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  • Royal Belum: The Land Before Time

    With Belum literally meaning “Land Before Time”, Royal Belum State Park is still one of Asia’s best kept nature secrets. It is part of Malaysia’s largest and oldest forest reserve – Belum Temenggor – in the northern part of the Malaysian Peninsula. Being contiguous with the smaller Bang Lang National Park and Hala-Bala Wildlife Sanctuary in South Thailand, this makes the entire area one of Asia’s largest biodiversity basins.

    Opening up the park to the public entails treading a fine line between ensuring the protection of the local environment, while enabling people from around the world to experience this unique place that gives a true sense of “nature in the raw”.

    This activity is being carefully piloted by the Northern Corridor Implementation Authority (see interview with CEO).


    While in 2012, the Malaysian Government declared Royal Belum State Park a “National Heritage Site”, the park has now been submitted as a potential UNESCO World Heritage site.

    The International Union for Conservation of Nature (IUCN), is to study the proposal which was tabled in 2017 by the Permanent Delegation of Malaysia to UNESCO, following which the IUCN will provide the World Heritage Committee with an evaluation for further action.

    Along with the Taman Negara National Park, Belum Temenggor is one of the oldest rainforests in world, dating back over 130 million years.

    14 of the world’s most threatened mammals; among them the Malaysian Tiger, the white-handed Gibbon, Asiatic Elephant, Malaysian Sunbear and Malayan Tapir still roam freely in Belum Temenggor.

    Belum Temenggor is equally an exceptional site...

  • Starkes Wachstum und Rekordzahlen: Die ITB Asia geht in die elfte Runde
    • Exhibition space sold out by mid-August following overwhelming response this year
    • Over 1,000 exhibitors and 1,000 buyers to feature on show floor
    • 20% increase in new exhibitors signing up for this year’s show
    • More than 125% growth in number of hotel groups signing up as part of the Buyers Programme Partners

    ITB Asia, ‘Asia’s Leading Travel Trade Show’, opened its doors today at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. The three-day conference and exhibition will run until Friday 19 October 2018.

    Under the overarching theme, “Travel Reimagined”, top industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive. The expected over 1,000 exhibitors and over 1,000 buyers will be able to appreciate the exciting exhibition event and conference programme, featuring the strongest line-up of exhibitors and speakers yet.

    “ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MICE, Corporate and Leisure travel industry. Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet. We look forward to welcoming visitors to this year’s show!” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

    As part of the keynote line up today, Microsoft and Google will provide insights on what will disrupt and change the way we travel and do business, whilst Ctrip will shed light on challenging the international travel market. Tomorrow, leading companies...

  • Malaysias unbekannter Süden

    Interview: Deputy Director Tourism Malaysia Southern Region – Aaron Gan Chai Heng

    Johor state is one of the least-known destinations for foreign visitors heading for Malaysia. But that is changing quite rapidly. We asked Aaron Gan Chai Heng how the state is evolving in international markets.

    We in the state of Johor have started to progress as an emerging market for Malaysia. The trend started in 2010. That was when the regional development authorities started a major project on what is now known as Legoland. It was a huge project that was already in its planning stages in 2008. Development took some time, but starting 2014 onwards, when Legoland started its operations, we started to capture a different target market. Previously what would happen is that travellers coming from Singapore would just do day trips to Johor Bahru, to see the museums and the Mosques and so on. But over the years, due to the currency exchange we started to see a change in demand, where people were wanting more and more to stay in hotels in Johor Bahru, travelling to Singapore for a day-trip. The only challenge here is our CIQ jam – the Customs, Immigration and Quarantine. There is always a big traffic jam on public holidays, and we need to find ways to ease to congestion on both sides. One of the key reasons international travellers are starting to stay in Johor is because more and more international hotel chains are investing in Johor Bahru. For example, there’s Onyx Group, Doubletree by Hilton, then we have Jen hotel by Shangri-La, and soon, Ramada Méridien, Holiday Inn and Hyatt are coming in. All the big players are starting to see Johor Bahru and Singapore in the same light as Shenzhen and Hong Kong. Previously one couldn’t compare hotels between Johor Bahru and Singapore, but...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.