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ITB Berlin - The World's Leading Travel Trade Show
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Where is Paradise? Berlin Travel Festival announces the theme of the next event and opens exhibitor registration

06/04/2019
The partner event of ITB Berlin is now in its third year – Attractive rates for exhibitors who register by 30 June 2019 Following the success of the two previous events, from 6 to 8 March 2020 the Berlin Travel Festival will be taking place for the third time, thus bringing a new generation of travellers together with new forms of travel. As the partner event of ITB Berlin this innovative format will augment the World’s Leading Travel Trade Show on three consecutive days in the heart of the Berlin district of Kreuzberg. In particular, it targets audiences versed in social media and eager for adventure. The event will be held at Arena Berlin again and will attract exhibitors, change-makers, brands, creatives, influencers and industry insiders alike. The organisers’ theme focus is on the individual’s search for paradise. Exhibitors who register by 30 June can take advantage of attractive rates. Taking as its main theme ‘Where is paradise?’, the festival will underline its pioneering role in promoting mindful, sustainable and responsible travel. The main focus is that if ‘paradise’ is to be more than a mere sales argument then both providers and customers must take a hard look at how, where and why people travel, and replace quick deals and out-and-out consumerism with social responsibility and ecological awareness as well as becoming involved at local level. Speakers and exhibitors will also examine this topic in detail. Exhibitors can register now Exhibitors can register now for the forthcoming Berlin Travel Festival in March 2020. The event targets destinations, tour operators, publications, accommodation, equipment and clothing suppliers, transportation companies and start-ups. For more details about exhibitors: www.berlintravelfestival.com/for-exhibitors/ Register early and benefit from attractive rates Exhibitors who register by 30 June 2019 can take advantage of a ten per cent discount on stand fees. Regular exhibitors can benefit from a 15 per cent discount providing they register by 30 June 2019. NGOs and non-profit organisations will again receive 50 per cent discounts. To register please visit: www.berlintravelfestival.com/register/ . Last March, more than 130 national and international exhibitors were represented at the Berlin Travel Festival. In praising the event they said it was “professionally curated”, “not typical for a fair”, “a completely new experience”, and emphasised its disruptive conceptual approach. The festival featured a programme of stage events that combined lectures, workshops, master classes and film screenings. Exhibitors were delighted that some 11,000 visitors attended the event, who they said were open-minded, interested in sustainable travel, eager for adventure, and not least very knowledgeable on the subject. About the Berlin Travel Festival The Berlin Travel Festival is a globally unique format with a focus on new visions for travel. The three-day event presents what travelling means in today’s world – from how travel arrangements are made to how people capture and share their experiences. As an event targeting a new generation of travellers the Berlin Travel Festival is committed to innovative, sustainable concepts and a better future together. Ecological and social responsibility is a key element of the festival’s philosophy. The festival embraces a new awareness in the travel and tourism sector and regards it as its task to promote a dialogue and discussions with experts, brands and travellers. The Berlin Travel Festival is organised by I LOVE TRAVEL GmbH in partnership with ITB Berlin and will take place from 6 to 8. March 2020 at Arena Berlin: www.berlintravelfestival.com . Venue ARENA BERLIN Eichenstraße 4 12435 Berlin Dates 6 - 8 March 2020 Opening times 6 March 2020; 12 noon - 7 p.m. 7- 8 March 2020; 10 a.m. - 7 p.m. Registration deadline for exhibitors 15 November 2020 Sales contact sales@berlintravelfestival.com +49 30 629 01 577 About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

IGLTA honours ITB Berlin for its commitment to the LGBT+ travel segment

04/17/2019
The World’s Leading Travel Trade Show is to receive the Vanguard Award of the International LGBT+ Travel Association (IGLTA) for its ongoing role in advocating and successfully positioning the LGBT+ Travel segment on the international stage Berlin, 17 April 2019 – The reward for promoting awareness and acceptance of the LGBT+ Community in the global tourism industry: at the Annual Global Convention, which will take place from 24 to 27 April at the Hilton Midtown New York City, the International LGBT+ Travel Association (IGLTA) will present ITB Berlin with the Vanguard Award . Every year, together with the IGLTA Foundation , the public charity subsidiary of the IGLTA, the directors’ board presents the IGLTA Honors. The recipients are individuals, companies or organisations who have improved relations within the tourism community and raised awareness of LGBT+ travel around the world. The LGBT Travel Pavilion of ITB Berlin celebrated its debut back in 2010, and since then has become a highly-regarded role model for the presentation of the gay and lesbian travel segment at an international travel show. In addition to the extensive display area with its own conference venue, supporting events such as the LGBT+ Media Brunch, networking events, informative lectures, the LGBT+ ITB Convention Seminar - which since 2 years also includes the bestowal of an ITB Pioneer Award -, and, as of this year the International LGBT+ Leadership Summit, attract many visitors. ITB’s commitment has made it possible to also position this segment at ITB Asia in Singapore and organise international ITB Academies on this topic as recently in Malta and Japan. ”ITB Berlin is proud to occupy a pioneering role in this important subject, and to be the recipient of such a prestigious award for its continuing efforts to promote international recognition of LGBT+ travel“, said Rika Jean-François, CSR officer of ITB Berlin and responsible for this segment. ”What began as a few community pioneers exhibiting here and there around ITB Berlin has over the years become a recognised platform. Together with our partner Diversity Tourism we have created a globally unique forum.“ ”We have got to the point now where at ITB Berlin we have created one of the liveliest and most diverse LGBT+ Travel Pavilions possible, with exhibitors and people taking part in discussion rounds from around the world“, is how Thomas Bömkes, LGBT+ consultant for ITB Berlin and Managing Director of Diversity Tourism GmbH described this market’s rising prospects. Rika Jean-François added: ”This award will give us the strength to continue defending LGBT+ travellers against discrimination in every country in the world and to ensure that they, just like any other travellers, can visit places where also local people are respected regardless of their sexual orientation.” Thomas Bömkes pointed out, that the economic potential of this travel market cannot be underestimated: “Studies have shown that accepting diversity can contribute significantly to a destination’s economic success.“ LGBT tourism has been represented at ITB Berlin since the Nineties. As a result of ITB Berlin’s CSR policy which promotes diversity and defends human rights in tourism and due to the keen interest expressed by exhibitors and visitors, Gay & Lesbian Travel was officially declared a segment in its own right at ITB Berlin 2010. Openness, creativity and lively interaction are the dominant features of this segment that has become one of the most wide-ranging at ITB Berlin. The LGBT Travel Pavilion currently boasts the world’s largest display of products for the gay and lesbian travel market of any trade show in the world. Additional information about the ITB LGBT travel segment can be found at www.itb-berlin.com/lgbt . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 8 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2019: Robust and resilient – the global growth engine that is the travel industry continues at full pace

03/10/2019
International demand remains stable – ITB Berlin is a reliable economic indicator – Increase in trade visitor numbers – Total attendance: 160,000 Berlin, 10 March 2019 – Uninterrupted growth at a high level: despite a slowdown in the world economy demand within the world’s travel industry remains extremely stable. As ITB Berlin comes to a close this Sunday the economic outlook for the global industry in 2019 is positive once again. The results of the five-day exhibition on the Berlin fairgrounds: trade visitor numbers rose to 113,500, a three per cent increase compared with last year, underlining the fact that even in times of widespread uncertainty due to geopolitical and economic events such as Brexit and trade conflicts, ITB Berlin has retained its position as the World’s Leading Travel Trade Show. ”ITB Berlin is of great importance, particularly in times of widespread uncertainty. Even in a digitalised world, it is not possible for hi-tech communications to replace the confidence-building measure that face-to-face meetings and a direct exchange between business partners on issues concerning the global industry represent. That is why ITB Berlin functions”, said Dr. Christian Göke, CEO of Messe Berlin . The sustained dynamic growth in all areas of the industry in Germany is due once again to the positive situation in the employment market and a generally buoyant mood among consumers. For Germany as a travel destination, the fact that domestic tourism is booming is especially welcome news. Germany’s federal states are confident that the record figures achieved last summer will be repeated again in 2019. As regards the global outlook, the World Tourism Organisation (UNWTO) forecasts that this year international arrivals will increase in the order of three to four per cent. Trade visitors and exhibitors alike were extremely satisfied with ITB Berlin 2019. In a survey they gave ITB Berlin top marks for innovation. The trade show celebrated the successful launch of the Technology, Tours & Activities (TTA) segment, among others. Internationally, the ITB success story continues. Having already established ITB Asia in Singapore and ITB China in Shanghai, from 15 to 17 April 2020 Messe Berlin will be holding the first ITB India in Mumbai. Within the travel industry India is regarded as one of the most important source markets of the future. ITB Berlin, which was booked up months beforehand, is seen as a reliable economic indicator and forward-looking trendsetter of the global travel industry. As a recognised think tank and driving force for the industry, the ITB Berlin Convention was the main attraction again for many trade visitors. This year the number of high-ranking international speakers broke records. The CityCube Berlin, its new venue, was also very well received. Topics focused on by the convention included overtourism, sustainability and climate change, the shift in customer demands particularly in the luxury travel market, and the topic of Future Mobility. On Saturday and Sunday many members of the public came to the 26 display halls on the Berlin Exhibition Grounds to find out about products and gain inspiration. According to the show’s organisers, International Women’s Day, a public holiday which was celebrated on Friday for the first time in Berlin, had only a slight impact on public attendance. Many people from Berlin made the most of the long weekend and took a short break. In the opinion of Dr. Christian Göke, in Germany the healthy situation in the employment market and the positive consumer mood among the country’s citizens is a guarantee that demand for travel products will remain stable. Dr. Christian Göke : ”According to Germany’s Annual Tourism Report, during the 2018 holiday season more German citizens travelled than ever before. In our society, going away on holiday is practically a basic need that is taken for granted. It is with that potential boost in mind that the travel industry can look forward to business this year. However, in Germany many people appear to be expecting a repeat of last year’s record summer weather and intend to make travel plans at short notice, depending on the forecasts.“ In Dr. Christian Göke’s view there is good reason to believe that the global travel industry will do satisfactory business in 2019. On the one hand the travel industry had learned to deal with the consequences of a poorly performing economy, and on the other there was clearly no evidence yet of German consumers displaying the lack of optimism that had now spread throughout the global economy, he said. Between 6 and 10 March 2019 over 10,000 exhibitors from 181 countries and regions displayed their products and services to visitors in 26 halls. The next ITB Berlin will take place from Wednesday, 4 to Sunday, 8 March 2020. Comments: Dr. Michael Frenzel, president of the Federal Association of the German Tourism Industry (BTW) : ”This year, ITB Berlin once again justified its role as the World’s Leading Travel Trade Show. Naturally, there was a focus on many successful business deals and the release of the latest industry figures and subsequent discussions. Happily, people remain eager to travel and the industry is well-equipped to meet the demand. All these things give us hope that despite the somewhat gloomy economic outlook, 2019 will be a good year for the tourism industry. Once again the trade show was a place that inspired visitors to find out first-hand about important forward-looking topics and offered many opportunities to get to know each other better. In a world in which the focus is far too often on confrontation, it is this understanding among peoples, this cultural exchange – which the tourism industry stands for more than any other, and which year after year is why ITB Berlin functions – that is the bottom line. ”Yes to openness!“ and ”No to racism!“: that is the clear message that we as the tourism industry continue to carry to the four corners of the world." Norbert Fiebig, president of the German Travel Association (DRV) : ”ITB Berlin is the World’s Leading Tourism Trade Show. This year, it was great to see Berlin becoming the main international and cosmopolitan meeting place of the tourism industry once again. The German travel industry is optimistic about business in a year that will present us with a number of challenges. Despite that, Germans are as keen to travel as ever and the industry is well-equipped to meet the demand. At ITB we exchanged views on digitalisation and sustainability, the main trends, and made progress with our joint development projects. We established many international contacts and met old and new friends.” About ITB Berlin and the ITB Berlin Convention ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 4 to Saturday, 7 March 2020. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The three top stories at ITB Berlin on Friday, 8 March 2019

03/08/2019
Celebrating Her Awards for outstanding women in tourism – An urgent message in the face of rapid climate change – The USA continues to be a popular travel destination Berlin, 8 March 2019 – The Social Media Newsroom of ITB Berlin has online news from the World’s Leading Travel Trade Show at newsroom.itb-berlin.de . Awards for outstanding women in the tourism industry Once again, a number of outstanding women in the international tourism industry received honours at the Celebrating Her Awards. The awards are presented in five categories and recognise special achievements in strengthening women’s rights in the tourism industry. This year, the awards were presented to Egyptian Minister of Tourism Rania al Mashat, Jane Madden, managing partner of FINN Partners, Helen Marano, founder and president of Marano Perspectives, Mechthild Maurer, CEO of ECPAT Germany, and Greek Tourism Minister Elena Kountoura. www.bit.ly/2NNcd9X An urgent appeal from a leading climate scientist “Business as usual” will lead us into the abyss. That, in as many words, was the urgent message delivered by Prof. Dr. Dr. h.c. Hans Joachim Schellnhuber, emeritus director of the Potsdam Institute for Climate Impact Research (PIK). In his keynote speech at the CSR Day at the ITB Berlin Convention, he implored the industry to take action if we wanted to avoid all our beaches being destroyed at some point due to rising levels. Among other things he proposed a more efficient high-speed rail network in Europe and alternative forms of powering cruise ships. www.bit.ly/2UvNYQc North America remains a popular travel destination In a video interview with ITB Berlin, Tilo Kraus-Dünow, chief executive of Canusa Touristik and a member of the board of Visit USA (VUSA), reported on the continuing popularity of trips to the USA. An expert on North America, he explained that the industry can in no way confirm the much-quoted Trump effect. Among the main reasons for the country’s ongoing popularity are its outstanding natural attractions, especially in its many national parks. www.bit.ly/2SPf6Yt Journalists and interested readers can find news on the main topics and other stories at the World’s Leading Travel Trade Show posted daily at newsroom.itb-berlin.de . The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel industry and travel technology. This news website also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The three top stories at ITB Berlin on Thursday, 7 March 2019

03/07/2019
Virtual Reality offers great opportunities for experiencing trade shows   –  Germany is worldwide leader in cycle tourism   –  Chairman of Malaysia Tourism on the prospects for medical and eco tourism Berlin, 7 March 2019 – The Social Media Newsroom of ITB Berlin has online news from the World’s Leading Travel Trade Show at http://newsroom.itb-berlin.de/en . Virtual Reality offers great opportunities for experiencing trade shows There are many stations along a trade visitor’s journey where digital technologies can be meaningfully implemented. These range from trade show preparation and navigation at the show through to follow-up. This was one of the results of the discussion on VR  at the ITB Virtual Reality Lab, in which David Ruetz, head of ITB and Prof. Dr. Cornelia Zanger of TU Chemnitz took part. Despite the general euphoria, the head of ITB emphasised that purely virtual trade shows would never be able to replace human contact at the real thing. Furthermore, there was no point in using this technology for its own sake. It needed to be understood as something that supported and enriched the brand experience. Link: www.bit.ly/2C4vkHB Germany is worldwide leader in cycle tourism “Cycling in Germany is becoming increasingly popular.“ Coinciding with its twentieth anniversary and following the publication of its most recent Cycling Analysis, this was announced by the  German Cyclists’ Club ADFC. In 2018 some 5.5 million Germans took at least one cycling trip – a record figure. Frank Hofmann, deputy chairman of the association, was all the more pleased with the impressive trend, following the drop in figures for 2017, which was a very wet year. According to the ADFC Germans are also “world champion travellers on two wheels.“ Germany is not only the largest source market for worldwide cycle tourism but is also the market’s leading destination. Link: www.bit.ly/2TDCVqE Partner country Malaysia is focusing increasingly on eco and medical tourism In a video interview the chairman of Tourism Malaysia forecast that the country’s participation in ITB would have a big impact on visitor numbers in the future. Among other things he emphasised the many opportunities for exchanging views with tour operators, and also highlighted the enormous prospects he saw for medical tourism in his country. Not least, he stressed the advantages of eco-tourism away from large cities. In particular, it gave the inhabitants of small villages a valuable opportunity to participate in the booming travel industry, and visitors could gain valuable insights into the traditional local way of life. Link: www.bit.ly/2ETUNpf Journalists and interested readers can find news on the main topics at the World’s Leading Travel Trade Show posted daily at http://newsroom.itb-berlin.de/en . The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel industry and travel technology. This news website also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The three top stories at ITB Berlin on Wednesday, 6 March 2019

03/07/2019
Successful debut for the new TTA segment – Travelzoo presents its latest study on overtourism – VIR chairman Michael Buller gives a video interview on the booming online booking market Berlin, 7 March 2019 – The Social Media Newsroom of ITB Berlin has the latest online news from the World’s Leading Travel Trade Show at newsroom.itb-berlin.de . TTA segment and corresponding forum get under way The eagerly awaited Technology, Tours & Activities (TTA) segment is celebrating its debut at this year’s ITB Berlin, with numerous panel discussions and lectures taking place at a corresponding forum. bookingkit, Regiondo, Tiqet and Klook were among those discussing the booming market for in-destination services. After air travel and hotels, tours are the third most important segment in this market, and also the fastest-growing worldwide. Specialist events at the forum kicked off with a panel discussion which focused on the prospects for mobile bookings. The event was moderated by Charlotte Lamp Davies of the consultancy A Bright Approach. Lukas C.C. Hempel, the company’s founder and managing director, held the keynote speech. Link: www.bit.ly/2C91KRD Latest study on overtourism from the traveller’s perspective In order to better deal with the increasing flow of tourists, a three-euro “entrance fee” was asked of tourists to the Floating City for the first time this year. This is one example of how overtourism, steadily increasing around the world, might be managed. Sharry Sun, avowed cosmopolitan and Global Head of Brand at the internet platform Travelzoo, presented a new study, conducted in partnership with ITB Berlin, “Overtourism and Environmental Protection: Attitudes and Behaviours of International Tourists” at the ITB Berlin Convention. Between December 2018 and January of this year, approximately 8,000 respondents from eight countries on three continents helped assess which groups recognise this phenomenon and how they try to avoid it. Link: www.bit.ly/2C91KRD Online bookings in the fast lane Online booking has been the clear leader for short trips of up to four days. Now for the first time in 2018, Germany saw more long holidays booked online than in person. These results are from the Travel Analysis 2019 conducted by Forschungsgemeinschaft Urlaub und Reisen (Research Community for Holiday and Travel, FUR), whose key findings on digital booking behaviour were presented by Ulf Sonntag as part of the VIR Online Summit at ITB Berlin. Online travel booking currently holds a relatively thin lead for longer holidays, but the trend is clearly moving in that direction. This is led not only by improvements in digital technologies but also by long-term demographic shifts toward a higher online percentage. VIR Chairman Michael Buller provided interesting insights into the topic in a short interview: www.bit.ly/2VJoX48 . Journalists and interested readers can find news on the main topics at the World’s Leading Travel Trade Show posted daily at newsroom.itb-berlin.de . The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel industry and travel technology. This news website also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

International travel outperforming economic growth

03/06/2019
Presentation by IPK International at ITB Berlin 2019 Berlin, 6 March 2019 - In 2018, the number of outbound trips increased by 5.5 per cent, resulting in 1.4 billion international trips. Hence, once again tourism is a key growth driver of the global economy, which “only” grew by 3.7 per cent in comparison. Growth is coming from all regions worldwide, also from the mature markets Europe and North America, but the strongest gains came from Asian and Latin American markets. For 2019, considering a slowing world economy, also a slightly lower growth rate is expected for international travel. Overtourism could become another growing problem for the tourism industry, with more and more international travelers feeling the effect of overcrowded destinations. These findings are based on latest results of IPK’s World travel Monitor®, an annual survey analyzing the outbound travel behavior in more than 60 countries worldwide, covering over 90 per cent of the global outbound demand. Trends for the first eight months of 2018 can be found in the ITB World Travel Trends Report ( www.bit.ly/2EDcckA ) which is published yearly by ITB Berlin. Asia is growth driver while Turkey showing strong recovery Asia was the strongest source region last year, with overall 7 per cent more outbound trips. Latin America followed with a plus of 6 per cent, while there were 5 per cent more trips from North America and Europe. Looking at the destination regions, once again Asia but also Europe were the global winners by receiving 6 per cent more international trips each, while the Americas were clearly below with a plus of 3 per cent. Regarding destination countries, one of the biggest changes was the stagnation of trips to Spain in 2018, a destination that boomed in the recent past. On the other hand, destinations that were avoided by tourist in the past are recovering, above all Turkey with 8.5 million more visitors in 2018 compared to 2017. Holidays once again outperform business trips, due to the continuous downward path of traditional business trips, while MICE trips continued on a growth path. With international travelers staying slightly longer and also spending more when abroad, the turnover of international trips overall increased by 8 per cent. Increasing effect of overtourism For the second year in a row, IPK International measures the perceptions of overtourism among international travelers. While residents in affected destinations have been protesting for years, also travelers are feeling more and more impaired by the onslaught of tourist in particularly sought-after cities. IPK’s latest survey results show that meanwhile more than every tenth international traveler was negatively affected by overtourism. This is an increase of 30 per cent over the last 12 months. Cities strongly affected by overtourism were Beijing, Mexico City, Venice and Amsterdam, but also Istanbul and Florence. In particular, travelers from Asia felt a lot more affected by overtourism compared to e.g. Europeans. Also according to the statistics, young travelers are a lot more bothered by overcrowding compared to older travelers. Fear of terror remains Similar to figures from 2018, 38 per cent of international travelers currently claim that political instability and terror threats will have an influence on their travel planning for 2019. At that, travelers from Asia feel a lot more impacted by terror threats than travelers from other continents. In terms of what kind of influence terror threats will have on the travel behavior, the great majority states that they will choose only destinations, which they perceive as “safe”. The safety image of most destinations slightly improved over the last 12 months - also for Turkey, Israel and Egypt. Outlook 2019 With predictions of the global economic growth slowing down in 2019, also the forecast for international travel for this year is slightly below the performance of 2018. Overall, IPK International anticipates global outbound trips to increase by 4 per cent in 2019. Asia-Pacific remains leading with an expected plus of 6 per cent. Growth in the Americas is forecasted to reach 5 per cent, while Europe with 3 per cent is showing a weakening trend compared to last year. Source: IPK International, World Travel Monitor® IPK International IPK International is a tourism consultancy specialized in travel research, tourism marketing and tourism Masterplanning and counts among the leading tourism consultancies worldwide. Apart from tailored studies, IPK conducts the World Travel Monitor®, the world’s most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90 per cent of the international travel demand. The World Travel Monitor® is conducted in over 60 countries and has established itself as the largest continuous tourism study of its kind. For questions and inquiries, please contact: Julia Howacker via howacker@ipkinternational.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB: The world’s leading travel trade show makes its way to South Asia in 2020 with ITB India

03/05/2019
Organised by Messe Berlin, the inaugural ITB India will be a 3-day business-to-business travel trade show and convention focusing on the Indian travel market. Berlin, 5 March 2019 – Messe Berlin, one of the world’s leading trade fair companies, announced today that it will be organising the inaugural ITB India in 2020. The 3-day business-to-business travel trade show and convention will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. The show will bring together key travel industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors. ITB India will also have a Hosted Buyers’ Programme that will cater to buyers from first, second, and third tier cities in India. The Indian travel industry is expected to be valued at US$56 billion by 2020 with UNTWO, the World Tourism Organization, predicting that there will 50 million outbound travellers by then. ITB India represents a major opportunity for National Tourism Organisations (NTOs), travel, and hospitality companies to be part of this dramatically expanding market opportunity. “In recent years we have given the ITB brand an increasingly international dimension,” said Dr. Christian Göke, Chief Executive Officer of Messe Berlin . “From a global and regional perspective, India is a vast source market for the travel industry with a huge growth potential. We are delighted that ITB India will in future complement the trio of ITB Berlin, ITB Asia and ITB China, making it a quartet and strengthening the global ITB brand.” India’s economic growth means that its citizens are earning more disposable income to spend on travel. India’s outbound travel expenditure increased 7% on average year-on-year between 2006 and 2016 and saw an even higher growth rate of 8.5% in travel expenditure from 2015 to 2016. This rate was considerably higher than growth rates seen by other major countries including China, Indonesia, and Brazil for the same period. “Having successfully run eleven editions of ITB Asia, it is logical for us to progress to the next frontier of travel in Asia. India represents an extremely promising market with a growing purchasing power among travellers from the region. We are optimistic that ITB India will be a prominent platform for attendees from the MICE, leisure and corporate sectors to come together to further grow the Indian travel market,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB India. “We’re proud to be supporting Messe Berlin in organising its premier event in the Indian market. As ITB is a renowned international brand, we’re delighted to be a key partner and together, make ITB India the leading travel trade event for the India market,” commented Bernhard Steinrücke, Director General, Indo-German Chamber of Commerce. Of the buyers at ITB India, 50% are expected to focus on leisure travel, with MICE and corporate travel buyers making up the remainder with 25% respectively. Almost a third of all buyers at ITB India are expected to have a purchasing power of more than US$1 million. C-suite level and key decision makers are expected to make the bulk of buyers present at ITB India with 70% of them from this segment. 86% of expected buyers at ITB India will also be from the western and northern parts of India. As with other ITB shows, exhibitors will be drawn from a wide range of companies and representatives from travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport. For more information on ITB India 2020, visit www.itb-india.com or contact itbindia@messe-berlin.asia .     About ITB India 2020 ITB India 2020 will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Indo-German Chamber of Commerce. The 3-day business-to-business travel trade show and convention will focus on the Indian travel market including MICE, corporate, and leisure travel sectors. Exhibitors from every sector of the industry, including travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport companies are all expected to attend. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . Information about the data protection law: Under the data protection law the organisation responsible for this email is Messe Berlin GmbH, Messedamm 22, 14055 Berlin, represented by its management: Dr. Christian Göke (CEO), Dirk Hoffmann; Chairman of the Supervisory Board Wolf-Dieter Wolf; Data protection officer: postal address as for Messe Berlin GmbH, email: datenschutz@messe-berlin.de. The email address used for the dispatch of this information has been obtained for the purpose of sending press releases. Section 6, Subparagraph 1, Letter f, DSGVO forms the legal basis for this purpose and for the dispatch of press releases to press representatives. The justified interest is that of notifying media representatives about current and future trade fairs and similar events. This email address will not be passed on to third parties. If you no longer wish to receive ITB Berlin press releases, please send an email to presse-itb@messe-berlin.de .

ITB Berlin 2019: Right at the heart of the industry with the latest key topics

03/05/2019
High exhibitor demand – some 10,000 exhibiting companies from 181 countries and regions – Malaysia is the Official Partner Country – ITB to announce the launch of ITB India 2020 – New Technology, Tours & Activities segment – Also new: the ITB Virtual Reality Lab – ITB Berlin Convention: high-ranking international speakers – Environmental sustainability, forward- future mobility, overtourism and the shift in customer demands are headline topics at the convention – The booming Travel Technology segment has grown by 20 per cent – Launch of the Travel Hero podcast during ITB Berlin Berlin, 5 March 2019 - High demand by exhibitors and a convention featuring high-ranking international speakers are setting the tone: from 6 to 10 March 2019 ITB Berlin will again be the industry's meeting place and must-attend event, devoting itself to innovative and forward-looking trends in the travel industry, politics and business. At the ITB Berlin Convention close to 400 leading speakers will discuss how the international tourism industry should respond to overtourism crises, the shift in customer demands, the threat of climate change, and new forms of transportation. This year’s Official Partner Country is Malaysia. Another international event will shortly join the global family brand of ITB: ITB India, which will be launching in 2020. ”Once again ITB Berlin shows that traditional trade show formats can be more successful than ever in the digital age. We are quick to recognise industry trends while also developing existing formats further. The new Technology, Tours & Activities segment at ITB Berlin 2019 is perfect proof of that. At the same time our trade shows have evolved into global brands. ITB India will further strengthen ITB’s standing as the international marketplace for the travel industry“, said Dr. Christian Göke, CEO of Messe Berlin. For the first time the World’s Leading Travel Trade Show is devoting an international platform to the fast-growing Technology, Tours & Activities (TTA) segment. Both major players and small start-ups will be able to present their innovative products at the first event of its kind in the new exhibition and meeting area in the Adventure Travel Hall (4.1). Workshops and convention sessions at the CityCube Berlin and the eTravel World in Halls 7.1b and 6.1 will provide first-hand knowledge over the three days reserved for trade visitors. The Virtual Reality Lab is also new in Hall 10.2. From Wednesday, 6 March to Friday, 8 March there will be exhibitions on VR and AR applications and projects as well as papers by speakers from major companies on the same subject. In 2019 the Travel Technology segment at ITB Berlin will be larger than ever before. In order to satisfy the space requirements of this fast-growing segment the eTravel World has grown by 20 per cent and for the first time will take place in three adjacent halls (6.1, 7.1b and 7.1c.). Debut for ITB India 2020 in Mumbai From 15 to 17 April 2020 ITB India will be celebrating its debut in Mumbai. The three-day trade show at the Bombay Exhibition Centre is to be held annually and aims to bring together leading representatives of the travel industry with buyers from cities throughout India and international exhibitors from the MICE, leisure and corporate markets. The show will also feature a Hosted Buyers’ programme which targets buyers from major cities of varying size. Additional information on ITB India 2020 can be found online at www.itb-india.com or by emailing itbindia@messe-berlin.asia. Some 10,000 exhibiting companies from 181 countries and regions are presenting the latest products and trends of the global tourism industry at the World’s Leading Travel Trade Show in Berlin. Over 80 per cent of exhibitors are from abroad. At last year’s ITB Berlin 83 per cent rated their business results as positive. Once again, the organisers are expecting more than 100,000 international trade visitors and public attendance to be in the tens of thousands on the weekend. Inside the 26 display halls, which are booked up, they can gain an overview of the wide range of products and services on offer from the tourism industry. In Malaysia , ITB Berlin was able to secure a destination that boasts great diversity as the Official Partner Country in 2019 . The southeast Asian country is organising the opening ceremony and Grand Finale of ITB Berlin with artistic performances typical for this region. Over the five days of the show Malaysia will provide information on its wide range of products at various sessions, workshops and on a stand in Hall 26 that has grown by 100 square metres in size. In addition to other Asian countries, India and the Arab countries are noticeably expanding their presence on the market. In the latter case that growth is reflected in the displays in Hall 2.2. The Saudi-Arabian General Investment Authority is represented at ITB for the first time. Dubai has increased the size of its displays. Their main attraction will be Expo 2020 Dubai, which is represented with its own stand. Oman, the partner country of ITB Berlin 2020, is occupying a larger display area, proof of the growing economic importance of tourism in the sultanate. Fujairah, the last country to join the Emirates and an emerging tourism destination, will also be represented on a larger stand. Hall 5.2b, which features India, was booked up at an early stage. A number of exhibitors have enlarged their stands, including the states of Karnataka and Tamil Nadu. Finally, a whole range of up-and-coming new companies have announced their participation in the show. At ITB Berlin 2019 the number of exhibitors from China is growing fast too. For the fourth year running ITB Berlin is organising the ITB Chinese Night , where visitors can find out more about the Chinese travel market, exchange views and establish new contacts. This year's event on Wednesday, 6 March is being organised in partnership with Jin Jiang International, and will welcome some 300 representatives of the travel industry (www.itb-china.com/itb-berlin-chinese-night/). Australia, Africa and South America are continuing to expand. Australia is highlighting its growth prospects in the tourism market with a larger display area in Hall 5.2a. Among African countries, Egypt and Namibia are attracting attention with larger stands. South American countries are picking up where they left off last year – all exhibitors have confirmed that they will be back at the show. Many first-time exhibitors from the Caribbeans, including from Curacao, Barbados, Belize and El Salvador, are also taking part. Grenada is celebrating its first appearance since 2015. Peru and Ecuador have marginally increased their displays, and Venezuela has even doubled the size of its stand. As far as the US is concerned, bookings are on a par with last year’s, cancelling out the so called ‘Trump effect’. Turning towards Europe , ITB Berlin is looking forward to new arrivals, many regular exhibitors and a number of anniversaries. Newcomers in the halls featuring European exhibitors include St. Helena, where Napoleon was exiled, the EU Initiative European Capitals of Smart Tourism, Turismo de Setúbal and Mystic Cruises from Portugal. Portugal's booming tourism industry is hosting impressive displays. Over 100 exhibitors are presenting their products on an almost 10 per cent larger display area. Luxembourg and the Balearics are also occupying larger stands. Now on a stand measuring over 500 square metres, the Russian representation is larger than ever before. Norway, Bulgaria, Slovakia and Switzerland all have a reason to celebrate – all four destinations are celebrating 50 years at ITB Berlin. This year a remarkable number of leading tour operators and travel agencies are exhibiting for the first time. They include Alltours, the travel website Urlaubsguru, the Swiss luxury cruise operator Scenic Luxury Cruises & Tours, the Antarctic tour specialist Albatros Exhibition, the online portal Kurzurlaub.de, and the software developer Durak und Reinhardt GmbH. Now on two stands, Booking.com is occupying a much larger area. As an exhibitor in the hotel segment, the leading Asian luxury hotel group Shangri-La has announced its participation with three hotels after an absence of several years. Loop@ITB , a hotspot for buyers and hoteliers in the luxury segment , has firmly established itself in Hall 9. Travel Technology grows by 20 per cent In order to satisfy the space requirements of this fast-growing segment the eTravel World has been enlarged by 20 per cent. This was made possible by the ITB Berlin Convention relocating to another venue. In addition to the Travel Technology halls (5.1, 8.1 and 10.1), the eTravel World can be found in three adjacent halls (6.1, 7.b and 7.1c). The increasing presence of payment system providers also underlines the growing importance of travel technology. In addition to the major players Wirecard and Concardis, big-name market leaders including Paypal, Six Payment Services and ECOMMPAY are also taking part. Thematically, the new Technology, Tours & Activities (TTA) segment spans a bridge between travel technology and adventure travel. A special 500 square-metre exhibition and meeting area is being set up in Hall 4.1b where major players and smaller startups can present their innovative products from the world of in-destination services, including Bookingkit, Klook, Regiondo, Fareharbor, ATTA, Evaneos and Giant Monkey. ITB Berlin Convention 2019 – About the future of travel The growing number of overtourism conflicts of recent years has given rise to various pilot projects. On Friday, 8 March, day two of the ITB Destination Days, at the City Cube in Room A4/A5, the keynote speaker and interview guest Adam Goldstein, vice chairman, Royal Caribbean Cruises LTD and future chairman of the Cruise Lines International Association (CLIA) in 2019 will answer questions about the challenges the global cruise industry is facing with regard to overtourism and environmental protection. Furthermore, the new Deep Dive session format of the ITB Berlin Convention will provide visitors with an opportunity to hold in-depth discussions on overtourism with experts. The latest findings of the market survey conducted by ITB Berlin in collaboration with Travelzoo will be eagerly awaited. The international portal for exclusive travel deals was commissioned by ITB Berlin to examine European, North American and Asian travellers’ views on overtourism and environmental protection. Travelzoo discovered that 69 per cent of international tourists regard environmental protection as a very important topic. Germans (74 per cent), Spanish (73 per cent) and in particular Chinese (88 per cent) rate themselves very highly as regards environmental awareness. 54 per cent of those polled said that they had been irritated by or been unhappy about the large number of tourists at their destinations in the past, particularly Chinese (84 per cent), French (61 per cent) and Germans (60 per cent). More than half of the international interviewees (55 per cent) said they would choose a different holiday destination if there were less tourists. Among Chinese respondents the figure was as high as 72 per cent. A large proportion of tourists said they would be prepared to spend more in order to encounter fewer tourists. 76 per cent of German holidaymakers would be willing to spend an additional 100 to 300 euros, and 20 per cent would even pay 500 euros more for a one-week holiday trip. Sharry Sun, Global head of Brand, Travelzoo, will present the exclusive report on 6 March 2019 at 1 pm at the City Cube Club (Deep Dive Session1). Transportation systems are an essential part of the tourism industry. But can today's systems meet the challenges of the future? Together with the creators of innovative transportation systems and tourism ministers the ITB Berlin Convention will discuss the ‘Future of mobility’ . On Wednesday, 6 March 2019, day one of the ITB Destination Days, at 4 pm at the CityCube in Room A1, Wolfram Auer, deputy director, International Business Development, Doppelmayr Seilbahnen GmbH, Stephan Pfeiffer, head of Strategic Partnerships & Public Affairs, ioki (Deutsche Bahn), and Christoph Weigler, director general, Uber Germany, will discuss the major changes taking place in transportation with a view to concepts such as driverless vehicles, ride-sharing business models, mobility platforms, electric powertrains, minibuses, bikes for hire, cablecars and other modes of transport. On Friday, 8 March the focus of the ITB CSR Day events will be on climate change . In his keynote speech at 11 am at the CityCube in Room A3, the leading international climate change scientist Prof. Dr. Schellnhuber, formerly director of the PIK (Potsdam Institute for Climate Impact Research), will outline the current situation and what action must be taken to tackle this subject. On 7 March, at 5 pm at the City Cube Club, participants attending the Deep Dive session can find out from Caroline Bremner, head of Travel Research, Euromonitor, what to expect in a future relationship with the UK if, as is expected, a no-deal Brexit takes place. Euromonitor surveys have revealed that UK spending on tourism will stagnate and that leading tourism destinations will be hard-hit. A paradigm shift is taking place in the tourism industry. Customers in the luxury market are now less interested in material wealth and more in non-material values. On 7 March 2019, at the ITB New Luxury Panel on Marketing & Distribution Day, at 4 pm at the City Cube in Room A4/A5, together with Prof. Dr. Monika Imschloß, an expert on sensory marketing, Universität zu Köln, and the starred chef David Kikillus, Marc Aeberhard, the proprietor of Luxury Hotel & Spa Management Ltd., will discuss how changing customer demands are influencing hotel and tourism services and the shape that luxury products will take in the future. On 7 March 2019 at the ITB Hospitality Tech Forum at the eTravel World, the focus will also be on the shift in customer demands . In his lecture entitled ’Beyond Unconventional: Keeping up with the Tent Next Door’ at 5.30 pm at the eTravel Lab in Hall 7.1b, Adam Harris, CEO of Cloudbeds, will talk about how the market is changing. Relocating the ITB Berlin Convention to the multi-purpose congress and trade fair venue CityCube has created more space for the events taking place at ITB Berlin. Convention sessions and international award presentations will continue to take place in Hall 7 and at the Palais am Funkturm. Medical Tourism is booming worldwide The high demand by international exhibitors at ITB Berlin reflects the global trend of medical tourism. The World's Leading Travel Trade Show provides this mega market (of the future) its own platform for the third time at the Medical Tourism Pavilion in Hall 21b. In addition to a wide-ranging programme of presentations and lectures, the Medical Media Lunch will take place for the second time at the Medical Tourism Pavilion on Wednesday, 6 March from 12.30 to 2 pm. Afterwards the Medical Travel Quality Alliance (MTQUA) will present the world's ten best clinics catering for medical tourists. On the weekend for the general public , European Medical Spas (ESPA), also a regular exhibitor will be holding a number of lectures on natural remedies from Lower Saxony and thermal medical treatment methods from France and Bulgaria. For the first time, the European Medical Buyer’s Initiative (EBI) will be represented at ITB Berlin. The event exclusively targets buyers and agencies who find clinics around the world for their patients. MICE and Business Travel expand This year, MICE and Business Travel are moving closer together. On Wednesday, 6 and Thursday, 7 March 2019, both segments will be sharing the same space for half a day respectively in Hall 7.1a. The main topic at the ITB MICE Forum is the 'Human factor'. The focus of the ITB Business Travel Forum is on smart mobility concepts of the future. Visitors to the ITB MICE Hub in Hall 7.1a can also take a seat in a flight simulator. Launch of the Travel Hero Podcast by ITB ITB is launching an English-language podcast: The Travel Hero podcast with the first episode due on Friday, 8 March 2019. Each episode will focus on outstanding entrepreneurs and thinking minds of the tourism industry. With this podcast ITB is targeting everyone working in the travel business and those who love and live for travelling, the proverbial 'travelholics'.  The protagonists of these 10 to 45-minute podcasts include big names and female leaders from the tourism industry, smart founders of travel technology startups, young entrepreneurs, charity experts and leading speakers on ITB Berlin Convention topics. The podcast studio where the guests will take their seats is quite unusual and a curiosity in itself: a Tesla X, located at the ITB Berlin Convention area. Episodes will available for free download on the usual platforms: Apple iMusic, Spotify and on www.itb-convention.com//travelhero. ITB Berlin app lets visitors navigate their way around the fairgrounds Exhibitors, hall plans and events, including those at the ITB Berlin Convention, are all stored in the ITB Berlin app. With the help of beacons the new navigation tool makes it easier for visitors to find their way around the halls of the fairgrounds. MyITB with its user profile provides an excellent overview of favourite exhibitors and events. Regular updates will ensure that visitors are updated with the latest information at the show. The ITB app for iPhones, Android smartphones and tablets can be downloaded and updated free of charge and is available in German and English. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin: Still the biggest meeting place of the international LGBT+ travel industry

03/04/2019
Growth in international exhibitors in the LGBT+ Travel segment at the World’s Leading Travel Trade Show – New: wide-ranging conference programme at the LGBT+ Travel Pavilion – 1st LGBT+ Leadership Summit on Saturday, 9 March – Weekend for the public featuring queer tango, rainbow cake and a Thai drag performance Berlin, 4 March 2019 – ITB’s LGBT+ segment features the world’s largest exhibition of tourism products for lesbian, gay, bisexual, transgender and diverse identities of any show in the world: from 6 to 10 March record numbers of exhibitors will be represented in this segment at ITB Berlin. The high level of demand by new exhibitors is also proof of how dynamic this market is. The following will be represented at the LGBT+ Travel Pavilion in Hall 21.b for the first time: Ibiza LGBT, Keihan Hotels from Japan, Friendly Piemonte from Italy, the Canadian Gay & Lesbian Chamber of Commerce, NewYorkCity & Company, the Malta Tourism Authority, Pink Banana Media from New York, and Thrive from San Francisco, the new LGBT partner conference of ITB Berlin in the US. For the first time there will also be an LGBT+ Berlin info point with information on the many things the capital has to offer: be it Siegessäule magazine, L-MAG, the Pink Pillow Collection, Spartacus, the Gay Museum or CSD Berlin, there will be something for everyone there. LGBT+ Tourism conference programme examines trends and discusses challenges The wide-ranging conference programme, which for the first time will be taking place on all three days of the show at the LGBT+ Travel Pavilion in Hall 21b, will provide a comprehensive overview of the attractive products the LGBT travel market has to offer. ITB Berlin, the Spanish minister of tourism Reyes Maroto, and the president and CEO of NYC & Company, USA, Fred Dixon, will kick off the programme on Wednesday, 6 March. In 2019 New York will host Worldpride, and afterwards Fred Dixon will describe its highlights. For the first time the festival will be taking place in New York, where 50 years ago the Stonewall riots marked the beginning of the gay liberation movement. Following a discussion on major LGBT events and presentations by Thailand and Dresden, a networking reception by Dresden Marketing will be held at the pavilion. On Thursday, 7 March, speakers from destinations including Valencia, Ibiza, Bilbao in Spain, as well as Italy and Malta will present their wide range of products for the LGBT+ Community. This year’s ITB LGBT+ Convention panel at the Palais am Funkturm at 11 a.m. will be of great interest: the topic will be human rights as a driving force for tourism and how LGBT+ Travel can contribute to a destination’s success. Among those taking part in the panel discussion will be Helmut Metzner, national chair of the Lesbian and Gay Federation in Germany, LoAnn Halden of the International Gay & Lesbian Travel Association (IGLTA), Michael Kajubi, a tour operator from Uganda, and as special guests, two LGBT+ asylum seekers from Malaysia. Directly afterwards, the presentation and announcement will take place of the winner of the ITB LGBT+ Pioneer Award 2019 for outstanding achievements. On Friday, 8 March, topics at the LGBT+ Travel Pavilion in Hall 21b will include hotel and destination marketing and strategies for promoting and selling LGBT+ tourism packages. Debut for the International LGBT+ Leadership Summit On Saturday, 9 March at 10 a.m. at the CityCube in Rooms M1+2+3, trade visitors, LGBT+ corporate networks and organisations as well as senior LGBT+ executives will be taking part in the 1st International LGBT+ Leadership Summit, which will examine the challenges that companies face with LGBT+ inclusiveness at the workplace, as well as the resulting opportunities. The widely differing conditions around the world that exist in the work environment, in private and in the family will also be discussed. The LGBT+ Summit is sponsored by the business consultancy Accenture which will be presenting its LGBT+ report ‘Open for Business’. Afterwards, VisitBerlin Pink Pillow Collection will for the first time extend an invitation to the ITB Brunch at the CityCube, a well-established ITB event. Networking, parties and highlights for the public As in every year, anyone interested in LGBT+ topics can come together in a relaxed atmosphere at various parties and attractive networking events hosted by destinations and operators. On Wednesday, 6 March at 11 a.m. at the CityCube in Room 6, for example, Argentina will be extending an invitation to the popular LGBT+ Media Brunch. On the same evening the ever-popular TomOnTour ITB party for invited guests will be taking place at The Pearl at Berlin Zoo. The IGLTA Party at the TWO Hotel Berlin has already acquired cult status, and on the evening of Friday, 8 March will be held at the Two Hotel for the first time. The IGLTA Foundation welcomes donations. The programme on the open weekend for the public will be as diverse as the colours of a rainbow. The Florida Keys and Key West, both popular LGBT travel destinations, will be showcasing their attractions all day long at the LGBT+ Pavilion in Hall 21b. On Saturday, 9 March from 2 to 3.30 p.m., fascinating lectures on lesbian travel will be held for the first time. In the afternoon, doors will open at 4 p.m. for the 50th Stonewall Anniversary Party, featuring the cutting of a Pink Pillow rainbow cake, a Thai drag show and Argentinian queer tango. On Sunday, 10 March, Thailand will be holding its drag performance again. NYC & Company is this year’s official partner presenting the ITB LGBT+ Travel Pavilion. Ibiza LGBT, the Malta Tourism Authority and the Tourism Authority of Thailand are supporting partners. The Argentinian Tourist Board is the presenting media partner. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Focus on ecological sustainability and social responsibility at ITB Berlin

03/04/2019
ITB CSR Day features climate change as its key topic – Focus on human rights, fighting poverty, wildlife conservation and environmental protection at the 14th Pow-Wow for Tourism Professionals – Women's Day Special event on International Women’s Day on 8 March Berlin, 4 March 2019 – Tourism with a vision of the future: socially responsible tourism has been on the agenda of the World’s Leading Travel Trade Show for many years. This year, with its wide range of workshops, seminars and lectures on social responsibility, ITB Berlin (6 - 10 March) will help to raise awareness for many issues, to which the ITB CSR Day at the ITB Berlin Convention and the 14th Pow-Wow for Tourism Professionals in Hall 4.1b will make an important contribution. At events taking place on two stages experts and exhibitors will examine topics concerning socially responsible tourism, sustainability and human rights. Social responsiblity and sustainable tourism in Hall 4.1b The Adventure Travel & Responsible Tourism Hall (4.1b) has become an international forum for sustainability in tourism. From 6 to 8 March the focus here will be on the 14th Pow-Wow for Tourism Professionals. Exhibitors, experts and leading international guest speakers from all areas of tourism, business and science will discuss topics such as overtourism, marine conservation and ocean pollution, local cuisine in hotels and restaurants, biodiversity, alternative forms of transport and cycle tourism. On Wednesday, 6 March at 2 p.m., Madagascar and the UNESCO Global Geopark Association will present their sustainable tourism initiatives on the Adventure Stage in Hall 4.1. At the same time, a discussion on fair working conditions will take place on the big stage in Hall 4.1 a. This event will be moderated by Antje Monshausen, senior policy adviser of Brot für die Welt and chair of the Roundtable for Human Rights in Tourism. The aim will be to show how tour operators can create fair and decent working conditions. On Thursday, 7 March, day two of the Pow-Wow, visitors to Hall 4.1 can find out more about socially responsible tourism in Jordan, Dominica, Mexico, Russia, the Western Balkans and Malaysia, this year’s partner country of ITB. At 5.15 p.m. Myclimate, an organisation which compensates for travel emissions, will round off the day’s events with a fascinating panel discussion on climate protection and sustainability. On Friday, 8 March, the second edition of the Cycle Tourism Conference will take place on the big stage, where cycling enthusiasts from all over the world will talk about ecologically responsible development of cycle routes featuring natural and cultural attractions. Astrotourism is a fascinating subject, which together with increasing levels light pollution will again be a topic at the Pow-Wow, as will child protection and the use of disposable plastic items. This year The Blue Yonder, the Responsible Tourism Partner of ITB Berlin, will present Planet Abled, an award-winning Initiative for Accessible Tourism in India, and at 5.30 p.m. will talk about the success story of Chekutty Dolls. Rounding off the Pow-Wow again at 6 p.m. will be the international Responsible Tourism Networking Event of ITB Berlin in partnership with The Blue Yonder, which has been taking place for the past 11 years. At the event each participant will be able to deliver a two-minute pitch to introduce themselves and find a potential business partner. Focus on climate change at this year’s ITB CSR Day on Friday, 8 March On 8 March at 11 a.m. at the CityCube in Room A3, in his keynote speech on ’Climate change, global warming, weather extremes’, the leading international climate change scientist Prof. Dr. Hans Joachim Schellnhuber will outline the current situation and the need to take climate action. Afterwards at 12 noon, a panel discussion will examine one of the key questions facing the tourism industry: ‘In view of a 1.5 degree global warming target, can we still travel as before or is this the end of the industry's growth?’ At 2 p.m. representatives of industry, science and Greenpeace will discuss the role that tourism plays in polluting the oceans with plastic waste, the regulatory measures that policymakers need to take, and the contribution that travellers are willing to make. On Friday, 8 March, from 10.30 a.m. to 4 p.m. at the CityCube in Room A7, in addition to the ITB Berlin Convention the Barrier-free Tourism Conference will also be taking place, which for many years has been successfully coorganised by the German National Tourist Board (DZT), experts, and the associations representing those concerned. Highlights on 8 March, International Women’s Day 8 March is a newly established public holiday in Berlin and International Women’s Day , and will be a fitting occasion for additional events on gender equality. On the eve of International Women’s Day, 7 March, from 1 to 2 p.m. at the Palais am Funkturm, two seminars will be taking place on gender equality and the working conditions of women in tourism. Experts from around the world will provide an insight into different approaches at various destinations. Furthermore, the presentation will take place of the latest findings of the 2nd Global Report on Women in Tourism, which is jointly sponsored by UNWTO, GIZ, UN Women, the World Bank & Amadeus. First Lady of Iceland and Special Ambassador of UNWTO Eliza Reid will address the participants in her welcoming speech. Together with Marie-Christine Stephenson, tourism minister of Haiti, and Taleb Rifai, former secretary general of UNWTO, she will be a guest of honour at the global Celebrating Her Awards , which recognise the special achievements of women in tourism. The presentation will take place on 7 March from 2 to 3 p.m. for the fourth time and is a collaboration between ITB Berlin and the Indian representatives of the International Institute for Peace in Tourism (IIPT). In the South America Hall (23b) on the exhibition grounds a gallery display will also afford special recognition to Celebrating Her Award winners of past years. To mark the public holiday on 8 March, at 2 p.m. ITB Berlin, Gender Responsible Tourism (GRT) & SheTrades will be holding a WOMEN’S DAY SPECIAL event at the Palais am Funkturm. SheTrades is an initiative of the International Trade Centre (ITC) whose goal is to ensure that three million women become independent entrepreneurs by 2021. Dr. Joke Buringa, an expert on human rights and gender equality in Arab countries who is sponsored by the German-Arab Society, will hold the keynote speech at this event. Women will also be the focus of the International Women’s Day Awards 2019, which will be presented at a festive ceremony of the international seminar of the Pacific Area Travel Writers Association (PATWA) in collaboration with the Institute of South Asian Women (ISAW). The event will take place on 7 March at 2.15 p.m. at the CityCube Berlin in Room A1. Responsible Destination Forum at the Palais am Funkturm On Wednesday, 6 March from 2 to 3 p.m. at the Palais am Funkturm, under the heading of ’The Art of Engaging and Sustaining Authentic Indigenous Experiences’ , the Indigenous Tourism Seminar will look at how tourists can share authentic experiences with local inhabitants at their destinations, in ways that benefit indigenous groups and people and help to preserve their culture. Ben Sherman, chairman of the World Indigenous Tourism Alliance WINTA, will hold the keynote speech. Afterwards, international experts from the USA, New Zealand, Easter Island and Sweden will discuss tried and tested best practices. At 4 p.m. a presentation will take place of the ‘Best of the Best’ winners of the Top 100 Sustainable Destination Awards . The award categories are: Cultures and Communities, Cities, Nature, Eco-Tourism, Coastal & Island Destinations and Best Green Destinations. The ITB Earth Award is a new category and will go to the destination that is a global leader in combating climate change and environmental destruction. The winners will be announced at the event. On Thursday, 7 March at the Palais am Funkturm at 11 a.m., events will kick off with a seminar discussing to what degree a destination’s support for LGBT+ and human rights can contribute to its success. Leading figures including Derek Hanekom, the tourism minister of South Africa, and Nikolaus Graf Lambsdorff, Germany’s ambassador to Malaysia, will hold introductory speeches. Afterwards, an international panel including LoAnn Halden, vice president Communications, IGLTA, and Helmut Metzner, chairman of the LSVD, and those concerned will discuss this issue. The event will conclude with the presentation of the ITB LGBT+ Pioneer Award . Also on 7 March, taking place from 4.30 to 6 p.m. in addition to the established TO DO Award for socially responsible tourism, Studienkreis für Tourismus und Entwicklung will be presenting the TO DO Human Rights in Tourism Award for the third time. The event is organised in partnership with the Roundtable for Human Rights and Studiosus Reisen München and the German UNESCO Commission will act as patron. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . Information about the data protection law: Under the data protection law the organisation responsible for this email is Messe Berlin GmbH, Messedamm 22, 14055 Berlin, represented by its management: Dr. Christian Göke (CEO), Dirk Hoffmann; Chairman of the Supervisory Board Wolf-Dieter Wolf; Data protection officer: postal address as for Messe Berlin GmbH, email: datenschutz@messe-berlin.de. The email address used for the dispatch of this information has been obtained for the purpose of sending press releases. 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Federal Minister for Economic Affairs Peter Altmaier to open ITB Berlin 2019

03/01/2019
Official opening ceremony on 5 March 2019 with leading names in politics and tourism – Malaysia, the partner country of ITB Berlin, will kick off the World’s Leading Travel Trade Show with a spectacular display of traditional dance and music performances Berlin, 1 March 2019 – Numerous celebrity figures will be present at the opening ceremony of ITB Berlin. This year, Federal Minister for Economic Affairs and Energy Peter Altmaier will open the World’s Leading Travel Trade Show. Federal minister Altmaier said: “Tourism creates jobs all over the world, including in Germany, thereby greatly adding value to our country. Developing sustainable tourism not only benefits the economy, it can also help to improve everyone’s quality of life. For us, it is therefore an important economic policy goal to ensure that the general conditions for tourism are good.“ At the opening ceremony on the eve of 5 March 2019, day one of the show, Messe Berlin CEO Dr. Christian Göke and Governing Mayor of Berlin Michael Müller will offer the 3,000 international guests a foretaste of events at this year’s ITB Berlin. In their role as leading representatives of the travel industry, President of the Federal Association of the German Tourism Industry (BTW) Dr. Michael Frenzel and Secretary General Zurab Pololikashvili of the World Tourism Organization (UNWTO) have announced their participation. H.E. Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture of Malaysia, will introduce the partner country of this year’s ITB Berlin and get events under way with a spectacular show featuring traditional Malaysian dance and music performances. Dancers, singers and musicians will take the audience on a tour of the various cultural attractions and ethnic diversity of this southeast Asian country. The show’s slogan is ’Colours of Malaysia’. Colourful performances by Malaysian artists will highlight the influence of Malay, Chinese, Indian and European cultures. Dancers will respectifully welcome the arrival of dignitaries and the highest rulers to the sound of Gamelan music. The traditional Sewang dance of the indigenous people of Malaysia is an important part of thanksgiving ceremonies. Silat is a form of martial arts which originated in the seventh century and symbolises the strength of the Malay community. The dances of Sarawak and Sabah, performed to the sound of traditional musical instruments, tell of the culture and lives of the people on Borneo. The arrival of traders from India, China and Arabia also influenced Malaysian dances and music. A performance highlighting the beauty of the country’s folk music and dances will conclude the ceremony. The show will close with the song ’Malaysia Truly Asia’, which describes a uniquely diverse country that is home to many cultures. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Berlin Travel Festival: Inspiring, colourful and diverse

02/28/2019
The official partner event of ITB Berlin – From 8 to 10 March 2019, a new generation of travellers will come together at the Berlin Travel Festival – More than 130 exhibitors and over 140 events at Arena Berlin Berlin, 28 February 2019 – New prospects for today’s tourism industry: taking as its motto ‘Travel Different’, from 8 to 10 March 2019, the second edition of the Berlin Travel Festival takes place at Arena Berlin. At the official partner event of ITB Berlin, more than 130 exhibitors will present the latest products for individual travellers, families and adventurers. Kicking off the festival on 8 March is ‘Shop Shift – A Trend Lab for Creative Minds’. At this conference, leading industry figures will discuss the future of the travel retail industry. The focus is as much on innovative concepts and technological solutions as it is on the future of global leisure and retail experiences. Exhibitors represent destinations, accommodation, gear, mobility, publications, travel advisors, apps, start-ups, and more. International destinations include Australia, Azerbaijan and Nicaragua. The mobility sector will be represented by Mercedes-Benz, roadsurfer and GoEuro. BoutiqueHomes, UNYCU Hotels & Locations, B4 Beach Club Tanzania and Ecocapsule present accommodations of a different kind. Camping fans can find all sorts of inspiration at PiNCAMP Powered by ADAC. Travel advice experts from G Adventure, STA Travel and Unplanned are offering first-hand information. At Heimplanet will be where visitors can find advice on travel gear, and Foto Meyer will be bringing along Nikon, Panasonic, Sony, Fuji Film and Polaroid. The stage events feature a mixture of lectures, workshops, master classes and screenings. There is a colourful mix of topics: over 150 speakers and travel professionals share their knowledge, enthusiasm and expertise. They will have stories about unusual adventures, looking at travel trends, kicking off discussions about responsible travel and the environment, and revealing tips for topics such as travelling with children or photography. Lecture topics range from personal development and pursuing an industry career to digital nomadism. Speakers include Simon Messner, who will talk about his passion for the mountains, ­which he shares with his father, celebrated mountaineer Reinhold Messner. Adventurer Matias Corea will present his motorcycle trip from Brooklyn to Patagonia. Free admission for trade visitors, journalists and bloggers at ITB Berlin As a partner event of ITB Berlin, the festival grants free admission to trade visitors, journalists and bloggers on all three days, providing they present an ITB Berlin trade visitor ticket or a press pass and they have pre-registered online. Trade registration: www.berlintravelfestival.com/tickets Press registration: www.berlintravelfestival.com/accreditation/ Diverse ticket options for members of the public Members of the public can purchase tickets online , where a range of ticket options are available. On Friday, 8 March, International Women's Day, women will be admitted without charge if they book a ticket on the ticketing page in advance. Press Preview Friday, 8 March at 9:30am Arena Berlin With Bernd Neff, Co-Founder, Berlin Travel Festival, Südtirol, B Corporation and gestalten. Followed by a tour. A shuttle to ITB Berlin will be available to accredited journalists following the Berlin Travel Festival Press Preview. Media accreditation and registration for the preview is required by 1 March: www.berlintravelfestival.com/accreditation/ About the Berlin Travel Festival The Berlin Travel Festival is a unique format that opens up new perspectives for curious adventurers. Organised by I LOVE TRAVEL GmbH in partnership with ITB Berlin, the three-day festival brings together people, stories, products and brands and focuses on socially and ecologically responsible approaches to future travel planning. Venue  Arena Berlin Eichenstraße 4 12435 Berlin Dates & Opening Times  8 March: 12 noon – 7 p.m. 9 - 10 March: 10 a.m. – 7 p.m. Press contacts – Berlin Travel Festival Information, images and interview requests: Anja Voparil anja@berlintravelfestival.com +49 170 542 4859 Kathrin Willhöft kathrin@berlintravelfestival.com +49 170 479 0535  For more information on the Berlin Travel Festival, please visit: www.berlintravelfestival.com About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB creates a new platform for Virtual and Augmented Reality

02/27/2019
First ITB Virtual Reality Lab at the World’s Leading Travel Trade Show – In Hall 10.2 experts highlight the prospects for VR and AR in tourism and offer an insight into the latest technologies and projects – Visitors can explore ITB Berlin with Pokémon GO Berlin, 27 February 2019 – Virtual Reality instead of a travel brochure: with Virtual Reality (VR) and Augmented Reality (AR) visitors can get an almost lifelike impression of local surroundings before they actually go on holiday. With VR goggles they can take a virtual tour of a hotel room, enjoy 360-degree views walking around New York, or go on a computer-animated tour of a cruise ship. From 6 to 8 March at the new ITB Virtual Reality Lab in Hall 10.2 (Stand 108), for the first time ITB Berlin will be highlighting the importance of VR and AR for boosting tourism sales. Experts will offer an insight into the latest technologies and projects, and a daily VR raffle will give trade visitors a chance to win a set of Oculus VR goggles.   Smart tourism experiences as a marketing instrument for boosting sales On Wednesday, 6 March , from 11 to 11.30 a.m. Robert Eysoldt, creative consultant at Zerooverhead Consulting, will give an introduction providing examples of destination VR, and look ahead to the three-day programme of the ITB Virtual Reality Lab In Hall 10.2. Afterwards at 11.30 a.m., project manager Dr. Mandy Tom Dieck and founder/director Dr. Timothy Jung of the Creative AR & VR Hub at Manchester Metropolitan University will discuss the opportunities and challenges presented by VR and AR. At 1.30 p.m. Adrian Kalcic of Jump will talk about how tour operators can benefit from VR and how it can be put it to effective use. At 2 p.m. in his lecture on the ‘walk-in movie’, Frank Govaere , VFX supervisor, UFA GmbH, will present the development of Volumetric Video as the technology behind VR and AR. On Thursday, 7 March at 10.30 a.m., Michael Faber of Tourismuszukunft will have information on VR trends in the travel industry. Afterwards at 11 a.m., Prof. Dr. Cornelia Zanger, chair of the Marketing and Commercial Business Studies at TU Chemnitz, and David Ruetz, head of ITB Berlin, will discuss ‘Digitalisation at trade fairs and events with a special focus on AR and VR’. At 11.30 a.m. in her lecture on ’Augmented Reality Games meet Tourism’, Anne Beuttenmüller, head of Marketing EMEA, Niantic Inc., will show how Ingress Agents and Pokémon GO Trainer can be used to travel the world with AR games, and how the tourism industry can learn from this. At 2 p.m. Johannes Berdin, CEO, Urban Timetravel S.A, Urban Time Travel, and Guy Breden, project manager of VR-Timetravel Luxembourg, will illustrate how the city of Luxembourg has integrated VR and AR in its Smart City concept. At 2.30 p.m. Prof. Dr. Ulrich Wünsch , consultant and former founder and president/rector of Berlin hdpk, Congruens GmbH, will talk about ‘Immersion – delving into a virtual environment’. Wünsch will explain the non-technological side of immersion and why our brains want to be entertained. Events on Friday, 8 March will kick off at 11.30 with a lecture by Sebastian Plesch, research associate of Hochschule für Technik und Wirtschaft Berlin. Plesch will provide an overview of the latest developments in VR/AR and interaction technology as well as its possible uses in the tourism industry. At 2.30 p.m., taking Beethoven VR as an example of tourism promotion in Germany, Thomas Bedenk, director of Immersive Media at Agentur für Digitale Transformation Exozet, will talk about VR destination marketing. Concluding the event at 2.30 p.m. Andreas Weigel, CEO of digitnetmedia, will present a case study on Virtual Reality in the cruise industry. Programme details can be found online at www.itb-berlin.com/ITBBerlin/DestinationsSegments/VirtualReality/ . Trade visitors and the public play Pokémon Niantic, the New York-based company and inventor of the smartphone game Pokémon Go, has activated a Pokémon In game especially for ITB Berlin. Visitors to the World’s Leading Travel Trade Show can chase the little monsters live on the Berlin Exhibition Grounds and find out how virtual content can be integrated into the real world. Many of the PokéStops will sport an ITB Berlin design. As of 6 March users will get a chance to win a 50 per cent discount code for up to two tickets to ITB Berlin on Sunday 10 March. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Malaysia: Targeting 30 Million Tourists

02/26/2019
Official Country Partners status at World’s Leading Travel Trade Show® - a vital step towards achieving Visit Malaysia 2020 targets Berlin, 26 February 2019 - With a total of 25.8 million international tourists arriving in Malaysia in 2018, ITB Berlin (6-10 March 2019) will be instrumental in boosting visitor numbers to this exotic, exciting and welcoming destination in line with the nation’s ambitious growth plans. With the Visit Malaysia 2020 campaign in the works, Malaysia’s Ministry for Tourism and Culture is targeting arrival figures 30-million and tourist receipts of RM100bn (eds: €21.66bn) by 2020. “I believe Malaysia’s cultural uniqueness is a big draw for the European market,” explained Mohamaddin Bin Haji Ketapi , Minister of Tourism, Arts and Culture for Malaysia, adding, “As you may know, Malaysia is a melting pot of cultures with influences from Malay, Chinese and Indian ethnicities, as well as from Europe, Arab and the Malay Archipelago. This has resulted in a mixed yet harmonious legacy that manifests itself in Malaysia’s architecture, clothing, language, cuisine and other aspects. As such, the highlight of our presence at ITB this year will be the cultural aspects that we bring to the show.” “Malaysia’s breath-taking nature, its warm, welcoming multi-cultural peoples, and its exceptional, varied cuisine, have made it a ‘must’ as a destination in Southeast Asia”, said David Ruetz, head of ITB Berlin , adding, “Having Malaysia as our Official Partner Country this year will enhance ever-so-important cultural links and engender more awareness and appreciation, both for us of their culture and traditions, and for them of ours.” Meanwhile, Zurab Pololikashvili , Secretary-General, World Tourism Organization (UNWTO), stated: “I wish to congratulate Malaysia on being ITB’s partner country for this year. Malaysia is a founding member of UNWTO and one of its most active members, involved at several levels of the Organization’s activities and governing bodies. Malaysia identified tourism as one of the forefront industries in its economy because of tourism’s great potential in job creation, socio-economic development as well as foreign income generation - tourism is currently the 2nd largest foreign exchange earner.” Visitors to ITB Berlin will have the opportunity to experience Malaysia’s architecture, local food and cultural performances. The country’s colourful national cultural troupe will showcase an hour-long performance during the Opening Gala reflecting the beauty and diversity of Malaysian culture and heritage. Economic Contribution of Tourism in Malaysia The number of employees involved in Malaysia's tourism sector rose to 3.4 million in 2017 from 1.5 million in 2005. Employment in the tourism industry contributed 23.2% to total employment in 2017 (2005: 15%). Most of the jobs in the tourism industry were in the retail trade industry (33.7%) and food & beverage serving services (32.3%) respectively. Tourism is also important to Malaysia as it helps to empower the local community economically. Taking the Malaysia Homestay Programme as an example, it offers the local village-folk to take part in offering authentic homestay experiences to tourists. In 2017, the revenue generated from the programme reached RM27.6 million (eds: €5.98m). Statistics show that in 2018, a total of 372,475 tourists (local and foreign) participated in the homestay programme across the nation. Malaysia is a diverse tourism destination that offers world-class attractions, including nature, shopping, adventure, islands and beaches, as well as many international events, offering visitors a plethora of interesting choices. Besides that, the country is also a major destination for health tourism and MICE events. “The ‘Malaysia, Truly Asia’ tagline has worked wonders to position our destination’s diversity”, explains the Minister. “It gets the message across that Malaysia is a kaleidoscope of customs, religions, traditions, festivals, heritage, arts and crafts, and cuisines of Malays, Chinese, Indians, and various ethnic group that continues to fascinate visitors from all over the world.” This “Malaysia, Truly Asia” branding continues till today to position Malaysia’s uniqueness.     New Developments Under Way Upcoming developments such as Desaru Coast in Johor, and Impression City Melaka, once completed, will bring renewed interest in Malaysia. “We are seeing the industry invigorated by the opening of renowned hotel property brands here,” explains the Minister, adding, “Several established hotel brands have ventured into Malaysia for the first time recently, while some of them are poised to enter the market in the near future. We are pleased that brands such as Double Tree, Hilton, Marriot, Anantara, Westin, Mercure, Sheraton, W, St. Regis, Four Seasons, Hyatt and others see the value of Malaysia for their business expansion and investments.”  Find the full minister’s speech – upon which this release is based, as well as free to use media assets on the following link: TourMAB.com (the Tourism Media Asset Base). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2019 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .