darss-Zingst, a fishing paradise, the Mecklenburg lakeland district and Rostock-Warnemünde. The producers of ’Endlich Ruhe!’ were able to secure the services of well-known actors for the mini-series. In it, Anneke Kim Sarnau and Hinnerk Schönemann, both Grimme Award winners, are able to find a path to their inner self, as does Olaf Schubert, known for his part in the ’Heute Show’.

    In order to ensure the internet series is an all-round success the producers have come up with a comprehensive marketing concept. Most importantly, distribution takes place through influencers tasked with advertising ’Endlich Ruhe!’, especially via social media. Furthermore, the annual tourist board campaign which is circulated both online and offline aims to achieve around 17 million viewing hits and thus attract maximum attention. Lastly, ITB Berlin is also providing the partner country with active support for the series. Due to the number of foreign visitors at the World’s Largest Travel Trade Show there are also plans to translate ’Endlich Ruhe!’...

  • Over the last 17 years World Insight has been operating adventure tours off the beaten track. The Cologne-based tour operator is expanding its portfolio with Joy of Travel and a relaunch of the Vagabunt line of products

    Under the heading of ‘Lebe deinen Traum’ (Live your Dream) World Insight is promoting a wide range of adventure tours catering for all kinds of customers. Groups of up to 18 tour participants mingle with the locals, meeting them as equals. For instance, travellers wind their way by rickshaw through the streets of Hanoi, cycle side by side with Chinese locals along the Grand Canal or work up a sweat on the Inca Trail. ’Tours for Friends from Friends’ is the company’s mantra whenever its employees organise routes or advise customers and arrange trips with local partners. These are just some of the many things that the tour experts of World Insight will be showing visitors at ITB Berlin.

    A separate new catalogue also has more details on the relaunch of the Vagabunt line of products. Apart from an abundance of leisure time on their group trips, World Insight adventure tours differ from conventional travel by offering easygoing and individual trips, with no need to organise anything, insider tips from local tour guides, travel by typical local transport, and cheaper rates than arranging a trip oneself. Information about the Joy of Travel line of products will also be available at the World’s Largest Travel Trade Show. In the summer of 2017 this offer of unusual ways to travel went online as a new brand with its own website at www.joy-of-travel.de.

    In 2017 around 14,000 customers travelled with World Insight. The tour operator registered a turnover of approximately 37 million euros. As a result of its growth the...

  • In 2019, marking its centenary, a comprehensive exhibition of the unique collection of Stiftung Bauhaus Dessau will take place for the first time

    Dessau is the city one most associates with the Bauhaus movement. This is where it flourished, between 1925 and 1932. All three of its directors – Walter Gropius, Hannes Meyer and Ludwig Mies van der Rohe – left their mark in Dessau. Almost all of the buildings attributed to the movement and which to this day can be seen in the city are regarded as icons of the modern age. 

    When the Bauhaus Museum in Dessau opens marking its centenary in 2019, it will feature the first comprehensive exhibition of the unique collection of Stiftung Bauhaus Dessau. Visitors to ITB Berlin will be the first to gain a glimpse inside the museum, which is being built in Dessau’s city centre and is the work of González Hinz Zabala (addenda architects), a recently established architectural office in Barcelona. Thus, for instance, a unique exhibition of Bauhaus exhibits will be on show on the first floor. The historical objects will each tell their story of Bauhaus in Dessau, of school life, networks, workshops, productions, advertising, how women lived, clothing, styles and crafts. Inside the museum’s airy ground floor – also described as an open Bauhaus stage – contemporary exhibits and travelling exhibitions will go on display.

    The Bauhaus in Dessau is a UNESCO World Heritage Site. It offers the chance to immerse oneself in the entire Bauhaus culture. Every year 100,000 visitors from around the world come to see Bauhaus and its original architectural exhibits.

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.

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ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.

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