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ITB Berlin - The World's Leading Travel Trade Show
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Oman is to be the Official Partner Country of ITB Berlin 2020

03/26/2018
The World’s Leading Travel Trade Show and the Sultanate officially announced their partnership at ITB Berlin The Ministry of Tourism and ITB Berlin have announced that the Sultanate of Oman is to be the Official Partner Country of the World’s Leading Travel Trade Show in 2020. Tourism Minister, H.E. Mr. Ahmed bin Nasser Al Mahrizi said: “ITB Berlin is the leading platform for the global travel industry. With this partnership we will be able to draw major attention to our country as a travel destination. We are greatly looking forward to presenting Oman as a destination to such a wide audience in 2020.” The Minister and Dr. Buck, Senior Vice President Travel & Logistics, Messe Berlin , cemented relations at this year’s ITB Berlin with an official agreement. “Oman is a travel destination with many facets and for several years has been an important exhibitor at ITB Berlin“, said Dr. Martin Buck. “With the Sultanate we are delighted to have found such an attractive partner for the 2020 show.“ The Sultanate of Oman with its more than 5.000 years of history is regarded as an exclusive and sustainable travel destination and has a great hospitality culture. The country has a lot to offer: diverse and attractive landscapes, pristine beaches, desert, impressive mountains as well as exclusive hotels. Activities, such as fishing, surfing, canoeing and diving round off the range of tourism attractions. As the Official Partner Country of ITB Berlin 2020, Oman will, among a range of other events, organise the opening ceremony on 3 March at the CityCube Berlin. From 4 to 8 March 2020 a colourful and wide-ranging program and numerous events will ensure that visitors get an opportunity to find out more about the Sultanate. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com , www.itb-convention.com and the ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2018: Business is booming in the global travel industry

03/11/2018
An economic boost from Berlin – All signs point to growth and a record year – ITB Berlin reaffirms its standing as the World’s Leading Travel Trade Show With a five per cent increase in business volume at ITB Berlin 2018 compared to last year, and excellent business being forecast for the coming months, the international travel industry is well on course for a record year. As ITB Berlin concluded, the global travel industry presented itself in good health and in an optimistic mood, more so than for a long time. The results of the five-day exhibition on the Berlin Exhibition Grounds mirrored the good atmosphere. The show, which had been booked to near capacity for months, impressively confirmed its role as a reliable economic indicator and forward-looking trendsetter. With around 110,000 trade visitors from Germany and abroad, ITB Berlin was able to reaffirm its standing as the World’s Leading Travel Trade Show. Despite the warm spring weather around 60,000 members of the general public flocked to the display halls on the weekend to find out about the wide range of information available from exhibitors. The ITB Berlin Convention, which examined current issues such as overtourism and digitalisation, also underlined its role as the global travel industry’s leading think tank. The main reason for the industry’s positive mood is the positive economic climate in the eurozone which according to leading economic institutes is better than at any time since the turn of the millennium. Dr. Christian Göke, CEO of Messe Berlin GmbH : “The consistent forecasts of sustained global economic growth for the next two years decisively contributed to the positive mood among exhibitors and visitors these past few days. Against the backdrop of a booming economy, record low employment and good wage settlements, more and more consumers are willing to spend money. Furthermore, because of the strong euro and correspondingly weak dollar holidaying in numerous countries outside the eurozone is becoming noticeably cheaper.“ Dr. Christian Göke continued: ”The extremely positive economic trend in the travel industry should not blind us to the fact that the industry faces great challenges around the world. The digital transformation of an entire industry continues to move forward apace and affects every company and provider, regardless. On the other hand, issues such as the need for greater security on one’s travels, the increasingly important and controversial phenomenon of overtourism, and the globally changing face of travel brought about by companies such as Airbnb are decisively influencing the social discourse on the future of tourism. This year, ITB Berlin again presented itself as a platform that without exception debated all the important trends and the current issues in accordance with the industry’s future needs.“ From 7 to 11 March 2018, over a period of five days, more than 10,000 companies and organisations from 186 countries and regions exhibited their products to visitors in 26 halls on the Berlin Exhibition Grounds. Once again, there was a high percentage of buyers in a decision-making capacity: two-thirds of trade visitors said they were directly authorised to make buying decisions for travel products. Around 74 per cent of the ITB Buyers Circle attended in a decision-making capacity, with budgets that exceeded one million euros. More than one-third of the buyers present even had ten million euros and more at their disposal. At this year’s ITB Berlin attention focused on the partner region Mecklenburg-Vorpommern. It organised the opening ceremony, which for the first time left a zero-carbon footprint. Over the five days of the show the German federal state exhibited its wide range of tourism products in two halls. With its Baltic coastline and well-known Lakeland region, Mecklenburg-Vorpommern is one of Germany’s most attractive federal states. Ever since 1991 the state has been an important exhibitor at ITB Berlin. In Berlin the aim of the federal state in Germany's northeast was to attract greater international attention and at the same time to increase awareness for tourism in Germany. Harry Glawe, Economics Minister of Mecklenburg-Vorpommern : ”Mecklenburg-Vorpommern overall successfully attracted the attention of visitors with its diversity and wide range of tourism attractions. The opening gala, the state’s participation as a whole and its involvement with activities and events were well received at the show. This was clear from the many conversations and reactions from visitors. The show again demonstrated how important it is to draw attention to oneself. We would like to thank everyone involved who helped make the state’s appearance an unforgettable event. We look forward to being back next year.“ The huge prospects that medical tourism has to offer the global tourism industry were highlighted at ITB Berlin. Due to high demand this segment, which was introduced only last year at the World’s Largest Travel Trade Show, was relocated to a larger hall (21b). This year again, Travel Technology was one of the segments which displayed strong growth. Exhibitors including eNett, Traso,Triptease and Paymentwall, which increased their display areas, returning exhibitors, among them Travelport, as well as the Hospitality Industry Club, a newcomer, highlighted the excellent prospects of this fast-growing segment. The large increase in Chinese exhibitors there was particularly noticeable. The online portal Ctrip displayed its products in Berlin for the first time. Two new formats celebrated their debut in Berlin, reflecting strong growth in the Luxury Travel segment. With the new Loop Lounge @ ITB organised in collaboration with Loop, the trade show for luxury products, ITB Berlin had created a new platform for networking in an exclusive atmosphere with a select group of exhibitors, and with the first ITB Luxury Late Night the show provided an opportunity for visitors to cultivate contacts. Currently, luxury travel accounts for seven per cent of the market and annual growth is in double-digit figures. David Ruetz, head of ITB Berlin : ”Luxury travel is booming and with our innovative formats we are responding to this welcome development. With this initiative we are also establishing ourselves in a role that devotes even more attention to this growth market and are showcasing this trend on the exhibition grounds.“ For the third year running ITB Berlin organised the ITB Chinese Night, where visitors were able to find out more about the Chinese travel market, exchange views and establish new contacts. The event was held in collaboration with Jin Jiang International and Ctrip for around 300 representatives of the travel industry. Potential exhibitors also received information about ITB China 2018, which from 16 to 18 May will be taking place for the second time in the major city of Shanghai. For the ITB Berlin Convention, the global travel industry’s leading think tank, which hosted around 150 sessions featuring over 300 outstanding speakers, the event was also a success. Messe Berlin had been able to secure Zambia as the Convention & Culture Partner. Situated in the middle of southern Africa, this country is still largely untouched by tourism. However, it is gradually establishing itself as a popular travel destination. Other partners of the ITB Berlin Convention included the World Tourism Cities Federation (WTCF) in the role of co-host, Ctrip.com International, the Federal Ministry for Economic Cooperation and Development (BMZ), and the Ministry for Culture and Tourism of the Republic of Turkey. Malaysia will be the official partner country of ITB Berlin 2019. ”We want to increase tourism and establish Malaysia as a tourism destination“, said Dato´Sri Abdul Khani Daud from Tourism Malaysia at ITB Berlin. Wolfgang Waldmüller, president of the Regional Tourism Association of Mecklenburg-Vorpommern : ”In its role as the partner region of ITB Berlin, Mecklenburg-Vorpommern was able to focus international attention on the diversity of the state that is Germany’s most popular tourism destination. By showcasing the best of everything that Mecklenburg-Vorpommern has to offer between the Baltic and Lakeland region, particularly its nature attractions, we were able to attract the attention of international buyers, opinion-formers and potential visitors on an unprecedented scale and drew a huge response from the media. Whether it was the spectacular opening gala to which more than 3,000 guests from 110 countries had been invited, our participation in the first Berlin Travel Festival, or the ITB Grand Finale, Germany’s northeast left a lasting impression. We will continue where we left off and ensure that this tourism destination profits from the contacts we established.” Norbert Fiebig, president of the German Travel Association (DRV) : ”The desire of German citizens to travel could be felt in every hall at ITB Berlin and the foundation has been laid for 2018 to be a great success. ITB Berlin is not only a place for marketing destinations, but also an early indicator of how tourism bookings will develop for the summer travel season. In that respect the basic mood within the industry was very positive. This year, overtourism was a key topic at the show. Growth and responsibility go hand in hand and the travel industry is keenly aware of its responsibility. Once again, ITB Berlin picked up on the current trends and formulated new ones.“ Dr. Michael Frenzel, president of the Federal Association of the German Tourism industry (BTW) : ”At ITB Berlin 2018 we witnessed everything: impressive figures, dominant themes and innumerable outstanding tourism products from Germany and around the world. Over the past few days reports of record figures, positive survey results and inspiring tourism products for upcoming holidays have made us optimistic that providers and visitors can look forward to 2018 being an outstanding year for tourism. ITB Berlin again proved that in our industry nations and people working together to understand each other goes without saying, and not just on the exhibition grounds. Hospitality, a cosmopolitan outlook and bringing people and cultures together – that is what we and our tourism products stand for.” The next ITB Berlin will take place from Wednesday, 6 to Sunday, 10 March 2019. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The three top stories at ITB Berlin on Thursday, 8 March 2018

03/09/2018
ITB Berlin Daily: A look ahead to the next ITB China in Shanghai +++ Zambia emphasises the importance of developing sustainable tourism +++ Luxury lifestyle attitudes are changing The Social Media Newsroom of ITB Berlin has online news from the world’s leading travel trade show at http://newsroom.itb-berlin.de/en . A look ahead to ITB China: China is the tourism market of the future. It is probable that by 2020 the Far East will account for the majority of tourists visiting Europe. At the event previewing ITB China 2018 David Axiotis, the project manager of ITB China, provided a foretaste of what the second edition of ITB China in Shanghai had to offer next May. According to the latest figures the show will host more than 700 exhibitors from over 70 countries as well as some 2,700 conference participants. More than one-third of exhibitors will probably be from Europe. Speaking at ITB Berlin, Eduardo Santander, executive director of the European Travel Commission, accordingly emphasised the importance of China. “In China, Europe is regarded as a single destination.” Thus, it was all the more important that European tourism professionals learned to network better. “Neither the US or Australia is the biggest competitor of the EU, but we ourselves“, said Santander. Find out more at: http://newsroom.itb-berlin.de/de/news/vorschau-auf-itb-china-2018 Zambia focuses on sustainable tourism: The Central African country Zambia has until now survived mainly on agriculture and mining. Now, however, it wants to diversify its economy, and tourism plays a central role. The development of the tourism sector was part of the strategy to diversify the economy, explained Charles R. Banda, the country’s tourism minister, at ITB Berlin. “If we don’t preserve our nature then we will lose everything and have nothing left that we can show.” And the country really does have quite a bit to show: the legendary Victoria Falls are mainly located in Zambia, the famous Big 5 – every safari-goer’s dream – can all be found in Zambia, and its most famous wildlife reserve, the South Luangwa National Park, was even recently declared the world’s first sustainably managed wildlife reserve by the UNWTO. Find out more at: : http://newsroom.itb-berlin.de/en/news/tourism-development-strategy-zambia-focuses-sustainable-game-reserves Luxury lifestyle attitudes are changing: The members of the Luxury Travel panel discussion at the Marketing and Distribution Day at the ITB Berlin Convention debated changing attitudes towards a luxury lifestyle. A luxury lifestyle was now less defined by an ostentatious show of material wealth, but instead by seclusion and a high level of personalised service. The panel members included Al Merschen, principal of Myriad Marketing/MMGY Global, Arnaud Girodon, general manager of The Datai Langkawi, Pierre Gugenheim, responsible for advising royal family members at the Middle East International Group as well as Marcus Krall, the recently appointed managing director of Ocean Independence. Find out more at: : http://newsroom.itb-berlin.de/en/news/itb-berlin-convention-hardware-out-luxury-hotels-need-gain-software Journalists and interested readers can find news on the main topics at the World’s Leading Travel Trade Show posted daily at http://newsroom.itb-berlin.de/en . The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel industry and travel technology. This news website also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin recognises industry pioneers

03/09/2018
Setting standards in nature preservation is the theme at the Sustainable Destination Top 100 Awards – The TO DO! Awards recognise social responsibility – Empowering women is the theme at the Celebrating Her Awards – Support for the LGBT segment honoured by the ITB LGBT + Pioneer Awards This year, at the World’s Largest Travel Trade Show, honours were once again bestowed for dedication and support in a number of different areas. In addition to sustainability and social responsibility, the outstanding role of women and support for the LGBT community were also recognised. With the Sustainable Destinations Top 100 Awards ITB Berlin and Green Destinations honoured destinations which provide an outstanding service to sustainable tourism. Prizes were awarded in several categories. A jury comprising 12 experts including Albert Salman from Green Destinations and Valere Tjolle from TravelMole picked the winners in each category. In the Best of Nature category Botswana was the winner with Chobe, Makgadikgadi, Okavango and Selinda. In the Best of Cities , Communities & Culture category, QualityCoast in western Portugal claimed first prize. The Best of Seaside title went to Dutch QualityCoast Delta. The jury presented the Earth Award to the Kingdom of Bhutan. Further prizes were awarded in the Best of Africa, Best of the Americas, Best of Asia-Pacific, Best of Europe, Best of the Atlantic and Best of the Mediterranean categories. Social responsibility was the main theme at the TO DO! Awards . These have been taking place since 1995 and honour tourism projects that safeguard local residents’ interests during the project’s planning and implementation phases. The TO DO! Award for Human Rights in Tourism was presented for the second time under the patronage of the German UNESCO Commission. Tren Ecuador (the national railway network) and Maquipucuna (a biodiversity conservation project), two projects from Ecuador, were honoured for their socially responsible approach to tourism. IKhwa ttu from South Africa was recognised for its dedication to preserving the San culture. In the opinion of the jury and the Study Group for Tourism and Development all three projects fulfilled the main criterion of the TO DO! Awards , namely involving local residents in planning and realising tourism projects. The projects provided alternative sources of income and improved the self-esteem of the local population. The study group presented the TO DO! Award for Human Rights in Tourism to Herman Kumara. The internationally renowned human rights lawyer and head of the National Fisheries Solidarity Movement Sri Lanka defends the rights of local fishermen whose fishing grounds are threatened by tourism projects. The role of women was the focus of the Celebrating Her Awards for Empowered Women. The International Institute for Peace Through India (IIPT) awards the prize every year. This year the presentation took place for the third time at ITB Berlin. “We are delighted to be partnering with IIPT India for the presentation of these exceptional awards“, said Rika Jean-Francois, the CSR officer at ITB Berlin . “Since they first took place here in 2016 the Celebrating Her Awards have become firmly established at the show. Women play a crucial role in tourism – that is something that has to be honoured.“ The awards went to five women whose commitment to tourism has been particularly inspiring. They were Sandra Howard Taylor, Colombian Deputy Minister of Tourism; Isabel Hill, Director of the National Travel & Tourism Office, US Department of Commerce; Caroline Bremner, Head of Travel, Euromonitor International; Daniela Wagner, Director, International Partnerships and Jacobs Media Group EMEA, PATA; and Jyotsna Suri of CMD Lalit Hotels, India. This year witnessed the first presentation of the ITB LGBT + Pioneer Awards at the World’s Largest Travel Trade Show. By holding these awards ITB wishes to honour the support provided by destinations, tourism providers and outstanding personalities for the expanding LGBT travel segment. The lucky winners were Gustavo Nuguera and Pablo de Luca, who represented Gnetwork CCGLAR. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The three top stories at ITB Berlin on Wednesday, 7 March 2018

03/08/2018
ITB Berlin Daily: Partner country Mecklenburg-Vorpommern presents new tourism attractions and regional costumes +++ Malaysia is offering direct flights from Frankfurt +++ Strong growth in the Medical Tourism segment The Social Media Newsroom of ITB Berlin has online news from the World’s Leading Travel Trade Show at http://newsroom.itb-berlin.de/en . Mecklenburg-Vorpommern presents new tourism attractions and regional costumes: At the World’s Largest Tourism Travel Trade Show Mecklenburg-Vorpommern, the partner country of this year’s ITB Berlin, presented a new range of tourism attractions. Wolfgang Waldmüller, spokesman for the Tourism Association, presented the join-in festival SeaBorn in Kühlungsborn, the Rostock Cruise Festival, a new cycle route featuring the romantic aspects of Vorpommern and a new, sustainable form of accommodation by the name of sleeperoo. The federal state also unveiled plans for new regional costumes, to be created by none other than the fashion designer Jette Joop. Find out more at: http://newsroom.itb-berlin.de/en/news/peaceful-and-romantic-new-regional-costume-mecklenburg-vorpommern-increases-its-international Malaysia to offer direct flights from Germany: In the future, travellers to Malaysia can look forward to a much improved flight service. Starting on 5 November 2018 Condor Airlines will be offering direct flights three times a week from Frankfurt/Main to the capital Kuala Lumpur. Malaysia will be the partner country of ITB Berlin 2019 and is working hard to implement the Malaysia Tourism Transformation Plan 2020. The country has set itself the target of boosting visitor numbers to 36 million by 2020 Supporting this effort is the global campaign Visit Malaysia Year 2020. Find out more at: http://newsroom.itb-berlin.de/en/news/new-malaysia-direct-flights-condor-partner-country-itb-2019-visit-malaysia-year-2020 Strong growth in the Medical Tourism segment: According to Jean-Francois, the CSR officer at Messe Berlin GmbH in charge of Medical Tourism, interest in this segment has risen sharply in just one year. According to a new study, the industry is forecast to grow annually by 25 per cent over the next ten years, she added. The driving force was low-cost flights and the medical services on offer at holiday destinations which made it possible to combine leisure time and treatment. Due to this year’s vastly increased demand for medical tourism the segment has relocated to Hall 21. An ITB Medical Night is also taking place for the first time on Friday, 9 March, providing destination managers and organisers with an opportunity to network. Find out more at: http://newsroom.itb-berlin.de/en/news/medical-tourism-offers-business-prospects-tune-50-billion-dollars Journalists and interested readers can find news on the main topics at the World’s Leading Travel Trade Show posted daily at http://newsroom.itb-berlin.de/en . The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel industry and travel technology. This news website also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

International travel with one of the highest growth rates in the last twenty years

03/07/2018
IPK International’s Presentation at ITB Berlin 2018 2017 has been an exceptionally strong year for international travel, with Europe being the main growth driver as both a source market as well as a destination region. Worldwide, the number of outbound trips has increased by 6.5 per cent, reaching nearly 1.2 billion international trips in 2017. Also positively, for the first time since IPK surveys the impact of terrorism on international travel, terror sensitivity has decreased and destinations are perceived as “safer” than before. These findings are based on latest results of IPK’s World Travel Monitor®, an annual survey analyzing the outbound travel behavior in more than 60 countries worldwide, covering over 90 per cent of the global outbound demand. Trends for the first eight months of 2017 can be found in the ITB World Travel Trends Report , which is published yearly by ITB Berlin. Europe drives global outbound growth while Spain remains top destination In 2017, Europe was the strongest source region for international travel with an overall increase of 7 per cent compared to last year, followed by North and Latin America with both 6 per cent and Asia with 5 per cent. Also as a destination region, Europe could profit most with 8 per cent more trips in 2017. Looking at destinations on a country level, Spain takes the lead, with the USA and Germany ranking second and third. France and Italy are the fourth and fifth most successful destinations. When it comes to holiday types, city trips have been the main growth driver last year with an increase of 18 per cent. Sun & beach holidays, which represent the largest holiday market share, grew by 9 per cent. On the other hand, tour holidays worldwide decreased by 1 per cent. One in ten international travelers affected by overtourism Overtourism has made headlines worldwide recently due to record visitor numbers at many destinations, prompting well-publicized protests by residents and diverse measures by local authorities. As this topic not only impacts destinations, tourist attractions, local infrastructure and residents, but also travelers themselves, IPK International conducted a special survey among international travelers in February 2018. The results show that 24 per cent of all international tourists had the feeling that the destination they visited was overcrowded. However, only 9 per cent said that this overcrowding actually affected the quality of their outbound trip. Most affected cities were Mexico City (23 per cent), Shanghai (22 per cent), Venice (20 per cent), Beijing (19 per cent), Hong Kong (18 per cent), Istanbul, Amsterdam and Florence (17 per cent each) and Barcelona (16 per cent). Travel behavior still influenced by terror fear yet to a lesser extent For the fifth time, IPK International conducted a special survey on the influence of terror threats on international travel behavior in main source markets worldwide in February 2018. The study revealed that for 37 per cent of international travelers the recent instability and terror warnings will have an influence on their travel plans for 2018, compared to 41 per cent in October 2017. Regarding the question what kind of influence the current situation could have on the travel behavior, 24 per cent stated that they will still be travelling abroad, however only to destinations they percei¬ve as “safe”. For some destinations, the safety image has improved and they are rated slightly more safe compared to October 2017. This applies e.g. to some of the biggest destinations such as Spain, USA, Germany and Great Britain. Outlook 2018 Although different travel risks do exist, IPK International anticipates global outbound trips to in¬crease by a robust 5 per cent in 2018. According to IPK International’s Outbound Travel Forecast for 2018, Latin America is expected to be one of the high performers with an increase of 7 per cent, closely followed by Asia (+6 per cent). International travel from Europe as well as North America is forecasted to grow by 4 per cent each. Source: IPK International, World Travel Monitor® About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2018: Strong economic boost from the World’s Leading Travel Trade Show®

03/06/2018
High demand by exhibitors again – Around 10,000 exhibiting companies from 186 countries and regions – Mecklenburg-Vorpommern is the first German federal state to be the official partner region of the World’s Leading Travel Trade Show® – Revolutionary forms of travel, overtourism and digitalization are key topics at the ITB Berlin Convention – Focus on luxury travel – The Medical Tourism segment expands – Travel Technology is booming – ITB: a new international umbrella brand ITB Berlin reflects worldwide dynamic developments and growth in the travel industry. From 7 to 11 March 2018, the World’s Leading Travel Trade Show® will again be the industry’s meeting place and must-see event, devoting itself to innovative and forward-looking trends in the travel industry, politics and business. In the future, ITB will present itself as an international umbrella brand and focus not only on promoting the annual event in Berlin. This re-orientation on a global scale means a concentration of three formats, the trade shows in Germany (ITB Berlin), Singapore (ITB Asia) and China (ITB China), under one label. At the 52nd edition of ITB Berlin around 10,000 tourism companies from 186 countries and regions will be represented on an area covering 160,000 square metres at the Messe Berlin fairgrounds. Over 80 percent of the exhibitors are from abroad. Once again the organisers expect more than 100,000 international trade visitors seeking prosperous business opportunities as well as many thousand members of the public on the weekend, who will be able to find inspiration for their next trip. ”In 2018 ITB Berlin remains strongly in touch with the industry’s trends. We provide a forum for pressing issues such as overtourism, revolutionary forms of travel and digitalization as well as topical themes such as luxury travel, technology and sustainability. ITB Berlin has firmly established itself as an international brand and above all stands for acquiring industry contacts from around the world and industry knowledge that is first-hand. It is the logical consequence of positioning ourselves as the leading market force and opinion-former of the global travel industry“, said Dr. Christian Göke, CEO of Messe Berlin . The focus is on this year’s partner region Mecklenburg-Vorpommern which, taking as its slogan ‘The Spirit of Nature’, will have information on its wide range of products in a number of locations, including Hall 6.2. and 4.1. The German federal state will also be organising the big opening ceremony on the eve of ITB Berlin at the CityCube Berlin. For the first time since ITB Berlin began the event will leave a zero carbon footprint. Manuela Schwesig , Minister President of Mecklenburg-Vorpommern: “The World’s Leading Travel Trade Show gives us a unique opportunity to showcase the attractions of Mecklenburg-Vorpommern to the world. The state will present itself as a modern, successful and extremely diverse holiday region. In particular, we would like to welcome more international guests to our state“. ITB Berlin Convention 2018: Top-Notch knowledge from industry experts From 7 to 10 March 2018, at several sessions, the leading think tank of the global travel industry ITB Berlin Convention will be devoting itself to a number of topics, including overtourism, revolutionary forms of transport for business and private travel, plus the challenges of and future prospects for artificial intelligence in the travel sector. Together with Zambia, the Convention & Culture Partner, and the WTCF, the co-host of ITB Berlin Convention, Mecklenburg-Vorpommern, the partner region of ITB Berlin, will officially open this years convention program in the morning of 7 March. Afterwards, in a keynote speech Jane Jie Sun, CEO of Ctrip.com International Ltd. , will examine the topical subject of ‘Tourism: the Gateway to Global Peace and Prosperity’. On Thursday, 8 March, at the ITB Marketing & Distribution Day, high-ranked representatives of the international tourism industry will discuss future trends such as sharing economy and big data. In his keynote speech on ’The Evolution of Airbnb and how Global Travel is Changing’, Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb and chairman of Airbnb China , will provide an update on the latest developments at Airbnb and an insight into the changing travel market. Afterwards, in an ITB CEO interview with Philip C. Wolf, founder of Phocuswright and serial board director, Mark Okerstrom, the new CEO of Expedia , will respond to a number of questions: What are the global growth strategies of this travel industry giant and what new technologies and market challenges does Expedia face? On Wednesday, 7 March, ITB Destination Day 1 will look at ’Overtourism’, currently a much-discussed topic. Mato Franković , mayor of Dubrovnik, a representative of the city of Barcelona and Frans van der Avert , CEO of Amsterdam Marketing, will reveal their recipes for success and the lessons learned for managing tourism destinations. On Wednesday afternoon, attention will focus on an up-to-the-minute topic, namely the 'The Revolution of Travel'. Dirk Ahlborn, CEO of Hyperloop Transportation Technologies Inc. (HTT) and founder and CEO of JumpStarter Inc ., will talk about tomorrow’s transport system and the future role of Elon Musk’s hyperloop technology. At a further session the ‘Revolution of Travel’ will become reality. Technology pioneers including Dirk Ahlborn and Alexander Zosel, co-founder of Volocopter GmbH , will provide an update on their revolutionary projects and discuss commercial prospects and business models. The latest findings of the market survey conducted by ITB Berlin in collaboration with Travelzoo will be eagerly awaited. In this survey for ITB Berlin the international publisher of exclusive travel deals researched the opinions of travellers from Europe, America, Asia and Australia on new forms of transport and the approval ratings they gave. Focus on luxury travel at ITB Berlin 2018 Luxury travel is booming, and at the same time the general attitude towards the market is changing. Affluence is no longer defined by glitter and an exhibition of wealth. Both the challenges and the opportunities that this change can bring concern the industry, and from 7 to 11 March 2018 will thus be key topics at ITB Berlin and ITB Berlin Convention. The Loop Lounge @ ITB will be celebrating its debut in Hall 9. In cooperation with Lobster Event, ITB Berlin has created a new platform for networking exclusively with a selected group of exhibitors. On Thursday of the show the first ITB Luxury Late Night will provide an opportunity to cultivate the contacts made. At this new outstanding networking event at Orania.Berlin, a new Boutique Hotel, exhibitors will be able to meet leading buyers from the global luxury travel market. The event will be opened by Dietmar Müller-Elmau, the managing director of Schloss Elmau . Participation is by special invitation only. Networking at the MICE Hub and the new ITB MICE Night event Creating a festive atmosphere at events, evaluating events and managingdiverse audiences – these are just some of the topics which the ITB MICE Forum will be examining at this year’s ITB Berlin Convention. The forum targets visitors representing the Meeting, Incentive, Convention and Event industry and will take place on 8 March 2018 in the Convention Hall 7.1a (Room New York 2) from 10.45 a.m. to 2.45 p.m. The Association of Event Organisers (VDVO) is the official partner of the MICE event. This year the MICE Night , an exclusive event, will be celebrating its debut. In cooperation with ITB Berlin, the VDVO will extend an invitation to join the event at the International Club Berlin, which is within easy walking distance from the fairgrounds. At this event, representatives of the industry have the chance to meet fellow industry members in an informal atmosphere and discuss the day’s topics. The MICE Hub will also offer opportunities for networking. Taking as its slogan 'Meet the MICE Minds', the VDVO will be presenting industry experts and exhibitors at the MICE Hub, a special display area on stand 200 in Hall 7.1a. Medical Tourism segment expands Following last year’s successful launch of the important and fast-growing Medical Tourism segment, growing demand means it has had to relocated to a larger hall (21b). In addition to a wide-ranging program of presentations and lectures at the Medical Hub at the Medical Pavilion, the Medical Media Lunch will take place for the first time at the Medical Tourism Pavilion on Wednesday, 7 March from 1 to 2.30 p.m. Afterwards, the Medical Travel Quality Alliance (MTQUA) will present the world’s ten best clinics catering for medical tourists. On Friday, 9 March, taking place at the Capital Club on Gendarmenmarkt in Berlin, the exclusive ITB Medical Night will also provide an opportunity to network. With its project entitled ’Healthy MV’ as well as four exhibitors, the partner region Mecklenburg-Vorpommern will also be promoting the benefits of medical tourism. High growth in exhibitors from China At ITB Berlin 2018 the number of exhibitors from China is growing especially fast. The online portal Ctrip will be exhibiting its products at ITB Berlin for the first time. Other newcomers from China will include Flightroutes, Ucloudlink, Letsfly, Qyer and Qup. For the third year running ITB Berlin will be organising the ITB Chinese Night , where invited participants can find out more about the Chinese travel market, exchange views and establish new contacts. This year’s event on Wednesday, 7 March is being co-organised by Jin Jiang International and Ctrip and will welcome around 300 representatives of the travel industry (http://www.itb-china.com/itb-berlin-chinese-night/). At the ITB China 2018 Preview on Thursday, 8 March, from 4 to 6 p.m. at the CityCube Berlin (http://www.itb-china.com/itb-preview-event/), visitors can also find out about the fast-growing travel market and major attractions at ITB China, which from 16 to 18 May will be taking place for the second time in Shanghai. Travel Technology continues to boom This year, growth and dynamic expansion will again be the hallmarks of the Travel Technology halls and the eTravel World. Exhibitors including eNett, Traso,Triptease and Paymentwall, which have increased their display areas, returning exhibitors, among them Travelport, as well as the Hospitality Industry Club, a newcomer, will highlight the excellent prospects for this fast-growing segment. At the eTravel World in Halls 6.1 and 7.1c, visitors to the eTravel Stage and eTravel Lab can once again find out about the innovations of the future and their potential impact on the travel industry. The focus will be on future-oriented topics such as blockchains, social media and voice recognition. On 7 March at 10.30 a.m. on the stage in Hall 6.1 David Ruetz, Head of ITB Berlin, and the humanoid robot Pepper will jointly open the eTravel World. New events this year include the Hospitality Tech Forum , featuring hospitality industry topics, and the Start-up Day in cooperation with Verband Internet Reisevertrieb (VIR), Germany’s leading association for the online travel industry. On the same day start-ups from Europe, America and Asia will come together on the eTravel Stage in Hall 6.1. At a start-up competition and a number of sessions the new digital community will present its travel technology innovations. ITB Career Center: an even bigger international attraction This year, the ITB Career Center is again offering students, graduates and those in search of a new career all kinds of opportunities to find out about their job chances in the tourism industry. Hall 11.1, where over 50 exhibitors from Germany and abroad will be represented, is the place to head. This year, international participation in the hall will be even higher than in past years. Universities from Hong Kong and Latvia will be represented for the first time. As in 2017 The German Federal Employment Agency is the exclusive partner of the ITB Career Center. On Friday, 9 March from 5 to 5.45 p.m., ITB Berlin will be celebrating a debut with the Company Slam , a new format at the show which gives company representatives 90 seconds to pitch their companies in an original and creative manner. Growth in two popular segments: LGBT and Adventure Travel Adventure tourism and sustainable travel seem particularly important for the younger generation. This trend is reflected by the fact that Hall 4.1 is fully booked. This year it will be the fifteenth time that the focus in Hall 4.1 will be on Adventure Travel & Responsible Tourism. Visitors to the 13th Pow-Wow for Tourism Professionals will find out more about the trending topics in the sustainable and responsible tourism segment from lectures and discussions at two stages. The key topic this year will focus on coastal protection. At ITB Berlin 2018 the Gay and Lesbian Travel (LGBT) segment will be even bigger and even more diverse. This year, this fast-growing segment will feature a number of new exhibitors at the LGBT Travel Pavilion (Hall 21.b). At the LGBT Presentation Corner, now a firmly established event, there will be lectures on the latest topics, workshops, product presentations and numerous networking events. On Friday, 9 March at 12 midday at the Palais am Funkturm, the presentation of the LGBT+ Pioneer Award will take place for the first time.This award is made annually to outstanding destinations, tourism companies and personalities representing the LGBT travel market. High exhibitor demand sets the tone This year, demand for places at ITB Berlin is particularly high from Arab countries, Asia and South America. As an emerging travel destination the United Arab Emirates (Hall 2.2) are now expanding into the market. Abu Dhabi has almost doubled the size of its stand, and the displays of Ras al-Khaimah and Fujairah are much larger than last year. In Hall 26, Vietnam and Laos will be occupying more than twice the floor size of 2017. Japan has also significantly increased its representation. A number of exhibitors including Thailand, Malaysia, Myanmar and Taiwan will be welcoming visitors on two-tier stands. All the regions from the Caribbean are exhibiting in Hall 22a, a clear sign that after the devastating hurricanes tourism is more important than ever to these islands. Martinique and Jamaica have even increased their stand size. Egypt (Hall 4.2) will be making an emphatic return with a larger stand. Equally, as the largest exhibitor at ITB Berlin, Turkey will again be demonstrating that this colourful destination has lost none of its fascination. In Hall 3.1 bookings by the US and Russia have reached last year’s levels, while waiting lists exist for Ukraine and Tajikistan. The same applies to Nepal and Sri Lanka in Hall 5.2, where demand for individual stands is particularly high. In Hall 5.2b, where India is featured and which once again is fully booked, it was not possible to meet all the open requests. Rajasthan with its picturesque palaces will be represented again in 2018, along with numerous co-exhibitors. The state of Jharkhand is a newcomer to the show, as are Earth Routes and many smaller tour operators in this hall, where ayurveda and yoga will be major attractions again. At ITB Berlin 2018 European destinations will also be attracting more attention with larger stands. Accordingly, the Czech Republic (Hall 7.2b), the UK (Hall 18) and Sardinia (Hall 1.2, featuring Italy) will be occupying larger stands. In Hall 1.1 Portugal will be exhibiting its products on an area that has grown by one-third. This year, in addition to Hall 15, Polish regions and hotels can also be found in Hall 14.1. Demand by Romania and Slovakia is high in Hall 7.2b, where there is a waiting list. The same applies to Hall 1.1 which features Greece. After a long absence Belize, Guayana, French Guiana and the Turks and Caicos Islands will be returning in 2018. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Buyers Circle: The meeting place for senior buyers from around the world

03/05/2018
Hand-picked circle of international buyers with high spending power – ITB Speed Networking and evening events provide an opportunity to meet – Mecklenburg Vorpommern, the official partner of the ITB Buyers Circle and at the forefront of activities, to offer tours after the convention, starting on Friday The meeting place for senior buyers from the travel industry: this year marks the seventh occasion that the ITB Buyers Circle will be welcoming 1,000 senior buyers from around the world who have been hand-picked based on a qualitative application procedure. Buyers from SMEs, start-ups and global players will all be taking part. Members of the ITB Buyers Circle will benefit from numerous additional services that make it easier for them to do business at the World’s Largest Travel Trade Show. This includes early access to the exhibition grounds as of 8.30 a.m., use of fast lanes at the entrances and an exclusive shuttle service on the grounds. Separate rooms for appointments and workplaces with free Wi-Fi are also available at the Marshall Haus. ”With the ITB Buyers Circle we have established an institution at ITB Berlin“, said David Ruetz, head of ITB Berlin . ”This year numerous senior buyers have applied. Many of them are regular visitors whom we are welcoming again. This is proof that our exclusive circle is very popular with buyers.“ 74 per cent of the buyers have budgets exceeding one million euros, and close to 70 per cent consider economic developments in their market to be positive. More than half of the participants work for companies with over 100 employees. One in three are visiting ITB Berlin for the tenth time. Buyers belonging to the ITB Buyers Circle work in the leisure, luxury, business and MICE travel sectors. After the convention Mecklenburg-Vorpommern, this year’s partner of the ITB Buyers Circle and the official partner region of ITB Berlin, will be offering buyers free tours of Mecklenburg-Vorpommern for the first time. The three tours will take visitors to Hanseatic cities on the Baltic, the islands of Rügen and Usedom and to the federal state’s palaces, lakes and national parks. During ITB Berlin the official partner region will be at the forefront of activities. The federal state will be represented with two stands at the Marshall Haus. On the Wednesday of ITB it will be organising a networking breakfast and also taking visitors on a guided tour of its display hall. “The ITB Buyers Circle offers buyers a whole range of privileges that make working at the World’s Largest Travel Trade Show a lot easier“, said Matthias Machinek, a hotel buyer for DER Touristik Frankfurt GmbH . ”Being a member puts us in an ideal position to achieve good results at ITB Berlin. The activities of this year’s partner country are impressive too. Mecklenburg-Vorpommern’s offer of tours after the convention and a networking event is very attractive.“ At the ITB Speed Networking event on the Thursday of ITB members of the ITB Buyers Circle will be able to establish important contacts with national and international exhibitors. In order to do so exhibitors and buyers will have previously made appointments with the ITB Matchmaking Tool. Other opportunities for networking will include the ITB Chinese Night, the ITB Luxury Late Night, the ITB Mice Night and the ITB Medical Night, for which buyers will receive priority invitations. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Federal Chancellor Merkel to open ITB Berlin 2018

03/04/2018
A festive opening gala on 6 March 2018 with leading figures from politics and tourism – A spectacular programme of shows by Mecklenburg-Vorpommern, the partner region of ITB Berlin, will kick off the World’s Leading Travel Trade Show® Numerous celebrities will be attending the World’s Largest Travel Trade Show®, with Federal Chancellor Dr. Angela Merkel due to hold a speech that will mark her opening of ITB Berlin. On 6 March 2018, on the eve of the show, ITB Berlin and this year’s partner region Mecklenburg-Vorpommern will be extending an invitation to the opening ceremony in Hall B at the CityCube Berlin. For the first time the event, which is by special invitation only, will leave a zero carbon footprint. The following will welcome the guests with speeches: Governing Mayor of Berlin Michael Müller , President of the Federal Association of the German Tourism Industry (BTW) Dr. Michael Frenzel , Secretary General of the World Tourism Organization (UNWTO) Zurab Pololikashvili , and Minister President of Mecklenburg-Vorpommern Manuela Schwesig. Dr. Christian Göke , CEO of Messe Berlin GmbH will represent ITB Berlin. The evening’s hosts will be the well-known TV presenter Judith Rakers and Tobias Woitendorf , deputy managing director and marketing and communications director of the tourism association of Mecklenburg-Vorpommern. Taking as its slogan ’The Spirit of Nature', Mecklenburg-Vorpommern, the official partner region of ITB Berlin, will be fascinating guests with an impressive programme of shows, where tradition will inspire modernity and vice versa. 80 performing artists from Mecklenburg-Vorpommern who are directly associated with the federal state that is Germany’s most popular holiday destination will be taking part. In the ‘Modern Beach Life’ show a historical beach armchair, surfboards and a beach volleyball will meet each other. ’The Sound of Silence’ will highlight the unique landscape of the Mecklenburg Lakeland region to the musical accompaniment of the Baltic Sea Philharmonic Ensemble. In ’Fascinating Palaces and Gardens – The Special MV Edition’, models and the ballerina Lia will fascinate the audience with fashion collections from Designschule Schwerin. In ’Modern Tradition’, Breitling and The Blowboys will take part in an imaginative singing contest between two shanty choirs. Appearing directly from Shanghai via a Skype video link, Kristjan Järvi will direct ’Groovin‘ Boat Engines’, a special percussion performance by the Baltic Sea Philharmonic Ensemble, and at the show’s grand finale the world-renowned DJ and music producer Felix Jaehn (“Cheerleader”) will be conjuring a party atmosphere on stage. His songs have topped the charts in around 70 countries and he has just released his first record. Please register no later than 4 March 2018, 6 p.m. here: www.otseinladung.de/event/7eda593c02 . Only media representatives who have registered for the opening ceremony of ITB Berlin 2018 will be admitted. It will not be possible to register at the event itself. Please note that only a limited number of media representatives can be granted access. Thank you for your cooperation. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin expands the Medical Tourism segment

03/01/2018
Even greater demand for places in the Medical Tourism segment, now in its second year – New location in Hall 21.b – Presentations and lectures on new trends and developments at the Medical Tourism Pavilion – The Health Tourism Industry Conference is the official partner Medical tourism is one of the markets of the future: following last year’s successful launch of the important and fast-growing Medical Tourism segment, growing demand means it has had to relocate to a larger hall (21b). Lectures and presentations will take place there, and visitors will be able to get detailed information on clinics, destinations and medical health insurances. The Health Tourism Industry Conference (HTI) is this year’s official partner of the Medical Tourism Pavilion. HTI, which this year is organising conferences in Zagreb and Brussels, specialises in medical congresses all over Europe. Taking place for the first time, the Medical Media Lunch will be held on Wednesday, 7 March, followed by the ITB Medical Night on Friday, 9 March. Medical tourism offers huge prospects for the global tourism industry. According to the latest report by VISA and Oxford Economics, current turnover in the world’s medical tourism industry is around 50 billion dollars. Over the next ten years growth is forecast to reach up to 25 per cent per annum. The international rise in demand for Medical Tourism places at the World’s Largest Travel Trade Show reflects this trend. This year, for the first time, the Medical Media Lunch will take place on Wednesday, 7 March from 1 to 2.30 p.m. at the Medical Tourism Pavilion. Following this event, the Medical Travel Quality Alliance (MTQUA) will present the world’s ten best clinics catering for medical tourists. In her lecture on ‘The forest and its health potential – a green pharmacy’, Dr. Karin Lehrmann, of Kaiserbäder Insel Usedom, will illustrate the health benefits of trees. In their lectures, Berlin Health Excellence and Deutscher Heilbäderverband will highlight Germany’s role as one of the world’s leading medical tourism destinations. On Thursday, 8 March, the HTI Conference will present its latest news. Other international exhibitors will include the Dünyagöz Eye Clinic, the Esnaf Hospital from Turkey and the Conseil National of the Etablissement Thermaux from France. The Institute for Research and Development of Medical Tourism from Gdansk will update visitors on the latest developments in medical tourism in Poland. Also providing information on their health services will be Europäischer Heilbäderverband, Kvarner Health, the International Medical Group from the Dominican Republic and the Energy Clinic from Croatia. Other exhibitors will include Visit Jordan with the King Hussein Cancer Center, the largest of its kind in the Middle East. As in every travel market, digitalisation is a hot topic in the Medical Tourism segment. On Friday, 9 March, Dr. Andreas Keck will talk about ‘The Digital Challenges in Global Medical Tourism’. Topics addressed by other lectures will include the changes and developments taking place in medical tourism, and the resultant challenges facing hotels and destinations. Over the course of 30-minute sessions Toscana Promozione Turistica will provide information on Tuscany’s many spas. Every day from 4 p.m. onwards, exhibitors and visitors can get together at a Networking Reception, where they exchange in-depth knowledge and establish new contacts. On Friday, 9 March, taking place at the Capital Club on Gendarmenmarkt in Berlin, the exclusive ITB Medical Night will also provide an opportunity to network. The event is sponsored by Toscana Promozione Turistica and participation is by special invitation only. To register please email ITB@diversitytourism.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Gay and Lesbian Travel: The world’s biggest display at ITB Berlin

02/26/2018
Record number of exhibitors at the Gay & Lesbian Travel Pavilion – Launch of the LGBT+ Pioneer Award – Show highlights on the weekend for the public Even bigger and even more diverse: From 7 to 11 March 2018 ITB Berlin will present the world’s largest display of holiday products and services and the latest LGBT travel trends at a single show. This year, this fast-growing segment will feature a number of new exhibitors at the LGBT Travel Pavilion (Hall 21.b). At the LGBT Presentation Corner, now a firmly established event, there will be lectures on the latest topics, workshops, product presentations and numerous networking events. It is also thanks to ITB’s engagement in recent years, that LGBT travel has developed from a niche product to an internationally recognised segment in the travel world. With the legalisation of civil partnerships, LGBT travel is now booming in many countries. This has opened up new markets and created new travel experiences, such as honeymoon tourism and rainbow family cruises“, said Rika Jean-François, CSR officer at ITB Berlin . The interest shown by new exhibitors clearly reflects the dynamic situation in this market. Taking part for the first time this year will be Thailand, New York State, Bilbao Tourism, Costa Rica, Colombia and Christopher Street Day Berlin who will be celebrating their debut with an individual stand at the World’s Largest Travel Trade Show. Numerous exhibitors have announced their return, among them Aspen/Snowmass, the region of Valencia, Fort Lauderdale, Enjoy Illinois, Ontario Tourism, Argentina, as well as numerous partners from Japan, including the Gran Via Hotel in Kyoto, Ella Travel, TomOnTour and the International Gay & Lesbian Travel Association (IGLTA). This year’s official ’Presenting Partner’ is the Tourism Authority of Thailand. New York State, Enjoy Illinois and Choose Chicago are also partners of the LGBT segment at ITB Berlin. LGBT session at the ITB Convention, networking events and parties As diverse as the exhibitors in the Gay and Lesbian Travel Segment will be the accompanying program: On Friday, 9 March, taking place for the first time at the Palais am Funkturm, the LGBT session at the ITB Convention will be an important event. Starting at 12 midday, experts will talk about the ’The corporate and external impact of LGBT networks‘ and highlight how tourism professionals can make better use of diversity networks, something that tourism companies often underestimate. Afterwards, the presentation of the ITB LGBT+ Pioneer Award will take place for the first time. The winner will be announced on the spot. In the future, this award will be handed over annually at ITB Berlin to outstanding destinations, tourism companies and personalities who have made an important impact in creating worldwide acceptance for LGBT travel. On Wednesday, 7 March, at the CityCube Berlin, the LGBT Media Networking Brunch will take place for the 5th time. At this international networking event members of the media can gather in a relaxed atmosphere and mingle with representatives of destinations and product providers, in order to discuss their LGBT special travel trends and news. In addition to ITB’s ’Presenting Partner’, the Tourism Authority of Thailand, official ‘Supporting Partners’ will also be present: Enjoy Illinois & Choose Chicago as well as TomOnTour, New York State. The press can also meet representatives of Visit St. Petersburg/Clearwater, the US Travel Association, Team Japan, Vienna Tourism, Visit Berlin/Pink Pillow Collection Berlin and Visit Stockholm. Also taking place on Wednesday, 7 March, will be the Visit Berlin Pink Pillow Reception at the LGBT Pavilion in hall 21b and the popular Gay ITB Party by TomOnTour at The Reed Club. This party, which is by special invitation only, has already acquired cult status. The Ontario Tourism Reception on Thursday, 8 March at the LGBT Pavilion will provide another great opportunity to meet up and network. On the evening of Friday, 9 March, the IGLTA & Axel Hotel will be inviting visitors to a party at the Axel Hotel where donations can be made to the IGLTA Foundation , which is supported by ITB Berlin. And on Saturday, 10 March, trade visitors, members of the media and the community will come together to enjoy the Pink Pillow Breakfast at the Mercure Hotel Berlin City. For members of the public, a visit to ITB on the weekend (10 and 11 March) will definitely be worth their while. The Florida Keys and Key West will be inviting visitors to be surprised by a live promotion act at the LGBT Pavilion. Another highlight will be the performances by the ‘Querplattler’ group. This gay folk dance group, the first of its kind in Berlin, performs in traditional Bavarian outfit from the Chiemgau reFilligion. A number of shows will take place on Saturday starting at 2.45 p.m., and on Sunday from 1.30 p.m. As a contrast Argentina will fascinate tango enthusiasts with its popular Queer Tango Show, which will take place on Saturday at 1.30 p.m. and on Sunday at 3.30 p.m., at the LGBT Argentina booth next to the Pavilion and will also spoil gourmets with culinary delights and a wine-tasting event. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. 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ITB Berlin 2018: High exhibitor demand sets the tone

02/19/2018
The show is almost fully booked – Large increase in exhibitors from South America, the Arab countries and Asia – Travel Technology is booming – Focus on Luxury Travel The countdown to the 52nd ITB Berlin from 7 to 11 March 2018 has begun: many of the halls at the World’s Largest Travel Trade Show are already fully booked. Altogether, the show’s management expects around 10,000 exhibitors and organisations from over 180 countries and some 110,000 trade visitors to attend the 26 halls on the Berlin Exhibition Grounds. The focus is on Mecklenburg-Vorpommern, the partner region of the show. It is organising the opening event which for the first time will leave a zero carbon footprint, setting an important trend. Over the five days of the show the German federal state will be exhibiting its wide range of tourism products in Halls 6.2a and 4.1. ”The outstanding number of bookings this year once again underlines ITB Berlin’s role as a driving force and the event mirroring the global tourism industry. Particularly in an age of political unrest, overtourism and the ongoing digital transformation, the industry faces new challenges. Against this backdrop the World’s Leading Travel Trade Show has become important for exhibitors and trade visitors as a networking platform and reliable indicator of the economy“, said David Ruetz, Head of ITB Berlin. Growth, waiting lists and returning exhibitors reflect the dynamic development of the travel sector Demand for places at ITB Berlin is particularly high from Arab countries, Asia and South America. In Peru especially, tourism has become an increasingly important economic factor. As an emerging travel destination the United Arab Emirates (Hall 2.2) are now expanding into the market. Abu Dhabi has almost doubled the size of its stand, and the displays of Ras al-Khaimah and Fujairah are much larger than last year. In Hall 26 Vietnam and Laos will be occupying more than twice the floor size of 2017. Japan has also significantly increased its representation. A number of exhibitors including Thailand, Malaysia, Myanmar and Taiwan will be welcoming visitors on two-tier stands. ”Demand for two-tier stands has never been so high“, said David Ruetz. All the regions from the Caribbean are exhibiting in Hall 22a, a clear sign that even after the hurricanes they are still worth a visit. Martinique and Jamaica have even increased their stand size. Egypt (Hall 4.2) will be making an emphatic return with a larger stand. Equally, as the largest exhibitor at ITB, Turkey will again be demonstrating that this colourful destination has lost none of its fascination. In Hall 3.1 bookings by the US and Russia have reached last year’s levels, while waiting lists exist for Ukraine and Tajikistan. The same applies to Nepal and Sri Lanka in Hall 5.2, where demand for individual stands is particularly high. Hall 5.2b, where India is featured and which once again is fully booked, it was not possible to fulfil all the requests, so that there are now waiting lists. Rajasthan with its picturesque palaces will be represented again in 2018, along with numerous co-exhibitors. The state of Jharkhand is a newcomer to the show, as are Earth Routes and many smaller tour operators in this hall, where ayurveda and yoga will be major attractions again. European destinations will also be attracting more attention with larger stands at ITB Berlin. Thus, the Czech Republic (Hall 7.2b), the UK (Hall 18) and Sardinia (Hall 1.2, featuring Italy) will be occupying larger stands. In Hall 1.1 Portugal will be exhibiting its products on an area that has grown by one-third. This year, in addition to Hall 15, Polish regions and hotels can also be found in Hall 14.1. Demand by Romania and Slovakia is high in Hall 7.2b, where there is a waiting list, as there is for Hall 1.1, which features Greece. After long absences Belize, Guayana, French Guiana and the Turks and Caicos Islands will be returning in 2018. Growth in topical segments Adventure tourism and sustainable travel are important for the younger generation. This trend is reflected by the fact that Hall 4.1 is now fully booked. In the Luxury Travel segment the Loop Lounge @ ITB will be celebrating its debut in Hall 9. In cooperation with Loop, the trade fair for luxury products, ITB Berlin has created a new platform for networking exclusively with a select group of exhibitors. On the Thursday of the show the first ITB Luxury Late Night will provide an opportunity to cultivate the contacts previously made. At this new outstanding networking event at Orania.Berlin, a new Boutique Hotel, exhibitors will be able to meet leading buyers from the global luxury travel market. The event will be opened by Dietmar Müller-Elmau, the managing director of Schloss Elmau. Participation is by special invitation only. The huge prospects that medical tourism has to offer the global tourism industry will be highlighted at ITB Berlin. Due to high demand this segment, which was introduced only last year at the World’s Largest Travel show, is moving to a larger hall (21b). A growing number of international exhibitors will be represented here, including from Poland, Croatia, the Dominican Republic, as well as two Turkish hospitals and Visit Jordan. Newcomers from Germany will include VisitBerlin and Berlin Health Excellence, as well Mecklenburg-Vorpommern, which as the partner region of ITB Berlin 2018 will occupy a large stand. As in 2017, visitors to the presentation area can find out about developments and trends in medical tourism, for instance at a presentation on Tuscany’s many spas, or at a lecture by HTI Conference Zagreb on Thursday, 8 March. The Health Tourism Industry Conference, the number one event in Europe, is also the official partner of the Medical Tourism segment. Taking place on Gendarmenmarkt on Friday, 9 March, the ITB Medical Night sponsored by Tuscany will provide an exclusive networking opportunity. Participation is by special invitation only. ITB Berlin currently features the widest-ranging Gay & Lesbian Travel (LGBT) segment at any trade fair, and it is continuing to expand. Newcomers in Hall 21b will include Colombia, New York, Bilbao, Costa Rica and Thailand, which for the first time will be the official ‘presenting partner’ of the LGBT Pavilion. Interesting presentations on LGBT travel are scheduled on the Pavilion’s own stage. Events will also include a reception by the Berliner Pink Pillow Initiative. Huge boom in Travel Technology The Travel Technology segment is booming and the waiting list is long. ”Unfortunately, for capacity reasons we have been unable to meet every request for floor space“, said David Ruetz. Exhibitors including eNett, Traso, Triptease and Paymentwall, which have increased their display areas, returning exhibitors, among them Travelport, as well as the Hospitality Industry Club, a newcomer, will be highlighting the excellent prospects of this fast-growing segment. Chinese exhibitor numbers are growing especially fast. The online portal Ctrip will be exhibiting its products at ITB Berlin for the first time. Other newcomers from China will include Flightroutes, Ucloudlink, Letsfly, Qyer and Qup. For the third year running ITB Berlin will be organising the ITB Chinese Night , where visitors can find out more about the Chinese travel market, exchange views and establish new contacts. This year’s event on Wednesday, 7 March is being co-organised by Jin Jiang International and Ctrip and will welcome around 300 representatives of the travel industry (www.itb-china.com/itb-berlin-chinese-night/). At the ITB China 2018 Preview on Thursday, 8 March, from 4 to 6 p.m. at the CityCube Berlin, visitors can also find out about the fast-growing travel market and major attractions at ITB China, which from 16 to 18 May will be taking place for the second time. Trade visitors who would like to find out more in detail about this year’s events at ITB China and ITB Asia can do so on the two ITB Global stands in Hall 3.2 (Stand 625) and Hall 20 (Stand 110). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

A far-reaching tourism concept: Focus on ecological and social responsibility at ITB Berlin

02/16/2018
Key topics: Overtourism, integrating refugees and the financial viability of social tourism projects – Opening event will leave a zero carbon footprint for the first time Overtourism, integrating refugees and the financial viability of social tourism projects: these are just some of the key topics that this year’s ITB Berlin will examine under the ‘sustainability’ heading. From 7 to 9 March 2018, on the days open to trade visitors, experts from around the world will discuss key issues and possible solutions at the ITB Berlin Convention, on the stages in Hall. 4.1 and at numerous other forums. “Our aim is to make use of the unique international platform that ITB offers to give sustainability and responsibility in tourism a voice“, said Rika Jean-Francois, CSR officer at ITB Berlin. ”Against a backdrop of climate change, growing ocean pollution, alarming human rights abuses, overtourism and global warming the need for this has never been more urgent.“ Sustainability a big topic at the ITB Berlin Convention Large visitor flows are increasingly posing major challenges, particularly for big cities. Accordingly, overtourism is a topic that numerous speakers will address at the ITB Convention. On Wednesday, 7 March at the ITB Future Day, together with Margaux Constantin, Associate Principal of McKinsey, Gloria Guevara Manzo, President and CEO of WTTC, will present the latest McKinsey report. On Destination Day 1, based on a survey conducted by the German Society for Tourism Research (DGT) and the Association of Scientific Experts in Tourism (AIEST), representatives of a number of cities concerned, including Barcelona, Amsterdam and Dubrovnik, will present their respective measures to counter overtourism. On 7 March, the Wednesday of the show, under the heading of ‘Smart Destinations’, speakers will talk about technology for controlling visitor flows. In his keynote speech on Thursday, 8 March, Doug Lanski will ask whether, faced with overtourism, digitalisation and new forms of travel, destination managers should perhaps start thinking in terms of ‘smart destinations’. Also on the Thursday, at 2.30 p.m., speakers on the eTravel stage will ask whether overtourism has also become an issue in Germany. On Friday, 9 March, Destination Day 2, tourism experts will highlight how digital technology can help to manage visitor flows outside cities too. On CSR Day, tourism experts will discuss the difficulties and opportunities that the booming sharing economy presents. Furthermore, for the first time at ITB Berlin, the OECD will present its findings on financing the development of sustainable tourism . Michael Lutzeyer, manager of the Grootbos Private Nature Reserve South Africa, and Prof. Dr. Niko Paech of Universität Siegen, will take part in the unconventional Hot Seat format and discuss the ambivalent relationship between tourism and sustainability. On Thursday, 8 March 2018, ITB Berlin 2018 will see a continuation of last year’s theme, the International Year of Sustainable Tourism declared by UNWTO, in the shape of the Sustainable Development Day. Together with the Federal Ministry for Economic Cooperation and Development (BIZ) and the German Society for International Cooperation (GIZ) speakers will spend the afternoon discussing this topic in Room 7.1a. Once again, the show will dedicate a day to barrier-free access, and on Thursday, 8 March 2018 at the CityCube the DZT will hold the Accessible Tourism Day. On Wednesday, 7 March, this year's Studiosus discussion will examine the impact of the recent tourism boom in Greece . Focus on CSR at numerous other events The seminar on Gender Equality in Tourism at the Palais am Funkturm on Thursday, 8 March, International Women’s Day, will be of special significance. On average, women in the tourism industry continue to be paid less and seldom occupy higher positions. This seminar, which will be the start of a new series, will deal with this topic and let women from various parts of the world have their say. Directly afterwards, the presentation will take place of the Celebrating Her awards . Held for the third time, the event is organised by the International Institute for Peace through Tourism (IIPT) India in cooperation with ITB Berlin and will honour five women from around the world for their important contributions to tourism. Also taking place at the Palais am Funkturm, ITB Berlin’s new awards venue, will be the Destination Awards on Wednesday, 7 March, and the ToDo! Award on Thursday, 8 March. Presented by the Study Group for Tourism, this award recognises participation by local communities in tourism projects. The show has supported the ToDo! Award for many years by co-organising it and providing members of the jury. Numerous activities by partners Mecklenburg Vorpommern, the official partner country of ITB , will feature numerous sustainable tourism projects. Attractions will include a solar-powered boat on which visitors can take round trips of the National Park in the Peene region. Together with ITB Berlin the partner country is organising this year’s opening event on Tuesday, 6 March, which for the first time in the show’s history will leave a zero carbon footprint . In addition to specifically choosing local products ITB Berlin has become a forest shareholder in Fleesensee, a town in Mecklenburg Vorpommern, in order to offset any unavoidable CO2 emissions. Zambia, the Convention and Culture Partner 2018, will by no means be in the shadows. At the Zambia Forum on Friday, 9 March, the focus will be on the sustainable development of culture tourism and promotion of cultural heritage sites in remote rural areas. Hall 4.1 – the place to head As in previous years, the events on both stages in Hall 4.1 will focus on ecological and social responsibility. Thus, at the Youth Forum a workshop held by Prof. Heike Bähre, HWR Berlin, will invite visitors to examine the opportunities for integrating refugees in the tourism industry . Also taking place on the large stage will be a discussion organised by The Code and the working group ECPAT on the dangers of voluntary tourism work . Key topics will include protecting children from sexual abuse. This is the fifteenth year that the PowWow for Tourism Professionals will take place on the small stage in Hall 4.1. On Wednesday, 7 March, the main topic will be coastal protection. Taking the North Sea as an example, a presentation by Universität Oldenburg will examine ocean pollution by plastics. Other programme highlights will include a panel discussion on ’ Land and Resource Rights of Coastal Fishing Communities in the Era of Tourism Development ’ as well as a presentation on sustainable fishing practices. On all the days open to trade visitors it will be possible to gain an insight into sustainable activities at numerous destinations, including Iran, the Oder Delta, the Azores, Formentera, Dominica, Tajikistan, Kyrgyzstan, as well as Kenya, which has much more to offer than ‘Big Five’ game hunting. On Friday, 9 March, ITB Berlin will host Cycling Day. Coinciding with the anniversary of Hall 4.1, where sustainability is the key topic, will be the invention of the bicycle, which took place 200 years ago. Over the course of the day numerous themed lectures will promote eco-friendly travel by bike, ranging from cycle tours in Iran’s deserts to riding side by side with elephants in Kenya. Rounding off the trade visitor days, ITB will be inviting visitors to the international Responsible Tourism Networking Event on Friday, 9 March at 6 p.m., which this year will take place for the tenth time at ITB Berlin on the small stage in Hall 4.1b. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . If you no longer wish to receive ITB Berlin press releases, please send an email to presse-itb@messe-berlin.de .

Grand Finale at ITB Berlin 2018

02/08/2018
Nordic music and exotic dance performances await visitors to the Grand Finale of the World’s Largest Travel Trade Show® – admission is free for holders of a visitor’s ticket on the Sunday of ITB A spectacular conclusion to the World’s Largest Travel Trade Show®: the ITB Grand Finale on Sunday, 11 March 2018 will be the official final event of ITB Berlin, featuring dance performances from Zambia, Malaysia and the Dominican Republic. From 3.30 to 5 p.m., together with a host of different cultures, exhibitors, guests and visitors will be celebrating a spectacular ending to the 52nd ITB Berlin. Mary Amiri, the award-winning event and television presenter, will moderate the colourful programme of events which is traditionally organised by exhibitors. Admission is free for holders of a visitor’s ticket on the Sunday of the show. Mecklenburg-Vorpommern, this year’s partner country of ITB Berlin, will bring events to a close in a maritime atmosphere with the all-male shanty choir ‘Plauer See’. Visitors are expressly invited to sing and join in. The tiny nation of Estonia will be represented with Nordic music. The eight-member female group ‘Naized’, founded in 2006, will sing a selection of traditional Estonian folk songs. As well as to Nordic regions, the Grand Finale will also be taking visitors on a trip to exotic countries, for example Zambia, this year’s Culture & Convention Partner of ITB Berlin. The flowing movements of its traditional dance performances reflect the many different cultures of this African nation. The Kecak, a traditional dance from Indonesia, will have visitors longing for faraway destinations. It is one of Bali’s most famous artistic creations, and with its delicate hand movements the dance is also an expression of Hindu mythology. Towards the end of the Grand Finale 2018 visitors can look forward to the ceremonial ‘passing of the baton’ from one partner country, Mecklenburg-Vorpommern, to another, Malaysia, the partner country of ITB Berlin 2019. This country in southeastern Asia will be whetting visitors’ appetites with traditional music and dance performances for next year’s visit to the World’s Largest Travel Trade Show®. The Delphic Games: a global stage for art and cultures Ever since 2010 ITB Berlin has been organising the ITB Grand Finale in cooperation with the International Delphic Council (IDC), a global cultural organisation. The Delphic Games, which it organises, are literally the sister event of the Olympics. Just as fire stands for the Olympic Games, so their defining symbol is water. In ancient Greece the Delphic Games took place regularly for almost 1,000 years, always in the year preceding the Olympic Games. Nowadays, different venues host the Delphic Games and Delphic Youth Games every four years. For more information on the Grand Finale at ITB Berlin please visit: www.itb-berlin.de/de/Besucher/Privatbesucher/DasITBFinale . Reduced-rate tickets are available online, from BVG and S-Bahn Berlin Visitors can purchase ITB tickets to the open days for the public on Saturday, 10 and Sunday, 11 March 2018 at the reduced rate of 12 euros instead of 15 euros by visiting www.itb-berlin.de/en/Visitors/Tickets/ After printing out their own tickets members of the public can gain easy access to the display halls without waiting in line. Alternatively, they can buy admission vouchers for ITB Berlin from one of the many ticket machines at the customer service centres of the BVG and S-Bahn, where up until 12 midday on 11 March vouchers for day tickets will also be available at the reduced rate of 12 euros instead of 15 euros. Children up to the age of 14 accompanied by an adult are admitted free of charge. Schoolchildren and students can purchase tickets at the reduced rate of 8 euros. Last-minute tickets for admission on 11 March as of 2 p.m. are available from the ticket offices at 8 euros. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

On the road with young people: Youth Travel at ITB Berlin

02/05/2018
Once again, Hall 4.1 is the place to head for Youth Travel & Economy Accommodation – Focus on digitalisation and youth travel certification – Rockin’ All over the World Festival on the open days for the public The big wide world beckons: from 7 to 11 March 2018 at ITB Berlin trade visitors and the general public can get comprehensive information on youth travel again. As in previous years, Hall 4.1 will be the place to head for Youth Travel & Economy Accommodation, where tourism associations, organisations and tour operators will be presenting their services and latest products. The displays are next door to the Adventure Travel and Responsible Tourism segment where hotels for backpackers, budget hotels and designer hotels as well as youth hostels, internet websites and associations will be presenting their services for young people. Valuable information: from digitalisation to school trips From Wednesday, 7 March to Friday, 9 March 2018, on the trade visitor days of the show, a wide range of events on youth travel awaits visitors to the stage and the Youth Incoming Germany (YIG) Lounge. Together with the youth travel operator and holiday search engine Juvigo a total of six tourism startups will be presenting themselves to trade visitors and the youth travel community. The focus will be on new digital products which are certain to be of great interest to companies in this market. The Start-up Forum on the ’Digitalisation of Youth Travel’ will take place on Wednesday, 7 March 2018 from 12 noon to 3 p.m. The day after, the programme will take a special look at tourism destinations. On Thursday, 8 March 2018 from 12 noon to 3.30 p.m., under the heading of ’Youth Travel Destinations’, visitors can find out how regions can obtain certification from the travel network Deutscher Fachverband für Jugendreisen for this group of customers. The Arberland and Schliersee regions, the first two destinations to have received certification, will relate their experiences and success. The travel network will also have wide-ranging information on procedures as well as benefits and marketing opportunities for interested destinations. On Friday, 9 March, from 2 p.m. and on Saturday, 10 March 2018 from 10.30 a.m. the programme will be rounded off by a two-day seminar for teachers and trainee teachers on ’Certification for School Trips’. At the seminar, which is being organised in association with A&O Hotels and Hostels and Welcome Berlin Tours, key points will include legal and safety aspects when travelling, organising school trips, the certification of hotels/hostels for this market and considerations when taking coach trips. On Friday, 9 March 2018 A&O Hotels and Hostels will ensure the event’s successful conclusion by inviting all teachers attending to an informal get-together with snacks and refreshments at 5.30 p.m. in Hall 4.1. On Thursday, 8 March 2018 from 5 to 6 p.m. a panel discussion will devote itself to the important topic of general safety and the safety of children and young people when travelling. Dennis Peinze, managing director of BundesForum Kinder- und Jugendreisen, will moderate the event. Experts will discuss the standards established in recent years, especially those aimed at preventing sexual abuse. Safety concepts and quality criteria will be equally important topics, as well as extensive training of full-time and voluntary supervisors. Among those taking part in the panel discussion will be Eva Lingen, regional managing director of the child protection agency Deutscher Kinderschutzbund in North Rhine-Westphalia, and Lisi Maier, federal chair of the catholic youth organisation Bund der Deutschen Katholischen Jugend. Open days featuring the ‘world’s smallest festival ’ On the weekend of the show the main theme will be ‘Rockin‘ All Over the World’. From 2 to 6 p.m. on Saturday, 10 and Sunday, 11 March 2018, the two days open to the public, students of Hochschule Bremen will be organising the world’s smallest festival on the display area of YIG. This event at ITB Berlin addresses a topical trend, as for young people festivals offer an important reason for travelling. Accordingly, a wide range of events has been scheduled. Visitors can take home a personal souvenir from a ‘Photo Box’. A single click will let them travel all day to different destinations where they can have their photos taken against a backdrop of their choice. They can also design their own festival armband or individual button. The Music Station featuring the popular video game Guitar Hero is all about being creative too. Visitors to the stand can produce their own sound and be part of an imaginary band. And just like at open-air festivals they can get a special souvenir in the shape of a genuine henna tattoo. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Growth and change: The shifting luxury travel market

02/01/2018
Focus on the high-end market at ITB Berlin 2018 – New: Loop Lounge @ ITB and the ITB Luxury Late Night – Luxury travel topics at the ITB Berlin Convention High growth rates in the luxury travel market: according to the ITB World Travel Trends Report 2017/2018 high-end travel accounts for seven per cent of the market and annual growth is in double-digit figures. Luxury travel is booming, while general attitudes towards this market are changing. Affluence is no longer defined by glitter and exhibiting wealth. Non-material forms of luxury are replacing status, and values such as self-discovery, personal experiences, authenticity and time are becoming more important. These challenges, as well as the opportunities, concern the industry and from 7 to 11 March 2018 will be key topics at ITB Berlin. Hall 9 will be the place to head and a must for all interested visitors. With the new Loop Lounge @ ITB organised in collaboration with Loop, the trade show for luxury products, ITB Berlin has created a new platform for networking in an exclusive atmosphere with a select group of exhibitors. On the Thursday of the show the first ITB Luxury Late Night will provide an opportunity to cultivate the contacts made. At this new outstanding networking event at Orania.Berlin, a new Boutique Hotel, exhibitors will be able to meet leading buyers from the global luxury travel market. The event will be opened by Dietmar Müller-Elmau, the managing director of Schloss Elmau. Participation is by special invitation only. Luxury awareness experts at the ITB Berlin Convention The ITB Berlin Convention is in touch with the latest industry trends too. International experts will be explaining the real needs of the high-end travel market. On 7 March at the ITB Future Day, two sessions will take a look at luxury travel. In her keynote speech Jane Jie Sun , CEO of Ctrip.com International Ltd., will talk about ’The gateway to global peace and prosperity’. The new mission of tour operators is to make travelling easy and trouble-free and turn tourists into ambassadors of their cultural identity, says Jane Jie Sun. On the same day Dirk Ahlborn , CEO of Hyperloop Transportation Technologies, Inc. (HTT), and founder and CEO of Jump Starter Inc, will talk about the transport systems of the future such as flying taxis, hyperloops and supersonic airliners. Travelzoo will present the findings of a survey conducted exclusively for ITB on consumer opinion regarding revolutionary luxury transport of the future. What lies behind the trend known as hidden luxury ? The ITB Marketing & Distribution Day on Thursday, 8 March will attempt to give an answer. Insiders including Al Merschen of Principal Myriad Marketing/MMGY Global, and Alex Newinger , a butler with Industrial Dynasties, will reveal the secret of the hidden luxury phenomenon. They will analyse how ‘new luxury’ awareness is shifting towards ‘hidden luxury’ awareness, a parallel universe where there are no paparazzi, people are incognito, and they live a life of genuine luxury. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Business Travel Forum: Valuable knowledge for travel managers

01/29/2018
The latest trends and developments in business travel – Focus on the impact of digitalisation and globalisation Under the heading of ‘Business travel 4.0: dynamic, digital, disruptive’ this year’s ITB Business Travel Forum will be taking place on 8 March 2018 in Hall 7.1a, Room New York 2. Visitors can get first-hand knowledge and practical information on the latest business travel trends here. This year’s exclusive partner is the German Business Travel Association (VDR). Admission to the forum is free for visitors to ITB Berlin. Digitalisation and globalisation are triggering ever-shorter innovation cycles, which is a challenge that the business travel market must actively confront. Thus, the VDR Business Travel Forum at the ITB Berlin Convention will be giving visitors an insight into tomorrow’s work environment and the next generation’s travel behaviour. Under the heading of Business Travel: Completely Digital! Florian Storp, vice president, Central Europe at American Express Global Business Travel, will demonstrate what the industry can learn from young people’s travel and consumer behaviour and how digitalisation must positively affect business travel. Taking concrete examples, he will illustrate how travel management companies and customers are confronting the challenges. Afterwards, Ludger Bals of The Travel Consulting Group and Dr. Engelbert Wimmer, founder and CEO of e&Co. AG will be talking to Christopher Bergau, head of Strategic Partnerships DACH, airbnb about disruptive business models and digital ’attackers’ who are increasingly taking aim at the travel industry. In theory, the travel manager of the future must forfeit his role as a static departmental salesman and become a pro-active innovation scout and manager of digital eco-systems. ‘His word shall be heard’: together with the audience Marcus Scholz, management executive at Europcar Deutschland, will enter a new world in the Internet of Things. He will show that Alexa Echo and Alexa Show can already be used to manage services with one’s own voice. Thus, travellers can already use voice control to hire a car, change their booking dates or cancel reservations. The Networking Lounge Home of Business Travel by ITB & VDR – organised by Messe Berlin and the German Business Travel Association (VDR) lets visitors dwell on the day’s topics in talks. Available from 7 to 9 March and covering a total area of 270 square metres, this is the sixth time that the Networking Lounge will be a part of the show. The combined stand in Hall 7.1a offers travel and transport managers as well as buyers and newcomers a valuable platform for discussing ways to improve business and make contact with leading representatives of the business travel sector. Co-exhibitors will be showcasing a variety of solutions for professional management as well as for during and after business trips. All visitors interested in business travel topics should make a note to attend the Networking Lunches. The informal lounge atmosphere lets visitors enjoy a relaxing lunch and provides an opportunity to network at their leisure. The lunch event will take place on all trade visitor days from 12 noon to 2 p.m. at the Home of Business Travel by ITB & VDR. Visitors can take an exclusive trip to the ITB Travel Forum and enjoy sustainable travel at bargain prices with an attractive special offer from Deutsche Bahn. A return fare from any DB train station costs only 99 euros for standard-class and 109 euros for first-class and includes admission to the show. Tickets are subject to availability. The flexible terms of the offer even permit reservations to be changed, if necessary. For more details please visit www.itb-convention.com/travel . For more information on the Travel Forum please visit: www.itb-convention.com/businesstravel . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Career Center: The ideal marketplace for tomorrow’s tourism professionals

01/25/2018
ITB Career Center features wide-ranging information on university courses, starting a career and advanced training – The German Federal Employment Agency is the exclusive partner again – The ITB Berlin Convention features the Young Professionals Day and a new event: the Company Slam In search of tomorrow’s talents: this year, the ITB Career Center is again offering students, graduates and those in search of a new career all kinds of opportunities to find out about their job chances in the tourism industry. The place to head is hall 11.1, where more than 50 national and international exhibitors will be represented, including universities, colleges and professional academies presenting tourism and advanced training courses, as well as employers in search of industry newcomers. This year, international participation in the hall will be even higher than in past years. Universities from Hong Kong and Latvia will be represented for the first time. On Thursday, 8 March 2018 and on Saturday, 10 March 2018 at an elevator pitch presenting bachelor’s and master’s degree courses, visitors can get a first impression of the universities and their academic studies. On Friday, 9 March 2018 from 5 to 5.45 p.m. ITB Berlin will be celebrating a debut with the Company Slam , a new and innovative format at the show which gives company representatives 90 seconds to introduce themselves in an original and creative manner. At the networking event afterwards visitors will be able to meet and talk to speakers and find out more about their companies. The German Federal Employment Agency is the exclusive partner of the ITB Career Center As in 2017 the German Federal Employment Agency is the exclusive partner of the ITB Career Center. Occupying an area of 300 square metres it will provide a platform for jobseekers looking for a career in the industry. Among the services on offer will be free career advice on the agency’s stand. During the fair visitors can obtain make-up and styling for the perfect job application photo. At neighbouring counters numerous potential employers will be on hand to answer jobseekers’ questions. Visitors can also find out about their chances of an industry career from the ITB Job Wall which will have over 100 job vacancies. The strong involvement of the the German Federal Employment Agency at the ITB Career Center is a reflection of how important the tourism industry is for the German economy. A study by the Federal Association of the German Tourism Industry (BTW) showed that a total of three million people work in the tourism industry, while its turnover is 290 billion euros, approximately four per cent of GVA. One in 15 jobs in Germany is in the tourism industry. The German Federal Employment Agency regards the ITB Career Center as an ideal platform where those seeking a career or a change in their lives can make direct personal contact with employers. This lets companies and potential applicants get a first-hand impression of each other, something a written or online application cannot provide. While alpetour, DER Touristik and the Sixt car hire company will be exhibiting on their own stands over the five days of the show, at the German Federal Employment Agency companies will be moving back and forth. Employers available to visitors for information on individual days will include AccorHotels, Adina Apartments, Flyline, Hamburg Cruise Net and Viking Cruises. Visitors can find out which exhibitors will be present on which days at www.itb-berlin.com/career. Useful information at the Young Professionals Day at the ITB Berlin Convention The programme of stage events at the ITB Berlin Convention will round off the wide range of information on offer at the ITB Career Center. This is where leading speakers will be giving tourism industry newcomers valuable suggestions for their future careers. On 7 March 2018 the focus will be on the Young Professionals Day. Bruce Poon Tip, founder of G Adventure, will hold a keynote speech on ‘Purpose, Happiness and Connection: Guarantees for professional Success in the Tourism Industry?’. Under the heading of ’Young, clever and successful’ Konstantin Sixt, chairman of Sixt, will highlight career opportunities in the tourism industry, and in the context of key qualifications for future tourism professionals Michael Buller, chairman of VIR, will ask ‘Is Coding the new English?’. Full details and additional information can be found on the website of the ITB Berlin Convention: www.itb-convention.com/program . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB MICE Forum: where convention and event industry experts exchange knowledge

01/22/2018
The leading industry association VDVO is the official partner of the MICE event – a wide-range programme of lectures – MICE Hub and MICE Night networking events Creating a festive atmosphere at events, evaluating events and how to manage diverse audiences – these are just some of the topics which the ITB MICE Forum will be examining at this year’s ITB Berlin Convention. The forum targets visitors representing the Meeting, Incentive, Convention and Event industry and will take place on 8 March 2018 in the Convention Hall 7.1a (Room New York 2) from 10.45 a.m. to 2.45 p.m. The Association of Event Organisers (VDVO) is the official partner of the MICE event. The MICE Forum programme will feature numerous lectures and presentations by experts. Against the backdrop of growth in interactive event formats, Dr. Christina Buttler, director of Business Development Healthcare at MCI Deutschland , will talk about how to manage conservative audiences who are unwilling to participate in such formats. Afterwards, discussion will focus on creating a festive atmosphere at events. The idea is to move away from conventional and rigid concepts. Instead, planners are aiming more for the general effects of informal encounters and a relaxed atmosphere. In his lecture focusing on ‘Culture’, the cultural marketing expert Hans-Conrad Walter and founder of Causales will highlight the importance of an emotive and spirited attitude. In his view, participants making an active contribution to events are an important factor. Presentations by experts will round off the lecture series, including Prof. Dr. Hans Rück, dean of the Faculty of Tourism and Transport Studies at Hochschule Worms . He will look at in-depth and practical ways to measure an event’s success, something which at present takes place regularly only in one-third of cases. Representatives of the MICE industry at the ITB Berlin Convention will also have an opportunity to attend networking events. Taking as its slogan ’Meet the MICE Minds’, the VDVO will introduce industry experts and exhibitors at the MICE Hub, a special display area. Located in-between the Business Travel segment and MICE Forum plenum, the MICE Hub is easy to reach for trade visitors. This year the MICE Night, an exclusive event, will celebrate its debut. Messe Berlin and the VDVO will extend an invitation to come to the International Club Berlin, which is within easy walking distance. There, representatives of the industry can meet others in an informal atmosphere and discuss the day’s topics. Registrations for the event will be accepted at ITB.VDVO.DE . Members of the VDVO can take advantage of preferential access and free admission. For more information on MICE topics at the ITB Berlin Convention please visit www.itb-convention.com/ITBBerlinConvention/Segments/MICE/ . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

A wealth of expertise at the ITB Berlin Convention 2018

01/19/2018
Leading international speakers will respond to the big future challenges – Focus on overtourism, revolutionary forms of transport and digitalization in the travel industry – Admission is free for trade visitors, exhibitors and media representatives of ITB Berlin From 7 to 10 March 2018 at the ITB Berlin Convention leading international speakers from industry and science will present valuable ideas and suggestions and provide first-hand expertise and information. Fascinating lectures and panel discussions and topical, exclusive surveys as well as reports on best practices will await visitors to the leading think tank of the international travel industry. Admission is free for trade visitors at ITB Berlin. Forward-looking ideas for the travel industry On 7 March at the ITB Future Day, kicking off events at the leading think tank of the global travel industry, leading scientists and practitioners will outline future scenarios within the tourism industry. Together with Zambia, the Convention & Culture Partner, and the WTCF, the co-host of the event, Mecklenburg-Vorpommern, the partner region of ITB Berlin, will officially open the convention. Afterwards, in a keynote speech Jane Jie Sun, CEO of Ctrip.com International Ltd. , will examine the much-discussed topic of ‘Tourism: the Gateway to Global Peace and Prosperity’. In the afternoon attention will focus on an up-to-the-minute topic: 'The Revolution of Travel'. Traffic levels are increasing all the time and in the long run cannot be handled by existing transport systems. Innovative technology and apparently revolutionary means of transport such as driverless flying taxis, high-speed hyperloop systems and fully automated electric shuttles will make it possible to implement completely new concepts. Dirk Ahlborn, CEO of Hyperloop Transportation Technologies Inc. (HTT) and founder and CEO of JumpStarter Inc. , will talk about tomorrow’s transport system and the future role of Elon Musk’s hyperloop technology. Another session will discuss the reality of the ‘Revolution of Travel’. Technology pioneers including D irk Ahlborn and Alexander Zosel, co-founder of Volocopter GmbH , will provide an update on their revolutionary projects, and discuss commercial prospects and business models. The latest findings of the market survey conducted by ITB Berlin in collaboration with Travelzoo will be eagerly awaited. In this survey for ITB Berlin the international publisher of exclusive travel deals researched the opinions of travellers from Europe, America, Asia and Australia on new forms of transport and the approval ratings they gave. Rounding off the ITB Future Day will be two other fascinating sessions. In an ITB CEO interview Gillian Tans, president and CEO of Booking.com , will provide valuable insights into the world of online hotel booking platforms and give tips on how to improve one’s own strategies. A panel discussion entitled ‘Blockchain: the next Technology Disruption in the Travel Industry’ will examine what Blockchain really is and the impact of this innovative technology on the structures of the global travel industry. Overtourism – update and outlook On Wednesday, 7 March, ITB Destination Day 1 will look at ’Overtourism’, now a highly controversial topic. Kicking off the event, a market survey conducted by Deutsche Gesellschaft für Tourismuswissenschaft (DGT) and Internationale Vereinigung wissenschaftlicher Experten im Tourismus (AIEST) for ITB Berlin will provide the latest update on overtourism and describe measures and best practices at European tourism destinations. At the session to follow Mato Franković, mayor of Dubrovnik , a representative of the city of Barcelona and Frans van der Avert, CEO of Amsterdam Marketing , will reveal their recipes for success and lessons to be learned by those managing tourism destinations. They are regarded as pioneers of solutions for regions impacted by overtourism. Gloria Guevara Manzo, president and CEO of the World Travel & Tourism Council , will talk about ‘Best Practice Solutions. From Setting Quotas to Pricing to High Tech’. In her lecture she will present the latest findings of a study published by McKinsey in December 2017, and based on the initial experiences of particularly affected destinations will highlight the solutions that have met with success and those that have not. Sharing economy, big data and challenges facing the hotel industry On Thursday, 8 March at the ITB Marketing & Distribution Day high-ranking representatives of the international tourism industry will discuss future trends such as the sharing economy and big data. In his keynote speech on ’The Evolution of Airbnb and how Global Travel is Changing’ Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb and chairman of Airbnb China , will provide an update on the latest developments at Airbnb and an insight into the changing travel market. At the ITB Hospitality CEO Panel in cooperation with PhocusWire leading CEOs representing hotel groups around the world will debate successful corporate and distribution strategies. Afterwards, in an ITB CEO interview with Philip C. Wolf, founder of Phocuswright and serial board director, Mark Okerstrom, the new CEO of Expedia will respond to a number of questions: 'What are the global growth strategies of this travel industry giant? What new technologies and market challenges does Expedia face? Which future trends concern the new CEO most? Dr. Alexander Tayler , another leading figure, is also scheduled to speak at the ITB Marketing & Distribution Day. In an ITB executive interview the chief data officer of the data analysis specialist Cambridge Analytica will talk about ’Big Data and Intelligent Data Analysis: the Death of Traditional Advertising?’ and the lessons that companies can and should learn from the US elections he accompanied. Sustainable tourism is on the rise The ITB CSR Day has been firmly established at the ITB Berlin Convention for many years now and is regarded as the biggest driving force of sustainable tourism. On Friday, 9 March experts will present innovative concepts and the prospects for future-oriented sustainable tourism. Michael Lutzeyer , Owner & Managing Director, Grootbos Private Nature Reserve South Africa, Prof. Dr. Niko Paech , Professor for Pluralism in Economics, Siegen University, Post Growth Economy Expert, will debate the nature and extent of the ambivalent relationship between tourism and sustainability. The two will be ’Hot Seat’ adversaries presenting their fact-laden best arguments and will hold a controversial debate offering new insights and uncomfortable truths. Admission to the ITB Berlin Convention is free for trade visitors, exhibitors and media representatives. Numerous sessions at the ITB Berlin Convention will be streamed live on the internet. Full details of the programme at the ITB Berlin Convention 2018 are available for downloading at www.itb-convention.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .