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ITB Berlin - The World's Leading Travel Trade Show
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ITB Book Awards 2021: The winners have been announced

01/21/2021
Award winners include the authors Prof. Dr. Markus Rex, Prof. Terje Tvedt, Jochen Wiede, Simon Winder, Erik Fosnes, Ebba D. Drolshagen, Susanne Phillipps, Dr. Andreas von Heßberg, Uri Jeremias and Hans Sautter. The Lifetime Award goes to Clemens Schüssler from the Munich publishing house GeraNova Bruckmann.

ITB Berlin NOW and Statista look back on 2020, a turbulent year in travel: despite a massive decline last year there are signs of a market recovery by 2023

01/20/2021
Travel restrictions are affecting Germans’ summer vacation plans – Domestic tourism not impacted as severely by the pandemic – Technological innovations, personalised travel services and the current low volume of travel could trigger a resurgence of the travel industry

Services for bloggers at ITB Berlin 2021: what to expect at the virtual ITB Berlin NOW

01/19/2021
Accreditation service is online now – ITB Blogger Café ­– Access to the Press & Media Lounge – Quality content and daily tourism industry news

Services for the press at ITB Berlin 2021: what media representatives can expect at the virtual ITB Berlin NOW

01/19/2021
Accreditation service is online now – Access to the Press & Media Lounge – Quality content and daily tourism industry news

A stream comes true! – Berlin Travel Festival returns as a virtual event for the public in March 2021

01/13/2021
New show format: online video magazine in four episodes – Topic headings: Safe Trips & Safe Places, Tiny Living & Slow Travel, Freedom & Adventure, Culture Trips – Expert discussions, panels, video documentaries and more – The target audience is B2C visitors – Promotion of brand products: an opportunity for companies to maximise their exposure

ITB Book Award goes to the travel calendar ’Japan 2021 – Land of the Rising Sun’

12/16/2020
Every year, the annual ITB Book Awards recognise the most original publications, mainly in German, but also in German translation.

ITB Virtual Convention: COVID-19 and the impact on sustainability in tourism

12/09/2020
On 10 December 2020 at the ITB Virtual Convention on ITB.com, industry experts will talk about how the coronavirus pandemic has impacted on sustainability efforts in the hotel trade, cruise industry and at destinations

ITB Berlin and IPK International: High travel satisfaction in summer despite COVID-19

12/03/2020
ITB Berlin publishes new results of the second COVID-19 study of IPK international - Germans were very satisfied with their outbound travel experiences in times of Corona - Increase in travel intentions abroad for the next 12 months - Travel security remains a central topic

ITB Berlin presents a virtual platform for 2021

11/24/2020
From 9 to 12 March the who’s who of the global B2B travel industry will meet at ITB Berlin NOW – A new virtual platform featuring the main elements: networking, news, business and content – Early Bird rates are available for exhibitors until 15 January – Trade visitor tickets cost 99 euros – The parallel ITB Berlin Virtual Convention will discuss the latest industry challenges

ITB Virtual Convention: Trust is the global travel industry’s new currency

11/10/2020
On 19 November at the ITB Virtual Convention on ITB.com, experts from the hospitality, aviation and cruise industries will discuss the role of trust management in tourism

ITB Berlin 2021 entirely virtual event: from 9 to 12 March the World’s Leading Travel Trade Show® will provide the industry with an online platform for networking, business and content

10/28/2020
This decision was taken by Messe Berlin after weighing all the circumstances. ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place from 9 to 12 March 2021 , adding an extra day to the event.

We Love Travel!: Despite the coronavirus people still keen to travel

10/20/2020
The main problem is uncertainty – Socially responsible awareness is increasing – Customers are eager for more information and want to feel secure – The market needs new products – Geographically, the coronavirus has spread tourism apart – Online bookings are here to stay – Premium travel is on the rise and package tours are alive and well

Saxony is to become the first Official Cultural Destination of ITB Berlin 2021 and the Host Country of ITB Berlin 2022

10/16/2020
Both partnerships were announced today at the virtual We Love Travel!  event

We Love Travel! An entirely virtual event: virtual Brand Showrooms, networking formats, presentations and discussion panels for trade visitors and the general public

10/14/2020
The industry reboots: ITB Berlin and the Berlin Travel Festival are holding a three-day online event for trade visitors and the general public – 90 exhibitors and over 50 speakers – On Friday tickets costing 25 euros offer trade visitors access to digital services and networking formats – On the weekend the wide-ranging programme targets the general public and a live stream is available free of charge and without prior registration at welovetravel.berlin/livestream

We Love Travel! to take place for travel enthusiasts – as an entirely virtual event

10/07/2020
ITB Berlin and the Berlin Travel Festival will hold a three-day online event for trade visitors and the general public from 16 to 18 October 2020 – Live-streamed events and virtual exhibitors – Friday will feature discussion rounds and virtual networking sessions for all registered trade visitors – Free live-streaming on the weekend without prior registration

ITB Virtual Convention addresses changes in global travel demand in the age of the COVID-19 pandemic

09/11/2020
Virtual sessions featuring experts from Statista, the German Business Travel Association (VDR) and Destination Capacity – 15 September 2020 from 2 to 4 p.m. CET – includes networking options for users of the ITB Travel Network   Travellers around the world are facing huge change and new conditions due to the COVID-19 pandemic. On 15 September 2020 from 2 to 4 p.m. CET the ITB Virtual Convention will take a close look at changing tourist flows, customer preferences and potential growth markets. Experienced experts will present the latest findings and provide participants with valuable information on topics such as the business travel market and the shift in consumers’ choices of destinations for their next holidays. At a subsequent networking session, participants following the live-streamed event on the ITB Travel Network will be able to exchange their views on the insights they have gained. The ITB Virtual Convention will kick off at 2 p.m. with a keynote speech by Statista , the leading global market research company and statistics portal. Claudia Cramer, director of Market Research at Statista GmbH, will present the latest findings, on which she will base helpful forecasts for future tourism demand. Participants can find out the extent to which the coronavirus pandemic has changed consumer travel habits and preferences around the world, and which market segments can expect a boom as a result.   ITB Travel Network lets users share insights on topics During the following 30-minute break, visitors taking part in the event on the ITB Travel Network can get to know other network users and discuss the presentation. In order for them to network, all they need to do is register beforehand with the ITB Travel Network, the B2B platform for the global travel industry. After registering with the Travel Network users must store the ITB Virtual Convention on their personal agenda, after which they can make their choice of partner from a list of participants. After signing in at precisely 2 p.m. on 15 September, users can receive up to three five-minute appointments based on their own profile in the ITB Travel Network. After the first session, access will be enabled for these meetings in the Virtual Rooms.     After the networking session, at 3 p.m. participants can focus on the business travel market. Christoph Carnier, president of the German Business Travel Association (VDR) , will talk about whether this market can recover, and if so how it can succeed. As a result of home working, an increase in videoconferences, as well as companies coming under pressure to reduce costs, the business travel market has completely collapsed during the coronavirus pandemic. At a Deep Dive session with Charlotte Lamp Davies, the founder of A Bright Approach , participants can find out what tour operators can do now, and how companies can use business trips as a secure and efficient means to achieve future success.   Afterwards, Dr. David Ermen, managing director of Destination Capacity , will analyse the shift taking place in the conditions for consumers making holiday destination choices. Rather than customer demand and tour operators determining one’s choice of destination, it is travel restrictions as a consequence of the pandemic that are doing so instead. At the Deep Dive session with Prof. Dr. Roland Conrady, science head of the ITB Berlin Convention, Hochschule Worms , discussion will focus on whether the latest travel patterns will endure, and what destinations must do in order to reverse the economic downturn.   The ITB Virtual Convention will be live-streamed on 15 September 2020 at www.itb.com/virtualconvention . In order to take part in the networking session users can visit the live stream of the ITB Travel Network, which is available after prior registration. Registration is possible until shortly before the start of the event at 2 p.m.   About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday,10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Newsroom on LinkedIn . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

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09/04/2020
• We Love Travel! – a tourism recovery pop-up event from 16 to 18 October 2020 at Arena Berlin • A three-day in-person and virtual programme of events for trade visitors and the general public Over the past few months the tourism industry has faced enormous challenges. Nevertheless, the desire to travel connects people everywhere across borders – even in what is often called the “new normal”. ITB Berlin and the Berlin Travel Festival are now joining forces and from 16 to 18 October at Arena Berlin are organising a unique platform in order to show the industry ways in which they can exit the crisis together. At this hybrid event entitled ‘We Love Travel - a tourism recovery pop-up’, the decades-long experience of ITB Berlin, the World’s Leading Travel Trade Show, will encounter the fresh, dynamic spirit of the festival. “During the coronavirus crisis the thing that struck us most was that nothing can replace the magic of personal contact – a smile, a handshake, proximity to one another. Tourism is and always will be a “people's business”, said Julia Sonnemann, the PR manager of ITB Berlin. “What we now need more than ever is a physical platform to revitalise the industry, make new contacts and re-establish relations.” Thus the three-day event will gather all the players – tourism professionals, hoteliers, restaurateurs, travellers and content creators, along with journalists, Instagrammers and bloggers. Together they can look back and give an initial assessment of events, while also looking forward and gaining inspiration for new ideas. We Love Travel! for the first time will also provide a platform for an open and constructive discussion on what travel may look like after this unprecedented break. “Right now, how travel will change exactly is something we can only guess at”, commented Bernd Neff, the co-founder and managing director of the Berlin Travel Festival. “That makes it all the more important to take an early look at the various scenarios in terms of priorities, safety needs, sustainability and other considerations and work on innovative strategies together.” That is also why the pop-up event offers a unique combination of in-person and virtual formats. The agenda features exhibition areas, networking formats, presentations and discussion panels. On Friday, 16 October the focus of ITB Berlin will be on its own programme formats aimed at trade visitors, while on 17 and 18 October the Berlin Travel Festival’s programme will be devoted mainly to the interests of consumers and travellers. The event’s hybrid concept will enable visitors to attend in person as well as experience fascinating content in a virtual space. Accordingly, exhibitors can opt for presenting themselves in person and via virtual formats. The safety and health of everyone involved has the utmost priority. “We are in close contact with the authorities, are closely monitoring developments and are working on a comprehensive concept for hygiene rules and safety measures”, said Dr. Martin Buck, senior vice president, Travel & Logistics at Messe Berlin GmbH. ”We will provide information on our specific measures on our website in the near future.” Dates 16 -18 October 2020 Venue ARENA BERLIN Eichenstraße 4 12435 Berlin www.welovetravel.berlin Exhibitor registration 1 July until 31 August 2020 Sales contact sales@berlintravelfestival.com +49 30 629 01 577 We Love Travel!– a tourism recovery pop-up event The We Love Travel Event presented by ITB Berlin and Berlin Travel Festival supports the recovery of the tourism industry and offers all the players involved – buyers, hoteliers, travel bloggers, cultural institutions, destinations, publishers and travellers alike – a platform for meeting face to face. From 16 to 18 October 2020 the Tourism Recovery Pop-up will combine in-person and virtual formats. The concept of this unique event at Arena Berlin features exhibition areas, numerous networking formats, presentations and discussion panels, as well as online formats that appeal both to trade visitors and the travelling public. For more information: www.welovetravel.berlin About the Berlin Travel Festival The Berlin Travel Festival is a globally unique format with a focus on new visions for travel. The three-day event in March 2021 presents what travel means in today’s world – from how travel arrangements are made to how people capture and share their experiences. As an event targeting a new generation of travellers the Berlin Travel Festival is committed to innovative, sustainable concepts and a better future together. Ecological and social responsibility is a core element of the festival’s philosophy. The festival embraces a new awareness in the travel and tourism sector and regards it as its task to promote a dialogue and discussions with experts, brands and travellers. For more information: www.berlintravelfestival.com About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

We Love Travel! - Tickets to the hybrid pop-up event are available now

09/03/2020
Latest assessments by leading industry experts and fascinating lectures by globetrotters – Visitors can explore all kinds of travel worlds in person or in virtual showrooms – Tickets for trade visitors: 35 euros for the in-person event and 25 euros for the virtual event – Weekend tickets for the general public cost 7.50 euros, online participation is free of charge Berlin, 3 September 2020 - Taking place from 16 to 18 October 2020 at Arena Berlin, We Love Travel! – a Tourism Recovery Pop-Up promises inspiration and encounters, whether at the in-person or virtual event. ITB Berlin and the Berlin Travel Festival are inviting tourism industry representatives, adventurers and anyone interested in travel to meet again after a long absence and to exchange views on the latest travel industry topics. The question as to whether the industry will carry on after the coronavirus crisis with business as usual, or whether this marks a new departure will also be on the agenda. The hybrid concept means that participants can attend both an in-person and virtual event. As part of the comprehensive safety and hygiene concept designed to ensure that prescribed safety rules are observed, tickets to the three-day event, which are available now, can be purchased only from the online ticket shop at https://welovetravel.berlintravelfestival.com/tickets/ on the website. Wide-ranging programme of online and stage events In addition to various networking formats, the event programme comprises presentations, discussion rounds and workshops. Daily updates can be found at www.welovetravel.berlin. For trade visitors, a ticket costing 35 euros covers a visit to the in-person event on the Friday as well as the virtual event and networking formats on all three days. A ticket costing 25 euros grants admission to the virtual event only , including use of the online networking tool, which visitors can use to actively contribute to the event. On day one, Friday, the focus will be entirely on trade visitors. The B2B programme organised by ITB Berlin in cooperation with the German Online Travel Association (VIR e.V.) will start at 10 a.m., with the first session presenting the latest facts and figures from the tourism industry. Representatives of leading market research institutes including Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR), Statista and IPK International will discuss the latest findings and what they mean for the industry. Afterwards, a discussion will take place with representatives of destinations on how package tourism should function in the future. A discussion round on the role of marketing – be it through agencies, online or mobile devices – will round off the morning’s events. After a short midday break, at 1.30 p.m. two panel discussions will take place in English on the central issue of Innovation and transformation – ecological, social and economic responsibility in tourism . A panel on ’Sustainability and recovery’ will kick off events. Rika Jean-Francois, CSR commissioner for ITB Berlin, will talk to Petra Thomas, managing director of Forum Anders Reisen, and Prof. Dr. Harald Pechlaner, chair of the Tourism Faculty at the Catholic University of Eichstätt-Ingolstadt, among others, about the opportunities that the crisis offers, based on a sustainable approach to tourism. At the CSR session on ’Recovery and Human Rights’ to follow at 2.30 p.m., the focus will be on the topics of social responsibility in tourism, which transformative processes make sense, and how to ensure greater diversity in the tourism industry. The coronavirus crisis has had the effect of accelerating digitalisation in some parts of the tourism industry. At 3.30 p.m. three events at the ITB eTravel World will take a closer look at these developments. At the first session representatives of different market segments will look at areas that are moving ahead dynamically and have quickly adapted to the “new normal” due to advanced technology, and which business models are now reaping the benefits. In this debate, the Tours & Activities branch, one of the fastest growing market segments, will be represented by Bookingkit.  At 4.15 p.m., the second session will examine how important confidence building measures have become during the pandemic. Representatives of the hotel industry and destinations including Visit Berlin and Turespaña (speaker: Arturo Ortíz Arduan, director of the Spanish Tourist Board) will take a look at the various strategies and discuss how innovative technologies can be used to successfully communicate with visitors and obtain feedback. The event will be moderated by Torsten Sabel, CEO of Customer Alliance. At the last discussion round of the day at 5 p.m. experienced business pioneers from the travel tech industry will meet up with the younger generation of startup entrepreneurs in order to exchange views on managing the current crisis, successful business models and the latest innovations. Highlights during the Open Days on the weekend for the public On the weekend the programme’s focus will be on the general public. On two stages, speakers including the documentary maker Ulla Lohmann, the travelling cyclist Anselm Pahnke and Tom Belz, who climbed Kilimanjaro on one leg and two crutches, will talk about their adventures in the remotest corners of the earth. The photographers Martina von Münchhausen and Markus Mauthe will talk about sustainability issues on one’s travels. Michael Schulz, whose Instagram account ’Berlinstagram’ has over 500,000 followers, will reveal his travel photography tips. Further information on the program can be found online at https://welovetravel.berlintravelfestival.com/program-overview/. The program and speakers are continuously updated. Costing 7.50 euros, tickets can be purchased for four-hour visits on the Saturday and Sunday of the event. A live stream of the all-day programme will be available free of charge and without prior registration on the website of the event. Addition information on the various ticket options can be found online at https://welovetravel.berlintravelfestival.com/tickets/. Exhibitors from all over the world – in person in Berlin and at the virtual event What do Saxony, Sri Lanka, Brandenburg, Sylt and Berlin all have in common? All these destinations will be represented on the exhibition area of We Love Travel! at Arena Berlin. “The innovative concept of We Love Travel! allows us to take part in an unconventional setting and show visitors new, possibly unexplored aspects of Saxony”, said Veronika Hiebl, managing director of Tourismus Marketing Gesellschaft Sachsen mbH, commenting on Saxony’s participation in this globally unique format offering new visions for travel. Visitors to We Love Travel! can explore all kinds of travel worlds. Companies including Cabin Experience, Roadsurfer and MyCabin will focus on outdoor activities and camping, which have become increasingly popular travel segments. Nature and environmental organisations including the WWF and Whale and Dolphine Conservation as well as startups, among them earthwalker, Seelensafari, zeitreisen and Topguide24 , will also be represented and presenting their innovative products and services. In addition to being represented on a stand, companies can also take part in the virtual event. Among those who will be represented online only are New Zealand, Taiwan and Tunisia as well as the Catalan Tourist Board and the French tour operator The Ways Beyond. All exhibitors’ Brand Showrooms can now be visited at https://welovetravel.berlintravelfestival.com/exhibitor/. Opening press conference and accreditation of the media and bloggers for We Love Travel! Representatives of the media are cordially invited to the exclusive press conference at the official opening of We Love Travel! Accreditation for the press conference on Friday, 16 October 2020 at 9 a.m. and the three-day event can be obtained now on the online press accreditation page at https://welovetravel.berlintravelfestival.com/accreditation/. Full details of the accreditation process can be found in our accreditation guidelines. Venue ARENA BERLIN, Eichenstraße 4, 12435 Berlin, Germany Dates and opening times 16 October 2020: 9 a.m. – 7 p.m. (trade visitors) 17 and 18 October 2020: 10 a.m. – 7 p.m (trade visitors and the general public) Opening press conference: 16 October 2020: 9 – 9.45 a.m. Admission Trade visitors: 35 euros for the in-person event as well use of the virtual services and networking formats on all three days of the event.25 euros for participation in the virtual event only, including use of the virtual online networking tool. General public: 7.50 euros for a four-hour visit to the in-person event. Full details of ticket options and additional information can be found at https://welovetravel.berlintravelfestival.com/tickets/. We Love Travel! – a Tourism Recovery Pop-up The We Love Travel!event presented by ITB Berlin and the Berlin Travel Festival supports the recovery of the tourism industry and offers a platform for all players involved to meet in person – buyers, hoteliers, travel bloggers, cultural institutions, destinations, publishers and travellers. From 16 to 18 October 2020 the tourism recovery pop-up will combine in-person and virtual formats. The concept of this unique event at Arena Berlin features exhibition areas, numerous networking formats, presentations and discussion panels, as well as online formats targeting trade visitors and the travelling public. More information is available at: www.welovetravel.berlin About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . Data Protection Notice The organisation responsible (controller) for the processing of your personal data as described below is Messe Berlin GmbH, Messedamm 22, 14055 Berlin, e-Mail: presse@messe-berlin.de; data protection officer, postal address as for Messe Berlin GmbH, e-mail: datenschutz@messe-berlin.de. We have collected your personal data (contact data and areas of interest) from you, from the internet or from an address broker. The data are processed for the purpose of public affairs and public relations, including the postal or electronic dispatch of information about our company, other companies of the Messe Berlin group, the fairs and projects, which we organize or in which we participate, as well as press events. The legal basis for the data processing is our legitimate interest of public affairs and public relations (Art. 6 (1) lit. f General Data Protection Regulation (GDPR) (weighing of interests)), unless you have given separate consent (Art. 6 (1 lit. a GDPR). You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data which is based on Art. 6 (1) lit. f GDPR. If you object, Messe Berlin GmbH will no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. If you have given consent to the processing, you can withdraw your consent at any time with effect for the future. We store your personal data in principle until you object or withdraw your consent and otherwise until the data are no longer necessary for the afore-mentioned purposes. If you no longer wish to receive the afore-mentioned information and press releases concerning ITB Berlin and want to be removed from our mailing list, please send an email to presse-itb@messe-berlin.de .

ITB Virtual Convention: Three-part session series at ITB.com focuses on the hotel industry and current crisis

08/05/2020
The hospitality industry is facing turbulent times: On 11 August (2 - 4 p.m. CET) ITB Berlin will launch its next round of online sessions as part of the virtual ITB Berlin Convention. Under the heading ’ITB Virtual Convention Hospitality Update – Trends & Cases’ , the three sessions and interviews on the global platform itb.com ( www.itb.com/VirtualConvention ) will focus on the topic of hospitality. The events will be streamed live in English and available shortly afterwards to anyone interested as videos on demand. Kicking off the three-part series will be the session ‘ Smart Hotel – Future Scenarios and Current Practice in the Crisis’ at 2 p.m., in which Prof. Dr. Ing. Vanessa Borkmann of the Fraunhofer Institute for Industrial Engineering IAO will provide valuable insights into technological scenarios and cognitive environments. She will highlight ways in which digitalisation can help the hotel industry in these challenging times and provide examples of how hotels are integrating smart solutions and new technologies to overcome the crisis. This will be followed at 2.30 p.m. by ‘ Ready, Set, Listen: Staying Fit in a Hotelier’s Race to Recovery’ , an exclusive interview with Ben Jost, the CEO of TrustYou. In conversation with Iris Steinmetz, Senior Director of Operations EMEA, HRS International, he will discuss how hoteliers can maximise the potential of the Travel Health Index and why listening to guest and staff feedback will be the key to success during and after the pandemic. Rounding off the series on 11 August at 3.15 p.m. will be a discussion round titled ‘ How to Create a Comeback – Practical Learnings from the Crisis Period’ , also moderated by Iris Steinmetz, Senior Director of Operations EMEA, HRS International. Together with other panel members, Andreas Westerburg, Head of Development, BWH Hotel Group, Stefan Matthiessen, Chief Brand Officer, Koncept Hotels, and Julie White, VP Commercial EMEA Wyndham Hotels & Resorts will outline the thorny road to recovery for all the various types will outline the thorny road to recovery for all the various types of hotels around the world. What direction are hotel brands taking? How are new, smaller brands positioning themselves, and how are the major established hotel companies finding their way? The practice-oriented panel discussion at this session will focus on sharing practical advice and experiences with representatives of different hotel brands. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .