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New itb.com platform launches today: Networking, industry news and the ITB Virtual Convention

03/05/2020
itb.com is online now and open to everyone – An English-language 365-day platform for networking and content – ITB Virtual Convention from 5 to 11 March 2020 with more than 20 exclusive live streams and videos on demand Despite its cancellation this year, ITB is offering digital services 365 days a year by launching itb.com ( www.bit.ly/2IkpHrB ). The World’s Leading Travel Trade Show is establishing a completely new networking platform for the world’s travel industry. This global website spans a bridge between real-life meetings and digital networking, and features innovative tools for business, networking and exclusive content. ”In these very difficult times the tourism industry needs ITB more than ever“, said Dr. Martin Buck, Senior Vice President, Travel+Logistics, Messe Berlin GmbH. That is why, at the forward-looking events of the ITB Virtual Convention , leading speakers from ITB will be discussing how the world’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment. In the wake of the latest developments, discussions on how the industry can deal with the coronavirus will play a key role. Between 5 and 11 March 2020 viewers can follow more than 20 exclusive live streams and videos in English and German, some in real time, some time-shifted, on itb.com. Afterwards, they will be made available as videos on demand. ”By launching this new website we are establishing a key platform and travel network which has no parallel and which can be made use of in every market around the world. The aim is to ensure business, content and networking availability 365 days a year. We also want to provide easy access for newcomers to the industry. This underscores our year-round leading international standing in terms of the market and opinions and consolidates the position of our USPs, contacts and content“, Dr. Martin Buck added. Networking made easy – the new Travel Network of the B2B travel industry The AI-based Travel Network is a self-teaching system which continually offers users relevant travel industry contact information. All registered attendees at ITB Berlin 2020 may access the Travel Network, i.e. trade visitors, convention participants, exhibitors and representatives of the media who have acquired a personalized ticket from the ITB ticket shop. Shortly after its launch the network is already well subscribed. Numerous stakeholders have already registered. These had previously received a personal invitation by email prior to the original opening date of the show. Those who had not previously planned to visit the show in Berlin can also register now. Travel Network users can set up a profile, match interests, be contacted and can network. They can also follow other users, exchange contact details, chat and set up appointments. ‘Virtual rooms’ are being made available online where users can hold meetings which they had scheduled prior to ITB Berlin 2020. A video link enables face-to-face meetings – it is also possible to communicate via an audio link only. Under ‘Insights’ and ’News’, itb.com has the latest news from the World Travel Trends Report and ITB Berlin News ( www.bit.ly/3aptXly ), the official Show Daily of the event – which this year will be a weekly edition. Virtual ITB Convention: outstanding sessions on up-to-the-minute topics The streaming and video programme will be updated regularly over the next few days in order to provide additional content. Details and updates are available from ITB.com at any time. Nils Müller, CEO of TrendOne, will hold his keynote speech originally scheduled for the ITB Convention on the Top 8 Trends for Tourism & Travel, asking “Which trends, technologies and developments do you need to know and how to combine in order to be successful in the future?” In another keynote speech, Eric La Bonnardière, co-founder of Evaneos, will address the topic of overtourism and how local tour operators can deal with this phenomenon. At the panels of the Hospitality Tech Forum powered by the Hospitality Industry Club, experts will take a look at revenue management, sustainability in the hospitality industry and the future of online distribution. Sessions featuring high-ranking experts will dwell on topics such as establishing and restructuring brands as well as ‘Hospitality 2025’. At the new Data Talks originally scheduled for the ITB eTravel World, topic headings will include ’Highly Recommended – Best Practice On Personalization‘ and ’Multi-Platform Network in Travel – Digital Enablers and Travel of the Future’. Other sessions will incorporate a Berlin panel discussion featuring representatives of bookingkit and VisitBerlin, who will be asking ”What drives the Industry in 2020?” The following events from the ITB Berlin Convention are also taking place: Sharry Sun of Travelzoo will present the eagerly awaited empirical study on ’Global luxury customers and sustainability’, which the company carried out together with ITB Berlin. This session will be streamed live from the CubeClub. Caroline Bremner of Euromonitor will talk about ’The Future of the tourism industry’ and address the disruptive challenges facing the industry, including overtourism, climate change and insolvencies as in the recent case of Thomas Cook. The day after, her lecture will also be available in English. Based on around 500,000 interviews, the IPK World Travel Monitor® is the world’s largest travel survey. Rolf Freitag, CEO of IPK International, will present the latest forecast figures on global and European travel trends – an indispensable decision-making tool for the entire tourism industry. Statista will explain how trends are influencing personalisation and individualisation in the eTravel market; one of the sessions will examine the topics ‘Voice Commerce: Selling travel and hotel rooms via Amazon, Alexa and Google Assistant’ and ’Instagram, influencers & co: the underestimated challenge for destinations’. Throughout the programme, the fascinating contributions of ITB Digital and Tourismuszukunft can be followed online until Friday 6 March. As well as examining how the industry is dealing with the coronavirus, the sessions will look at New Work, AI, blogging and open data. Recordings will take place in a specially equipped studio on the Berlin Exhibition Grounds, where numerous sessions will be streamed live. Some speakers will also be joining in from remote locations via Skype. Viewers can join in too: under the hashtag #ITBvirtualcon they can exchange opinions on the sessions and discuss them on social media. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin publicises travel industry events in Berlin

03/03/2020
Despite the cancellation of ITB exhibitors at ITB Berlin 2020 can publicise and promote their travel industry events in Berlin at www.itb-berlin.de/events free of charge or share information on social media under the hashtag #whatwewantedtosayatITBBerlin20 A chance to communicate the events scheduled for Berlin at www.itb-berlin.com . Now that, unfortunately, due to the new coronavirus (COVID-19) ITB Berlin 2020 has had to be cancelled in its customary form, the World’s Largest Travel Trade Show is continuing to provide an important platform by offering analogue and digital services. All exhibitors at ITB Berlin 2020 currently have the option of communicating the events they have scheduled for their customers outside the exhibition grounds this week by publicising them under www.itb-berlin.de/en/Visitors/Events/ . A first batch of events is already online. They include the Hotel Technology Forum on Tuesday, 3 March and Thursday, 5 March at Hotel i31. The Africa Meeting 2020, in the shape of an alternative forum with several African incoming travel agencies and European tour operators, is taking place on Wednesday, 4 and Thursday, 5 March at GLS Campus Berlin. Also on Thursday, 5 March, the Association of Event Organisers (VDVO) is inviting the meeting and event industry to the International Club Berlin. Instead of the originally scheduled ITB MICE Night, the VDVO is hosting a dialogue format on the current situation and the challenges facing the industry due to the coronavirus. Interested exhibitors are welcome to email traveleventsberlin@messe-berlin.de with the following information on their event: - Title of the event - Name of the organiser - Date and time of the event - Venue - Brief description of the event (max. 1,000 characters) - Contact for inquiries (name, email, if possible mobile phone number). Events outside Berlin, digital events and messages by individuals or companies requesting meetings will not be publicised. Furthermore, exhibitors can share information on their new products which they had intended to announce to the industry at ITB Berlin 2020 on Instagram, Linkedin, Facebook or Twitter under the hashtag #whatwewantedtosayatITBBerlin20 at any time. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2020 cancelled

02/28/2020
ITB Berlin 2020 will not take place. Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled. This evening at 1827 hrs, the responsible health authority of the district of Charlottenburg-Wilmersdorf in Berlin imposed significantly tighter restrictions on holding the event. Among its requirements the authority stipulated that each participant would need to prove to Messe Berlin that they were not from a designated risk area or had not been in contact with a person or persons from a risk area. It is not possible for Messe Berlin to satisfy these requirements overall. Messe Berlin had for weeks made it known that a decision on holding or cancelling large-scale events would only be taken based on the recommendations or instructions of the relevant specialist authorities. Only they possess the necessary information and specialist knowledge in order to draw the right conclusions. Dr. Christian Göke, CEO of Messe Berlin GmbH, said: ”With more than 10,000 exhibitors from over 180 countries ITB Berlin is extremely important for the world’s tourism industry. We take our responsibility for the health and safety of our visitors, exhibitors and employees very seriously. It is with a heavy heart that we must now come to terms with the cancellation of ITB Berlin 2020.” Chairman of the Supervisory Board of Messe Berlin Wolf-Dieter Wolf said: ”Not once in the 54-year history of the event have ITB Berlin and Messe Berlin experienced a similar situation. We would like to thank all exhibitors and partners from all over the world who over the past few days and weeks have stood by ITB Berlin. We look forward to continuing the trusted relationship with our partners in the market.“ About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention: Answers to urgent questions about the future

02/26/2020
The list of high-ranking speakers at the industry’s leading think tank continues to grow – Big names and leading international companies with information on the most important questions about the future: shift in customer expectations and luxury travel – Exclusive survey by Travelzoo and ITB Berlin with information on the latest developments and trends – New panels on the coronavirus in response to the latest developments and new requirements for exhibitors From 4 to 7 March 2020 the ITB Berlin Convention will be looking in detail at the latest and most important topics of the tourism industry. This sector is currently facing fundamental change. At the industry’s leading think tank exclusive surveys, empirical findings and practical examples will analyse changing attitudes towards luxury and the growing shift in customer expectations. New events are regularly being added to the convention programme, which features a wide range of topics, and the list of high-ranking speakers has become longer too. More than 400 leading speakers from the tourism industry, politics and business will be answering questions at over 200 events. They include Dr. Caroline Brown , European regional program director, WHO, Friedrich Joussen , CEO, TUI Group, Sören Hartmann , CEO, DER Touristik Group and member of the board of REWE Group, Prof. Dr. Dr. h.c. Hans Joachim Schellnhuber , director (emer.), Potsdam Institute for Climate Impact Research (PIK), Pierfrancesco Vago , executive chairman, MSC Cruises and David Peller , global head, Travel and Hospitality, Amazon Web Services. In response to current developments one of the latest topics on the convention calendar is the coronavirus . Since the beginning of the year the outbreak has dominated events in the global economy and the world’s travel industry – the consequences and effects will also be discussed at the leading travel industry convention. As well as external influences, shifts and innovations within the travel industry are topics that have to be discussed too. More information on the ITB Berlin Convention can be found at www.itb-convention.com. Customer expectations are changing Customer expectations now are different to what they were in the first two decades of the twenty-first century. In certain areas, what holidaymakers want has changed significantly. Tour operators need to identify this shift, react quickly and comprehensively, and adapt their products accordingly. These challenges will dominate the ITB Future Day on 4 March, which will kick off with the ITB Executive Panel on ‘Tours, Activities & Attractions’ at 1 p.m. Arival, the partner of the event, will present the initial findings of its survey and Douglas Quinby, the company’s CEO and co-founder, will moderate proceedings. Afterwards, the question as to whether personalising travel products really is a quantum leap will be debated by representatives of Klook, Muesement, TripAvisor and GetYourGuide. At the ITB CEO Interview on 4 March at 2 p.m., Kevin May, editor-in-chief of PhocusWire, will be talking to Greg Greeley, president of Airbnb Homes, and Sam Shank, head of Hotels at Airbnb and CEO of HotelTonight. The topic is ’The Future Of Hospitality Will Be Hosted’. Charlotte Lamp Davies, founder of A Bright Approach, will be talking to Sean Menke, the CEO of Sabre. Both will give the audience their views on ‘The future of travel marketing: personalisation, retailing, platforms'. Afterwards, at 12 midday, Friedrich Joussen, CEO of TUI, will take his place on the podium and explain his strategy for ’Operating in unprecedented times’. He will be interviewed by Philip C. Wolf, founder and serial board director of Phocuswright. At the Deep Dive Session at 12 midday on 6 March the focus will be on questions concerning voice commerce, and at 4 p.m. Caroline Bremner, head of Travel Research at Euromonitor, will present the ITB Market Research survey ’Future of Travel 2040’. Luxury travel is not “simply” more expensive For holidaymakers accustomed to luxury, quality material goods and services are not everything. For a growing number seclusion and individual travel have become important aspects, as have questions regarding sustainability. For operators, this shift in customer expectations and demands poses a major challenge. A high-quality experience is no longer fulfilling – it has to be exclusive as well. On 5 March, ITB Marketing & Distribution Day , there will be three events on the topic of luxury travel. At 3 p.m., Sharry Sun, global head of Brand, Travelzoo, will present the findings of an empirical survey on ’Global luxury customers and sustainability’, conducted by Travelzoo together with ITB Berlin. Afterwards, a panel discussion will investigate ’Luxury and sustainability: Contradiction or prerequisite?’. Hosting the event will be Marc Aeberhard, owner of Luxury Hotel & Spa Management Ltd. At 5 p.m., Kirsten Feld-Türkis, associate partner of Keylens, and Dr. Jörg Meurer, managing partner and owner of Keylens, will hold a lecture introducing a discussion on ‘The future of luxury in post-hedonic societies’. At 12 midday on 6 March, ITB Destination Day , a panel discussion co-organised with the WTCF will discuss how the coronavirus is affecting global tourism. Introductory lectures by Dr. Eran Ketter, researcher, consultant and crisis management adviser, and Esencan Terzibasoglu, special adviser to the secretary general of the WTCF, will provide background information. At the discussion round to follow they will take their places on the podium together with Prof. Dr. Wolfgang Arlt, CEO of the China Outbound Tourism Research Institute (COTRI) and Dr. Fang Meng, associate professor, School of Hotel, Restaurant & Tourism Management at the University of South Carolina. Afterwards at 1 p.m., Mike Yapp will talk about a destination’s successful brand strategy using YouTube and video marketing tools. In that context, Google’s chief creative evangelist will examine various topics including the collapse of Thomas Cook and Brexit, as well as the effects of a pandemic such as the coronavirus. New panels on the coronavirus In response to the latest developments the ITB Berlin Convention has adapted its wide-ranging programme to include events on how the coronavirus is affecting the global travel industry. On day one, 4 March, at the ITB Responsible Destination Day, experts will take a look at crisis management in response to a pandemic such as the coronavirus (COVID-19). Dr. Caroline Brown, European regional program director of the World Health Organization (WHO), will be among those answering questions at the CityCube. Update on the coronavirus (COVID 19): New requirements for exhibitors As has been instructed by the local public health authorities all exhibitors at ITB Berlin are required to fill out a declaration. This declaration is a condition for access to the exhibition grounds and serves to identify persons belonging to a COVID 19 risk group. The risk group criteria are as follows: • A recent stay in one of the risk areas as defined by the Robert Koch Institute (within the last 14 days): China: Hubei Province (including the city of Wuhan) and the cities of Wenzhou, Hangzhou, Ningbo, Taizhou in Zhejiang Province. Iran: Qom Province Italy: Province of Lodi in the region of Lombardy and the city of Vo in the Province of Padua in the region of Veneto. South Korea: Gyeongsangbuk-do (North Gyeongsang Province) The list of risk areas is being regularly updated by the Robert Koch Institute. Updates can be found on the website: www.rki.de • During the last 14 days contact with persons who have tested positive for an infection with SARS-CoV-2. • Any signs of typical symptoms, i.e. fever, coughing or breathing difficulties. Anyone belonging to the risk group or who refuses to fill out the declaration will not be admitted to ITB Berlin. This is a precautionary measure in order to protect those participating in ITB Berlin and the public in general. The Federal Ministry of Health and the Robert Koch Institute have assessed that the health risk in Germany is low to moderate (cf. www.rki.de). Currently, no restrictions on entry to Germany have been imposed on Chinese, Asian or Italian citizens. The decision taken at an extraordinary meeting of the council of EU health ministers still applies. Accordingly, before arriving in EU countries air travellers may be asked if they have been in coronavirus-infected regions or have come into conact with infected persons. The safety and health of all visitors and exhibitors at ITB Berlin has the utmost priority. The organizers are following the instructions of the relevant public health authorities to ensure that. For that reason, in order to protect exhibitors and visitors the cleaning and disinfection measures will remain in place. All participants are also advised to observe the hygiene measures recommended by the Robert Koch Institute: regular and thorough washing of hands, as well as avoiding coughing, sneezing and shaking hands. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. Russia is the official Convention & Culture Partner of ITB Berlin 2020. The World Tourism Cities Federation (WTCF) is co-host, the German Federal Ministry for Economic Cooperation and Development (BMZ), MC Group and Trip.com are Platinum Sponsors and Studiosus is Gold Sponsor. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. As of now you can obtain accreditation for ITB Berlin 2020 online at https://www.itb-berlin.de/en/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Russia is the Convention & Culture Partner of ITB Berlin 2020

02/24/2020
Russia is presenting itself as a fascinating destination for culturally interested visitors. The world’s largest country is the Convention & Culture Partner of the World’s Largest Travel Trade Show. ”We are delighted to have secured Russia as the Convention & Culture Partner of ITB. Russia has a very high standing in the international tourism industry. For visitors interested in art and culture its rich cultural heritage in particular is a special highlight“, said David Ruetz, head of ITB Berlin, at the partnership agreement signing on 5 November 2019 in London, and added: ”Russia has been exhibiting regularly at ITB Berlin since 1994 and will be strongly represented again this year in Hall 3.1. The ITB Berlin Convention will also feature fascinating topics on tourism trends in Russia.“ ”The partnership with ITB Berlin 2020 provides us with an important platform to promote Russia and its huge cultural diversity as a tourism destination to a wide international audience“, said Zarina Doguzova, Head of Russian Federal Agency for Tourism. Russia at the ITB Berlin Convention As a Convention & Culture Partner, Russia will be represented with several sessions at the ITB Berlin Convention. Zarina Doguzova, will give a welcoming speech at the opening of the world's largest tourism congress on Wednesday, March 4 in the CityCube Berlin (Room A4/A5) (10.45-10.50 a.m.). Also in the CityCube, a case study session (www.bit.ly/39WJ0Dh) on "Transforming the Global Tourism Industry by Breakthrough Travel Startups" will be held in cooperation with Russia on Thursday, 5 March from 3 to 3.45 pm. Panel guests are Ilya Gusakov, Head of Business Development, MAPS.ME, Nalatia Pukhova, Partner Relations Manager, Travelpayouts by Aviasales, Eugenia Strizhkina, Head of the Infrastructure Project Office, RussPass as well as Egor Yakovlev, Business Development Director, izi.TRAVEL. On Destination Day, Friday, 6 March, 14.00-14.45 p.m., the panel (www.bit.ly/2SUNxk3) "Destination Stereotypes: Video Marketing as Effective Tool for Image Creation" is on the agenda. Stereotypical perceptions of tourists are at the center of the discussion. Mila Ilushina, Head of Strategic Projects Department, Moscow Project Office for Tourism and Hospitality Development, Elena Lysenkova, Advisor of the Head, Federal Agency for Tourism Russia, Irina Sergeeva, Head of the Department of International Tourism, Federal Agency for Tourism Russia as well as Vladimir Varnavskii, CEO & Founder, VResorts, discuss the importance of video content as a success factor for building effective communication campaigns. A nation of superlatives Russia, with its long history and rich cultural heritage, is a country of superlatives. As part of both Europe and Asia it combines many different influences. Cultures from Western Europe, China and the Orient have produced a unique blend of art, architecture, music and spiritual influences. Moscow is the hub of politics and business as well as Russia’s cultural center. The towers of the Kremlin with its red stars and the block-shaped architecture of the Stalin era, Red Square, the pulsating heart of Moscow and the scene of historical events, the Bolshoi Theatre, home to one of the world’s most famous ballet companies, are iconic examples of Russian culture. St. Petersburg’s Hermitage Museum houses one of the world’s biggest and most prestigious art exhibitions. The state-owned museum in the Winter Palace, built by the Tsar family over 250 years ago, which contains three million exhibits displayed in 300 rooms, is one of the largest and most magnificent art collections in the world. The Trans-Siberian Railway offers a close-up experience of Russia’s many-faceted history, its traditions and legends. The world’s longest railway line is over 9,000 kilometers long, stretching from Moscow to Vladivostok on a journey that rolls through and connects Europe with Asia. Onion domes and Buddhist monasteries, deserts and the Taiga – the list of attractions is every bit as long as the Trans-Siberian Railway itself. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. Russia is the official Convention & Culture Partner of ITB Berlin 2020. The World Tourism Cities Federation (WTCF) is co-host, the German Federal Ministry for Economic Cooperation and Development (BMZ), MC Group and Trip.com are Platinum Sponsors and Studiosus is Gold Sponsor. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Socially responsible travel at ITB Berlin: 15th Pow-Wow for Tourism Professionals – ’Corals and Reefs’ among the key topics

02/21/2020
Adventure Travel in Hall 4.1b – Responsible Tourism is fully booked and features newcomers – New: ITB CSR stand and the Fridays for Future climate movement – New: first Astro-Tourism meet-up – Focus on cycle tourism at the 3rd Cycling Tourism Day Over the last 17 years at ITB Berlin sustainable and socially responsible tourism have had a firmly established place in Hall 4.1b, underlining an environmentally friendly approach to tourism. This year more than 120 exhibitors from 34 countries are presenting their innovations and products for cultural tourism, nature tourism, socially responsible and sustainable tourism, geotourism and geoparks, adventure travel, astro-tourism and technology in tourism. In addition to being represented in Hall 2.2 Oman, this year’s partner country of ITB Berlin, can also be found in Hall 4.1b, where the sultanate has information on its many sustainable adventure tourism initiatives. The Fridays for Future climate movement is among the newcomers to Hall 4.1b and directly next to the new CSR information stand. This features a vertically styled garden and will be attracting attention with wide-ranging information on the show’s commitment to sustainable travel. 15th Pow-Wow: knowledge for tourism professionals This is the fifteenth time that the Pow-Wow for Tourism Professionals is being held in Hall 4.1b. Taking place from 4 to 6 March 2020, the symposium is the only one of its kind in the world. This year its heading is ’Corals and Reefs – The living gardens of the deep in peril’ . Trade visitors will be able to meet international tourism professionals and experts at lectures, panel discussions, workshops and networking events which will highlight and discuss the latest aspects of socially responsible tourism, climate change and sustainability. Hilary Cox (MBE), formerly North Norfolk district councillor and currently town councillor for Cromer, will begin with the main subject of ’Corals and Reefs’ on day one with a keynote speech on ’New ways to experience Europe’s cultural world heritage’. Afterwards, Dr. Catharina Greve, project coordinator for the National Park Coastal Protection and Marine Conservation of the Land of Schleswig-Holstein, will explain how marine life in the Wadden See can be explored in an environmentally friendly manner. Diana Körner will speak about ’25 years of protecting coral reefs’ as a result of eco-tourism on Chumbe Island Coral Park in Tanzania. Based on studies, the astronomer Dr. Andreas Hänel of the Dark Sky Technical Group, Vereinigung der Sternfreunde e.V., will explain how increasing levels of light pollution are negatively impacting coral and fish populations. Late in the afternoon the presentation will take place of the 3rd ITB Berlin Pow-Wow Prize for Excellence. This will be awarded to exhibitors in Hall 4.1b for their special achievements in protecting the planet’s biodiversity or for exemplary, sustainable and socially responsible tourism. The prizewinners are Gopinath Parayil, director and founder of The Blue Yonder; Prof. Dr. Nickolas Zouros, president of the UNESCO Global Geoparks Network; Mechthild Maurer, managing director of ECPAT Germany; and Stefan Baumeister, managing director of myclimate Germany. Concluding the event, Susanne Brüsch, Germany’s e-bike ambassador, will announce the start of her global travel project entitled ‘E-Traction’. Tour operators will be able to benefit from the international coverage of the project team’s activities. The '1st Astro-Tourism' Meet-up is taking place on the stand of the Eifel National Park. Speakers include Dr. Andreas Hänel, who will talk about the latest trends in astro-tourism, Etta Dannemann, whose subject is astro-tourism events in Europe, and the astro-photographer Bernd Präschold will talk about the best European regions for observing the stars. On Thursday, 5 March, the focus will be on active, cultural, sustainable and regenerative tourism . Taking the Ulcinj Salina Nature Park in Montenegro as an example, experts will talk about tourism development that respects both communities and nature. The project entitled ’Live like a Maasai - Experiences with impact at the foot of Kilimanjaro’ is also setting an example. All revenues from the lodge operated by the Maasai go directly to local community projects such as schools, nurseries and hospitals. In their lecture on ‘Tourism for everyone’ Nithi Subhongsang and Julian Kappes of Nutty’s Adventures Thailand will talk about their involvement in and efforts to create ’barrier-free Thailand 2020’. Under the heading ’Tajikistan: 5,000 years of Adventure’, Dr. Andrea Dall’Olio, lead financial sector economist for the World Bank Group (Italy) and Sophie Ibbotson, tourism development consultant for the World Bank Group (UK) will present their project. They will illustrate how the World Bank’s 30-million dollar programme for developing rural areas and the economy helps Tajikistan to exploit its natural and cultural heritage and the history of the country as well as to maximise its potential as a tourism destination. Rounding off the day’s events, the Adventure Travel Trade Association (ATTA) will invite the global adventure travel community to attend its Adventure Connect networking event. Registration is mandatory for this event: www.bit.ly/3bUWq4v On Friday, 6 March, the last day of the Pow-Wow, topics will include the UNESCO Global Geoparks . In 2000, four geoparks from Greece, Spain, France and Germany set up the European Geoparks Network at ITB Berlin. There are now 147 UNESCO geoparks around the world belonging to the global geoparks network. Taking best practices as an example, Dr. Kristin Rangnes, treasurer of the Global Geoparks Network and managing director of the Gea Norvegica Geopark in Norway, will explain the various roles that geoparks occupy in our society. Dr. Jutta Weber, managing director of the UNESCO geopark Bergstraße-Odenwald in Germany, will present the 2030 United Nations agenda for sustainable development of UNESCO as well as the UNESCO Global Geopark Bergstraße-Odenwald, which has subscribed to 17 sustainability goals for regional development of its territory. After this event, Petra Cruz, European director of the Tourism Association of the Dominican Republic, Marion Hammerl, president of the Global Nature Fund, and Tim Philippus, ‘whale whisperer 2020’, will hold a multimedia presentation taking the audience on an impressive tour of the habitats of hump-backed whales in the Dominican Republic and introduce marine wildlife conservation projects. Cycle tourism is another topic of key interest. Visitors attending the presentations and panel discussions of the '3rd Cycling Tourism Day' can find out about the trends and rapid developments taking place in this tourism market. The European Cyclists Association (ECF) and the German Cyclists’ Association (ADFC) will hold workshops providing detailed information on the development of successful products for cycle tourism. They will also highlight attractive cycle routes for touring natural and cultural heritage sites, coastal regions and countries in Europe. In his lecture on ’Cycling from the Persian Gulf to the Caspian Sea’, Bernard Phelan, European marketing manager of Caravan Kooch Adventure Travel Iran, will talk about cycle tourism in Iran. Axel Carion, chief executive officer of BikingMan, France, will talk about ultra-endurance cycling events in Oman, France, Brazil, Peru, Portugal, Laos and Taiwan. By contrast, this year’s Responsible Tourism Clinics will deal with pressing issues. To begin with they will provide information on ‘Tourism Declares a Climate Emergency (TDCE)’, an international initiative. Afterwards a discussion will take place on how, in times of crisis, the tourism industry can help to create resilient destinations. The 15th Pow-Wow for Tourism Professionals will conclude with the '12th ITB Berlin Responsible Tourism Networking Event' , starting at 6 p.m. Rika Jean-François, CSR commissioner of ITB Berlin, and Gopinath Parayil, founder and chief executive officer of The Blue Yonder, India, will be inviting guests to attend. Everyone will be able to briefly present themselves and their project on stage. Afterwards there will be ample opportunity to network. No registration is required. For full details of the programme of sustainable tourism events taking place at ITB please click here ( www.bit.ly/2HH1GuB ). Additional information on Hall 4.1b Adventure Travel - Responsible Tourism and on the 15th Pow-Wow for Tourism Professionals is available from Mariana McGill, telephone: +49 (0) 30 - 7012 3414, email: info@itb-experienceadventure.de . The programme can be downloaded at 15th Pow-Wow for Tourism Professionals ( www.bit.ly/2T6THfy ). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2020: Display halls fully booked and strong demand from the Middle East

02/12/2020
First-time exhibitors from all over the world – Arab countries are strongly represented – Waiting list for the expanding Travel Technology segment – ITB Virtual Reality Lab grows by 50 per cent – New: Home of Luxury at the Marshall Haus ITB Berlin is in strong demand, and with 10,000 organisations and companies from over 180 countries attending it is booked up again this year. ”Our fully booked halls are proof that even in the age of flight shame, overtourism, climate change and the coronavirus, ITB Berlin is still the focal point for the travel industry and radiates an international aura. For the global travel industry participating in large numbers and face-to-face meetings are important. For us, responsible decision-making and success in business are directly linked, which is why the slogan of the ITB Berlin Convention is ’Smart Tourism for Future‘“, said David Ruetz, head of ITB Berlin , and added: ”At present the effects of the coronavirus are very limited. To date two Chinese exhibitors have cancelled. A large number of Chinese stands are run by staff from Germany and Europe and are thus not affected by cancellations. Overall, the percentage of exhibitors from the People’s Republic of China is low. The safety of our visitors and exhibitors has the utmost priority. We are in permanent contact with the public health authorities and will take all recommended measures as and when they become necessary.“ ITB Berlin is already independently taking active measures. Thus, there are additional medical specialists and first responders as well as English-speaking staff on the grounds and the sanitary facilities are being cleaned and disinfected at more frequent intervals. Focus on Oman, the partner country of ITB Berlin From 4 to 8 March 2020 the focus of the World’s Leading Travel Trade Show is on Oman, the official partner country of the event. At the opening ceremony on the eve of ITB Berlin the sultanate will take the audience on a tour of its many-faceted 5,000 year-old history. As the partner country Oman is making the most of its role centre stage, and for the first time is represented in two halls and at the south entrance. Visitors can find out about the country, its people and culture and about Oman’s numerous sustainable tourism initiatives in Hall 2.2, and now also in Hall 4.1. Strong demand from Arab countries, Africa and India In their role as emerging tourism destinations the other Arab countries are also strongly represented, for example in Hall 2.2, where all the emirates can be found. Saudi Arabia is making an impressive debut and occupying a 450 square-metre, two-storey pavilion on the outdoor display area between Hall 2.2 and the CityCube. After suffering a massive decline in visitors Egypt is back as a tourism destination and represented by numerous hotels and resorts in Hall 4.2. In Hall 21 Morocco’s displays have grown by 25 per cent, highlighting the importance of tourism for the economy. The Africa Halls (20 and 21) were booked up at an early stage. Numerous exhibitors are occupying larger stands, including Namibia (one-third larger), Togo, Sierra Leone and Mali. Zambia is relocating from Hall 20 to Hall 21. The India Hall (5.2b) is also fully booked. Goa and Rajasthan have larger stands. The Kiran Nadar Museum of Art, a newcomer to the show and India’s first private museum for modern and contemporary art, is exhibiting its art treasures. Next door in Hall 5.2a the Maldives is providing information for visitors on a 25 per cent larger stand area. There is news from the Asia Hall (26), where Pakistan and Bangladesh are exhibiting for the first time. The Standard Hotels (USA) chain with its Boutique Hotels in Thailand is a newcomer to the event. The Treasury Department and Elephant Hillsare first-time individual exhibitors from Thailand. The country’s first luxury jungle camp is a partner of Elephant Welfare, among others. In the America/Caribbean Halls (22 and 23) exhibitor numbers have increased too. Bolivia is returning after a two-year break. Three of Brazil’s federal states are exhibiting their products individually for the first time. Cusco, a city in the Peruvian Andes, is represented with its own stand, and in Hall 22 the Mexican state of Quintana Roo is making its debut at ITB Berlin. In 2020 Israel is occupying two-thirds of Hall 7.2, as it did last year. Europe: first-time exhibitors, many returning exhibitors and larger stands Overall, bookings for the Europe Halls have remained stable. Russia is strongly represented in Hall 3.1 again, with the capital Moscow and St. Petersburg sharing a stand in Hall 4.1. Turkey (Hall 3.2) is occupying a smaller stand this year but remains the largest exhibitor at ITB Berlin. Izmir is exhibiting individually for the first time and has doubled the size of its stand. MC Touristik, Otium Hotels and Armas Hotels are newcomers to the event, as is Ukraine. As in previous years Italy is strongly represented in Hall 1.2. On the ENIT stand, which has grown in size, more Italian regions are displaying their tourism products than ever before. Spain’s representation is the same size and includes first-time exhibitors, among them the state-owned rail company Renfe, the airline Air Europa and the motorhome rental firm Compostela Camper (Hall 2.1). Hall 10.2 features Wallonia and Visit Brussels, two exhibitors who are returning after a long break. Regio Hotel Holland is exhibiting for the first time. Moldova is relocating from Hall 3.1 to Hall 7.2b, which is also where Karpaten Turism is displaying on its own stand. Slovakia, which used to be in Hall 7.2b, is relocating to Hall 1.1. Hungary can also be found in Hall 1.1. Its stand size has increased by 30 per cent. The number of exhibitors from Portugal has also been rising constantly over the years. In spite of Brexit Britons have retained their wanderlust and the UK continues to be a holiday destination, as evidenced by the stand of Visit Britain in Hall 18, which is the same size as last year. What is more, the British Tourist Board has booked in at ITB Berlin for the years to come. Visit Wales has even returned in the role of a main exhibitor. Also represented in Hall 18 is Finland with its Sustainable Travel Finland project. Its aim is to be the number one sustainable travel destination in 2025. The results of seven pilot destinations will be announced during the course of the show. In the Germany Hall (11.2) Saxony is occupying a larger stand. The partner country of ITB Berlin 2021 will be drawing the attention of both trade visitors and the general public with a VW camper van. The stand of Thuringia features an impressive display of flowers with which the federal state is promoting the horticultural show BUGA 2021. Visitors can find out everything about the many activities marking the 250th anniversary of the world-famous composer Ludwig van Beethoven on the stand of his birthplace Bonn in Hall 8.2. New: hub27 fully booked Due to renovation work taking place on the Inner Circle beneath the Radio Tower a large number of exhibitors are relocating from Halls 12 to 17 to hub27 , Messe Berlin’s new state-of-the-art hall. This ultra-modern building covering 10,000 square metres is next door to the south entrance and provides direct access to Halls 1 and 25. It is also fully booked. Berlin-Brandenburg, Poland, Armenia, Bulgaria, France, Georgia, Slovenia, Switzerland, Austria, the German National Tourist Board and Deutsche Bahn are exhibiting in this new hall, as is Tirana International Airport, Albania’s onlyinternational airport. Another new feature is the ITB Global Stand, where visitors to the ITB Travelbox can take a virtual reality tour of ITB’s international shows – ITB Berlin, ITB Asia, ITB China and ITB India.  For those looking for a job in the tourism industry a visit to the Career Center in Hall 11.1 is a must. This year the hall is open from Wednesday to Saturday. The platform for students, graduates and young professionals is now offering an even wider range of services. First-time exhibitors represented with their own stand include Fachhochschule des Mittelstandes (FHM), Katholische Universität Eichstätt-Ingolstadt (TOPAS e.V.), the South-Eastern Finland University of Applied Sciences, the cruise operator Costa Crociere and Novum Hospitality. Adina Apartment Hotels and Accor Hotels Germany can no longer be found at a counter and instead are hosting their own display area at the Career Center. Visitors can also obtain first-hand information from the programme of stage events. Among the speakers is Jasmin Taylor, formerly managing director of JT Touristik, who at a CEO Interview will talk about success and failure in the industry. The PR agencies and ITB Blogger Base are relocating from Hall 5.3 and the Marshall Haus in the new multi-purpose hall hub27. This is also where to find the Media Hub which has workplaces for journalists and a press conference room. Tour operators making their first appearance and debut for the Home of Luxury In addition to the regular exhibitors Studiosus, Ikarus and Gebeco, which are focusing especially on sustainable travel, Hall 25 features a large number of international travel companies and cruise operators who are new to ITB Berlin. The Vinoran Group, A.T.R. Touristik Service and the cruise operators Select Voyages and Russian River Cruises are presenting their new products for the first time. The Home of Luxury by ITB is celebratingits successful launch at the Marshall Haus. The new hotspot for buyers and hoteliers representing the luxury travel market is fully booked. The fact that 95 per cent of the exhibitors from Europe, South America and Asia are newcomers to ITB Berlin shows that this is a buoyant market. Adventure Travel, LGBT+, and Medical and Cultural Tourism Halls are fully booked Hall 4.1 is booming. Over 120 exhibitors from 34 countries representing the Adventure Travel and Responsible Tourism, Youth Travel and Technology and Tours & Activities (TTA) markets are presenting a wide range of products and services. What is particularly noticeable is the growing market for ecological, resource-saving and socially responsible tourism as well as adventure and youth travel. Following its successful launch in 2019, the TTA segment is expanding to provide space for new exhibitors, including EcoTours, Florencetown, Globaltickets, iVenturecard, Liftopia, tripmax and Vipper. The stand of the climate activists Fridays for Future , who are new to the show, is certain to attract attention. It can be found next door to the CSR stand, which is also new, and features a vertical garden of climbing plants and an Instagram wall. Hall 4.1 features newcomer Palau, an island country in the western Pacific Ocean, and Oman, the partner country of ITB Berlin. Over the five days of the show the programme of events taking place on two stages will focus on adventure travel and socially responsible tourism. This year visitors can again enjoy a packed programme of cultural highlights at the Culture Lounge – now in Hall 6.2b. Under the supervision of Project 2508, around 60 exhibitors including museums, palaces, festivals and cultural projects from some ten countries are presenting their new programmes. The gay/lesbian Travel Pavilion of ITB Berlin in Hall 21b features the largest exhibition of tourism products for the LGBT+ Travel market of any show worldwide. First-time exhibitors include the Italian Tourism Board ENIT and Portugal. More and more international companies are also exhibiting in the Medical Tourism segment. Newcomers to Hall 21.b include Malaysia, Jordan, CASSADA and COMFORT Gesundheitstechnik. From 6 to 8 March a parallel event, the ITB Medical Conference, will be taking place on the Presentation Area. The Health Tourism Industry Conference (HTI) is the medical partner of ITB. Travel Technology and VR systems are exhibiting strong growth The eTravel World is fully booked and once again has a waiting list. In the eTravel World Halls (6.1, 7.1b and 7.1c as well as 5.1, 8.1 and 10.1) international companies are displaying the industry’s entire range of technology products, including booking systems, global distribution systems, payment modules and travel agency software. First-time exhibitors include Airbnb and the online hotel booking platform Agoda from Singapore. At the eTravel Lab and on the eTravel Stage technology, IT and tourism experts will have information on AI, digital ethics and open data. On 6 March at 11.30 a.m. on the eTravel Stage, the CEO and founder of Winding Tree will give an exclusive presentation on an important milestone, namely how blockchain technology can be used to redefine distribution and commissioning models in the future. Following its successful launch in 2019, the ITB Virtual Reality Lab is continuing its upward trend and has expanded its display area in Hall 10.2 by 50 per cent. Exhibitors there include a number of international players, among them Jump To (Australia), Niantic (USA), SmartGuide (Czech Republic), Aeronike (Italy) and Google Street View + VR (South Africa). Newcomers from Germany include 360-up , Sensape and Virtual Reality Berlin Brandenburg along with five co-exhibitors. About a dozen lectures will be taking place at which destination marketeers, tour operators and programme organisers can get tips on VR and AR applications. Free Wi-Fi and new features of the ITB Berlin app Free Wi-Fi sponsored by Slovenia is available to all participants on every day of the show. Simply sign in without a password at ‘ifeelsLOVEnia@ITB’ and register with your e-mail address. Using the ITB app sponsored by the Oman Aviation Group is easy too. Simply scan the barcode on your ticket to log in. The app has information on every exhibitor and event including the ITB Berlin Convention as well as hall plans, making orientation easy. The app features a new chat function which can be used to message other users, for making appointments or suggesting contact with users who have similar interests. The app will be regularly updated during the show to ensure users have the latest information. The ITB app is available for downloading free of charge for iPhones, Android smartphones and tablets and can be updated in German and English. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Business Travel Forum of the VDR: Business travel is on course for the future

02/07/2020
Digitalisation, smart mobility and sustainability are the key topics at the ITB Business Travel Forum – More room for debate: Home of Business Travel by ITB & VDR The business travel market is changing: travel and event managers have to adapt quickly and efficiently to changing economic circumstances and new technology. On 4 and 5 March 2020 the ITB Business Travel Forum of the ITB Berlin Convention will be offering information about the future. Digitalisation, smart mobility and sustainability will be the key topics. For exhibitors, trade visitors and the media, admission to the ITB Business Travel Forum in Hall 7.1a, Room New York 1, is included in the price of a ticket. Kicking off events at the ITB Business Travel Forum will be Christoph Carnier , president of the German Business Travel Association (VDR), who will hold a welcome speech on 4 March at 3 p.m. The first session of the VDR Theme Year is entitled ’Destination: Ecologically Effective’. Peggy Gabriel (Vattenfall GmbH) will look at practical examples and show how to combine travel and environmental protection needs. Afterwards, Jörg Martin , managing director of CTC Corporate Travel Consulting and chairman of the VDR Aviation Committee, will present the VDR sustainability initiative ’Miles to Trees’. Sustainability will also be the focus of the session entitled ’Business Travel and Climate Impact’, at which experts will outline a four-point programme for sustainable bus travel (4 – 4.45 p.m.). Day one of the ITB Business Travel Forum will conclude with Tina Roos , senior director, Front & Mid Office Technology, Lufthansa City Center, talking about her professional experience and introducing a combined booking platform (5 – 5.45 p.m.). On 5 March, day two of the forum, Maximilian Kaiser , representing Business Development for Intermodal Mobility Solutions at Siemens Mobility, will highlight door-to-door solutions for smart, interconnected transport for business travellers (11 – 11.45 a.m.). Afterwards, Oliver Meinicke , a member of the presidium of the VDR, Verena Funke, deputy chairwoman of the DRV Business Travel Committee, and Prof. Dr. Bernd Eisenstein, director of the Institute of Management and Tourism at FH Westküste, will present the latest figures, data and analyses of the business travel market and give their forecasts for 2020/21. The event will be moderated by VDR trend specialist Ludger Bals (Innovative Business Concepts). Under the illuminating heading ‘A Bureaucratic Monster and its Consequences’ (1 – 1.45 p.m.) Alexander Langhans , CEO of Visumpoint and Hans-Ingo Biehl , managing director of the VDR, will discuss A1 and EU reporting requirements. Eric Jan Krausch , CEO of Acomodeo, the world’s leading provider of electronically serviced apartments, will round off day two of the Business Travel Forum with a lecture on the revolution in long-term accommodation for travellers and will highlight quality management in serviced apartments (2 – 2.45 p.m.). Home of Business Travel and Networking Lunches: the place to head for the business travel market The Home of Business Travel by ITB & VDR is directly linked with the lectures and discussion rounds of the ITB Business Travel Forum. The combined stand in Hall 7.1a will provide travel and mobility managers, newcomers, buyers and office professionals from around the world with an excellent platform for finding out about services and ways to optimise business travel. Every day from 12 midday to 2 p.m. invited guests will also have an opportunity to network and lunch in a relaxing lounge atmosphere. On each of the three trade visitor days ITB Berlin and the VDR will be inviting exhibitors’ guests to a Business Travel Lunch at the Home of Business Travel. Further information on the ITB Business Travel Forum program is available online at www.itb-kongress.de/en/Program/BusinessTravelMICE.html About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. The World Tourism Cities Federation (WTCF) is co-host, the German Federal Ministry for Economic Cooperation and Development (BMZ), MC Group and Trip.com are Platinum Sponsors and Studiosus is Gold Sponsor. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention: Digitalisation and sustainability are decisive for the industry’s future

02/05/2020
Two key topics dominate the agenda at the travel industry’s leading think tank – ITB Responsible Destination Day to launch on 4 March – Convention programme is available online Digitalisation and sustainability are two topics that are currently of decisive importance in the global tourism industry. They are key for tourism professionals everywhere, regardless which market they represent. Without an elaborate digitalisation plan and a far-reaching sustainability strategy it will be impossible to ensure solid progress and long-term opportunities for the future. These are the aspects and topics that participants will address at the ITB Berlin Convention 2020 as part of the outstanding programme of events at the CityCube Berlin. Experts, researchers, industry executives as well as policymakers will provide information in their keynote speeches – with numerous discussions and interviews also on the agenda. Admission to the ITB Berlin Convention (4 to 7 March 2020) is free for trade visitors, the media and exhibitors at the World’s Largest Travel Trade Show. The programme is available online at www.itb-berlin.com. For the first time all events contain keywords to make it easier to search for formats by topics such as ‘business travel’ or ‘destination marketing’. Sustainability: one goal – many aspects A new event will be kicking off the convention: on 4 March at the first ITB Responsible Destination Day participants can explore the topic of socially aware travel behaviour. The focus will be on the prospects for reaching sustainability goals. At the 1 p.m. session the key question will be how expedition cruises can be made environmentally friendly. Hosting the event, Thomas P. Illes, a cruise analyst and university lecturer, will debate the issue with four leading expedition cruise experts from this sector. At 5 p.m. at the Ministers‘ Roundtable qualified experts will discuss various sustainable destination best practices. On 5 March the Federal Ministry for Economic Cooperation and Development (BMZ) will hold the ITB Tourism for Sustainable Development Day for the fourth time. At 3 p.m. Norbert Barthle, the parliamentary secretary of state at the BMZ, will hold a keynote speech. Topics of the day will include partnerships in tourism and opportunities for women. At the ITB Deep Dive sessions at the CityCube, taking the topic of Wise Dodo on Mauritius as an example, Sören Hartmann, CEO of DER Touristik Group, and the Hon. G. P. Lesjogard, the tourism minister of Mauritius, will discuss the prospects for destinations in the face of the growing trend towards sustainablity. The WWF and Futouris will each present their concepts at two afternoon Deep Dive sessions where the focus will be on plastic waste. Martina von Münchhausen (WWF) and Prof. Harald Zeiss (Futouris) will hold the introductory presentations. On 6 March, ITB CSR Day , a keynote speech by the climate expert Prof. Hans Joachim Schellnhuber on ‘Climate Change, Global Warming, Weather Extremes’ at 11 a.m. will kick off events on day three. Afterwards, Hot Seat participants will examine the facts and discuss the conflicting views of Fridays for Future and tourism operators. Taking part will be two Fridays for Future representatives, Dietrich Brockhagen of Atmosfair and Lucienne Damm of TUI Cruises. Other participants are to be announced soon. The Studiosus Discussion, an established event, will take place at 1 p.m. under the heading ‘It makes sense to travel. But does it really?’. Taking part will be Helena Marschall (Fridays for Future), Antje Monshausen (Brot für die Welt) and Studiosus managing director Peter-Mario Kubsch. No progress in the tourism industry without digitalisation In line with the growing importance of this topic, digitalisation will occupy a prominent role at the convention. For without digital technology there can be no future progress. On 4 March at the ITB Future Day , Nils Müller will launch straight into this topic in front of the convention audience. The CEO of TrendOne will have information on the trends, technology and developments necessary for a successful future. The main feature of this session is its interactive format. Listeners will be able to actively influence the event with voting cards. At the session to follow, at a discussion about the impact of digitalisation and the failure of Thomas Cook, Samih Sawiris, CEO of Orascom Development, will be among those to take the stage. Afternoon events will include ’Future Air and Ground Mobility’ at 4 p.m. and ’Artificial Intelligence, Big Data, Robotics & Co’ at 5 p.m. Dr. Manuela Lenzen, a science journalist and researcher, will hold the keynote speech. On 5 March at 11 a.m., at the CEO Interview on ITB Marketing & Distribution Day , the first interview will take place with Sean Menke, CEO of Sabre. Afterwards it will be the turn of Friedrich Joussen, CEO of TUI Group, to take his seat. At 1 p.m. Thomas P. Illes will talk to Pierfrancesco Vago, executive chairman of MSC Cruises, about trends and challenges in the cruise market. At 2 p.m. David Peller, global head of Travel and Hospitality at Amazon Web Services, will take part in a Q&A. On the Friday of the convention at the ITB Destination Day at 11 a.m., participants will explore the options for personalised travel experiences. Social media is playing an increasingly important role in tourism too. Mike Yapp, chief creative evangelist, Google, will provide an insight into the ’Future of Destination Marketing: Youtube and Video Marketing’ at 1 p.m. At 4 p.m. a discussion will take place about the underestimated challenges facing destinations in the age of Instagram influence and other social media. Lastly, at the ITB Deep Dive session at 12 noon, the focus will be on what Amazon Alexa and Google Assistant can offer and their associated risks. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. The World Tourism Cities Federation (WTCF) is co-host, the German Federal Ministry for Economic Cooperation and Development (BMZ), MC Group and Trip.com are Platinum Sponsors and Studiosus is Gold Sponsor. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . Information about the data protection law: Under the data protection law the organisation responsible for this email is Messe Berlin GmbH, Messedamm 22, 14055 Berlin, represented by its management: Dr. Christian Göke (CEO), Dirk Hoffmann; Chairman of the Supervisory Board Wolf-Dieter Wolf; Data protection officer: postal address as for Messe Berlin GmbH, email: datenschutz@messe-berlin.de. The email address used for the dispatch of this information has been obtained for the purpose of sending press releases. Section 6, Subparagraph 1, Letter f, DSGVO forms the legal basis for this purpose and for the dispatch of press releases to press representatives. The justified interest is that of notifying media representatives about current and future trade fairs and similar events. 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ITB Berlin: After its successful debut Technology, Tours & Activities (TTA) expands in 2020

02/03/2020
Following its 2019 launch the segment in Hall 4.1 is expanding its display area – Technology, Tours & Activities is combining with the eTravelWorld – TTA Forum in the eTravel Lab in Hall 7.1b Exploiting in-destination services and riding the latest wave of mega trends: marketing experts in tourism regions and tour operators often miss out on good marketing chances and many other opportunities. In many cases there is not enough cooperation between local and regional operators of tours, programmes and attractions. After booking their hotel in advance holidaymakers often decide spontaneously on local excursions, excluding tourism professionals from the process. At ITB Berlin the Technologies, Tours & Activities (TTA) segment will have comprehensive information on how, using new technologies and platforms, they can successfully exploit and market these in-destination services. Visitors can obtain the necessary knowledge from a wide-ranging programme of conference events at the ITB Berlin Convention at the CityCube and TTA Forum at the eTravel Lab in Hall 7.1b, and can find out about the requisite products and solutions from the TTA segment on its expanded display area in Hall 4.1. For visitors there will be every opportunity to network, whether at conferences, forums or the show itself. TTA kicks off with a panel featuring high-ranking experts On day one of the show, 4 March, at the ITB Future Day the ITB Executive Panel will host a panel featuring leading speakers. This is being organised in partnership with Arival – a specialist conference on in-destination services will also be taking place in the run-up to ITB Berlin from 1 to 3 March in Berlin. The panel will be moderated by Arival’s CEO Douglas Quinby . Wilfried Fan , Chief Commercial Officer, Klook, Nishank Gopalkrishnan , Chief Business Officer, Musement and Emil Martinsek , Chief Marketing Officer, GetYourGuide will discuss the prospects and challenges of the Tours, Activities & Attractions market (CityCube Berlin, 4 March, 1 p.m.). Afterwards, Charlotte Lamp Davies will open the TTA Forum with a keynote at the eTravel Lab in Hall 7.1b. Taking part in the panel discussion moderated by this leading international expert will be Lukas C. Hempel (Bookingkit), Mathis Boldt (GetYourGuide), Matthias Goeze (Visit Berlin) and Klaudija Janzelj (Urban Adventure), who will debate ’What drives the industry in 2020?’. At 3.30 p.m. Douglas Quinby will present forward-looking research findings and five major trends that will change this market. Overtourism and sustainability , two topics currently dominating the industry, will be on the eTravel Lab agenda at 3 p.m. Representatives from Cambodia and Gothenburg will present examples of how to deal with environmental challenges. A technology round table discussing the competition between reservation systems is scheduled for 4 p.m. Taking part will be the CEOs of Bookingkit , Nezasa and Rezdy (eTravel Lab). At 4.30 p.m. at the eTravel Lab, a discussion will take place on the key question of how, faced with the increasing industry presence of platforms and meta search engines, TTA companies can market their services. At 5 p.m. at the Revenue Management workshop, trade visitors can obtain Get Your Pricing And Profit Right – How Every Tour & Activity Provider Becomes A Pricing Strategy Master’ (eTravel World). At 5.30 p.m. at the eTravel Lab, Milena S. Nikolova of the Adventure Travel Trade Association (ATTA) will highlight how travel technology and travel behaviour influence each other during and after a trip. The major enterprises and startups on the expanded display area in Hall 4.1 will include a number of TTA companies taking part for the first time, among them EcoTours, Florencetown, Globaltickets, iVenturecard, Liftopia, tripmax and Vipper. The Networking Area will provide an opportunity for visitors to meet and get together. The TTA Networking event sponsored by ARIVAL will take place on 4 March at 6 p.m. This year, destination marketeers and operators of tours and programmes can again obtain tips and new ideas on uses for VR and AR at the ITB Virtual Reality Lab in Hall 10.2, Stand 108. Providers and users can find out everything about the latest technologies and get a glimpse of new and planned products from best practice examples and case studies of these applications. Events will include historical sightseeing trips with VR goggles and guided tours featuring apps. Visitors can also find out about the economic impact of destination games and the prospects they hold for small and medium-sized enterprises. Numerous opportunities for direct meetings will also exist at the Virtual Reality Lab and its exhibition counters and in the Networking Area. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB MICE Forum: Important industry meeting place now with an international focus

01/27/2020
Networking platform for conference, incentive and event planners has grown significantly – Key topics are interaction and innovative event formats – New: ITB International MICE Forum and ITB MICE Media Lounge – Admission to the ITB Berlin Convention is free for trade visitors A new perspective on events: the theme focus of this year’s ITB MICE Forum at the ITB Berlin Convention is interaction and participant event formats, where qualified MICE experts will provide valuable know-how and examine forward-looking topics. In its role as the official MICE partner of ITB Berlin, the Association of Event Organisers (VDVO) has significantly expanded the MICE segment. Complementing the two-day ITB MICE Forum on 4 and 5 March, the ITB International MICE Forum is taking place for the first time on Friday, 6 March. Room New York 1 in Hall 7.1a is where all the sessions will take place. Day one of the conference on Wednesday, 4 March will focus on interaction, participant event formats and AI. Following an introduction by Bernd Fritzges, CEO of the VDVO, Matthias Schultze , managing director of the German Convention Bureau (GCB), will talk about ‘Success Factor Participant Experience’ and illustrate the forms that digital and analogue interaction can take (11 - 11.45 a.m.). Afterwards, Bernd Fritzges and Doreen Biskup , deputy chairwoman of the VDVO, will discuss the advantages and benefits of participant event formats. In the lecture to follow (1 - 1.45 p.m.), Michael Liebmann , managing director and founder of the event automation platform doo, will explain how AI can help make valuable use of participant information and contribute to the long-term success of an event. Under the heading ‘Visitor Tracking’, at 2 p.m. Prof. Dr. Cornelia Zanger from the Department of Marketing and Retailing at TU Chemnitz, will provide a scientific insight into digital technologies that can optimise event concepts. On Thursday, 5 March, the main topics will be event and crisis management. Colja Dams , CEO of VOK DAMS, will lecture on the need for agile work methods in event management (4 – 4.45 p.m.). Afterwards, taking his company’s crisis management programme as an example, Bernd Wiedemann , head of visitBerlin Convention Partner, will explain how the various skilled trades can master crisis situations together. New: ITB International MICE Forum On Friday, 6 March, the ITB International MICE Forum will celebrate its debut (10.45 a.m. – 2.45 p.m.). This is the first forum of its kind at ITB Berlin. It will be moderated by Caleb Parker , director and founder of Bold London, who specialises in innovation and technology in the MICE market. During the sessions, international players will look at how a new work trend is influencing the event industry. Experts will have tips on key elements of the omnipresent phenomenon of influencer marketing. Best practices will be presented highlighting strategies that can potentially prolong the life cycle of an event. Rounding off the programme Kevin Jackson , director of Ideas and Innovation at The Experience is the Marketing, and a well-known event industry pioneer, will explain how event management professionals can set up carefully staged micro moments to increase participant activity at any given moment. International networking: MICE Hub, MICE Night and the new MICE Media Lounge For the first time media representatives will have an opportunity to meet with MICE industry experts and hold on-the-spot interviews in a corresponding format at the ITB MICE Media Lounge in Hall 7.1a. The MICE Hub is the place to head for leading industry representatives and exhibitors, where they can discuss meetings, incentives, conventions and events. From 4 to 6 March in Hall 7.1a on Stand 200 , selected exhibitors will present their new products. For visitors to the stand of VDVO there will be opportunities to interact in the VDVO Aircraft. On 5 March, to round off the ITB MICE Forum ITB Berlin and VDVO will extend an invitation to the official ITB MICE Night sponsored by Moskau at the International Club Berlin. This trendy Berlin venue, which is frequented by diplomats, big business names and artists, can be easily reached on foot from the grounds of ITB Berlin. For more information on MICE topics at the ITB Berlin Convention please visit www.itb-kongress.de/en/Program/MICE.html . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

eTravel World: Travel Technology boosts the online travel market

01/23/2020
The programme covers the entire range of industry topics – Technology, IT and tourism experts with information on AI, digital ethics and open data – New Hot Seat format on 5 March and the DATA TALKS Forum on 6 March With its wide range of topics including AI, self-driving cars, podcasts, blogging and digital nudging, the programme of the eTravel World at ITB Berlin 2020 has every trend covered. As a key topic concerning the future of the global travel industry, digitalisation is a main focus at ITB Berlin. At lectures, sessions, forums and workshops, the ITB Berlin Convention deals with all aspects of the current and future technological challenges and applications that face global tourism. At the eTravel World halls 6.1, 7.1b and 7.1c., numerous exhibitors are presenting technological solutions, including reservation systems, global distribution systems, payment methods and travel agency software. This year the eTravel Stage in hall 6.1 and the eTravel Lab in hall 7.1 are again the focal point of the eTravel World, with its short distances between event venues. In Hall 10.2 at the VR Lab the focus is on Virtual and Augmented Reality. Additional technology exhibitors are represented in halls 5.1, 8.1 and 10.1. Outstanding speakers at the eTravel Lab and on the eTravel Stage Kicking off the programme at the eTravel Lab on 4 March is Toni Stork of OMMAX who will talk about handling numbers and statistics and the right way to conduct an analysis in respect of the travel market in the digital age (10.30 a.m.). Also at the Lab, Jan Gerlach, CEO of Peakwork, will talk about the future of package travel (11.15 a.m.). At 11.30 a.m. Jörg Müller, managing director of Wirecard, will explain how payments can be used as a new source of data (eTravel Stage). At a panel at the eTravel Lab, together with participants from China, Josep Wang of TravelDailyChina will analyse the prospects for outbound tourism (12 noon). Also on day one, overtourism, one of the most pressing issues concerning the travel industry, will be on the agenda twice, at 12.45 and 3 p.m. Eric Mencke of WeGoEU will explain the best ways and approaches for tourism professionals to engage with Chinese visitors (2.00 p.m. eTravel Stage). Afterwards, Malte Hannig of xpose360 will look at how to increase turnover and profits in tourism using digital tools and methods (3 p.m., eTravel Stage). Day one will conclude with a workshop on revenue management for In-Destination Services at 5 p.m. at the eTravel Lab. One technological application that has acquired major importance for countries and destinations is geocaching. Michel Durrieu of the Regional Tourist Board of Nouvelle-Aquitaine will reveal how the region on the French Atlantic coast uses this technology aid to help achieve success (5 March, 11.15 a.m., eTravel Lab). Jan Starke, Travel Industry Lead at Facebook, will present Facebook’s vision for the future, in order to minimise the friction caused by customers’ ever-increasing expectations – including by creating one’s own travel brands. Maksim Izmaylov, CEO & Founder, Winding Tree will exclusively launch a new product, a major breakthrough milestone, that takes the benefits of blockchain from a developer tech environment to the actionable benefits for end users and businesses and business people (6 March, 11.30 a.m., eTravel Stage). The eTravel World is hosting not only workshops to provide visitors with information on the latest tourism developments, but new communication formats and presentations as well. In 2020 the DATA TALKS Forum at the eTravel Lab is taking place for the first time (6 March, 10.30 a.m.). This is where participants will discuss questions regarding data-driven business models, data analysis and personalisation. Olivier Krüger of LH Systems will present promising travel technology trends, among other topics, and discuss these at the panel to follow. Also celebrating its debut is the Hot Seat, at which Ralf Eggert, managing director of Travello, will take his place and examine language assistants (5 March, 5 p.m., eTravel Stage). Professional hosts should make a note of 5 March, 2 to 6 p.m., on their calendar. Revenue management, sustainability and online sales are the topics on the agenda at the Lab of the Hospitality Tech Forum – representatives of Suitepad and Bookitgreen will also be taking part. Prior to this event, Katharina Hahn and Katrin Krietsch of Spirit Legal will dwell on the subject of hotel bookings in the age of PSD II (12 midday - 12.30 p.m.). The VR Lab has become a successful satellite of the eTravel World in Hall 10.2 where, on all three days of the show and at some 12 sessions, destination managers and marketeers can find out about practical uses for suitable Virtual and Augmented Reality apps and technologies. The first scheduled event is an analysis of the status quo on 4 March at 12 midday, and on 5 March at 1 p.m. the subject will be the opportunities that VR training can offer. New sponsors providing information on the full spectrum of app-based payment solutions, as well as data analyses, on the eTravel Stage and stands in Halls 6.1 and 7.1b include, among numerous others, Aiosell, Alice, Audienceserv, Barzahlen, Consultix, GoQuo, passportscan, Saba, Schneidergeo, trbo, Winding Tree and Guide2. This year the lounges of GIATA, the Hospitality Industry Club and Travelport are once again places where one can meet and network. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB BookAwards 2020: The winners have been announced

01/20/2020
Prize winners include: Andrea Wulf, Paul Theroux, Robert Macfarlane, Wilfried Erdmann, Arnulf Conradi, Robert Bösch, Michael Poliza and Klaus Wolfsperger Every year, ITB Berlin honours the latest and most interesting specialist travel publications from Germany and abroad. The presentation of the ITB BookAwards 2020 will take place at the Palais am Funkturm, Messe Berlin, on Friday, 06 March 2020 at 4 p.m. The ITB BookAwards recognises mainly publications written in German, but also in German translation. Their aim is to focus attention beyond national borders on important intercultural travel and tourism publications. The ITB BookAwards are a cooperation between ITB Berlin and the Börsenverein des Deutschen Buchhandels. Traditionally, the judges of the ITB BookAwards also take publications from the official partner country of ITB Berlin into account. Awards in this category went to the latest individual travellers’ guide ’Oman’ by Kirstin Kabasci and Peter Franzisky (Reise Know-How Verlag) and the traditional travel guide ’Oman’ by Gerhard Heck (DuMont Reiseverlag). This was the third time the jury of the ITB BookAwards bestowed honours in the category ‘Frankfurter Buchmesse Guest of Honour’ (2020: Canada) ahead of the Frankfurter Buchmesse. The ITB BookAwards do not confer prize money. ITB BookAwards 2020: Categories, prize winners and their publishers Destinations Award »Oman« Kirstin Kabasci, Peter Franzisky | Reise Know-How Verlag Individual travellers’ guide ’Oman’ Gerhard Heck | DuMont Reiseverlag DuMont travel guide ’Oman’ Background information: Ethiopia Christian Sefrin | Trescher Verlag ’Äthiopien – Unterwegs im ältesten Kulturland Afrikas’ Klaus Dornisch | wbg/Philipp von Zabern ’Sagenhaftes Äthiopien – Archäologie, Geschichte, Religion’ Travel destinations in Germany – Lake Constance Rolf Goetz, Mirko Milovanovic | Bruckmann Verlag ‘Bodensee’ Anette Sievers | Peter Meyer Verlag ‘Bodensee mit Kindern’ Special travel book series: Publisher Matthias Kröner, Illustrator Berit Kröner | Michael Müller Verlag Travel book series ‘Stadtabenteuer’ Special travel books Exciting journey of discovery Robert Macfarlane | Penguin Verlag ‘Im Unterland – Eine Entdeckungsreise in die Welt unter der Erde’ Year of Humboldt 2019 Andrea Wulf and illustrator Lillian Melcher | C. Bertelsmann Verlag Illustrated novel ‘Die Abenteuer des Alexander von Humboldt’ Namibia Anna Mandus | Palmato Publishing ‘Licht und Schatten in Namibia 2 – Mehr vom Alltag in einem Traumland’ Olympic Games 2020 in Tokyo Marco Reggiani and illustrator Sabrina Ferrero | Prestel Verlag ‘Japan – Der illustrierte Guide’ Birdwatching Arnulf Conradi | Verlag Antje Kunstmann ‘Zen und die Kunst der Vogelbeobachtung’ Illustrated travel books Harald Lydorf, Andreas Klotz, Radmila Kerl, Helmut Büttner and team of photographers | TIPP 4 Verlag ‘Perle Afrikas – Faszination Uganda’ Travel cookbooks Jonas Cramby | Christian Verlag ‘Tokio für Foodies – Die kulinarischen Hotspots der Stadt der tausend Dörfer’ Travelling with children Teddy Keen | Verlag Prestel junior ‘The Big Book of Adventure – So überlebst du in der Wildnis’ Cultures Susanne Koelbl | Deutsche Verlags-Anstalt ‘Zwölf Wochen in Riad – Saudi-Arabien zwischen Diktatur und Aufbruch’ Caitlin Doughty | Malik/Piper Verlag ‘Wo die Toten tanzen – Wie rund um die Welt gestorben und getrauert wird’ Hiking Christian Hlade | Braumüller Verlag ‘Das große Buch vom Wandern – Alle Tipps & Tricks, damit die Begegnung mit der Natur, anderen Kulturen und sich selbst gelingt’ Works Award – Sailing Wilfried Erdmann | Delius Klasing Verlag for his newly published work ‘Warum wir immer weitersegeln’ and his previously published sailing books Lifetime Award – Publisher 2020 100 years of Bergverlag Rother Head of Publishing Klaus Wolfsperger for his personal lifetime and publishing achievements for Bergverlag Rother Lifetime Award – Travel writers 2020 Paul Theroux | Hoffmann und Campe Verlag for his newly published work ‘Auf dem Schlangenpfad – Als Grenzgänger in Mexico’ for his work published to date Travel calendars Michael Poliza | Delius Klasing Verlag ‘Island 2020’ Specialist tourism literature Ronald Moeder | utb/UVK Verlag ‘Tourismusrecht in der Unternehmenspraxis’ Maps Betsy Mason, Greg Miller | National Geographic Buchverlag ‘Kartenwelten – Fantastische Geschichten und die Kunst der Kartographie’ Management Award by ITB Berlin Robert Bösch | National Geographic Buchverlag ‘Mountains’ Frankfurter Buchmesse Guest of Honour 2020 – Canada Hans-R. Grundmann with Eyke Berghahn, Petrima Thomas and Mechtild Opel | Reise Know-How Verlag Dr. Hans-R. Grundmann ‘Kanada Osten – USA Nordosten’ Martin Pundt | Michael Müller Verlag ‘Kanada – der Westen mit Südost-Alaska’ Mechtild Opel and Wolfgang Opel | MANA-Verlag Country report ‘Kanada – Alles, was Sie über Kanada wissen müssen’ Wall calendar | Ackermann Kunstverlag ‘Kanada 2020 – Unterwegs zwischen Wäldern und Flüssen’ About Börsenverein des Deutschen Buchhandels e.V. Börsenverein des Deutschen Buchhandels represents the interests of the German book industry in its dealings with political decision-makers and the public. It was founded in 1825 and represents around 4,500 bookstores, publishers, intermediate booksellers and other media enterprises. It organises the Frankfurter Buchmesse, awards the Peace Prize of the German Book Trade, the German Book Awards and the German Non-Fiction Prize, campaigns to promote interest in reading as well as for freedom of the written word. Press contact, Börsenverein des Deutschen Buchhandels: Thomas Koch, Press and Public Relations director Tel.: +49 (0) 69 13 06 293 Email: t.koch@boev.de www.boersenverein.de | www.facebook.com/boersenverein About Frankfurter Buchmesse Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,450 exhibitors from 104 countries, more than 300,000 visitors, over 4,000 events and some 10,000 accredited journalists and bloggers in attendance. It is the most important international marketplace for content – from novels and children’s books to academic databases and stories for films, games and virtual reality experiences. Publishing professionals from around the world meet here with partners from the technology sector and from related creative and cultural industries, sparking new partnerships and business models. A strong conference programme ensures that Frankfurter Buchmesse is a major source of inspiration for content experts from around the world. Since 1976, the book fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. Frankfurter Buchmesse organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. Frankfurter Buchmesse is a subsidiary of the Börsenverein des Deutschen Buchhandels (German Publishers & Booksellers Association). www.buchmesse.de Press & Corporate Communications, Frankfurter Buchmesse Kathrin Grün, Head of Communications, tel.: +49 (0) 69 2102-170, gruen@book-fair.com Press reporters and photographers are requested to obtain accreditation for the awards ceremony at ITB Berlin 2020. This can be done online at www.itb-berlin.de/Presse/Akkreditierung/ or by contacting the organisers at www.buero-philipp.de . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: Strong upward trend in India’s outbound travel

01/16/2020
India reports above-average growth in outbound trips again – Destinations within Asia are in high demand – Increase in holiday trips – High affinity for travel agency bookings – Growth expected to continue in 2020 – Debut of ITB India in Mumbai from 15 - 17 April 2020 – ITB Berlin to publish India’s latest outbound travel trends from the World Travel Monitor® by IPK International The strong growth in outbound trips from India continued seamlessly again into 2019. In particular, destinations within Asia benefited from this upward trend. As in Asia overall, holidays abroad are becoming increasingly popular in India too. The launch of ITB India in April 2020 emphasizes the importance of the Indian market in the international scene. The event will put India’s growing travel industry in the limelight. ITB India will be the gateway to the Indian travel market for international players to gain access to one of the fastest growing outbound market in Asia. The latest findings of the World Travel Monitor® by IPK International point to further growth in outbound trips from India in 2020. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 countries worldwide. It has been compiled for more than 20 years and is recognized as the most widescale continuous survey of global travel trends. Above-average growth in outbound trips Despite a large population and economic development India is not one of Asia’s high-volume source markets for outbound trips. It ranks fifth, a long way behind China, South Korea, Japan and even Taiwan. However, in recent years India’s market has recorded above-average growth in outbound travel: With an increase of seven per cent in the first eight months of 2019, outbound trips from India exceeded the average figure for Asia overall. Destinations within Asia in demand The main beneficiaries of India’s growth in outbound travel are destinations in Asia, whose market share rose to almost 70 per cent in 2019. Destinations in Thailand, Indonesia, Malaysia and Japan were in particularly high demand and reported double-digit growth. At seven per cent, travel to North America increased significantly too, whereas trips to Europe were below average during the first eight months of 2019. Holidays abroad more and more popular The Indian market’s recent trend towards more frequent holidays abroad continued in 2019. Currently, holiday trips account for around 65 per cent of outbound trips from India. However, this figure is still well below par compared with Asia’s average overall (around 80 per cent). City breaks and round trips are by far the most popular outbound holiday types among Indians and now represent a total market share of almost 65 per cent. Sun and beach holidays also benefited from the growth in outbound trips and represent 16 per cent of the holiday market. However, compared with other Asian source markets this figure is still below average. High affinity for Travel agencies As well as bookings over the internet Indians travelling abroad made above-average use of travel agencies. With a market share of almost 45 per cent, travel agency bookings exceeded the Asian average as well as the global average, which is around 25 per cent. Strong growth again in 2020 IPK International forecasts a six per cent increase in outbound travel from India in 2020, thus continuing strong growth of the Indian market. This forecast is based on the findings of the “World Travel Confidence Index” of IPK International, which as part of World Travel Monitor® polls people’s travel intentions for the next 12 months. Rolf Freitag, CEO of IPK International, will present the final findings of the World Travel Monitor® for 2019 at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2020. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: Contrasting travel trends on the American continent

01/15/2020
Outbound travel from North America registers above-average growth – Decline in international trips from Latin America – European destinations are in demand – City breaks are on the rise – Positive outlook for 2020 – ITB Berlin to publish America’s latest outbound travel trends from the World Travel Monitor® by IPK International Berlin, 15 January 2020 – Two divergent travel trends marked the American continent. In the first eight months of 2019 outbound travel from North America grew with 4.5 per cent higher than the global average, while at minus three per cent outbound trips from Latin America witnessed a relatively strong decline. Overall year-on-year figures reveal a 3.5 per cent increase in outbound travel from the Americas as a whole. Destinations in Europe were clearly more in demand than trips to Asia. City breaks are still displaying above-average growth. For 2020 the World Travel Monitor® forecasts a continuous growth, at three per cent. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 countries worldwide. It has been compiled for more than 20 years and is recognized as the most widescale continuous survey of global travel trends. American continent displays two trends In the past the American continent benefited from Latin America’s outbound travel boom. Initial results for 2019, however, display a completely different trend. While the North Americans’ outbound trips increased at an above-average rate of 4.5 per cent, the Latin Americans’ outbound trips virtually collapsed with minus three per cent. Looking at the trends in individual countries, the following can be observed: In North America the driving force was outbound trips of US-Americans with a strong increase of six per cent compared to the previous year period. Juan Alberto Garcia Lopez of IPK International explained the decline in outbound trips from Latin America thus: “In addition to some countries in South America, such as Argentina, the high-volume source market Mexico was the main reason for this negative development, with a five per cent decline in outbound travel.“ Strong increase in trips to Europe At seven per cent, travel to Europe is showing strongly above-average growth overall. Europe not only achieved the highest growth rate among North Americans, but was also up among Latin Americans. Trips to Spain and Italy were particularly in demand. These countries registered strong growth in visitor numbers, at 11 and 10 per cent respectively. Even the UK, which recently suffered a drop in visitors, was able to attract more visitors from America. Compared to trips to Europe, outbound trips within the American continent, however, increased at a much lower rate of three per cent. Trips to Asia also only achieved three per cent growth. Holiday trips on the rise As regards reasons for travelling abroad, holiday trips are becoming more popular on the American continent. Compared to the previous year period the holiday segment grew by five per cent and now occupies just over 60 per cent of the market. In contrast business trips fell by one per cent. City breaks as growth driver A look at the various holiday types shows different trends. At ten per cent, city breaks once again reported above-average growth. Holidays in the country also recorded a strong growth, at nine per cent. At six per cent, the cruise market likewise witnessed a very positive development, followed by round trips, which increased by five per cent. In contrast, sun & beach holidays suffered a decline in popularity among Americans, falling by one per cent compared to the previous year period. Positive outlook for 2020 IPK International expects outbound trips from North America to grow by three per cent in 2020, slightly less than in 2019. As far as outbound trips from Latin America, the market is expected to recover in 2020 by reaching one per cent growth. These forecasts are based on the findings of the “World Travel Confidence Index” of IPK International, which as part of World Travel Monitor® polls people’s travel intentions for the next 12 months. Further conclusive results showing 2019 travel trends will be published in future press releases. Rolf Freitag, CEO of IPK International, will present the final findings of the World Travel Monitor® for 2019 at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2020. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. 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ITB Berlin and IPK International: Increase in outbound trips from Germany

12/20/2019
During the first eight months of the year outbound trips from Germany increased by a further two per cent – Trips to Turkey were in demand – Above-average growth in city breaks – Increase in rail as well as air travel – ITB Berlin to publish Germany’s latest outbound travel trends from the World Travel Monitor® by IPK International Despite Germany’s already high volume in outbound trips, the figures have grown by a further two per cent. Following a slump in recent years, trips from Germany to Turkey recorded double-digit growth. According to the latest findings of the World Travel Monitor® by IPK International, at eight per cent city breaks were the growth driver in the holiday travel market. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 countries worldwide. It has been compiled for more than 20 years and is regarded as the most widescale continuous survey of global travel trends.   Growth in trips from Germany During the first eight months of 2019 outbound trips from Germany increased by two per cent, on a par with other western European source markets, but behind current growth rates in eastern Europe. Germany’s dominant position as a leading source market for outbound travel remains unchallenged. After the USA, it is the world’s second largest outbound travel market, and Europe’s largest by far.   Turkey popular again on the Germany market During the first eight months of 2019 the German market’s most in-demand destinations were once again in Europe. Following a downturn in recent years Turkey regained its popularity on the German market. Thus, during the first eight months of the year trips to Turkey reported an above-average rise of 14 per cent, while trips to Spain grew by only two per cent. In contrast, visitor numbers from Germany to Greece and Croatia were in decline. At the same time, at five and four per cent respectively, trips from Germany to the Netherlands and Poland reflected a noticeable increase compared with last year.   City breaks are booming again As in other European countries, outbound trips from Germany witnessed a renewed surge in city breaks, which at eight per cent recorded above-average growth during the first eight months of 2019. At three per cent, the number of sun and beach holidays increased too. In contrast, at minus four cent round trips recorded a marked decline. Summer trips to the mountains and holidays in the country also attracted fewer outbound trips.   Increase in rail travel As regards transport choice, during the first eight months of 2019 more and more outbound trips from Germany were undertaken by rail, which grew by six per cent. At four per cent, the increase in outbound flights was not as great, although this figure rose too. The growth in rail and air travel came at the expense of car trips.   Positive outlook for 2020 IPK International forecasts outbound trips from Germany rising by two per cent in 2020, and thus a continuation of the market’s positive upward trend. This is based on the findings of the World Travel Confidence Index of IPK International, which as part of World Travel Monitor® polls people’s travel intentions for the next 12 months.   Further conclusive results showing 2019 travel trends will be published in future press releases. Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor® for 2019 on 4 March at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2020. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Fully booked eTravel World 2020 with new exhibitors and sessions

12/19/2019
Over 250 international exhibitors present the latest trends and innovations in the key travel technology market at the ITB Berlin eTravel World – The ITB Berlin Convention features lectures, discussions, workshops and new formats along with established eTravel experts The digital transformation in the global tourism industry is moving ahead: AI, wide-ranging messaging services, online booking systems, new payment solutions and intelligent hotel apps – the travel industry has numerous instruments which it must use to keep pace with expanding digitalisation and corresponding customer demands. From 4 to 7 March 2020 at ITB Berlin, the eTravel World will be providing concentrated information on the topic of travel technology. The halls have been fully booked since November 2019, reflecting how hugely important travel technology is for the tourism industry. More than 250 exhibitors from around the world will be presenting new technologies, digital marketing and social media in Halls 6.1, 7.1b and 7.1c. Hall 5.1 is where visitors can find suppliers of distribution systems, travel agency and tour operator software. In addition to regular exhibitors a whole range of leading enterprises will be taking part for the first time, including Airbnb, Nezasa and Trainline. Visitors to the ITB Berlin Convention at the World’s Largest Travel Trade Show can find out about the latest developments and future trends from the worlds of apps, mobile websites, social networks and blogs from workshops, lectures, discussions and new formats. Daily from 10.30 a.m. to 1 p.m. on the eTravel Stage in Hall 6.1, for the first time international companies will be highlighting best cases in order to present their innovations and product news. Another new event is the daily Start-up Track. From 1 to 2 p.m. three startups respectively will deliver their pitches and during interviews will be talking about the pitfalls, challenges and lessons learnt. On Friday, 6 March 2020 from 10.30 a.m. to 1.30 p.m., for the first time the Data Talks Forum will be taking place at the eTravel Lab (Hall 7.1). Major technology providers including Amadeus (Monika Wiederhold), Sabre (Tom Fecke) and Peakwork (Joao Gonzaga) will be talking about AI, data usability and seamless travel data, among other topics. Following its successful launch in 2019 the TTA Forum will be taking place again next year at the eTravel Lab. On Wednesday, 4 March 2020 from 2 to 6 p.m., industry experts including the CEOs of Evaneos, (Eric de la Bonnardière), Bookingkit (Lukas Hempel) and Rezdy (Chris Atkins) will be talking about the challenges involved in marketing in-destination services. In their keynotes they will be presenting best cases, and based on the latest surveys will be talking about which direction the travel industry’s third-largest segment is taking. On Thursday, 5 March from 2 to 6 p.m., the hotel trade will be meeting for the third time at the eTravel Lab’s Hospitality Tech Forum, which is organised in partnership with the Hospitality Industry Club. Leading players including TrustYou, the world’s largest visitor feedback platform, the Fraunhofer Gesellschaft, Lindner Hotels, A & O Hotels and Hostels, 25hours Hotels and Accor will be represented on the podium. A wide range of topics on two stages Trade visitors looking for smart solutions and innovative ideas in the key travel technology market can find out more at various discussion rounds and lectures on the stages of the eTravel Lab and eTravel Stage. On Wednesday, 4 March 2020, experts will be reporting product news on payment solutions, super apps and chatbots. At the Asia Panel the general managers Jeremy Beck of Rakuten and Qiang Zhong of Meituan as well as Ritwik Khare, the chief branding officer of Makemytrip, will be among those discussing the various developments taking place in China, Japan and India as well as the challenges facing OTAs. On 5 March 2020, day two of the show, in addition to hospitality tech product news, discussion will focus on smart mobility and startups, the latest AI and Voice news, and practical examples will be given of social media marketing channels such as Tik Tok as well as new ideas for marketing destinations. A critical influencer discussion round, news on self-driving vehicles and the Hotseat format with Alexa will promise fascinating insights. On Friday, 6 March 2020 at the eTravel Lab, after the Data Talks Forum (from 10.30 a.m. to 1.30 p.m.) until 5 p.m., the focus will be on bloggers, influencers and storytellers. At the same time, starting at 2 p.m. on the eTravel Stage, specialists will be highlighting the potential of travel podcasts, a trending medium, from the point of view of both business customers and consumers. New round of special events on the Saturday of ITB The specialist programme at the eTravel World on Saturday, 7 March 2020 from 11 a.m. to 2 p.m., to which admission is free, has become a firmly established fixture of the ITB Berlin Convention. Both the free DRV seminars on the subject of online marketing and the Hotelcamp powered by Hospitality Industry Club will be providing tourism professionals and hotel owners with an opportunity to closely examine the latest issues and work together with experts on individual solutions. More information about the eTravel World can be found online at: www.itb-berlin.de/en/ITBBerlin/DestinationsSegments/ETravelWorld/ . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention 2020: Smart tourism for a better future

12/12/2019
Sustainability, digitalisation, shifting customer demands and luxury travel are the key topics at the ITB Berlin Convention 2020 – The slogan of the global travel industry’s largest think tank is ’Smart Tourism for Future’ – The programme for the convention and eTravel World can be found at www.itb-convention.com – For exhibitors, trade visitors and the media admission to the convention is included in a ticket to ITB Groundbreaking changes lie in store for the global tourism industry. The big themes are sustainability, digitalisation, shifting customer demands and luxury travel . These will be the focus of discussions, lectures and deep dive sessions at the ITB Berlin Convention, where experts, researchers and leading representatives of the industry will present their ideas and offer inspiration to visitors for new approaches, projects and products. They will be substantiated by the latest market analyses, examples of best practices and exclusive surveys by the global tourism industry. For trade visitors, the media and exhibitors at the World’s Leading Travel Trade Show, admission to the ITB Berlin Convention (4 to 7 March 2020) is included in a ticket to ITB. Sustainability, climate change and environmental protection are aspects of major concern to the tourism industry, and not just since the Fridays for Future movement began. The topics of rising CO2 levels and over-consumption of resources and their effects on eco-systems and nature dominate everyday life worldwide. Many tourism companies are focusing more and more on intelligent and sustainable systems for managing tourism flows and including them in their strategies and products. The ITB Berlin Convention has comprehensive information on the current situation, the progress being made, but also on deficits and mistakes. Professor Dr. Dr. h.c. Hans Joachim Schellnhuber is director (emeritus) at the Potsdam Institute for Climate Impact Research and one of the world’s leading climate scientists. In his keynote speech on ’Climate change, global warming, weather extremes’ at the ITB CSR Day on 6 March he will outline the status quo and need for action (11 -11.45 a.m., CityCube, Hall A1). Afterwards, at a Hotseat event, Fridays for Future activists will confront tourism professionals on the subject of ‘Flight shame’ (12 -12.45 p.m.). With sustainability now such an important topic, on 4 March the ITB Responsible Destination Day will be part of the convention programme for the first time (10.45 a.m. - 5.45 p.m., CityCube, Hall A1). In addition to ecology and sustainability, digitalisation has become one of the factors that will dominate tomorrow’s tourism industry. Customers want information about their trip everywhere and at all times. Comprehensive digitalisation can make their wishes come true. This topic runs through the entire convention – on every day of the event participants will discuss a variety of issues and present new ideas. On 4 March at the ITB Future Day , Dr. Michaela Lenzen, a science journalist and researcher, will highlight the opportunities and risks of AI, big data and robotics for both the industry and customers (2 – 2.45 p.m., CityCube, Halls A4 + A5). At the ITB Destination Day on 6 March the focus of the panel discussion will be the development and use of algorithms to create personal travel experiences (11 - 11.45 a.m., CityCube, Hall A4 + A5). A further discussion round will highlight the opportunities for destinations created by influencers and Instagram users as well as the accompanying challenges, which are often underestimated (4 - 4.45 p.m., CityCube, Halls A4 + A5). The events at the eTravel World will provide a practical context with even more background information on technical innovations and the digital transformation in the industry. More than 50 presentations, panel discussions and workshops featuring practitioners and visionaries from the technology sector will take place in Halls 7.1b (eTravel Lab) and 6.1 (eTravel Stage). It is not only digitalisation that is responsible for major change in the travel sector– shifting customer demands and expectations are leading to a complete restructuring of the industry. Travellers want products that fulfil their desires in every way. Rolf Freitag, CEO of IPK International, will present the relevant findings of the ITB Travel Monitor, the most wide-ranging travel survey worldwide, to visitors at the ITB Future Day on 4 March (3 - 3.45 p.m., CityCube, Halls A4 + A5). Travellers want experiences and adventure. Mass-market products have lost their appeal, most recently after Thomas Cook became insolvent. At the ITB Marketing & Distribution Day on 5 March , in his keynote speech on ‘The future of travel marketing: personalisation, retailing, platforms’, Sabre CEO Sean Menke will outline and analyse the challenges ahead (11 - 11.45 a.m., CityCube, Halls A4 + A5). Afterwards, Friedrich Joussen, CEO of TUI Group, will take questions on ’Operating in unprecedented times’ and industry developments around the world (12 -12.45 p.m., CityCube, Halls A4 + A5). Visitors can also gain an insight into the forward-looking strategies of TUI Group. Taking part in the 'ITB Executive Interview: Amazon + Travel’ will be David Peller, Global Head, Travel and Hospitality, Amazon Web Services (2 -2.45 p.m., City Cube, Halls A4 + A5). At the ITB Deep Dive Sessions on 6 March the SEO expert Kaspar Szymanski, formerly a member of Google’s search quality team, will explain the difference between Google’s manual and algorithmic penalties (11 -11.45 a.m., CityCube Cube Club). Shifting customer demands, desires and expectations are also influencing booking behaviour in the luxury travel market . At the ITB New Luxury Travel Forum on Marketing & Distribution Day on 5 March a new exclusive survey by ITB Berlin and Travelzoo will provide visitors with new data on travellers’ attitudes towards sustainability in the global luxury travel market. This will also be the main topic for discussion at the ITB Hospitality Executive Panel . A panel discussion on ’The future of luxury travel in the post-hedonistic age’ will examine the dominant global trends and their impact on tomorrow’s luxury travel market (5 -5.45 p.m., CityCube Halls A4 + A5). Additional information is available at www.itb-convention.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Berlin Travel Festival 2020: Get your Early Bird ticket now

12/06/2019
Tickets are on sale now for the partner event of ITB Berlin – Exclusive press conference for the media on 6 March 2020 – Berlin Travel Festival Convention with Shop Shift and Travel Massive Forum for travel professionals and trade visitors – New: Berlin Travel Festival Start-up Award Save the date: media representatives are being invited to register for the press conference at Arena Berlin on Friday, 6 March 2020, where they can find out first-hand about the three-day Berlin Travel Festival and the Berlin Travel Festival Convention, along with Shop Shift and Travel Massive Forum. From 6 to 8 March 2020 the official partner event of ITB Berlin (4 to 8 March) will take place for the third time in succession. Taking as its slogan ‘Where is Paradise’ the festival targets visitors in search of adventure, with a new perspective on travel and who are looking for inspiration. Tickets are on sale now on the website at www.berlintravelfestival.com/tickets/ . Why not take advantage of our Early Bird ticket prices which apply until 31 December 2019. At the Press Preview on 6 March 2020 Bernd Neff, co-founder and managing director of the Berlin Travel Festival, will present the concept and highlights of this year’s event in which some 200 international exhibitors and 150 speakers are expected to take part and which will also feature numerous master classes and screenings. ”We are looking forward to spending three great festival days together with our visitors. With the Berlin Travel Festival Start-up Award we are also honouring creative new concepts and business models for the first time”, said Bernd Neff. Following the press conference tours will take place of the exhibition and Campus Area. Berlin Travel Festival Convention: Shop Shift and Travel Massive Forum Directly after the press conference the Berlin Travel Festival 2020 will open its doors to all visitors. The one-day convention for industry insiders and innovators will begin at the same time. The conference consists of two modules which are organised in cooperation with selected partners. Shop Shift will examine disruptive and transformative retail concepts and ask the question ”How do you actually sell anticipation?” Shop Shift is organised by the agency Dan Pearlman , the experts in holistic brand experiences. The Travel Massive Forum is organised by the world’s largest community of travel professionals and will devote itself to the future of travel. This is where new ideas and forward-looking solutions from the community will provide a comprehensive overview of the travel industry and where attendees will find ample opportunity to exchange views and learn from each other. Additional programme information is available at www.berlintravelfestival.com/convention . Debut for the Berlin Travel Festival Start-up Award This year, in cooperation with Verband Internet Reisevertrieb e.V. , the crowdfunding platform Startnext and the business magazine Business Punk , the Berlin Travel Festival Start-up Award will be presented for the first time. Around 30 start-ups exhibiting their innovations at the festival can apply. The winners will be announced on the Nest Stage on Sunday, 8 March 2020 and can look forward to receiving individual media and consultancy services and a free stand at the Berlin Travel Festival 2021. In addition to the Jury Award there will also be a People’s Choice Award. Visitors will be able to vote for the eventual winner during the three days of the event. For additional information on the Berlin Travel Festival: www.berlintravelfestival.com . Accreditation of the press for the Berlin Travel Festival Accreditation for the Press Preview on Friday, 6 March 2020 (from 9.30 a.m.) and the three-day festival can be obtained at www.berlintravelfestival.com/accreditation/ at any time. For full details of the accreditation procedure please consult the accreditation guidelines at www.berlintravelfestival.com/accreditationguidelines/ . After the press conference a shuttle service will be available to ITB Berlin. Venue Arena, Berlin, Eichenstraße 4, 12435 Berlin Dates and opening times 6 March 2020: 12 midday to 7 p.m. 7 and 8 March 2020: 10 a.m. to 7 p.m. Tickets & prices Early Bird prices apply until 31 Dec. 2019 (not valid for Sneak Peek tickets). After this date the following prices apply: Sneak Peek € 5 (available only for 6 March 2020, 12 midday – 7 p.m., includes one accompanying person) Day ticket € 15 (valid Saturday or Sunday) Weekend ticket € 25 (valid Saturday and Sunday) Family ticket € 25 (valid Saturday or Sunday) Group ticket € 50 (valid Saturday or Sunday, max. 5 persons) Business Convention ticket € 49 Admission for ITB Berlin trade visitors € 0 (ITB trade visitor pass required) Admission for the public to ITB Berlin: 2 for 1 (admission is free for children under the age of 16) The partner event of ITB Berlin also has special ticket offers for visitors to ITB Berlin: - From 6 to 8 March trade visitors to ITB Berlin will be admitted free of charge to the Berlin Travel Festival, on condition that they register on the ticket shop page at www.berlintravelfestival.com/tickets/ and present confirmation of registration and a valid ITB trade visitor pass on admission. - Holders of a day ticket to the Berlin Travel Festival and a visitor’s ticket to ITB Berlin may be accompanied by a second person to ITB Berlin free of charge. Only the ticket to the Berlin Travel Festival need be presented for admission to ITB Berlin. About the Berlin Travel Festival The Berlin Travel Festival is a globally unique format with a focus on new visions for travel. The three-day event presents what travelling means in today’s world – from how travel arrangements are made to how people capture and share their experiences. As an event targeting a new generation of travellers the Berlin Travel Festival is committed to innovative, sustainable concepts and a better future together. Ecological and social responsibility is a core element of the festival’s philosophy. The festival embraces a new awareness in the travel and tourism sector and regards it as its task to promote a dialogue and discussions with experts, brands and travellers. The Berlin Travel Festival is organised by I LOVE TRAVEL GmbH in partnership with ITB Berlin and will take place from 6 to 8 March 2020 at Arena Berlin. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . As of now you can obtain accreditation for ITB Berlin 2020 online at www.itb-berlin.de/en/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: Growth in outbound trips from Europe

12/02/2019
High growth from Eastern Europe – City breaks are booming – Above-average rise in trips to Germany – Growth forecast for 2020 – ITB Berlin to present Europe’s latest travel trends from the World Travel Monitor® by IPK International During the first eight months of 2019 outbound trips from Europe rose by 2.5 per cent. Outbound trips from Eastern Europe recorded a higher growth rate than those from Western Europe. At plus seven per cent, city breaks registered a strong increase again. The increase in trips to Germany by four per cent was higher than the European average. The first trend analyses of IPK’s World Travel Monitor® forecast higher growth in outbound trips from Europe for 2020. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 countries worldwide. It has been compiled for more than 20 years and is recognized as the most widescale continuous survey of global travel trends. Compared with last year weaker growth After a strong rise by five per cent last year, during the first eight months of 2019 outbound trips from Europe increased by 2.5 per cent, a weaker figure than last year and below the global average of 3.9 per cent. Europe’s source markets reflect different trends Looking at Europe’s individual source markets, noticeable is the above-average growth in Eastern European countries, which was much higher than in Western Europe. During the first eight months of 2019 outbound trips from Russia rose by seven per cent, from Poland by six per cent and from the Czech Republic by five per cent. By comparison, the growth rates of Western Europe’s source markets were significantly lower. Outbound trips from Germany rose by two per cent, as did those from the Netherlands and Switzerland. At three per cent, the growth in outbound trips from Italy and France was somewhat higher. Trips to Europe and America more popular than to Asia As regards destination choices, during the first eight months of 2019 trips to Europe performed better (plus three per cent) than to Asia (two per cent). Long-haul trips by Europeans to America, which in recent years had risen only slightly, were on the increase again (plus three per cent). Slight growth in Spain – trips to the UK are in decline After stagnating last year, Spain, Europe’s most popular holiday destination by far, achieved a slight growth again (one per cent). However, the outperforming destinations during the first eight months of the year were above all Turkey, Portugal and Greece. At four per cent, also Germany registered an above-average increase in visitors from Europe. By contrast, the UK again recorded a drop in visitors (minus five per cent). City breaks continue to grow Overall, holiday trips increased by three per cent during the first eight months of 2019. At seven per cent, city breaks were the biggest growth driver in the holiday market, followed by countryside holidays and cruises, which both grew by five per cent. Sun and beach holidays, still the most popular holiday type, registered two per cent growth over the same period. Round trips, after increasing significantly last year, rose by only one per cent so far this year. Higher growth expected for 2020 IPK International forecasts that in 2020 outbound trips by Europeans will increase by three to four per cent, thus a higher growth rate than in 2019 will be expected. This forecast is based on the findings of the “World Travel Confidence Index”of IPK International, which as part of World Travel Monitor® polls people's travel intentions for the next 12 months. Further conclusive results showing 2019 travel trends will be published in future press releases. Rolf Freitag, CEO of IPK International, will present the final findings of the World Travel Monitor® for 2019 at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2020. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. 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