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  •  They have signed their work contract but have difficulty finding somewhere to live: this is the challenge that many employees face when they take on the job of their dreams in another city. Sunny Cars (www.sunnycars.de), a car hire company and long-stand

    A car hire company in the role of real estate manager: Sunny Cars is offering its employees affordable housing

    They have signed their work contract but have difficulty finding somewhere to live: this is the challenge that many employees face when they take on the job of their dreams in another city. Sunny Cars (www.sunnycars.de), a car hire company and long-standing exhibitor at ITB Berlin, has found the solution with an employee residence.

    Since June 2018 the company has been offering new employees affordable housing for the first 12 months at its headquarters in München-Pasing. Thorsten Lehmann (TL), managing partner of Sunny Cars, assesses this unusual step.

    How did the idea for a residence for employees close to your company HQ come about?

    TL: in recent years we have invested heavily in employer branding and have succeeded in establishing a full employer brand identity in a very short time. Our measures included making offices more attractive, altering our salary structure, and introducing wide-ranging social benefits. The basic idea behind this residence was to offer new employees from outside Munich relocating to our headquarters affordable housing for a certain period of time. Apartments in Munich are hard to find and costly, and the intention with our residence was to also enhance Sunny Cars’ appeal as an employer.

    Please describe the residence to us.

    TL: it comprises four flats which have been fully furnished by Mr. Lodge GmbH. These are being offered to our new employees on a flat-sharing basis. It also allows us to employ workers on short-term contracts.

    A closer look can be taken here:...

  • Rika Jean Francois, the CSR commissioner of ITB Berlin, has been newly appointed to the board of the Global Sustainable Tourism Council (GSTC) and on behalf of the World’s Largest Travel Trade Show took part as a speaker in the annual global conference of

    Rika Jean Francois, the CSR commissioner of ITB Berlin, has been newly appointed to the board of the Global Sustainable Tourism Council (GSTC) and on behalf of the World’s Largest Travel Trade Show took part as a speaker in the annual global conference of the GSTC on the Azores.

    Sustainability, climate change and environmental protection have always been matters of great importance to ITB Berlin, not just since the Fridays for Future movement. With its involvement in numerous initiatives the World’s Leading Travel Trade Show has been campaigning for sustainable and socially responsible tourism for many years now. Together with other international tourism industry players, Rika Jean Francois, the CSR commissioner of ITB, set the tone at the annual global conference of the Global Sustainable Tourism Council (www.gstcouncil.org) by taking part in one of the numerous panel discussions reflecting on the organisation’s work. The main question was how to approach the marketing of high-quality sustainable tourism products in order to ensure a positive image and acceptance among consumers. The slogan of the GSTC Global Conference 2019, which took place in early December on the island of Terceira in the Azores, was ’Navigating the way forward in sustainable tourism’. The participants examined the status quo and had come together in these times of climate change in order to jointly develop ideas for a viable, sustainable future in tourism.

    At the end of the conference the participants planted around 2,000 trees in the island’s interior to help offset the carbon footprint of the event.

    The GSTC is a non-profit organisation that establishes and manages global...

  • New speed dating format for media representatives at ITB Berlin 2020

    In 2020, for the first time, ITB Berlin is hosting a special event for media representatives and exhibitors to start exciting new cooperation and share their stories.

    Moscow is the official Media & Blogger Speed Dating Sponsor of ITB Berlin 2020.

    With the extension of the well-established event format ITB Berlin provides a free service bringing together registered exhibitors, media representatives and travel bloggers at one spot.

    Accredited representatives of the media will be able to meet with exhibitors of ITB Berlin 2020 during pre-arranged brief time slots. At these 8-minute meetings participants will be able to introduce themselves, talk about goals and ideas and in particular spin ideas together for exciting stories.

    Whether representing a unique destination, attraction, hotel or airline, an agency or association, there are virtually no limits to the opportunities for exchanging ideas on all kinds of topics and create great storytelling. In order to attend the Speed Dating event you will have to have obtained an accreditation.

    We recommend that you register early as attendance numbers are limited. To register for the event please click here.

    Information at a glance:

    Event: ITB Media and Blogger Speed Dating

    Date: 5. März 2020, 16 - 18 Uhr

    Venue: City Cube Berlin, Level B

    Participants: International exhibitors oft ITB Berlin meet accredited...

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ITB Berlin on XING

Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.

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ITB Berlin on LinkedIn

This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.

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