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ITB Berlin - The World's Leading Travel Trade Show
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Record exhibitor numbers at the eTravel World

12/13/2018
Fully booked, bigger and with even more international exhibitors, the eTravel World now occupies three halls – Over 250 Travel Tech exhibitors are expected to attend – Payment solutions are a key topic – New segment at ITB Berlin: the marketplace for Technology, Tours & Activities (TTA) Berlin, 13 December 2018 – Demand by exhibitors for the Travel Technology segment is high. Despite the display area growing by around 20 per cent the eTravel World is already sold out and has a long waiting list. In the Travel Technology halls (5.1, 8.1 and 10.1) alone, where the focus is on distribution systems, travel agency / tour operator software and hospitality technologies, over 170 exhibitors are expected to attend. In order to satisfy the space requirements of this fast-growing segment at ITB Berlin the eTravel World now occupies three halls. From 6 to 9 March 2019 over 80 exhibitors from 20 countries will be presenting their innovations in the usual halls (6.1 and 7.1c) as well as in Hall 7.1b. Established companies and ambitious startups will be showcasing their latest products and ideas for the entire tourism industry, including booking systems, smart data specialists, payment systems and hotel apps. Experts will also be highlighting the latest developments in the world of apps, mobile websites, social media and blogging. Rapid exhibitor growth has led to a rise in international numbers and an increase in startups in particular. As well as regular exhibitors from France and Spain such as the startup platform Paris Welcome Lab and the Spanish Institute for Foreign Trade (ICEX), Israel and Ireland will also be represented at the eTravel World with national stands for startups. With more than a dozen first-time exhibitors, including BookingSuite, Travelor, Loopon, Ratehawk, Atomize and Gastromatic, the Hospitality Tech segment also reports strong growth. The number of tech companies offering payment systems and solutions which will be exhibiting at the show has also risen. In addition to the major players Wirecard and Concardis, big-name market leaders including Paypal, Six Payment Solutions and eCommpay will also be taking part. “The growing interest shown by new exhibitors clearly reflects the dynamic situation in this market. Moreover, with their steady stream of new developments, established web and travel technology players are bringing more and more new solutions to ITB Berlin. At the same time a lot of startups are entering niche markets and can look forward to new business“, said David Ruetz, head of ITB Berlin. Experts provide a fresh impetus at the eTravel Lab and on the eTravel Stage Two of the major factors contributing to the eTravel World’s success are the innovative sessions on the eTravel Stage in Hall 6.1 and the workshops at the eTravel Lab, now in Hall 7.1b. Keynote speeches by representatives of market leaders such as the Lufthansa Innovation Hub and Tripadvisor as well as lectures on AI and voice control will be providing new information on the key industry that is the travel technology market. On 6 March 2019, the Wednesday of the fair, one of the key topics will be payment systems. The market leaders Amazon Pay and Wirecard will be discussing this topic at numerous eTravel Lab sessions with the audience. Afterwards, the Technology, Tours & Activities (TTA) Forum will be celebrating its debut. Lectures and workshops will have updates on the latest developments in In-Destination Services, a new segment at ITB Berlin. On the afternoon of Thursday, 7 March 2019, the Hospitality Tech Forum in cooperation with the Hospitality Industry Club will be hosting a number of new panels on customer relationship management systems (CRM), revenue management, guest communications and best case studies on upselling. Events will also include lectures on digitalisation and technology in the hotel industry, with a focus on AI, distribution and payment systems. On Friday, 8 March on the eTravel Stage, the eTravel Start-Up Day will be offering startups from around the world a platform and examining numerous perspectives on the future of the travel industry. Pitch ’n Panel is a new event format where industry specialists will be hosting investor panels and discussion rounds along with brief pitches from startups. Topics for discussion will be hospitality, aviation, mobility, travel bookings and services. Moreover, startups will be invited to present their products which have won competitions both at home and abroad. Co-organised with the Hospitality Industry Club, another new event, the Hotel Camp, will be taking place in Hall 7.1b on 9 March, the Saturday of ITB Berlin. For more information on the eTravel World please visit www.itb-berlin.com/etravel . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. The German Federal Ministry for Economic Cooperation and Development (BMZ) is Platinum Sponsor of the ITB Berlin Convention and Jin Jiang International Hotels Group is Gold Sponsor. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Save the date: Berlin Travel Festival press conference

12/10/2018
On 8 March 2019 the partner event of ITB Berlin will provide information on exhibitors, speakers and the Shop Shift conference Berlin, 10 December 2018 Save the date! On Friday, 8 March 2019, at 9.30 a.m. at ARENA BERLIN, shortly before the start of the three-day Berlin Travel Festival, journalists can find out more about this event, whose slogan is ‘Travel Different’. This is where passionate adventurers will be meeting representatives of forward-looking brands and dedicated travel advisers. With the Berlin Travel Festival ITB Berlin has gained an official partner event that is geared to a flourishing market for young creatives. While ITB Berlin is the World’s Leading Travel Trade Show, the Berlin Travel Festival with its bold festival character celebrates entrepreneurial spirit, thus complementing the established trade show. Combined, the two events offer a rich and wide-ranging programme for travel enthusiasts and industry professionals. ITB Berlin will take place from 6 to 10 March 2019 on the Berlin Exhibition Grounds, and the Berlin Travel Festival will be held from 8 to 10 March 2019 at Arena Berlin in Kreuzberg. At the press conference Bernd Neff, co-founder and managing director of the Berlin Travel Festival, will have information for journalists about exhibitors, programme highlights, speakers at the masterclasses and film screenings during the festival. Journalists will also receive full details of ‘Shop Shift – A Trend Lab for Creative Minds’, which will begin directly after the press conference. At the one-day conference and the parallel workshop experts will be taking a look at the future of the travel retail industry. Topics will include the transformation of the classic point of sales to a successful point-of-experience model as well as strategies and approaches for achieving a seamless online and in-store retail experience. Following the press conference, exhibitors including Südtirol and B Corp will be on hand to discuss new industry products. Afterwards, media representatives can take tours of the Experience Floors and Campus Areas and closely explore the festival grounds. A shuttle service to ITB Berlin will be available after the event. Journalists who wish to register for the press conference or obtain accreditation for the Berlin Travel Festival are requested to use the online application form at www.berlintravelfestival.com/accreditation/ . Media representatives and bloggers already accredited for ITB Berlin can obtain accreditation for the festival upon presentation of a press pass. For more information on the Berlin Travel Festival please visit www.berlintravelfestival.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: European outbound travel grows by five per cent

12/06/2018
Turkey recovers, Spain stagnates – Positive outlook for 2019 – ITB Berlin and IPK International analyse travel to and from Europe Berlin, 6 December 2018 - Spain has been unable to maintain its strong growth of international visitors of recent years, while Turkey is attracting more holidaymakers again. Greece is also reporting rising visitor numbers. Following a steady decline in the past few years, tour holidays are back in favor with European tourists. Overall, European outbound travel grew by five per cent during the first eight months of the year. The outlook for 2019 is also positive. Further growth can be expected according to the World Travel Monitor® conducted by IPK International and commissioned by ITB Berlin. Slowdown in European growth On a global level, 2017 was an exceptionally good year, a development to which Europe contributed significantly. However, the first eight months of 2018 were unable to surpass those figures. Although European outbound trips increased by five per cent, that figure fell short of the seven per cent last year. ”Rising oil prices and air fares have dampened European growth as well. However, the trend remains clearly positive”, said Rolf Freitag, CEO of IPK International. Poland was the biggest source market for international travel, reporting a ten per cent growth year-on-year. Also Swedes and Russians undertook more trips this year, while the Italian, German and Austrian markets registered solid growth too. According to the IPK World Travel Monitor, which covers more than 90 per cent of global outbound travel, figures for Switzerland, Denmark and the United Kingdom were below average by comparison. Again, driving growth this year were trips within Europe, which increased by six per cent. A look at long-haul travel shows that trips to Asia grew by three per cent. At one per cent, trips to the Americas recovered slightly from last year’s stagnating figures. Mexico, for instance, registered four per cent more visitors from Europe over the first eight months, while the USA reported an increase of one per cent  Turkey recovers – Spain stagnates Among European destinations Turkey is the clear winner, reporting almost 30 per cent more visitors. The developments were also very positive in Greece, with a 19 per cent increase over the first eight months. During the same period the UK registered a drop in visitors of approximately three per cent. After years of strong growth, the figures for Spain stagnated. ”Despite a politically unstable period, Turkey has clearly managed to win back faith among travelers, said Dr. Martin Buck, senior vice president, Travel & Logistics at Messe Berlin. ”Spain experienced a slight damper this year after the steep upward trend of recent years. However, as one of Europe’s most popular holiday destinations Spain continues to attract high visitor numbers. “ Europeans rediscover tour holidays Among Europeans, tour holidays are seeing a comeback this year with a growth of five per cent. Ever-popular sun & beach holidays were among this year’s growth drivers during the first eight months. With a plus of eight per cent, their growth was clearly above average. In 2018 city breaks showed positive growth, albeit less than in previous years. After frequently reporting double-digit growth in the past they achieved average figures this year (six per cent). So far this year, holiday trips overall increased by six per cent. In contrast, business travel stagnated in 2018. Traditional business trips dropped by five per cent, while MICE travel increased by three per cent. During the first eight months of this year higher expenses and longer stays of European travelers have led to an eight per cent rise in total turnover. Positive outlook for 2019 Looking ahead to 2019, IPK International forecasts a good year for the European outbound travel market and anticipates five per cent growth. In particular, Russian traveler numbers are expected to rise sharply by seven per cent. The signs are also positive for source markets like Denmark, France, Switzerland, Spain and Belgium. Europe’s largest outbound travel market, Germany, is forecasted to grow by four per cent in 2019. Additional information on specific topics regarding World Travel Monitor® data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year. Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor® for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.   About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: International tourism continues its success story with solid growth

12/03/2018
Asia and South America report highest outbound growth – Tour holidays are making a comeback – Outlook for 2019 remains positive – ITB Berlin publishes the latest findings of the World Travel Monitor® exclusively in January 2019 Berlin, 3 December 2018 - 2018 has been a strong year for the tourism industry, which has registered uninterrupted growth in international trips around the world. In the first eight months of 2018 international outbound trips grew by six per cent worldwide, with Asia and South America recording the highest increases. According to the findings of the first trend analysis of the World Travel Monitor® by IPK International, the outlook for 2019 also remains positive. Strong year for Asia and South America Asians are as keen to travel as ever. Following below-average growth in 2017, this year Asia is on a strong recovery path with an increase of eight per cent. One contributing factor was the upswing in China, with notably more foreign trips than the previous year. Likewise another growth driver is Latin America with an increase of eight per cent. This can be mainly attributed to Mexico, which has recovered from last year’s negative growth rates. According to the World Travel Monitor®, between January and August 2018 trips by Europeans increased by five per cent, while North Americans went on four per cent more international trips. Also in terms of destinations, Asia had the strongest growth and recorded a plus in visitors of eight per cent. Europe follows with eight per cent more guests, while the Americas had an eight per cent increase. Looking at destination countries shows that the recent boom in trips to Spain has subsided somewhat in 2018 so far. At the same time, destinations, which have lately been shunned by visitors, are coming back. Turkey is the best example. With a remarkable 30 per cent increase in visitors compared to the same time last year, it is celebrating a strong comeback. Holidays biggest growth driver Holiday trips continue to be the main reason for traveling abroad – with a further increase of seven per cent. Visits to friends and relatives (VFR) grew by five per cent year-on-year. Business trips with a plus of three per cent increased below average. Traditional business trips actually declined in 2018 so far, whereas MICE travel, which accounts for the majority of business trips, increased by five per cent. City trips are losing momentum – revival of Tour holidays Looking at the different types of holiday shows a slight shift in recent trends. City trips, one of the main growth drivers in recent years, still continue on an upward trend, however tailed off slightly during the first eight months of 2018. ”This may be due partly to overtourism, which has lately received a lot of media attention and may possibly have kept visitors away from large cities", said Rolf Freitag, CEO of IPK International. ”Sun & beach holidays are profiting from that and have overtaken city breaks in terms of growth, something we have not seen in a while. And tour holidays are making a recovery. After declining steadily in the past they have now grown by four per cent.” Despite subsiding terror fears travelers prefer safe destinations According to IPK International, the influence of terror threats has settled at a lower level. 38 per cent of international travelers claim that the recent instability and terror warnings will have an effect on their travel plans, compared to 41 per cent at the same time last year. This however is mainly leading to shift in destinations to those that are perceived as safe, rather than avoiding traveling altogether. Destinations regarded as being particularly safe include Switzerland, the Scandinavian countries, Canada and Australia. At the same time, other destinations such as Egypt and Tunisia, previously deemed unsafe, have been able to improve their negative image. Positive outlook for 2019 The forecast for travel in 2019 remains positive: IPK International expects international trips to increase by around six per cent. The highest forecasts are for North and South America, with an expected increase of eight per cent. Asia is expected to grow by six per cent, followed by Europe with five per cent. These forecasts are based on the World Travel Confidence Index published by IPK International, which is compiled annually based on the views of the survey participants about their travel intentions for the coming 12 months. Further conclusive results showing 2018 travel trends will be published in subsequent trend telegrams. Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor® for 2018 at the ITB Future Day of the ITB Berlin Convention along with forecasts for 2019. The World Travel Monitor® is based on the results of 500,000 representative interviews in over 60 travel markets around the world. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.   About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin Convention debates four major challenges facing travel

11/21/2018
Climate change, innovative forms of transportation, overtourism and changing customer demands are the key topics at the Leading Travel Industry Think Tank– New: Convention to be held at the CityCube, plus Deep Dive sessions – Admission to the ITB Berlin Convention from 6 to 9 March 2019 is free for exhibitors, trade visitors and the media Berlin, 21 November 2018 - The imminent threat of runaway climate change, outdated forms of transport, overtourism crises and a threefold change in customer demands – the four biggest challenges facing the global tourism industry will make up the wide range of topics at the ITB Berlin Convention from 6 to 9 March 2019. At lectures, discussion rounds and workshops experts, senior figures from politics and business and leading scientists will closely examine the latest topics and pressing issues. New among the events are Deep Dive sessions at which visitors can dwell on the Convention’s key topics in depth in small groups. For trade visitors and exhibitors at the World’s Largest Travel Trade Show admission to the ITB Berlin Convention is included in the ticket to the event. The hot summer in the northern hemisphere and the report of the Intergovernmental Panel on Climate Change (IPCC) delivered a clear message. Thus, some of the world’s leading scientists will make use of keynote sessions to spell out the effects of global warming and climate change . Among them will be the well-known climate scientist Prof. Dr. Hans Joachim Schellhuber, who will explain the situation and what action must be taken. Tourism policymakers and industry decision-makers will also discuss possible solutions and present best practices that can contribute to environmental sustainability. Transportation systems are an essential part of the tourism industry. Together with pioneers of innovative transport and tourism ministers the ITB Berlin Convention will debate Future Mobility at tourism destinations and how travel will become easier, cheaper, more luxurious and more sustainable as a result. Overtourism , which was already one of the main topics at last year’s ITB Berlin Convention, is becoming more and more widespread. Recently, a growing number of conflicts have given rise to various pilot projects. The ITB Berlin Convention will provide an interim assessment and show which measures have met with success, how digital technology can be used to combat overtourism and whether the initial findings regarding overtourism in cities can also be applied to rural destinations with tourist attractions. Adam Goldstein, vice chairman, Royal Caribbean Cruises LTD and the CLIA’s future chairman in2019, will talk about how the cruise industry intends to deal with overtourism in the future. Tourism experts will also be examining the Convention’s fourth key topic, the threefold change in customer demands .Nowadays, what defines luxury has completely changed. Instead of catering to ‘bling bling’, destination managers, the hotel industry and carriers now have to satisfy non-material luxury demands, and several sessions will present the latest findings on forward-looking business models and lessons that have been learned. Tourism products which cater to the standard tastes of mass markets no longer attract young people in large numbers. Forward-looking business models must be tailored to individual needs and be available via digital booking channels – that is luxury in its modern form. Operators and sales channels are already responding and as a result the Technology, Tours & Activities (TTA) segment is growing fast. Sessions, workshops and keynote speeches under every Convention heading will show ITB participants how new technologies and apps are changing booking habits, ways in which in-destination services are being used and how they are driving the digitalisation of products. In the Adventure Travel Hall (4.1) an exclusive exhibition area will complement the topic TTA. The ways in which travelers choose their destinations has changed significantly too. Attitudes towards a country’s politics are increasingly influencing people’s choice of holiday destinations. Discussions with ambassadors will highlight how political decision-makers are dealing with this situation.   The ITB Berlin Convention is moving to the CityCube In future the ITB Berlin Convention will take place at the CityCube, the new multi-purpose congress and trade fair venue. That means more room for events, improved access and better transport links. Visitors to the CityCube will be directly next door to the fair halls and only a short distance from light rail public transport (S-Bahn) at Messe Süd.   The eTravel World continues to expand Relocating the ITB Berlin Convention means the Travel Technology segment will gain more space. Visitors interested in new technologies, digital marketing and social media have a short distance to reach the exclusive displays in Halls 6.1, 7.1 b and 7.1c. The eTravel Lab is also moving, to hall 7.1b. At the eTravel World another focus besides in-destination services at the TTA Forum is the topic of payment. Related events will include sessions with Amazon Pay, Paypal and Wirecard.   About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International forecast high growth of halal tourism

11/14/2018
International trips by Muslims have experienced high growth rates over the last decade –  City breaks and shopping are especially popular – Holiday offers must conform to religion Berlin, 14 November 2018 - Muslims are the world’s fastest-growing religious group and by 2030 (Source) will make up an estimated 25 per cent of the world’s population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims. To analyse their travel behavior more detailed ITB Berlin commissioned IPK International to conduct a special evaluation of the World Travel Monitor®. In some aspects, Muslim travel behavior differs significantly from other groups. City breaks are more popular than Sun & Beach holidays for instance, and shopping is more important than visiting museums. Increasingly, customers also want to be able to observe their religious customs. A touristic offer that caters to Muslims’ needs represents both a challenge and an opportunity for the travel industry. Specific aspects of halal travel According to Fazal Bahardeen, managing director of CrescentRating, the world’s leading expert on halal travel, the difference lies in specific shared values among Muslims that are much stronger than among other communities, regardless of their nationality. Whereas many associate halal merely with the way food is prepared, it actually refers to everything that conforms to traditional Islamic law. For the travel industry that means fulfilling certain faith-based needs of Muslim travelers. This includes preparing food according to halal rules, adapting meal times during Ramadan, offering prayer facilities in hotels, providing separate swimming pools for men and women and offering entertainment that caters towards Muslims. High growth of Muslims traveling abroad Currently, the most interesting source markets regarding the demand of international halal travel are Indonesia, India, Turkey, Malaysia and the Arab countries. According to IPK’s World Travel Monitor, source markets with a predominantly Islamic population showed growth rates that were 40% higher in the past 5 years compared to the rest of the world. Strong growth is also predicteded for the years ahead. Thus halal travel offers huge growth potential for destinations around the world. City breaks top the list Worldwide City breaks and Sun & Beach holidays are the most popular holiday types. However, the picture looks different for international Islamic travel. Here, City breaks top the list with a market share of over one-third. Second-placed are Tour holidays, which is then followed by Sun & Beach holidays with only around half the market share compared to the total market. In general, for Muslims international holidays are less important than for other international travelers. By contrast, business trips, visiting friends and relatives and other leisure trips account for a bigger share of the market. Religious trips and pilgrimages in particular play a much greater role and make up ten per cent of foreign trips – which is ten times higher compared to the rest of the world with only one per cent market share. More shopping, less sightseeing Apart from preferring other types of holidays, Muslims also tend to pursue different activities when traveling. Whenever they visit cities shopping is on top of the list. In contrast, sightseeing – the number one attraction for other travelers –visiting museums, or good food, is less important for this segment. Also Tour holidays are shaped differently with less focus on sightseeing or museum visits and more focus on nature and shopping instead. Germany is the most popular destination in Europe For Muslims traveling abroad the United Arab Emirates is the most popular destination worldwide. Germany comes second, followed by Saudi Arabia, Malaysia and Singapore, which makes it the by far most popular destination in Europe. Looking at each continent, over 60 per cent of trips abroad by Muslims go to Asia (including the Middle East) and around one-third to Europe. By comparison, trips to Africa, North and South America only have a very small share of the market. Young and highly educated Measured against all other international travelers worldwide the percentage of female travelers from Islamic countries is below average. However, in recent years their numbers have increased steadily. Muslim travelers are much younger than average, with 75 per cent aged between 25 and 44. In terms of education, there is a larger share of those with high education levels. Additional information on specific topics regarding World Travel Monitor® data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year. Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor® for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey examining global travel trends. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

First LGBT+ Tourism Summit to take place in Malta

11/12/2018
International experts will discuss market developments, new marketing strategies and the economic prospects for the LGBT travel segment – The Malta Tourism Authority is collaborating with ITB Berlin, the host of the first LGBT+ Tourism Summit from 22 to 23 November 2018 Berlin, 12 November 2018 – Excellent prospects for the travel industry: from 22 to 23 November 2018 in Malta the first LGBT+ Tourism Summit will discuss the opportunities and challenges offered by gay and lesbian travel. International experts will present the latest survey findings, information on current LGBT online marketing trends, illustrate how prospects for business in LGBT+ tourism are developing, and highlight examples of best practices. Discussion rounds will also examine which factors play an important role in the LGBT tourism market. Ahead of the LGBT+ Tourism Summit Rika Jean-François, CSR officer at ITB Berlin, explained how the market has shifted: “With the LGBT+ community becoming more visible and gaining broader public acceptance, interest in the LGBT+ travel market has increased. LGBT travel has become one of the industry’s fastest-growing markets worldwide and with an estimated 23 million LGBT customers Europe is an extremely important source market.” On 22 November the Maltese tourism minister Dr. Konrad Mizzi will kick off the LGBT+ Tourism Summit with a press conference, followed by a reception at the Palace Hotel. Prime Minister of Malta Dr. Joseph Muscat will officially open the conference on 23 November. Opening the agenda, Carlo Micallef, deputy CEO and marketing head of the Malta Tourism Authority, will introduce the Mediterranean island as an ideal destination for LGBT tourists. Afterwards, Dr. Stephan Gellrich, an executive coach and senior expert at Accenture Consulting, will highlight the economic importance of this market. Peter Jordan of GenCTraveller, Amsterdam, will provide a comprehensive overview of the LGBT tourism market with data from the latest LGBT surveys. In his role as a tourism analyst he has authored the global report on LGBT tourism for the World Tourism Organization of the United Nations (UNWTO) together with the IGLTA, as well as the current manual on LGBT travel in Europe for the European Travel Commission (ETC). Tom Roth, president of Community Marketing & Insights, San Francisco, and an LGBT research partner of ITB Berlin, will present tourism research findings, case studies and best practices. Jaume Vidal of Visit Barcelona will highlight how marketing LGBT destinations can function successfully. Afterwards, representing IGLTA USA, LoAnn Halden will speak about the work of this leading LGBT travel association. A panel discussion chaired by Tom Roth will follow, at which Peter Jordan, Jaume Vidal, LoAnn Halden and Rika Jean-François will answer questions from the audience about which factors are important for destinations like Malta in order to successfully conquer the LGBT tourism market. The second part of the conference will deal mainly with marketing aspects. Among the speakers will be Rika Jean-François and Thomas Bömkes, the two representatives responsible for the LGBT Travel segment at ITB Berlin, who will talk about the importance of the segment’s presence at the World’s Leading Travel Trade Show. Matt Skallerud of Pink Banana Media, New York, will have information and valuable tips for marketing LGBT travel online in 2019. Two other examples of best practices will highlight successful hotel and event marketing business models. Philip Ibrahim of Accor Germany, will talk about the Pink Pillow marketing initiative of Visit Berlin, and Frédérick Boutry of Visit Brussels will underline how important culture, sport and party events are for the LGBT segment. Taking Malta as an example, the conference will conclude with Philip Ibrahim, Frédérick Boutry and Rika Jean-François discussing which criteria play an important role for LGBT+ customers’ travel choices. At the subsequent networking session experts and conference attendees will have ample opportunity to discuss topics in depth and establish new contacts. Malta is Europe’s friendliest destination for LGBT travellers With its vibrant LGBT scene, Malta ranks among Europe’s friendliest destinations for LGBT travellers. One reason is that in recent years LGBT issues have gained a high level of cultural acceptance in all parts of society. Another positive aspect is the law amendments recently passed by the Maltese government. This year, Malta once again tops the rankings of the ILGA Europe Rainbow Map and Index for 2018, which examines the human rights situation of LGBT people in 49 countries throughout Europe. With an overall rating of 91 per cent, Malta has achieved the highest standards in LGBT rights for the third year running and also widened the gap on other European countries. It is way ahead of Belgium, in second place with 79 per cent, and Norway, which is in third with 78 per cent. The first LGBT+ Tourism Summit, which is due to take place from 22 to 23 November 2018, is supported by the Malta Tourism Authority, ITB Berlin and the IGLTA. LGBT travel at ITB Berlin: www.itb-berlin.com/LGBT . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Awards for the 2019 travel calendars ’Magic Moments’, ’Wildlife’ and ’Norway’

11/06/2018
Berlin, 6 November 2018 - Every year, the annual ITB Book Awards recognise the latest and most interesting publications from Germany and abroad, mainly written in German, but also in German translation. In the run-up to ITB Berlin 2019 Martina Kraus, geography expert and manager of Friedrichshafen bookstore RavensBuch, and a member of the jury, picked two outstanding travel calendars. “Featuring photographs which are almost from another world and breathtaking wildlife images, the National Geographic wall calendars Magic Moments 2019 and Wildlife 2019 (both of which are available from teNeues, Calendars & Stationery) represent a magic collection of beauty from a world that must be protected and preserved. It is this philosophy of raising awareness for and preserving the environment that characterises this calendar from the National Geographic Society,“ was how she commented her choice. Together with other prizes which will be given out by the jury, the Calendar Awards will be presented on Friday, 8 March 2019 at 4 p.m. at the Palais am Funkturm, Messe Berlin at ITB Berlin, the World’s Leading Travel Trade Show. In her role as juror at the ITB Book Awards, Martina Kraus also chose another calendar in the category ‘Frankfurt Book Fair Guest of Honour 2019 – Norway’. Her choice was the ’Norwegen Exklusivkalender 2019’ (a limited edition is available from 360° medien). According to Martina Kraus it “features stunning motifs in Norway captured by the professional filmmakers and photographers Petra and Gerhard Zwerger-Schoner and paints an impressive picture of this colourful travel destination.“ This Calendar Award will be presented in October 2019 at the ceremony for the ‘Frankfurt Book Fair Guest of Honour’ winners at the pavilion of the guest nation at the Frankfurt Book Fair . The aim of the ITB Book Awards is to focus attention beyond national borders on the broad spectrum of important travel and tourism publications. ITB Berlin is collaborating with Börsenverein des Deutschen Buchhandels. At the Frankfurt Book Fair the jury of the ITB Book Awards will also honour the winners in the category ’Frankfurt Book Fair Guest of Honour'. The ITB Book Awards does not confer money prizes. Press contacts: Press releases and photos: teNeues Calendars & Stationery , Katharina Gerber, support@teneues-kalender.de Press releases and photos: 360° medien , Julia Schüller, info@360grad-medien.de Press and corporate communications, Frankfurt Book Fair (16. - 20. October 2019) Katja Böhne, managing director, Marketing & Communications, t: +49 (0) 69 2102-138, press@book-fair.com Kathrin Grün, Communications director, t: +49 (0) 69 2102-170, gruen@book-fair.com Börsenverein des Deutschen Buchhandels e.V. Thomas Koch, Press & Public Relations director, t: +49 (0) 69 1306-293, t.koch@boev.de Documentation ITB Book Awards About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: Luxury Trips are increasing among Millennials

10/25/2018
Millennials now largest age group for international travel – Growing share of luxury trips – City trips are number one holiday – ITB Berlin and IPK International analyse the travel behaviour of Millennials Berlin, 25 October 2018 - After Baby Boomers and Generation X, Millennials are the next big key market and the largest age group for international travel. Usually defined as people born between 1980 and 2000, they are technology-savvy, highly educated and grew up with internet and digital communication. Millennials love going on city trips, and (at least some) are willing to spend big on travelling, with now half of all luxury trips being made by Millennials. These are the findings of a special evaluation of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin. Strong growth rates In 2017, outbound trips of Millennials grew by 15% compared to the previous year and therefore twice as strong as the total market. Today’s Millennials are between 18 and 38 years old and hold a market share of over 40% of all worldwide outbound trips, which means they make up the largest age group for international travel. However, it should be pointed out that this is group is quite inhomogeneous. While on the one side it contains those that are just about to leave school, on the other side, there are those in their thirties who already have a stable income and a life with kids. Increasing share of Luxury Trips With more and more Millennials entering the workforce, there has also been increasing disposable income - with more money for travelling. Today, half of all international luxury rips (being defined as trips with expenditure of more than 750 Euros per night on short trips or more than 500 Euros per night on long trips) are made by Millennials – a share that has steadily increased over the last years. Furthermore, among luxury travellers Millennials are those with the highest average expenditure. However, on the other hand there are also more favourable holiday makers among millennials compared to the total market. This is another indicator that millennials are a rather segmented target group. USA biggest source market and destination The biggest source market of millennial outbound travellers are the USA, followed by China, Great Britain and Germany, which combined hold a market share of 35% of all millennial outbound travel. Also in terms of destinations, the USA is leading and received the highest number of millennial visitors in 2017, followed by Spain, Germany and France. In a worldwide comparison however, destinations with an above average share of millennial visitors are the Asian destinations Japan, South Korea, India and Australia and in Europe especially Ireland and the Scandinavian countries. In contrast to that, destinations with a below average share of millennial visitors are Spain and Austria, but also China. City trips and Sun & Beach Travelling for holidays is the primary purpose of Millennials going on an international trip, while only 15% of trips are for business purposes. However, this pattern is in line with the total market. Within the holiday segment, city trips are the most preferred type of holiday for Millennials with a market share of around one third, which is higher than in the total market. When exploring foreign cities, Millennials enjoy visiting sights, soaking up the atmosphere in the city, shopping as well as good food. The second most important holiday type are Sun & Beach holidays, with the main motives relaxing, swimming and sunbathing, but also enjoying nature and good food. Higher sensitivity towards overtourism & terror threats The analysis shows that Millennials are more sensitive towards overtourism and are more likely to be bothered when destinations are overcrowded by people – hence Millennials are looking for experiences that are more authentic. Millennials are also more sensitive towards terror warnings compared to all international travellers. A special survey of the World Travel Monitor® shows that Millennials, in the case of terror warnings, are more likely not to travel at all until the situation has improved. Highly informed before travelling In general, Millennials are very well informed before they book an outbound trip and are using more sources of information for their travel planning than the average traveller. As expected, they have a high affinity towards the internet and digital communication channels, with 9 in 10 seeking information online prior to going on a trip. In particular travel blogs, travel forums and social media channels are used more frequently by Millennials compared to others, but also the so called traditional information channels such as travel agencies, print media and TV have an above average usage in this segment. When it comes to the actual bookings for trips, millennials behave just like everyone else, with only a slightly higher share of internet bookings. They are however more likely to be making their online booking via smartphone/mobile device in comparison to the total market. Better educated and more females According to the World Travel Monitor® data, Millennials are better educated than the average outbound traveller. Despite a steady increase in recent years, they still have a lower income in comparison – which is also a consequence of the lower age. Another interesting outcome of the analysis is the above average share of female travellers. In contrast to the total outbound market, in the millennial segment female travellers have a higher share than male travellers. ITB Berlin will be publishing further information on special topics based on IPK International’s World Travel Monitor® data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year. The final results of the World Travel Monitor® for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor® is based on representative interviews with more than 500,000 people in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Buyers Circle: The exclusive meeting place for senior buyers

10/24/2018
Access to a premium circle at the World’s Largest Travel Trade Show for the best buyers in the tourism industry – Numerous advantages for members – The application deadline is 15 February 2019 Berlin, 24 October 2018 - For the first time the countdown to the ITB Buyers Circle has begun shortly after ITB Asia closed with record-breaking numbers last Friday. Buyers can ensure that their visit will be a great success. Senior buyers from around the world are being invited to apply for one of the coveted 1,000 places available each year in this exclusive circle. National and international decision-makers from the business travel, MICE and leisure travel sectors, as well as startups, can take advantage of the free services offered by the ITB Buyers Circle. At the last ITB Berlin in March 2018 five out of ten members had at least five million euros at their disposal, six out of ten were from companies with more than 100 employees, seven out of ten had previously visited ITB Berlin at least four times, and eight out of ten operated in Europe. The senior buyers of the ITB Buyers Circle benefit from numerous services which save time and significantly improve efficiency as well as ensuring a pleasant stay at the show. The ITB Buyers Circle Lounge at the Marshall Haus offers a tranquil atmosphere where fully equipped workplaces, wi-fi, refreshments and a quiet area are available to the select members. Buyers can make use of the Open Networking Area in the gallery and one of six separate meeting rooms, which can be booked in advance, for in-depth meetings with exhibitors away from the bustle of the fair. Other advantages of the ITB Buyers Circle include free admission, including to the ITB Berlin Convention, early access via a fast lane to the exhibition grounds from 8.30 a.m., and various shuttle services. The exclusive 90-minute ITB Speed Networking event will be taking place on the morning of Thursday, 7 March 2019 for the fifth time. A pre-matchmaking system ensures buyers can target those exhibitors whose products interest them. Furthermore, members of the ITB Buyers Circle will be the first to receive invitations to all the important themed networking events. The fact that applications for the ITB Buyers Circle are already being invited shortly after ITB Asia 2018 reflects the new global orientation of ITB. As an international umbrella brand, ITB combines three individual show profiles from Germany (ITB Berlin), Singapore (ITB Asia) and China (ITB China), and is active all year round on the tourism industry’s strongest growth markets. Applications can be submitted to www.itbbuyerscircle.com . The deadline is 15 February 2019 . As in every year candidates’ applications will be individually checked. Details and application forms are available online at www.itbbuyerscircle.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

New administration of Malaysia confirms that the tourism industry is a key economic force

10/16/2018
The tourism industry is set to expand – Ahead of ITB Berlin 2019 the new government of Malaysia, the Official Partner Country, reiterates its aim to increase its tourism policy commitments Berlin, 16 October 2018 – Tourism as a key economic force: Malaysia, the Official Partner Country of ITB Berlin, which will take place from 6 to 10 March 2019 on the Berlin Exhibition Grounds, is aiming to strengthen its tourism industry. At present, the tourism industry accounts for around 15 per cent of the economy, a workforce of some 3.2 million people, and 22.7 per cent of Malaysia’s total employment figure. In order to further develop tourism in this country in Southeast Asia, Tourism Malaysia is focusing on improving scheduled air services and chartered flights by partnering with various airlines. “The Malaysian government is offering special incentives to attract international airlines. By June of this year we were able to offer 2.8 million seats monthly, 14 per cent up from the June 2017 figure. Beginning in November Germany’s Condor airline will fly from Frankfurt to Kuala Lumpur“, said Malaysia’s Minister of Tourism, Arts and CultureYB Tuan Mohamaddin Ketapi. Speaking at the recent Travel Mart of the Pacific Asia Travel Association (PATA) in Langkawi, Malaysia’s Deputy Prime Minister Datuk Seri Dr. Wan Azizah Wan Ismail said: ”Last year we welcomed a total of 25.9 million tourists and registered RM 82.2 billion in receipts. We are looking to attract 30 million tourists by 2020.” The deputy prime minister emphasised that tourism was a key economic factor and of great importance to the new administration, and assured all its investors that Malaysia would remain a strategic partner for their investment plans. ”We aim to continue maintaining good bilateral ties with all countries and to grow as an international platform for partnerships, trade and investment“, she said. Value for money, growth in the hotel industry and new attractions Malaysia’s tourism attractions are as diverse as the country itself. They range from million-year old rainforests, islands and beaches to shopping and luxury holidays. ”Due to the favourable exchange rate Malaysia is a value-for-money destination. Hotels, food, beverages and holiday attractions are among the world’s lowest-priced, while high-quality all the same“, said Dr. Wan Azizah. According to the deputy prime minister, since 2017 the hotel sector has expanded by 250 new hotels, an increase of 8.5 per cent, and a further 130 hotels featuring 26,000 rooms are planned. ”We are pleased that well-known brands such as Westin, Mercure, Sheraton, W, St. Regis, Four Seasons and Hyatt have recognised how valuable Malaysia is for their expansion and investment plans", she said. Impressive tourist attractions currently under development include the Desaru Coast resort featuring a water park, golf courses and a conference centre in Johor, an ultra-modern complex in the coastal city of Melaka, and the 20th Century Fox World theme park in Genting Highlands. Dr. Wan Ismail added: ”Malaysia is also an ideal destination for MICE and business events as well as weddings and honeymoons. Malaysia is also drawing attention as a filming location. Over the past few months the box office hit Crazy Rich Asians was shot mainly in Kuala Lumpur, Penang and Langkawi.“ At the end of her speech Dr. Wan Ismail listed the success factors for tourism in Malaysia: political stability, world-class facilities, the strategic location, diverse attractions, every category of accommodation, a favourable exchange rate, hospitality, excellent cuisine and outstanding service. Malaysia can boost its international presence as the partner country of ITB Berlin 2019 ”We are deeply grateful to receive the title of ’Official Partner Country of ITB Berlin‘. It draws global attention and has the potential to reach out to key decision-makers and leading industry players in the region“, is how Malaysia’s Tourism Minister Tuan Mohamaddin Ketapi valued the significance of the country’s role as partner country of ITB Berlin 2019. “Our advertising and promotional campaigns have been enhanced with digital marketing on social platforms such as Facebook, Twitter, Instagram and YouTube in order to boost our international presence and reach out to an increasingly mobile and tech-savvy tourism market", the minister said. This year, Malaysia was also awarded the title of Preferred Destination Partner of the European Travel Agencies and Tour Operator's Association (ECTAA), which consists of 32 travel agent and tour operator associations from 30 European countries with 70,000 enterprises. In positioning Malaysia as a winter holiday destination and tapping into the luxury market, the nation’s tourism authorities are also working closely with British Marella Cruises (known formerly as Thomson Cruises). The Marella will be homeporting in Langkawi, bringing in a potential 7,200 cruise passengers this year-end. Another major development is the upcoming establishment of TUI Group in Malaysia, the first in Southeast Asia. “The presence of TUI here on our shores is a testament of the confidence that the organisation has in Malaysia,” concludes the Minister. Digital inspiration for journalists Before, during and after the World’s Leading Travel Trade Show all information about tourism developments in Malaysia and the official partner country’s activities at ITB Berlin 2019 will be posted at www.TourMAB.com . This is where, every month, journalists and bloggers can find the latest ideas for their stories, photos, ínterviews and first-hand articles free of charge. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: Cruise holidays booming with strongest growth from Asia

09/27/2018
Double-digit growth rates for cruises – USA undisputed cruise champion - IPK International and ITB Berlin analyse international cruise tourism trends Berlin, 27 September 2018 – Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry. In 2017, about 27 million international cruises were undertaken worldwide. Looking at the past years, cruises showed double-digit growth rates and therefore increased more than twice as much as international holidays in general. The biggest growth in this industry is coming from Asia-Pacific, where the demand for cruise holidays has more than tripled since 2007. However, despite the strong growth rates in recent years, cruises are still one of the smaller segments in terms of all international holidays. These are the findings of a special evaluation based on the World Travel Monitor® data by IPK International, commissioned by ITB Berlin. Strongest growth from Asia/Pacific With a market share of 56% in 2017, North Americans undertake by far the most international cruises followed by the Europeans, which account for nearly one third. Cruise travellers from Asia/Pacific rank third, while South Americans only account for 1%. However, the cruise growth is particularly driven by Asians, whose demand for cruise holidays has more than tripled since 2007. Growth wise, North Americans rank second, followed by South Americans and Europeans. The most important source markets for international cruises are the United States, which alone make up 50% of the worldwide cruise demand. Other important cruise markets are Great Britain, Germany and Australia. North America most popular cruise destination North America (including Mexico) is still leading in the cruise segment. Not only is it the number 1 source region for cruises, it is also the most popular destination for cruise holidays. Since 2007, cruises to North America have more or less tripled. Europe as a cruise destination takes the second place, followed by South America, Asia/Pacific and at quite a distance Africa. The five most popular destination countries for international cruises are Mexico, Canada, Spain, the US and Italy. Together, they receive over half of all international cruises worldwide. Something for everyone Cruises offer the ideal combination of relaxation and making new experiences. On cruise holidays, international travellers especially enjoy relaxing, sightseeing on local excursions, good food and the diverse entertainment offer on board. Specific aspects such as experiencing ‘sea and nature’ and international harbours and seaports are also important. Cruise tourists spend more money Even if cruises are said to no longer be as exclusive or expensive as they used to be, spending in this holiday segment is still significantly higher than in others. On average, international cruise travellers spend 230 euros per night. Less online, more travel agency bookings At 65 per cent, the internet is the preferred booking channel of international travellers when it comes to cruises, which is lower compared to all international holidays. In contrast to that, with 37% travel agencies have an above-average share among cruise travellers. New target groups In recent years, efforts were made to tap into new and younger target groups through corresponding cruise ships. Meanwhile, 50% of cruise travellers are 55 years or older, while 50% below to the young and middle age groups. Even if cruise travellers have become younger, still more than two thirds belong to the higher income and education groups. ITB Berlin will be publishing further information on special topics based on IPK International’s World Travel Monitor® data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year. The final results of the World Travel Monitor® for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor® is based on 500,000 representative interviews in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

eTravel World 2019 at ITB Berlin: Call for papers online

09/25/2018
Searching for the latest treavel Technology topics – New session on tours and activities at the eTravel Lab Berlin, 25 September 2018 – At the eTravel World 2019, ITB Berlin will again be hosting a three-day seminar programme on the topic of digital trends in the travel industry. As in previous years, a certain number of sessions is open to candidates who can apply for them via the call for papers. Speakers have until 31 October 2018 to submit their ideas for fascinating topics. In the course of eTravel World, ITB Berlin is looking for case studies and examples of best practices relevant to digital marketing/eCommerce, sales, social media content, as well as innovative developments ranging from the digital transformation within SMEs to artificial intelligence and robotisation. Topicality and relevance will be among the main selection criteria. On ITB Wednesday, as part of at the event program of the new Technology, Tours & Activities (TTA) segment, a session under the same heading – the TTA Forum – will be held for the first time at the eTravel Lab in Hall 7.1b. This will take a look at apps and technologies for the online tour operator market and also examine the sensitive area of transaction costs and margins. With the number of reservations via mobile devices rising all the time, industry experts will be highlighting how traditional booking platforms can secure their share of the existing market. Applicants are also invited to suggest examples of best practices and topics for discussion at the Hospitality Tech Forum , which will take place at the eTravel Lab as well. Potential topics include the use of new technologies in the hotel room of the future, customer journey experiences, review and rating management strategies, and how digitalisation is affecting guests and employees. The eTravel World is part of the ITB Berlin Convention and has established itself as an important think tank for innovative ideas on mobile solutions, travel technology, social media and digital marketing. During the show specialists will be meeting up with decision-makers and executives, media professionals and bloggers, start-ups and new media specialists from 85 countries. Overall, ITB Berlin expects around 11,000 visitors to attend the eTravel World next year. Full details of the eTravel World’s call for papers and a link to the application forms can be found at www.itb-berlin.com/etravel . Candidates have until 31 October 2018 to submit their ideas for topics. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin and IPK International: International City Trips - A Success Story

09/18/2018
City trips worldwide grew four times as fast as total international holiday market over past 10 years – City breaks overtake Sun&Beach holidays – ITB Berlin and IPK International analyse worldwide demand for city breaks For years, city trips have been the fastest-growing segment of the international leisure travel market as Europeans, Asians, North and South Americans head for attractive destinations in nearby countries as well as overseas. In worldwide terms, no other form of outbound holiday has grown so strongly in the last decade. Compared to holiday trips in general, city trips grew nearly 4 times as much in this period. This is the result of a special evaluation of the World Travel Monitor® from IPK International commissioned by ITB Berlin. City trips no. 1 international holiday type The figures tell a clear success story. Since 2007, international city trips have tripled their volume reaching 190 million in 2017. This volume results in city breaks being the number one holiday type worldwide for the first time. Hence, city trips overtook Sun&Beach holidays, which has been the dominating holiday type for years. The strong increase of city trips has been supported by cheap flights and new accommodation types like sharing accommodation. Asia/Pacific and South America as growth drivers The segment’s growth is especially driven by travellers from Asia/Pacific and South America, where the number of city breaks has multiplied by around 4 to 5 in the past 10 years. In Asia/Pacific, city trips have surpassed tour holidays as the most preferred holiday type. The strong growth from Asia/Pacific is particularly triggered by the increase of Chinese, Koreans and Japanese going on international city trips, mainly within the region. City trips by Europeans more than doubled since 2007, World Travel Monitor® figures show. This lower growth rate compared to the other regions is due to the already high volume of international city trips undertaken by Europeans. In contrast, in North America the outbound city trip segment more than tripled in the past decade. US leading destination country – Europe preferred continent Worldwide, the most popular country destination for international city trips in 2017 were the United States, followed by Germany, France, Great Britain and Spain. Together, these five destinations received around 35% of all international city breaks in 2017. Looking at the different continents, nearly 60% of all foreign city trips have Europe as their destination, around one fourth go to Asia/Pacific, followed by North and South America, while Africa ranks fifth. Well-educated and high earning Travellers going on city trips mostly belong to the younger and middle age groups, while the average city traveller worldwide is 41 years old. In terms of income, city breaks are mostly a holiday type for well-off travellers. According to the World Travel Monitor®, around 50% of city tourists are in the upper income class, while two-thirds belong to the upper education group. In 2017, the average spending per person and night on a foreign city trip was around 170 Euro, including all costs, such as transportation, accommodation, etc. With a share of around 70%, air travel was the preferred transportation type to reach the destination. About 70% of city visitors’ book hotel accommodation, however other accommodation types are increasing. Especially sharing accommodation has reached popularity in the past years. Within the hotel segment, budget hotels are declining, while first class hotels are continuously growing. Regarding the activities and motives of international city travellers, World Travel Monitor® data shows that visiting objects of interest and sightseeing were the most important motives. Moreover, the majority of city tourists also want to enjoy the atmosphere of the city, go shopping and experience good food, while some like to visit museums and exhibitions. ITB Berlin will be publishing further information on special topics based on IPK International’s World Travel Monitor® data. In addition, initial valid results showing 2018 travel trends will be published at the end of the year. The final results of the World Travel Monitor® for the entire year 2018, as well as the latest forecasts for 2019, will be presented by Rolf Freitag, CEO of IPK International, at the ITB Future Day during the ITB Berlin Convention. The World Travel Monitor® is based on 500,000 representative interviews in more than 60 travel markets worldwide, and has been regularly conducted for more than 20 years. It is recognised as the largest continuous study into global travel patterns. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

New segment at ITB Berlin 2019: Technology, Tours & Activities

08/30/2018
Networking events, workshops, conference sessions and a new exhibition area – Technology, Tours & Activities now has its own platform at the World’s Largest Travel Trade Show Technology, Tours & Activities (TTA) is one of the tourism industry’s fastest-growing segments. According to Phocuswright, the international travel research institute, tours and activities make up around ten per cent of the global travel market – more than rail travel, car hire and cruises combined. The brand new Technology, Tours & Activities segment is the first of its kind in Europe and gathers the tourism industry’s most important groups at ITB Berlin who all share the same goal: promoting and selling in-destination services. Both major players and small startups will be showcasing their innovative products in this new exhibition and meeting area in the Adventure Travel Hall (4.1). The TTA marketplace is the place to head for providers of tours, tour guides, technology and apps, as well as re-sellers, intermediaries and destinations. Exhibitors and trade visitors will also be able to establish new contacts and exchange experiences at networking events in Halls 4.1 and 7.1b. Over the three days reserved for trade visitors, workshops and conference sessions in Hall 4.1 and at the eTravel World will provide first-hand information on Technology, Tours & Activities. At the eTravel World, on the afternoon of Wednesday, 6 March 2019 all eyes will be on the TTA Forum, which features panel discussions, workshops and an extra networking event at the eTravel Lab in hall 7.1b. On Thursday, 7 March at the Business Day, the focus will be on products at the TTA marketplace in Hall 4.1. On Friday, 8 March 2019, a TTA Special for startups will take place at the Startup Day at the eTravel World in hall 6.1. Commenting, David Ruetz, head of ITB Berlin, said: “We look forward to being the first to provide the TTA segment with a new international forum at ITB Berlin 2019 and to helping to shape the tourism industry’s third-largest market. Nowadays, simply offering customers bus and city tours is no longer enough. Being able to book tours, attractions and local activities online has become more important than ever. ITB Berlin now makes it possible to meet with all the relevant international players in a single place.“ Full details can be found at www.itb-berlin.com/tta . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

New segment at ITB Berlin 2019: Technology, Tours & Activities

08/30/2018
Networking events, workshops, conference sessions and a new exhibition area – Technology, Tours & Activities now has its own platform at the World’s Largest Travel Trade Show Technology, Tours & Activities (TTA) is one of the tourism industry’s fastest-growing segments. According to Phocuswright, the international travel research institute, tours and activities make up around ten per cent of the global travel market – more than rail travel, car hire and cruises combined. The brand new Technology, Tours & Activities segment is the first of its kind in Europe and gathers the tourism industry’s most important groups at ITB Berlin who all share the same goal: promoting and selling in-destination services. Both major players and small startups will be showcasing their innovative products in this new exhibition and meeting area in the Adventure Travel Hall (4.1). The TTA marketplace is the place to head for providers of tours, tour guides, technology and apps, as well as re-sellers, intermediaries and destinations. Exhibitors and trade visitors will also be able to establish new contacts and exchange experiences at networking events in Halls 4.1 and 7.1b. Over the three days reserved for trade visitors, workshops and conference sessions in Hall 4.1 and at the eTravel World will provide first-hand information on Technology, Tours & Activities. At the eTravel World, on the afternoon of Wednesday, 6 March 2019 all eyes will be on the TTA Forum, which features panel discussions, workshops and an extra networking event at the eTravel Lab in hall 7.1b. On Thursday, 7 March at the Business Day, the focus will be on products at the TTA marketplace in Hall 4.1. On Friday, 8 March 2019, a TTA Special for startups will take place at the Startup Day at the eTravel World in hall 6.1. Commenting, David Ruetz, head of ITB Berlin, said: “We look forward to being the first to provide the TTA segment with a new international forum at ITB Berlin 2019 and to helping to shape the tourism industry’s third-largest market. Nowadays, simply offering customers bus and city tours is no longer enough. Being able to book tours, attractions and local activities online has become more important than ever. ITB Berlin now makes it possible to meet with all the relevant international players in a single place.“ Full details can be found at www.itb-berlin.com/tta . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .