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Health-oriented and medical tourism: Germany leading globally

11/17/2017
Germany largest source market and leading destination – Outside of Europe, USA most popular destination for health vacations and medical tourism – “Reducing stress” main motive – ITB Berlin and IPK International analyze travel behavior of health-oriented and medical tourist Reducing everyday stress and taking time off is an important aspect in today’s fast changing world. Hence, an increasing number of people is becoming more and more aware of the importance of staying healthy and energetic and therefore go in increasing numbers on health-oriented and medical trips. In 2016, the world population undertook some 11.4 million international health-oriented and medical trips, resulting in a market share of 1.4 per cent on all outbound trips worldwide. According to findings of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin, nearly 70 per cent of all international health & medical outbound trips have been made mainly for health-oriented reasons such as wellness and spa holidays. The share of trips for medical purposes (including cure, hospital rehab and stays in medical clinics) was around 30 per cent. Germany biggest source market followed by USA With more than 1 million foreign health & medical trips, Germany strengthened its position as the world’s leading source market for health-oriented and medical tourism. In Europe, Russia follows second before third-placed France and Italy. The most important source market in this niche-segment outside of Europe are the USA. On second, third and fourth place follow Asian source markets, namely South Korea, China and Japan. Destination ranking also led by Germany Germany is not only the most important source market but also the number one destination in the overall segment of health-oriented and medical tourism, closely followed in Europe by Hungary, Austria and fourth-ranked Spain. Outside of Europe, the USA are the most popular destination for health & medical tourism, followed by Mexico and Japan. While Austria is the third most important European destination with respect to the whole segment, it is the leading destination in Europe with regard to wellness / spa holidays only. Reducing stress and relaxing most important motives When on a health-oriented trip, travelers especially want to “reduce stress” combined with “relaxing” and “switching off”. These are the most important factors while being on a health-oriented trip, followed by spa / wellness treatments. The treatment of diseases, pains and other health problems is for about 40 per cent of all health-oriented and medical tourists of high relevance. Every second health-oriented / medical tourism traveler between 35 and 54 years When looking at socio-demographics there is nearly an equal distribution between male and female health-oriented and medical travelers. However, there are differences regarding age distribution. The percentage of travelers between 35 and 54 years is by far the biggest group with a share of around 50 per cent, followed by travelers up to 34 years and the age segment 55+. For the second time ITB Berlin will be fully devoting a platform to medical tourism, which has become an important fast-growing market. Medical service providers, hotels and destinations will be able to exhibit their products and services In the Medical Tourism Pavilion in Hall 3.2. Presentations and workshops will be held so that visitors can find out more about the latest trends and developments in this growth market: www.itb-berlin.com/medicaltourism . Über die ITB Berlin und den ITB Berlin Kongress Die ITB Berlin 2018 findet von Mittwoch bis Sonntag, 7. bis 11. März, statt. Von Mittwoch bis Freitag ist die ITB Berlin für Fachbesucher geöffnet. Die ITB Berlin ist die führende Messe der weltweiten Reiseindustrie. 2017 stellten mehr als 10.000 Aussteller aus 184 Ländern ihre Produkte und Dienstleistungen rund 169.000 Besuchern, darunter 109.000 Fachbesuchern, vor. Parallel zur Messe läuft der ITB Berlin Kongress von Mittwoch bis Samstag, 7. bis 10. März 2018. Er ist weltweit der größte Fachkongress der Branche. Der Eintritt zum ITB Berlin Kongress ist für Fachbesucher und Aussteller kostenlos. Mehr Informationen sind zu finden unter www.itb-berlin.de , www.itb-kongress.de und im ITB Social Media Newsroom . Akkreditieren Sie sich für die ITB Berlin 2018 ab Ende November 2017 online unter www.itb-berlin.de/Presse/Akkreditierung/ . Treten Sie dem ITB Pressenetz auf www.xing.de bei. Werden Sie Fan der ITB Berlin auf www.facebook.de/ITBBerlin . Folgen Sie der ITB Berlin auf www.twitter.com/ITB_Berlin . Aktuelle Informationen finden Sie im Social Media Newsroom auf newsroom.itb-berlin.de . Pressemeldungen im Internet finden Sie unter www.itb-berlin.de im Bereich Presse / Pressemitteilungen . Nutzen Sie auch unseren Service und abonnieren Sie dort die RSS-Feeds . Weiteres Pressematerial finden Sie auch im Presseportal von news aktuell unter: www.presseportal.de/Messe Berlin .

25th World Travel Monitor® Forum in Pisa: Positive growth trends recorded in 2017 so far

11/09/2017
Travelers continue to be concerned by terror threats when travelling - nevertheless the desire to travel is unbroken – City trips are growth driver in holiday segment - ITB Berlin exclusively publishes latest results from the World Travel Monitor® in January 2018 Despite yet another year of numerous terrorist attacks, outbound travel volume worldwide has not been affected. The global travel industry is continuing on a growth path, as the number of outbound trips has increased by 6 per cent in the first eight months of this year. Rolf Freitag, CEO of the tourism consultancy IPK International, presented these results today (Thursday) at the 25th World Travel Monitor® Forum in Pisa, Italy. Looking at the different outbound regions, North America showed the highest growth rate with a rise of 7.5 per cent, followed by Europe with 5.5 per cent. Compared to previous years, Asia so far performed slightly under the global average with an increase of 5 per cent. Outbound travel from Latin America also showed a growth rate of 5 per cent. Russia seems to be on a path to recovery as it showed a strong comeback with a rise of 18 per cent. On the other hand, a source market with a negative development is Mexico, where outbound trips dropped by 5 per cent, which could be due to tensions with the US. In terms of destinations, Spain is amongst this year’s winners with an 11 per cent rise in visitors. In general, Europe is the region with the strongest growth, welcoming around 7 per cent more guests from abroad. Asia had around 5 per cent more international visitors followed by the Americas with a 3 per cent increase. There continues to be a relatively high perceived risk of terror when travelling. However this is mainly resulting in a change to safer destinations rather than giving up travelling altogether. Destinations such as Turkey and Egypt are still seen as unsafe. However, Great Britain and the USA, for example, have also suffered in their safety perceptions, which is likely due to recent incidents. Holidays remain the number one reason for going on a trip abroad and further grew by 6 per cent in the first eight months of 2017. Within the holiday segment, city trips are also this year the main growth driver, with a rise of 16 per cent while tour holidays at the same time further decreased by 2 per cent. Trips to visit friends and relatives (VFR trips) showed an even stronger increase of around 8 per cent, while business trips more or less stagnated. This is mainly caused by a decrease in traditional business trips, possibly as they are more and more replaced by new technologies. On the positive side for the business travel industry, MICE trips, making up for around 60 per cent of all business trips, are showing positive growth trends so far this year. IPK International is forecasting that 2018 will be yet another year with positive growth rates in worldwide outbound trips. The consultancy is estimating an increase of around 5 per cent worldwide, with the strongest growth for outbound trips coming from Asia as well as Latin America with increases of 6 per cent, followed by a 4 per cent rise from both North America and Europe. The forecasts are based on IPK’s World Travel Confidence Index, which is compiled annually based on the views of the survey participants about their travel intentions for the coming 12 months. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Zambia is the ITB Berlin 2018 Convention & Culture Partner

11/07/2017
In addition to safaris and luxury holidays Zambia’s focus is to expand value chains Zambia, a jewel strategically located in the heart of Southern Africa continues to poise itself as an auspicious destination and it is still largely untouched by tourism exploits. This naturally beautiful country will be the Convention & Culture Partner of ITB Berlin 2018. “With Zambia as Convention & Culture Partner we will get to know a fascinating country with untouched nature “, said David Ruetz, Head of ITB Berlin. ”It has good prospects as a tourism destination and is currently developing a highly sustainable tourism infrastructure. We look forward to highlighting the attractions of Zambia as a travel destination in 2018.” Commenting on this partnership with ITB Berlin, Zambia’s Minister of Tourism and Arts Hon. Charles Banda said that his country stands out as one of the prime tourism destinations in Africa offering a wealth of natural tourism assets – colourful cultures, waterfalls, lakes and rivers holding about 35 per cent of Southern Africa’s total natural water resource, ‘wildlife protected areas’ occupying about 10 per cent of the country’s total land area, and a tropical climate – a passport to sunshine almost throughout the year. The Minister adds that the promotion of Zambia as the Convention and Culture partner of ITB Berlin 2018 is in line with his ministry’s vision 2030 which is “A destination of choice with unique features thriving on well conserved natural resources, cultural heritage, and creative industries that significantly contribute to employment creation, sustainable economic growth and poverty reduction”. Zambia, although landlocked, leaves breath-taking impressions because of its sheer size and its abundant natural resource wealth and strategic location lying in the tropical belt of Southern Africa covering an area space of 752,614 square kilometres or 290,586 square miles, the country strategically positions itself as an emerging and among the fastest growing economies in Africa and is still one of the largest copper producing countries of the world. Most travellers to Africa agree that Zambia is notably one of the best Safari Destinations and this can be attested through the various awards the camps and lodges including safari guides in the country have earned most of the time. Zambia boasts of 20 National Parks and 36 Game Management Areas and is renowned for walking safaris and is one of the best places to go on walking safaris in the world. In addition to safaris, the country boasts of the Victoria Falls, a magnificent site and such an awe to gaze upon. This is why it is One of the Seven Natural Wonders of the World and the only one on the list from Africa. Notably, most visitors to Zambia get drawn to the country by the waterfalls and wildlife based tourism products. However, this beautiful country also has a bountiful supply of other tourist attractions such as the rich cultural heritage, natural heritage sites, museums, monument sites, and rivers and lakes. The lakes and rivers are a major source of adventure and other playful yet invigorating activities, this is why Zambia is sometimes known as the adventure capital in the region. As the Convention & Cultural Partner of ITB Berlin, 2018, Zambia will present its many natural and cultural attractions to the visitors of ITB Berlin in entrance area 21. Its culture is diverse and vibrant. With 72 different tribes living in harmony, the destination boasts of over 50 traditional ceremonies annually. Zambia stills offers unspoiled nature marvelled with arable land for agricultural activities to support the livelihoods of the local people. At 53 years of independence, Zambia continues to lead by example as a beacon of peace in Southern Africa, an asset that counts as a very safe travel destination. Zambia has been endorsed by many travellers as one of the destinations with most friendly and welcoming people in the world. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2018: 13th Pow-Wow features coastal protection as key topic

11/01/2017
At the 13th Pow-Wow for Tourism Professionals the focus of the World’s Leading Travel Trade Show® is on coastal protection – 15th anniversary of Adventure Travel and Sustainable Tourism in Hall 4.1 – Cycle Tourism and Astro-tourism segments continue to expand This is the fifteenth time that the focus in Hall 4.1 will be on Adventure Travel & Responsible Tourism, with next year featuring coastal ecosystems as the key topic. At events under the heading of ’The Coast – A wealth of beauty, cultural treasures and biodiversity facing major threats’ visitors to the 13th Pow-Wow for Tourism Professionals will be able to find out more from papers and discussions about sustainable and responsible tourism. The key topic will be coastal protection. Coastlines and beaches cover a total of around one million kilometres and for many they represent a vital living environment. According to the United Nations about 40 per cent of the world’s population live in areas no more than 100 kilometres from the coast. These regions are also of interest to the tourism industry, as travellers from all over the world have always been greatly attracted to the sea and beaches. However, it is precisely these regions that are seriously threatened, on the one hand by excessive tourism and on the other by natural disasters and climate change. And not least, vast amounts of mainly plastic waste are polluting coastal areas. Thus, anything that impacts on coastal ecosystems also affects tourism. Growth in cicle tourism Coinciding with the fifteenth anniversary of Hall 4.1 is the invention of the bicycle, which took place 200 years ago. Cycle tourism is a mainstay of sustainable travel and becoming more and more popular worldwide. In recent times ebikes and bike sharing companies especially have given this form of tourism a boost. Thus, on 9 March 2018 at ITB Berlin the Cycling Tourism Day will be devoting its attention to travelling in the saddle. The event is sponsored by EuroVelo – the European Cycle Route Network – and the Allgemeiner Deutscher Fahrrad-Club (ADFC). On 8 March 2018 attention will focus on active tourism. Presentations and panel discussions will also be highlighting adventure tourism, ecotourism and geotourism. Astro-tourism: Stargazing at ITB Berlin Due to its continuing popularity experts at ITB Berlin 2018 will be taking a look again at the forward-looking topic of astro-tourism and how this growing segment is evolving. This year, ITB Berlin will literally be positioning the topic centre stage at the show and is planning to install an ‘Astro Station’ in the Summer Garden, where interested visitors can gain a fascinating insight into the vast expanses of the universe on both the days for trade visitors and the public. In addition, the astronomer Harald Bardenhagen will be on hand in Hall 4.1, where he will present a mobile planetarium, and where at live presentations visitors can find about the secrets of outer space As in previous years exhibitors from Germany and abroad representing cultural tourism, natural attractions, adventure tourism, socially responsible and sustainable tourism as well as geotourism and geoparks will be gathered in Hall 4.1. Visitors will also be able to exchange views about the latest trends and future developments at panel discussions, workshops and networking events. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

'The Sea 2018', a wall calendar (Weingarten edition), is the first winner of the ITB BookAwards 2018

10/26/2017
Every year, an independent jury presents awards honouring outstanding travel and tourism publications To whet appetites for this coming travel season the first winner of the ITB BookAwards 2018 has already been announced: it is the wall calendar ‘The Sea 2018’ from Weingarten. The publisher is KV&H Verlag. The large wall calendar was chosen by ITB Berlin in cooperation with the RavensBuch bookstore from Friedrichshafen. The award for the best calendar is among those chosen by the jury and presented at ITB Berlin, the World’s Leading Travel Trade Show®, in March 2018 in Berlin. David Ruetz, head of ITB Berlin who chairs the jury: ”Frank Krahmer, a German nature photographer, has impressively captured the beauty of the untamable and sublime world of the oceans and their energy with spectacular light effects.“ Every year, at the beginning of ITB Berlin, the annual Messe Berlin ITB BookAwards recognise the latest and most interesting publications from Germany and abroad, mainly in German, but also in translation. The aim of the awards is to focus attention beyond national borders on the broad spectrum of important travel and tourism publications. The presentation of the ITB Book Awards 2018 will take place at the Palais am Funkturm , the official awards venue of ITB Berlin, on Friday, 9 March 2018 at 4 p.m. . Press releases and photos – KV&H Verlag (publisher): Medienbüro Gina Ahrend, info@ahrend-medienbuero.de . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Luxury travel continues to grow

10/25/2017
Luxury travel is booming: high-price trips grew nearly twice as much as global travel did in general over the past years – most luxury travelers come from the USA and China – Germany and France are the most popular luxury travel destinations in Europe – ITB Berlin and IPK International analyze global luxury travel More and more holidaymakers are spending heavily on the best weeks of the year. With an increase of around 18 per cent since 2014, luxury travel has grown nearly twice as much as international travel in general, which grew by about 9 per cent since 2014. This is the result of a special evaluation of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin. For this analysis, international luxury trips were defined as all outbound short trips of up to three nights with a spending of more than 750 euros per night as well as all outbound long trips of four nights and more and a spending of more than 500 euros per night. In 2016, the world population undertook about 54 million international luxury trips. The market share of these trips rose to around 7 per cent in 2016. Germany most popular luxury travel destination in Europe The largest source markets for luxury travel are the USA, with 13.7 million foreign luxury trips, and China, with 10 million. Other major source markets are Japan, Great Britain and Taiwan. In Europe, most luxury trips are undertaken by the British with 3.6 million trips, ahead of the French and the Germans. On the other hand, the most popular luxury travel destination by far was the USA, with 8.1 million trips, ahead of Canada and Germany. In Europe, Germany received nearly 4 million luxury travel visitors in 2016 and hence replaced Italy as the number one luxury travel destination in Europe compared to 2014, followed by France, Italy and Great Britain. City trips are the most important luxury holiday type Holidays abroad together with trips to visit friends and family and other leisure trips represent the dominant share of all luxury trips with nearly 75 per cent, while business trips account for every fourth trip. The most popular types of luxury holidays are city trips with a share of 29 per cent, followed by touring holidays as well as Sun&Beach holidays. Higher importance of travel agencies among luxury travelers For luxury travel planning the Internet is used by around 83 per cent, which is very similar to all international travelers. On the other hand, 51 per cent of international luxury travelers use travel agencies as an information source, while the worldwide average is much lower with 33 per cent. The same occurs when it comes to travel agencies as a booking site. While on average 27 per cent of all international outbound trips are booked through a travel agency, 40 per cent of all international luxury trips are booked via a travel agency. More detailed information on destinations and source markets as well as the characteristics of the outbound travel behavior of Luxury Travelers can be found in the "World/European Luxury Travel Report", which can be ordered from IPK International. The World Travel Monitor® Forum is an exclusive industry gathering which discusses the latest travel trends and forecasts of tourism development, taking place on the 9th and 10th of November 2017 in Pisa, Italy. A summary of the Forum’s main findings will be published in the ITB World Travel Trends Report (for last year’s edition click here ). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB - A global trade fair connects the world

10/24/2017
New home page: www.itb.travel provides quick access to ITB Berlin, ITB Asia, ITB China and the ITB Berlin Convention – New image campaign: ITB sets the standard in trade fair communications. The ITB website’s new splash page (www.itb.travel) now displays the entire range of events of the World’s Leading Travel Trade Show®. A single click gives users immediate access to ITB Berlin, ITB Asia and ITB China as well as the ITB Berlin Convention, the world’s leading travel industry think tank. The new design promotes all four events at a glance at www.itb.travel . The introductory page sets the tone for the entire global ITB network. The new menu bar also makes it much easier to navigate the individual brands on the four websites of ITB Berlin, ITB Asia, ITB China and the ITB Berlin Convention. The home pages under itb-berlin.de/.com and itb-kongress.de/itb-convention.com have also received a pioneering makeover. ”ITB has long established itself as an international brand. With its leading trade shows in Berlin, Shanghai and Singapore it participates in the fastest-growing markets and is a trendsetter in the tourism world. Thus it was only logical for us to give our online presentation an international dimension. Our customers, exhibitors, visitors and the media can find out about the latest news anywhere in the world 365 days a year“, said David Ruetz, head of ITB Berlin. A strong brand that reaches around the travel world Parallel with its globally oriented website ITB has launched a new image campaign which aims to consolidate the brand’s leading role in the travel industry and develop the brand image in other markets too. The campaign’s creation and strategy are the work of the branding agency “kleiner und bold” from Berlin. They have accompanied ITB since 2012 and their creative team secured the contract again with a convincing pitch. With its new campaign ITB sets the standard in trade fair communications. Instead of advertising itself in a different way every year it now communicates a timeless and consistent brand image that transcends borders. This is a far-reaching decision, as ITB presents itself not only as an event, but as an international umbrella brand as well. In an age of global communications, which is dominated by the internet, mobile devices and video conferences, trade fairs are constantly being put to the test. In reality they have grown in importance. In the case of ITB this also means re-orientation on a global scale and combining the individual profiles of three trade shows from Germany, Singapore and China under the umbrella of an international hub. The continuing development of ITB Berlin as a brand which has grown and established itself over the last 50 years represented a challenge for adapting to an uniform brand architecture. ”Our main communications goal used to be a fully booked show. Nowadays, we see it as leading the way globally in terms of the market and opinions, 365 days a year“, said David Ruetz, head of ITB Berlin. ”It is the logical consequence of positioning ourselves as ‘leading in content, contacts, responsibility and service’.“ The campaign sets a meaningful tone by graphically showing the latest trends. In creative terms, the tried and tested design of recent years with pictographic icons has evolved and now includes backdrops with images of destinations. The motifs target both travel professionals and the general public. Tammo F. Bruns, managing director of “kleiner und bold”: ”Pictograms represent a universal language which everyone around the world understands, a global signage system for a leading international trade show. In particular, they provide maximum flexibility and make it possible to communicate the wide range of topics, products and services offered by ITB.“ About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Apply now to speak at the eTravel World of ITB Berlin!

10/18/2017
ITB Berlin is searching best practices and case studies on mobile solutions, travel technology, social media and digital marketing, as well as inspirations for the new Special Hospitality Tech Forum – the application deadline is 31 October 2017 eTravel experts and startups still have until 31 October 2017 to apply for a speaking opportunity on the stages of the eTravel World, where the focus will be on the digital future of travel. The search is on for contributions, case studies and examples of best practices on topics such as the digital transformation, digital marketing and eCommerce/sales. Applicants are also encouraged to address trends such as artificial intelligence, virtual reality and omnichannel solutions in their papers and discuss them with the audience. Aspiring startups are also invited to apply, so that they can present their forward-looking ideas and solutions to expert audiences. On Friday, 9 March 2018 in particular, the programme will include fascinating topics by startups. Among others, companies from Argentina, China, France and Spain will highlight their business ideas. Taking place on 8 March 2018, the Special Hospitality Tech Forum is a new feature at the eTravel Lab. The following topics will be discussed: innovations and the impact of digitisation on visitors and employees, the hotel room of the future, the use of language assistants in hotel rooms, website connectivity for small hotels, and the customer journey. In each case special emphasis will be placed on topicality and relevance to the industry. The eTravel World is part of the ITB Berlin Convention. With over 11,000 visitors from around the world at the last event, it has established itself as an important platform for innovative ideas on mobile solutions, travel technology, social media and digital marketing. From 7 to 10 March 2018 technology experts, new media specialists and influencers will have the chance to meet senior executives and decision-makers from around 85 countries on the stages in Halls 6.1 and 7.1c. Audiences can broaden their knowledge at lectures which will provide examples of best practices, and at the sessions experts will focus on special topics such as management experience of the digital transformation and forward-looking marketing strategies. Full details of the call for papers for the eTravel World and on how to apply for a place as a speaker can be found at: www.itb-berlin.com/etravel . Applicants are invited to submit their topics by emailing etravel@itb-berlin.de no later than 31 October 2017. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITW Abu Dhabi: Muslim majority travel is an important market in the global travel industry

10/16/2017
The Social Media Newsroom of ITB Berlin provides regular online updates at newsroom.itb-berlin.de/en from the World’s Leading Travel Trade Show®. Halal travel is a market that offers huge prospects for the global tourism industry. Only recently ITB Berlin announced its partnership with International Travel Week (ITW) in Abu Dhabi, the world’s leading trade show with a focus on Muslim majority tourism. ITW Abu Dhabi takes place from November 25 to 26, 2017, at Abu Dhabi National Exhibition Centre. It offers insight and solutions and brings together tourism leaders, innovators, investors and stakeholders who all share one common aim of understanding and driving Muslim majority tourism through targeted sectors; Halal, medical, shopping and family friendly travel. Muslim majority tourism is one of the fastest growing areas of global tourism and excluding Hajj and Umrah, is set to surpass +$238 billion by 2019. The global medical and wellness tourism market is valued at US$50 billion and is growing at a rate of 25% per year. Halal tourists are proven to travel with more family members, stay for a longer period and ultimately spend more money than any other tourism niche. For these reasons tourism brands across the globe, such as the Sofyan Hospitality, Holiday Bosnia, Jannah Hotels & Resorts are adapting their services to meet the needs of these guests. In Germany luxury hotels such as Breidenbacher Hof in Düsseldorf, have adapted to their audience’s demands. Qibla Pointers, a prayer room and the hotel buffets feature customary Halal dishes. Non-Muslim countries are also competing with established Muslim majority destinations that have been traditionally popular with family friendly travelers including Thailand, South Africa, Nepal and UK. Every year Crescent Rating carries out comprehensive research on Halal travel destinations and publishes detailed rankings. Worldwide, Singapore and Thailand are top in the non-Muslim category. In Europe, the UK is the market leader. To participate in this event, visit the organizer’s website: www.itwabudhabi.com About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organisations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Mecklenburg-Vorpommern is the official partner country of ITB Berlin 2018

10/12/2017
World’s Leading Travel Trade Show® and the German federal state seal partnership The partnership confirming Mecklenburg-Vorpommern the official partner country of ITB Berlin 2018 has been sealed. Accordingly, on Thursday 12 October 2017, State Minister of Economics, Employment and Health Harry Glawe, Senior Vice President Travel & Logistics of Messe Berlin GmbH Dr. Martin Buck, Chairman of the Tourism Association of Mecklenburg-Vorpommern Wolfgang Waldmüller, and David Ruetz, head of ITB Berlin, signed a partnership agreement at the International House of Tourism in Rostock. On Saturday, 14 October 2017 a public tree-planting ceremony will also take place in Göhren-Lebbin in the Mecklenburg Lake District, at which ITB Berlin will become a forest shareholder. As part of its firm commitment towards society and the environment this move underlines ITB Berlin’s support for a sustainability project launched ten years ago in Mecklenburg-Vorpommern which offsets visitors’ carbon emissions. In 2018, in collaboration with Mecklenburg-Vorpommern and for the first time in the history of ITB Berlin, the opening ceremony will leave a zero carbon footprint. ”Mecklenburg-Vorpommern is one of Germany’s leading holiday destinations. As the first federal state to occupy this role we are sending out a strong signal. We want to, and indeed must, increase our appeal still further, particularly on the international market. Our partnership with ITB Berlin will also have an impact within the industry, for we want to and we must improve. Our companies and service providers are up against international competition, and in a rapidly changing market“, said Minister of Economics and Tourism Harry Glawe . Chairman of the Tourism Association of Mecklenburg-Vorpommern Wolfgang Waldmüller added:”We are looking forward to organising Mecklenburg-Vorpommern appearance at ITB Berlin 2018. This is a big challenge, which we gladly accept, and it gives us the opportunity to score points on the international market. ITB Berlin should not only be the first milestone of the holiday season, it should also make it easier to attract more international attention and increase awareness for tourism in the state”. Mecklenburg-Vorpommern was able to see off its competitors due, among other things, to its sustainable tourism concept which matches the activities of the trade show in this field. Those travelling to visit the federal state in Germany’s northeast can offset their carbon footprint. This can be done by purchasing so-called forest shares, 85,000 of which have already been sold. As a result extensive reforesting is now taking place, and as part of the project five square metres of mixed woodland can be planted for ten euros. ”With its Baltic coastline and well-known Lake District, Mecklenburg-Vorpommern is one of Germany’s most attractive federal states. Ever since 1991 the partner country of ITB has been an important exhibitor at the show. We are delighted that for the first time in the history of ITB a federal state will be taking on such an important role, and that as the official partner country it will be the focus of the travel industry’s attention. As the World’s Leading Travel Trade Show®, ITB Berlin is the ideal platform for presenting the state to the media and the public and to highlight the extraordinary hospitality and great diversity of this holiday region. The extremely positive development of tourism in Mecklenburg-Vorpommern over more than two decades as well as the uninterrupted growth in visitors to this federal state are definitely a success story“, said Dr. Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin. At ITB Berlin 2017 Mecklenburg-Vorpommern occupied a stand covering 400 square metres and provided trade visitors and the general public with information on its tourism attractions in Hall 6.2. According to the Statistics Office, last year the state registered 30.3 million overnights. Tourism is a mainstay of Mecklenburg-Vorpommern’s economy and currently provides jobs for a total of 130,000 people. Furthermore, annual gross turnover in this sector is around 4.1 billion euros, and consumption by visitors totals 7.75 billion euros. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Tourism trend in the Middle Kingdom: Chinese outbound travel grows despite decline in trips to Europe

10/09/2017
In 2016, China registered a 13 per cent increase in outbound trips – city trips and Sun&Beach holidays are becoming more and more important – trips to Europe declined – ITB Berlin and IPK International analyse outbound travel behaviour of the Chinese In 2016, while international travel grew by about four per cent, China registered a growth rate of 13 per cent, further consolidating its position as one of the world’s most important source markets for international travel. Thus, China exceeded the Asian/Pacific average outbound growth rate, which was at nearly nine per cent in 2016. These are the results of a special analysis by the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin. Decline in trips to Europe in 2016 In 2016, the Chinese went on 51.2 million international trips with overnights, not including trips to Macau and Hong Kong. Compared to the previous year, that amounts to an additional six million trips and an increase of 13 per cent. China also strengthened its position as the world’s fourth-largest source market behind Germany, the USA and the UK, while further distancing fifth-placed France. Around three out of four outbound trips from China are to destinations within Asia/Pacific, with the Top-5 destinations being within the region, such as South Korea and Thailand. The USA is China’s sixth most popular destination, to which some 2.8 million trips have been made in 2016. The most preferred European destinations are Germany, Spain, France, Switzerland and Austria. However, following seven years of consecutive growth, Chinese trips to Europe declined by four per cent in 2016 compared to the previous year, resulting in a total of 16 per cent of all Chinese outbound trips going to Europe. Nevertheless, first trends for 2017 indicate a positive development again regarding Chinese trips to Europe. City trips and Sun&Beach holidays are gaining ground Holidays are the reason for over 80 per cent of Chinese outbound trips. Above all, holiday trips only (without visiting friends or relatives) have a significantly higher share among Chinese travellers (72 per cent) compared to the global average of 57 per cent. For some years, the most popular type of holiday has been round trips, whereas city trips as well as Sun&Beach holidays have been catching up recently. Even though the share of business trips in 2016 was rather small (15 per cent), the number grew by 22 per cent compared to 2015, while holiday trips increased by 11 per cent. Moreover, the average length of stay abroad was nearly 6 nights, which represents a slight increase compared to the previous year, while spending per night remained at the same level. Preference for first class hotels and above average travel agency bookings Around 75 per cent of Chinese outbound travellers chose to stay in hotels. Four and five star hotels were the preferred categories, accounting for 52 per cent of accommodation on all trips. Thus, also regarding the accommodation choice, the Chinese differ widely from the global average, which in respect to luxury hotels stands at only 39 per cent. For the Chinese, planes are the preferred means of transportation, making up for over 80 per cent. This figure is also significantly higher than the global average of around 60 per cent. When it comes to information sources used prior going on an outbound trip, 88 per cent of Chinese travellers use the internet, which is only slightly higher than the worldwide average of 81 per cent. However, while worldwide, around one in three travellers seek for information through a travel agency, Chinese exhibit a much higher share of nearly 70 per cent. This also applies to travel agency bookings. Globally, around 30 per cent book their outbound trip through a travel agency, while almost 50 per cent of Chinese do so. The World Travel Monitor® Forum is an exclusive industry gathering which discusses the latest travel trends and forecasts of tourism development, taking place on the 9th and 10th of November 2017 in Pisa, Italy. A summary of the Forum’s main findings will be published in the ITB World Travel Trends Report (for last year’s edition click here ). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin forwards global conservation efforts by joining Adventure Travel Conservation Fund (ATCF)

10/06/2017
ATCF members provide direct funding to support natural and cultural projects in worldwide destinations ITB Berlin is proud to announce their membership in the Adventure Travel Conservation Fund (ATCF), an international nonprofit focused on funding on-the-ground conservation projects around the world. The ATCF provides members in the travel and outdoor industry an avenue to directly support projects that are critical to protecting the future of adventure travel. “Adventure and outdoor organizations have an opportunity to come together as members of the ATCF to protect international travel destinations where we all love to explore, learn and play” says Soraya Shattuck, ATCF Executive Director. “We are thrilled to have ITB join as a member of the ATCF and demonstrate their commitment to the conservation of these unique environments, cultures and communities that travelers value.” The adventure tourism industry is highly dependent on conserving the world’s natural and cultural resources, which is why ITB Berlin and ATCF members from across the globe are uniting to protect threatened communities, cultures and wild places for current and future generations. Once a year, the ATCF awards grants to organizations seeking conservation funding. Grant recipients are nominated and voted on by members of ATCF, and 100% of membership dues directly fund chosen conservation projects. “The adventure travel community has the power, the resources, and the responsibility to make an incredible impact on the world,” said outdoor industry pioneer Steve Barker, Founder of Eagle Creek and ATCF Board Chair. “Through ATCF, companies around the globe unite their influence and passion to support organizations that protect, preserve and improve destinations, resources, and indigenous cultures so they’ll be around for years to come.” “We, at ITB Berlin, are very active in bringing responsibility into the DNA of tourism: ATTA has been a strong partner of ITB since many years. Consequently, it is a perfect match for us to also support ATCF. The direct funding of local projects engaged in the conservation of cultural & environmental resources is an excellent initiative”, says Rika Jean-François, Commissioner ITB Corporate Social Responsibility. Both nonprofit and for-profit organizations, which may include conservation groups, indigenous people groups, tour operators, or accommodations, can receive project funding from ATCF. To learn more about the funding criteria, or to apply for a future ATCF grant, please visit the projects page on the ATCF website. To learn more about joining ATCF and becoming a member organization supporting global conservation, please visit adventuretravelconservationfund.org . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com, www.itb-convention.com and at ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/2521886. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Tourism is growing despite terror fears

09/21/2017
Fear of terrorism is a major factor in holiday planning – Large variation in safety perceptions of different destinations – ITB Berlin and IPK International analyse global shifts in travel behaviour – People’s enthusiasm for travel remains unbroken Worldwide, people’s desire to travel remains unabated, despite terror attacks and political unrest. However, the geopolitical crises around the globe are influencing destination choices. Following attacks in Turkey and Egypt, the world’s most popular destination, Spain, has now been affected. Las Ramblas in Barcelona, the target chosen by the attackers, is a popular tourist attraction. While North Africa and Turkey in particular have experienced a dramatic decline in bookings due to terror attacks, the effects on the tourism industry in Europe remain to be seen. Close to half of all international travellers plan to change their travel behaviour This year, for the third time, IPK International conducted a special survey on “Terror Threats and Tourism” in over 20 major source markets around the globe. The study revealed that for 45 per cent of international travellers the threat of terror attacks will have an influence on their travel plans this year, which compared to 2016 represents an increase of six percentage points. However, the latest survey exhibits regional differences between source markets in Europe, Asia as well as North and South America. Travellers from Asian source markets such as South Korea, China and Japan as well as Russia are more sensitive to terror threats and thus more likely to let instability and terror warnings influence their travel plans. In contrast, travellers from European source markets such as Denmark, Sweden and Finland are less sensitive to the threat of terror attacks. Singles are also relatively unimpressed by terror warnings, whereas people travelling with children are more cautious. Shift in travel flows from “unsafe” to “safe” destinations Due to the current global situation regarding safety, holidays in one’s home country have taken on a new significance: 16 per cent of international travellers polled said they will not travel in the next 12 months or will only go on domestic trips within their own country. A further 29 per cent indicated they will continue to travel abroad, however only to countries they consider “safe”. Compared to 2016, the safety perception of some travel destinations has further declined. Last year, 64 per cent of the respondents rated Turkey as “unsafe“. In 2017 the figure rose to 76 per cent. Overall, destinations with the weakest safety image are Turkey, Israel, Egypt and Tunisia, whereas Canada, Switzerland, Australia and Scandinavia were perceived as safest. Hence, the shift in travel flows from “unsafe“ to “safe“ destinations is expected to further continue. Further results in November IPK International will present new data on global travel behaviour covering the period from January to August 2017 and provide a forecast for next year at the 25th anniversary World Travel Monitor® Forum in Pisa in November 2017. The conference is organised by IPK International in collaboration with ITB Berlin. The first results of the IPK special survey on travel safety will also be presented. The World Travel Monitor® Forum is an exclusive industry event, which discusses the latest travel trends and provides an outlook for developments in tourism. A summary of the Forum’s main findings will be presented in the ITB World Travel Trends Report (click here for last year’s edition). The report “The Impact of Current Terror Threats on International Travel Behaviour“ by IPK International contains detailed information on individual source markets and destinations with regard to the influence of terror threats. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Headline news from ITB Berlin: ITB Berlin - Springboard for South American start-ups

08/28/2017
The Social Media Newsroom of ITB Berlin provides regular online updates at newsroom.itb-berlin.de/en from the World’s leading Travel Trade Show®. The perfect way to achieve success: with the ‘Travelups! Startup Challenge’ on 31 October 2017 at the Feria Internacional de Turismo de América Latina (FIT) in Buenos Aires, Argentina’s start-up community will be recognising South American travel industry start-ups. The winner will receive a comprehensive exhibitor package for the eTravel World at ITB Berlin 2018. The Travel Technology segment at the World’s Leading Travel Trade Show® gives start-ups access to the global market and a chance to showcase their innovations to professionals from around the world. South American start-ups have time until 18 September 2017 to enter the ’Travelups Startup Challenge’ with their innovations and ideas. A selection will be made based on three criteria: technology, sustainability and user-friendliness. After the jury has made its choice the ten best companies will compete in the challenge at FIT in Buenos Aires. In its role as a major global brand, ITB is represented at FIT (28 to 31 October 2017) on its own stand (no. 2022) with ITB Berlin, ITB Asia and ITB China. For more information read on: ITB Berlin: Springboard for South American start-ups About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Börsenverein des Deutschen Buchhandels cooperates with ITB BookAwards

08/24/2017
In the future, ITB Berlin will award the ITB BookAwards in cooperation with Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association). This new concept means the travel publication awards will receive valuable exposure through marketing and communications support. For example, they will become part of the Börsenverein book marketing campaign entitled ‘JETZT EIN BUCH!’. Furthermore, two representatives of the book industry have agreed to act as patrons of the awards: Lothar Wekel from the publisher Verlagshaus Römerweg and Martin Riethmüller from the RavensBuch bookstore. A new category has been established under the heading of the ITB BookAwards: the ‘Frankfurt Book Fair Guest of Honour’. This award will be presented by the jury of the ITB BookAwards at the Frankfurt Book Fair 2018. Every year, an independent jury presents awards honouring outstanding travel and tourism publications. The presentation of the ITB BookAwards 2018 will take place at the Palais am Funkturm on Friday, 9 March 2018 at 4 p.m.. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . About Börsenverein des Deutschen Buchhandels e.V. Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association) represents the interests of Germany's book industry in the political and public spheres. Founded in 1825, it currently has roughly 5,000 members, including booksellers, publishers, wholesalers and other media companies. Börsenverein runs the annual Frankfurt Book Fair, awards the annual Peace Prize of the German Book Trade and the German Book Prize and works continuously to foster reading and to defend the right to freedom of expression. Contact – Börsenverein des Deutschen Buchhandels e.V.: Thomas Koch Press and Public Relations director / press spokesman Börsenverein des Deutschen Buchhandels e.V. Braubachstrasse 16 D-60311 Frankfurt am Main T: +49 69 13 06 29 3 www.boersenverein.de | www.facebook.com/boersenverein You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Debut for ITB Berlin’s LGBT Academy in Japan

08/17/2017
On 23 and 24 August 2017 the World’s leading Travel Trade Show ® will host two workshops on lesbian and gay travel in Tokyo and Kyoto For the first time in Japan, the Land of the Rising Sun, ITB Berlin will host an LGBT Academy with two workshops in a row on lesbian and gay travel. On 23 August 2017 the World’s leading Travel Trade Show ® will invite participants to a half-day event in Tokyo, and a day later visitors can find out more about the globally expanding LGBT market in the Imperial City of Kyoto. Important partners of the workshops include Kyoto Convention & Visitors Bureau , Hotel Granvia Kyoto , the Japanese publisher Ohta Publications , All Nippon Airways , Out Japan , Out Asia Travel and The Capitol Hotel Tokyu . Other sponsors include the Japan Association of Travel Agents JATA , the Japan Hotel Association Kyoto Branch and IGLTA , the world's leading global travel network dedicated to connecting and educating LGBT travelers. ITB Berlin’s CSR officer Rika Jean-Francois will welcome the guests. ITB Berlin is a strong supporter of human rights in tourism, both of travelers and local residents. Thomas Bömkes will introduce the LGBT segment of ITB Berlin. As general manager of Diversity Tourism in Munich he is also advises the trade show on LGBT matters. He will be followed by Tom Roth, president of Community Marketing in San Francisco who, taking current market surveys, best practices and case studies into account, will show how companies and regions can actively attract LGBT tourism. Other scheduled events include the presentation of the 2nd UNWTO Global Report on LGBT Tourism, which besides many other international examples, notes ITB Berlin’s role as the leading trade show for this market. Visitors can also gain an insight into the work of IGLTA Japan, into case studies by Hornet Media, who specialize in gay social networks, and Gay Travel Nepal. Q&A panel discussions will round off the events in Tokyo and Kyoto respectively. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin launches marketing alliance with world’s largest Halal tourism trade show in Abu Dhabi

06/02/2017
ITB Berlin has announced a marketing alliance with International Travel Week Abu Dhabi (ITW), securing its involvement in the United Arab Emirates. The event is the fastest-growing travel trade show in the Middle East. Following its debut in 2015 it is due to take place for the second time at the ADNEC Exhibition Centre. On 25 and 26 November 2017, the event will be open to both trade and public visitors. ITB Berlin’s involvement includes numerous marketing and promotional activities. ITW Abu Dhabi is the world’s only trade show to specialise in the needs of the Muslim travel market. The show features a total of five tourism segments and conferences, each targeting a specific audience. They include Halal Tourism, as well as Medical, Shopping, Sports and Family Friendly Tourism. Wonderful Indonesia , the Indonesian Tourist Board, will be the main sponsor in the second year of the event. The Abu Dhabi Tourism & Culture Authority and Convention Bureau , are the event’s host destination partners. ITW Abu Dhabi will also feature a comprehensive Hosted Buyer programme. According to David Ruetz, head of ITB Berlin, “With its rapid growth and by specialising in Halal tourism, an increasingly important segment, ITW Abu Dhabi is certain to become a major player in the global travel market. We greatly look forward to assisting our colleagues in the Emirates with their marketing and promotional activities.“ “The partnership with the world’s most recognised travel trade show is a huge boost to the ambitions and potential of the event in Abu Dhabi“, Andy Buchanan, spokesman for ITW Abu Dhabi, added. “The main sponsors and other organisations supporting International Travel Week Abu Dhabi are delighted with this news.“ The Muslim tourism market continues to be one of the fastest-growing segments in the global travel industry. According to the MasterCard Crescent Rating Global Muslim Travel Index 2016 , in 2015 the market registered 117 million travellers from this religious group. Experts even forecast that by 2020 the market will reach 168 million, with overall spending by Muslim travellers in the region of 200 billion US dollars. For more information on the International Travel Week Abu Dhabi please visit www.itwabudhabi.com or send an email to andy@itwabudhabi.com. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organisations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .