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ITB Berlin - The World's Leading Travel Trade Show
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ITB MICE Forum: where convention and event industry experts exchange knowledge

01/22/2018
The leading industry association VDVO is the official partner of the MICE event – a wide-range programme of lectures – MICE Hub and MICE Night networking events Creating a festive atmosphere at events, evaluating events and how to manage diverse audiences – these are just some of the topics which the ITB MICE Forum will be examining at this year’s ITB Berlin Convention. The forum targets visitors representing the Meeting, Incentive, Convention and Event industry and will take place on 8 March 2018 in the Convention Hall 7.1a (Room New York 2) from 10.45 a.m. to 2.45 p.m. The Association of Event Organisers (VDVO) is the official partner of the MICE event. The MICE Forum programme will feature numerous lectures and presentations by experts. Against the backdrop of growth in interactive event formats, Dr. Christina Buttler, director of Business Development Healthcare at MCI Deutschland , will talk about how to manage conservative audiences who are unwilling to participate in such formats. Afterwards, discussion will focus on creating a festive atmosphere at events. The idea is to move away from conventional and rigid concepts. Instead, planners are aiming more for the general effects of informal encounters and a relaxed atmosphere. In his lecture focusing on ‘Culture’, the cultural marketing expert Hans-Conrad Walter and founder of Causales will highlight the importance of an emotive and spirited attitude. In his view, participants making an active contribution to events are an important factor. Presentations by experts will round off the lecture series, including Prof. Dr. Hans Rück, dean of the Faculty of Tourism and Transport Studies at Hochschule Worms . He will look at in-depth and practical ways to measure an event’s success, something which at present takes place regularly only in one-third of cases. Representatives of the MICE industry at the ITB Berlin Convention will also have an opportunity to attend networking events. Taking as its slogan ’Meet the MICE Minds’, the VDVO will introduce industry experts and exhibitors at the MICE Hub, a special display area. Located in-between the Business Travel segment and MICE Forum plenum, the MICE Hub is easy to reach for trade visitors. This year the MICE Night, an exclusive event, will celebrate its debut. Messe Berlin and the VDVO will extend an invitation to come to the International Club Berlin, which is within easy walking distance. There, representatives of the industry can meet others in an informal atmosphere and discuss the day’s topics. Registrations for the event will be accepted at ITB.VDVO.DE . Members of the VDVO can take advantage of preferential access and free admission. For more information on MICE topics at the ITB Berlin Convention please visit www.itb-convention.com/ITBBerlinConvention/Segments/MICE/ . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

A wealth of expertise at the ITB Berlin Convention 2018

01/19/2018
Leading international speakers will respond to the big future challenges – Focus on overtourism, revolutionary forms of transport and digitalization in the travel industry – Admission is free for trade visitors, exhibitors and media representatives of ITB Berlin From 7 to 10 March 2018 at the ITB Berlin Convention leading international speakers from industry and science will present valuable ideas and suggestions and provide first-hand expertise and information. Fascinating lectures and panel discussions and topical, exclusive surveys as well as reports on best practices will await visitors to the leading think tank of the international travel industry. Admission is free for trade visitors at ITB Berlin. Forward-looking ideas for the travel industry On 7 March at the ITB Future Day, kicking off events at the leading think tank of the global travel industry, leading scientists and practitioners will outline future scenarios within the tourism industry. Together with Zambia, the Convention & Culture Partner, and the WTCF, the co-host of the event, Mecklenburg-Vorpommern, the partner region of ITB Berlin, will officially open the convention. Afterwards, in a keynote speech Jane Jie Sun, CEO of Ctrip.com International Ltd. , will examine the much-discussed topic of ‘Tourism: the Gateway to Global Peace and Prosperity’. In the afternoon attention will focus on an up-to-the-minute topic: 'The Revolution of Travel'. Traffic levels are increasing all the time and in the long run cannot be handled by existing transport systems. Innovative technology and apparently revolutionary means of transport such as driverless flying taxis, high-speed hyperloop systems and fully automated electric shuttles will make it possible to implement completely new concepts. Dirk Ahlborn, CEO of Hyperloop Transportation Technologies Inc. (HTT) and founder and CEO of JumpStarter Inc. , will talk about tomorrow’s transport system and the future role of Elon Musk’s hyperloop technology. Another session will discuss the reality of the ‘Revolution of Travel’. Technology pioneers including D irk Ahlborn and Alexander Zosel, co-founder of Volocopter GmbH , will provide an update on their revolutionary projects, and discuss commercial prospects and business models. The latest findings of the market survey conducted by ITB Berlin in collaboration with Travelzoo will be eagerly awaited. In this survey for ITB Berlin the international publisher of exclusive travel deals researched the opinions of travellers from Europe, America, Asia and Australia on new forms of transport and the approval ratings they gave. Rounding off the ITB Future Day will be two other fascinating sessions. In an ITB CEO interview Gillian Tans, president and CEO of Booking.com , will provide valuable insights into the world of online hotel booking platforms and give tips on how to improve one’s own strategies. A panel discussion entitled ‘Blockchain: the next Technology Disruption in the Travel Industry’ will examine what Blockchain really is and the impact of this innovative technology on the structures of the global travel industry. Overtourism – update and outlook On Wednesday, 7 March, ITB Destination Day 1 will look at ’Overtourism’, now a highly controversial topic. Kicking off the event, a market survey conducted by Deutsche Gesellschaft für Tourismuswissenschaft (DGT) and Internationale Vereinigung wissenschaftlicher Experten im Tourismus (AIEST) for ITB Berlin will provide the latest update on overtourism and describe measures and best practices at European tourism destinations. At the session to follow Mato Franković, mayor of Dubrovnik , a representative of the city of Barcelona and Frans van der Avert, CEO of Amsterdam Marketing , will reveal their recipes for success and lessons to be learned by those managing tourism destinations. They are regarded as pioneers of solutions for regions impacted by overtourism. Gloria Guevara Manzo, president and CEO of the World Travel & Tourism Council , will talk about ‘Best Practice Solutions. From Setting Quotas to Pricing to High Tech’. In her lecture she will present the latest findings of a study published by McKinsey in December 2017, and based on the initial experiences of particularly affected destinations will highlight the solutions that have met with success and those that have not. Sharing economy, big data and challenges facing the hotel industry On Thursday, 8 March at the ITB Marketing & Distribution Day high-ranking representatives of the international tourism industry will discuss future trends such as the sharing economy and big data. In his keynote speech on ’The Evolution of Airbnb and how Global Travel is Changing’ Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb and chairman of Airbnb China , will provide an update on the latest developments at Airbnb and an insight into the changing travel market. At the ITB Hospitality CEO Panel in cooperation with PhocusWire leading CEOs representing hotel groups around the world will debate successful corporate and distribution strategies. Afterwards, in an ITB CEO interview with Philip C. Wolf, founder of Phocuswright and serial board director, Mark Okerstrom, the new CEO of Expedia will respond to a number of questions: 'What are the global growth strategies of this travel industry giant? What new technologies and market challenges does Expedia face? Which future trends concern the new CEO most? Dr. Alexander Tayler , another leading figure, is also scheduled to speak at the ITB Marketing & Distribution Day. In an ITB executive interview the chief data officer of the data analysis specialist Cambridge Analytica will talk about ’Big Data and Intelligent Data Analysis: the Death of Traditional Advertising?’ and the lessons that companies can and should learn from the US elections he accompanied. Sustainable tourism is on the rise The ITB CSR Day has been firmly established at the ITB Berlin Convention for many years now and is regarded as the biggest driving force of sustainable tourism. On Friday, 9 March experts will present innovative concepts and the prospects for future-oriented sustainable tourism. Michael Lutzeyer , Owner & Managing Director, Grootbos Private Nature Reserve South Africa, Prof. Dr. Niko Paech , Professor for Pluralism in Economics, Siegen University, Post Growth Economy Expert, will debate the nature and extent of the ambivalent relationship between tourism and sustainability. The two will be ’Hot Seat’ adversaries presenting their fact-laden best arguments and will hold a controversial debate offering new insights and uncomfortable truths. Admission to the ITB Berlin Convention is free for trade visitors, exhibitors and media representatives. Numerous sessions at the ITB Berlin Convention will be streamed live on the internet. Full details of the programme at the ITB Berlin Convention 2018 are available for downloading at www.itb-convention.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the Leading Travel Industry Think Tank, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors, media representatives and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

The eTravel World features tomorrow’s technology trends

01/18/2018
The head of ITB Berlin and Pepper the robot are to open the event – New Hospitality Tech Forum on Thursday – Debut on Friday for the Start-up Day in cooperation with VIR At the eTravel World at ITB Berlin visitors to the eTravel Stage and eTravel Lab can again find out about the innovations of the future and their potential impact on the travel industry. With its wealth of knowledge about tomorrow’s technology this marketplace is the most important in this segment, and can be found in Halls 6.1 and 7.1c. The focus will be on future-oriented topics such as the blockchain, social media and voice recognition. New events this year include the Hospitality Tech Forum, featuring hospitality industry topics, and the Start-up Day in cooperation with Verband Internet Reisevertrieb (VIR), Germany’s leading association for the online travel industry. On 7 March 2018 at 10.30 a.m. on the stage in Hall 6.1 David Ruetz, head of ITB Berlin, and the humanoid robot Pepper will jointly open the eTravel World. This year, for the first time, exclusive hosts for the day will present the programme, among them the entrepreneur and consultant Axel Jockwer and Prof. Dr. Claudia Brözel of Fachhochschule Eberswalde. After a brief welcome by the Hospitality Industry Club the Wednesday will kick off with a lecture entitled ‘Can curiosity beat robots?’ by Julia Jung and Stefan Niemeyer of neusta eTourism. The two experts will examine the elements needed for artificial intelligence to awaken users’ curiosity. Using concrete examples of best practices they will demonstrate how so-called curiosity marketing can be successful. In his lecture Alex Bainbridge, editor and CTO of DestinationCTO, will talk about driverless cars and their marketing potential for tour operators. Afterwards, Tanja Weinekötter of Marketing + Event Support will examine the possibilities for using social media as a booking tool. Thursday, 8 March 2018 will witness the launch of a new event. From 2 to 5.30 p.m. at the eTravel World the ITB Hospitality Tech Forum at the eTravel Lab will take place for the first time. The afternoon’s events will be hosted by Nick Vivion, the editorial director of tnooz. Events will include a lecture by Conichi founder and CEO Maximilian Waldmann who will illustrate why a certain ‘sexy’ image is still needed for business travel. Following this, Andriew Lim of the Hotel School Den Haag will examine the challenges and opportunities of the blockchain. Using concrete examples he will demonstrate successful uses of this new technology. In other lectures speakers will look at artificial intelligence in the context of the hospitality industry, personalised pricing policies and individual communications between hotels and their customers. On Friday, in cooperation with Verband Internet Reisevertrieb (VIR), the focus will be entirely on industry newcomers. At the newly launched eTravel Start-up Day company founders from Europe, America and Asia will meet on the eTravel Stage in Hall 6.1. At a start-up competition and several sessions the new digital community will present its travel technology innovations. On Wednesday the VIR will also act as partner of the Investors Panel. This year the eTravel World was able to secure tnooz as its exclusive media partner. During the course of ITB Berlin 2018 its journalists will be conducting numerous interviews with fascinating industry personalities and streaming them live. Sponsors and partners of the eTravel World include amongst others Aeroguest, AirDNA, Berner+Becker, Emarsys, Flightroutes, GDX Travel, Hospitality Industry Club, Juvigo, Myhotel, Outdooractive, Safecharge, SDL, travelport, uCloudlink, MTA Masai, Vsourz, 365 Secom Italia, Sojern, Teleticketing and Phocuswright. You can find out more about the eTravel World at www.itb-berlin.com/etravel . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Zambia is the Convention & Culture Partner of ITB Berlin 2018. The World Tourism Cities Federation (WTCF) is Co-Host of the ITB Berlin Convention. Ctrip.com International, the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Culture and Tourism of the Republic of Turkey are Platinum Sponsors. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Book Awards 2018: the winners

01/16/2018
Award winners include Andrea Böhm, Nino Haratischwili, Matthias Politycki, Ulrich Schmid, Detlev von Oppeln and Ulrich Wickert The winners of the ITB Book Awards 2018 have been decided upon. The book titles include ’Frankreich muss man lieben, um es zu verstehen’ by Ulrich Wickert, ’Couchsurfing in Russland. Wie ich fast zum Putin-Versteher wurde’ by Stephan Orth, and the illustrated travel book ’Syrien. Ein Land ohne Krieg’ by Lutz Jäkel and Lamya Kaddor. The focus of the Destination Award is on Mecklenburg-Vorpommern, the partner country of the show. The ITB Book Awards recognise publications in various categories and on a range of topics from both Germany and abroad. This year, for the first time, ITB Berlin is collaborating with Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association). The aim of the awards is to draw attention to outstanding and important travel and tourism publications for the discerning reader. The ITB Book Awards do not confer money prizes. At the Frankfurt Book Fair a new category selected by the jury of the ITB Book Awards will be presented, namely the ’Frankfurt Book Fair Guest of Honour' (2018: Georgia). The presentation of the ITB Book Awards 2018 will be moderated by Mary Amiri and take place at the Palais am Funkturm on Friday, 09 March 2018 at 4 p.m. . ITB Book Awards 2018 – the winners Destination Award Mecklenburg-Vorpommern Sabine Becht, Sven Talaron ‘Mecklenburg-Vorpommern’ Michael Müller Verlag Background information – World Cup holders 2018: Russia Ulrich Schmid ‘Technologien der Seele’ The fabrication of truth in Russian culture today Suhrkamp Verlag Ulrich Schmid (publisher) ‘Russland’ A big storybook S. Fischer Verlag Ian Barnes ‘Ruheloses Russland’ 3,000 years of history in maps Theiss Verlag/WBG Stephan Orth ‘Couchsurfing in Russland’ How I almost began to understand Putin Malik/Piper Verlag Christopher and Melanie Rice ’Vis-à-Vis ‘Moskau’ Dorling Kindersley Verlag Specialist tourism literature Bernd Eisenstein, Rebekka Schmudde, Julian Reif, Christian Eilzer (publishers) ‘Tourismusatlas Deutschland’ UVK Verlagsgesellschaft & UVK/Lucius Sven Groß ‘Handbuch Tourismus und Verkehr’ utb./Verlag UVK/Lucius Tourism information Matthias Schickhofer ‘Schwarzbuch Alpen’ Why we need to save our mountains Christian Brandstätter Verlag Maps – Atlases ‘KOSMOS Welt der Karten’ Historical and modern maps – a dialogue Franckh-Kosmos Verlag Maps – Globes COLUMBUS Royal™ COLUMBUS Verlag Travel destinations in Germany Saxony Kaj Kinzel ‘Erlebniswandern mit Kindern Elbsandsteingebirge’ Bergverlag Rother Siiri Klose DuMont direkt ‘Dresden’ DuMont Reiseverlag Susann Buhl DuMont direkt ‘Leipzig’ DuMont Reiseverlag Henner Kotte ‘Dresden’ The 99 special aspects of the city mdv Mitteldeutscher Verlag Henner Kotte ‘Leipzig’ The 99 special aspects of the city mdv Mitteldeutscher Verlag Literary travel books Matthias Politycki ‘Schrecklich schön und weit und wild’ Why we travel and what goes on in our minds Hoffmann und Campe Verlag Erling Kagge ‘Stille’ A guide Insel Verlag Rainer Wieland (Hg.) ‘Das Buch der Deutschlandreisen’ From the ancient Romans to today’s globetrotters Propyläen Verlag Cultures Ulrich Wickert ‘Frankreich muss man lieben, um es zu verstehen’ Hoffmann und Campe Verlag Andrea Böhm ‘Das Ende der westlichen Weltordnung’ Exploring four continents Pantheon Verlag Günther Bayerl, Florian Heine ‘Welterbe’ Germany’s past is alive today Frederking & Thaler Verlag Ilustrated travel books Lutz Jäkel, Lamya Kaddor ‘Syrien’ A country without war Malik/Piper Verlag Travel cookbooks Zohre Shahi ‘Jaan’ The soul of Persian cuisine Gräfe und Unzer Verlag Heimo Aga, Nicole Schmidt ‘Teigtaschen’ A journey to find the world’s best recipes Hädecke Verlag Cycling tour guides Reto Fehr ‘Tour dur d'Schwiiz’ A 95-stage tour discovering my home country Hützen + Partner Verlag Ilustrated hiking books ‘Wanderbares Deutschland’ Over 7,500 km of fascinating great hiking trails Detailed maps Special travel books for the culturally interested Ed Bartlett ‘Street Art’ Art and festivals around the world Lonely Planet/MAIRDUMONT Special travel books for children ‘Mit Paddington durch London’ The big pop-up book of the film Knesebeck Verlag Special travel books for yachtsmen Stephan Boden + Polly ‘EinHundSegeln’ Delius Klasing Verlag Lifetime Award Adventurers Bernd Römmelt for ‘Im Bann des Nordens’ Abenteuer am Polarkreis Knesebeck Verlag Lifetime Award Publishers Detlev von Oppeln Specialist in the East/publisher’s work Trescher Verlag Special Award by the management of ITB Berlin Frank Riedinger ‘Die letzten Nomaden der Mongolei’ NG Buchverlag Travel calendars Nature photographer Frank Krahmer ‘Das Meer 2018’ Weingarten/Athesia Kalenderverlag Frankfurt Book Fair Guest of Honour Georgia Giorgi Kvastiani, Vadim Spolanski, Andreas Sternfeldt ‘Georgien’ Travelling the Caucasus and Black Sea regions Trescher Verlag Marlies Kriegenherdt ‘Georgien’ The individual explorer’s guide Reise Know-How Verlag Nino Haratischwili ’Das achte Leben (für Brilka)’ Ullstein Taschenbuch Verlag The members of the 2018 jury are: • Eckart Baier (Buchjournal) • Cornelia Camen (BuchMarkt) • Prof. Dr. Roland Conrady (Hochschule Worms/University of Applied Sciences) • Armin Herb (jury spokesman, Redaktionsbüro Herb) • Regine Kiepert (Schropp Land & Karte) • Martina Kraus (RavensBuch) • Philipp Laage (dpa Themendienst) • Karl Mertes (journalist) • Burghard Rauschelbach (sustainable tourism consultant) • David Ruetz (chair, head of ITB Berlin) • Raphaela Sabel (Schweizer Buchhandel) • Gerd W. Seidemann (journalist) About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . About Börsenverein des Deutschen Buchhandels e.V. Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association) represents the interests of the German book industry in its dealings with political decision-makers and the public. It was established in 1825 and represents around 5,000 bookstores, publishers, intermediate booksellers and other media enterprises. It organises the Frankfurt Book Fair, awards the Peace Prize of the German Book Trade and the German Book Awards, campaigns to promote interest in reading as well as for freedom of the written word. Press contact: Börsenverein des Deutschen Buchhandels Thomas Koch, director, Press and Public Relations T: +49 (0) 69 13 06 293 M: t.koch@boev.de www.boersenverein.de | www.facebook.com/boersenverein You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Efficient networking on ITB Speed Dating Day

01/10/2018
The ITB Speed Networking event brings leading buyers and exhibitors together – the ITB Blogger Speed Dating event focuses on travel bloggers at ITB Berlin – New: the Blogger Base @ ITB Berlin With its two Speed Dating events on 8 March 2018, ITB Berlin will be offering buyers and bloggers an opportunity to network efficiently with exhibitors and establish valuable contacts in the shortest possible time. In the morning members of the ITB Buyers Circle can attend the ITB Speed Networking event where they will be able to meet exhibitors from Germany and abroad. In the afternoon experienced travel bloggers will be offered 8-minute time slots in order to exchange views with partners from the global tourism industry. Participants can make use of the ITB Matchmaking Tool for appointments in the run-up to both events. The ITB Speed Networking event, where leading buyers belonging to the ITB Buyers Circle can get together with exhibitors, is being held at ITB Berlin 2018 for the fourth time and is scheduled to take place from 9.30 to 11 a.m. This year’s event, which will be held at the CityCube Berlin on Level B, is being sponsored by Guatemala, the ‘Heart of the Mayan World’. ITB Berlin will be writing to exhibitors to extend a personal invitation to the ITB Speed Networking event. Following this invitation co-exhibitors will also be able to register. Buyers and exhibitors who wish to emphasise particular interests and key topics in order to find matching partners can do so in their profile descriptions. Participants may only attend the networking event by pre-arranged appointment and will receive a short list of confirmed dates before the event. On 8 March they can make use of up to nine 8-minute slots for face-to-face meetings. That way, participants will be able to make the most of their newly established contacts. The Speed Networking event also lets them expand their business horizon and explore new destinations and products. For additional information and contact details at the ITB Speed Networking event please visit www.itb-berlin.com/Exhibitors/SpeedDating/. New: Blogger Base @ ITB Berlin The ITB Blogger Speed Dating event will also be offering 8-minute slots to enable exhibitors and travel bloggers to get together, introduce their respective portfolios and talk about ideas and opportunities for joint ventures. By using the ITB Matchmaking Tool they can arrange up to nine appointments in advance. The ITB Blogger Speed Dating event will take place on Thursday, 8 March 2018 from 4.30 to 6 p.m. at the CityCube in Hall B. In order to take part free of charge participants must previously obtain accreditation as a blogger for ITB Berlin 2018. For more information please visit www.itb-berlin.com/Visitors/TradeVisitors/Blogger/. Another advantage is the Blogger Base @ ITB Berlin, a lounge area which ITB will be providing for bloggers again this year. From 7 to 9 March 2018 the movie theatre at the Marshall Haus in the middle of the exhibition grounds will be transformed into a relaxing working space. From 9.30 a.m. to 6 p.m. this is where bloggers can network, blog or simply come to charge their smartphones, tablets and laptops. As well as using charging points and relaxing in a quiet atmosphere visitors can also connect to free Wi-Fi. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . If you no longer wish to receive ITB Berlin press releases, please send an email to presse-itb@messe-berlin.de .

ITB Berlin in real time: Researching, filming, blogging at the ’young press’ workshop

12/20/2017
24th ’young press’ press workshop at ITB Berlin in partnership with Messe Berlin – The deadline for ’young press’ applications is Friday, 16 February 2018 Up-and-coming journalists are currently invited to apply for the ’young press’ press workshop of the Thomas-Morus-Akademie Bensberg at ITB Berlin. From Monday, 5 to Saturday,10 March 2018 this six-day workshop will be offering young journalists with a focus on travel topics and tourism professionals keen on journalism an opportunity to take part in editorial activities at the show and report on a range of travel show topics, thus enabling them to gain or broaden their journalistic experience. Under the supervision of professional travel journalists up to 15 hand-picked participants will be able to research new topics daily and compile articles or short films according to the rules of the profession. These young journalists will be reporting on trends and innovations in the tourism sector via their own blog at www.young-press.de, and on Facebook, Twitter and Snapchat. For the second time video clips will also be made for the ITB Social Media Newsroom. Thus the editorial offices will be supplying journalists and visitors at ITB with real-time information. This year the ’young press’ will again be providing a comprehensive introduction to travel journalism as well as on-the-job training. Exhibitors from more than 180 countries and regions and over 130,000 trade visitors and newcomers from every part of the tourism industry will be presenting products and services from around the globe at ITB Berlin, the World’s Leading Travel Trade Show ®, and at the ITB Berlin Convention, the world’s largest travel industry think tank. That is why ITB Berlin provides an ideal opportunity for newcomers and young professionals to kickstart their careers. Application procedure: Anyone interested between the ages of 18 and 28 can apply by submitting samples of their work and simply filling out the relevant form at www.young-press.de , www.tma-bensberg or by emailing akademie@tma-bensberg.de no later than Friday, 16 February 2018. Ms. Anne-Katrin Kleinschmidt at the ’young-press’ editorial offices of the Thomas-Morus-Akademie, Overather Str. 51-53, 51429 Bergisch Gladbach, will gladly respond to any queries. Important note: A notification of acceptance will be issued by Tuesday, 20 February 2018. The fee for the six-day workshop is 195 euros (includes programme, journalistic supervision, trade visitor’s pass for ITB Berlin and the Berlin Travel Festival 2018, work material, and an evening dinner event on Friday, 9 March). Details of the programme and on how to apply are also available at www.tma-bensberg.de. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . If you no longer wish to receive ITB Berlin press releases, please send an email to presse-itb@messe-berlin.de .

25th World Travel Monitor® Forum in Pisa: International travel industry needs new strategies to manage ‘overtourism’

12/14/2017
Mass tourism hits quality of visitor experiences – Not only cities overcrowded – New solutions needed to manage global tourism growth – ITB Berlin exclusively publishes World Travel Monitor® Forum results ‘Overtourism’ has made headlines worldwide this year due to record visitor numbers at many destinations, prompting well-publicised protests by residents and diverse measures by local authorities in some places. Over-crowding is also negatively affecting travellers themselves, and the international travel and tourism industry needs to find solutions to manage visitor numbers without restricting growth, experts agreed at the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. One international trip in ten affected by over-crowding Overtourism not only impacts directly on destinations, tourist attractions, local infrastructure and residents, but also on travellers themselves, Rolf Freitag, CEO of IPK International, made clear. Around 25 percent of all international tourists had the feeling that their destination had been “over-crowded” this year, according to a special World Travel Monitor® representative survey of 29,000 international travellers in 24 countries in Europe, Asia and the Americas conducted in September 2017. Moreover, 9 percent – equivalent to around 100 million tourists – said this over-crowding had actually affected the quality of their outbound trip. At 13 percent, this feeling was the highest amongst families with children and young people under 34. In terms of origin regions, 15 percent of Asians, 9 percent of North Americans and 8 percent of Europeans said their trip experience had been affected by excessive visitor numbers. Hence, Asian outbound travellers seem to be more sensitive with regard to “over-crowding”. All kinds of holidays and destinations affected Contrary to public perceptions, the worst over-crowding is not always in big cities, according to World Travel Monitor® figures. Ski resorts are the most crowded tourism locations. Nearly one international traveller in five (19 percent) said their winter sports holiday had been affected by overtourism, resulting, for example, in long waits for ski lifts. Other types of holidays were fairly equally impacted by high numbers of visitors, suggesting that overtourism is a general problem rather than restricted, for example, to cities. About one traveller in ten described the quality of their touring holiday, cruise, city trip, sun & beach holiday or countryside holiday as affected by too many tourists. The most affected cities include Guangzhou (24%), Shanghai (23%), Beijing (21%), Amsterdam and Istanbul (both 19%), and Barcelona, Florence and Venice (all 18%), according to World Travel Monitor® respondents. Analysing the results, Freitag said: “Overtourism is clearly not good for nature, culture, locals and tourists alike. However, global tourism has not reached its limits. Many destinations would be happy to see more visitors, either throughout the year or in the low season. So tourism does not have a growth problem but rather a regional and seasonal problem!” Local strategies with all stakeholders needed Various speakers at the Pisa forum highlighted the need for the international travel industry to act together with destinations on coordinated strategies to tackle overtourism. Such strategies could focus on issues such as managing seasonality and visitor flows, spreading tourism benefits such as jobs and revenues more widely among local communities, and investing in infrastructure and protection of tourism assets, they suggested. Cruise expert Prof. Dr. Dr. Alexis Papathanassis, director of the Institute of Maritime Tourism in Bremerhaven, Germany, explained: “Overtourism is a very localised problem at certain times in certain places, and is not always a problem in the surrounding area. The problem is not over-tourism in general, but under-management of tourism.” Above all, solutions needed to be found in destinations, for example by tackling seasonality, and not by limiting demand, Papathanassis urged. He underlined: “Each destination case is different. There is no one-size-fits-all solution.” Venice tackles overtourism One city that is suffering increasingly from over-crowding is Venice, which has just 55,000 residents in its historic city centre. Valeria Minghetti, chief senior researcher at CISET - the International Centre of Studies on Tourism Economics of Ca’ Foscari University Venice, told the forum that mass tourism is resulting in far more costs than benefits for the city, including over-crowding, pollution and rising prices. In response, the Italian city reacted to heavy over-crowding of St Mark’s Square and its narrow canals this year with measures to ban cruise ships from docking directly on the waterfront and with the ‘Enjoy Respect Venice’ initiative for ‘responsible tourists’, including fines for tourists who break local laws. Minghetti said that other ideas under discussion include limiting access to St Mark’s Square, a new tourist tax and an app with real-time information on visitor levels. David Ruetz, Head of ITB Berlin, commented: “Overtourism is a major challenge for the global travel and tourism industry, and new solutions are obviously needed. This will be a hot topic at the ITB Berlin Convention next year where experts will discuss the problems as well as potential solutions.” Alongside special evaluations from IPK International’s World Travel Monitor®, ITB Berlin will publish further key data from the World Travel Monitor® as part of the ‘ITB World Travel Trends Report 2017/18’ in January (Link to last year’s ITB World Travel Trends Report 2016/2017 here ). The ‘ITB World Travel Trends Report’ is based on the latest results and presentations at the World Travel Monitor® Forum, which is an exclusive meeting where current trends in the travel industry are discussed and predictions for tourism developments are made. The annual results of the World Travel Monitor®, which is the largest worldwide study on global travel behaviour, will be presented by IPK International at the ITB Future Day at the ITB Berlin Convention. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Debut for the eTravel Start-up Day at ITB Berlin

12/13/2017
Meeting place for start-ups – the eTravel Start-up Day offers newly formed companies a platform to present their innovative business models On Friday, 9 March 2018 the eTravel Start-up Day will be taking place for the first time, providing newly formed companies with a platform at the World’s Leading Travel Trade Show®. On the same day start-ups from Europe, America and Asia will come together on the eTravel Stage in Hall 6.1. The new digital community will be presenting its travel technology innovations at a start-up competition and several sessions. The Start-up Day will kick off with an introductory speech, followed by a session on ’How start-ups and travel innovation are redefining the Chinese market’. Company founders will discuss their future in one of the world’s fastest growing travel markets. Afterwards, French start-ups will present their innovations. The latest edition of the Start-up Pitch powered by Phocuswright promises to be an exciting event. Four international start-ups will compete for top spot, closely scrutinised by the jury members, the so-called ‘dragons’. Taking as their slogan ’Fun & Technology’, seven innovative Spanish start-ups will give a brief summary to the international audience on how one of the world’s most popular travel destinations is coping with the challenges facing the industry. In the afternoon visitors can look forward to two highlights , the Early Stage Start-up Panel and the GetYourGuide Panel, all about German start-ups. The German Start-up Panel and Start-up Cluster powered by VIR (Verband Internet Reisevertrieb) will open a double session at the eTravel Start-up Day. The moderators will be Michael Buller, chairman of the VIR, and Axel Jockwer, a start-up coach and digital expert, who will also be the host for the day. After a brief introductory speech there will be a round introducing start-up ideas currently established on the market, followed by a panel discussion. Immediately afterwards Johannes Reck, CEO of GetYourGuide, and other globally expanding leading start-ups will talk about the latest trends and give their forecast on travel technology innovations. At the subsequent networking event on the eTravel Stage all participants will have an opportunity to meet and exchange views. ”Internet search engines, travel apps, data goggles for a virtual holiday experience – digitalisation has had a massive impact on the tourism business. Small, innovative and pioneering companies are among the biggest innovators in the travel technology market. ITB Berlin took the important step of bringing all the players together on a single day to enable experts, investors and trade visitors to engage with a variety of start-ups pursuing different approaches and business models“, said David Ruetz, head of ITB Berlin. Start-ups will be showcasing their innovations everywhere in the eTravel World at ITB Berlin. On Wednesday, 7 and Thursday, 8 March 2018 presentations will take place honouring the winners of various competitions from Germany and abroad, among them Myhotel.com, Conichi and Bookingkit. For more information please visit: www.itb-berlin.com/etravel . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

25th World Travel Monitor® Forum in Pisa: North American outbound travel grows strongly as Latin America makes good progress

12/06/2017
Boom in North American travel to Europe – Latin Americans make more intra-regional trips – ITB Berlin exclusively publishes latest results from the World Travel Monitor® The Americas can celebrate a good year for international travel and tourism. North Americans are travelling strongly to destinations in Europe and Latin America this year, while source markets such as Brazil are on the path to recovery. The outlook for both North America and Latin America next year is for a continuation of these positive trends. These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. Strong growth for North American outbound travel North Americans are travelling strongly this year, with a 7.5 percent increase in outbound trips between January and August, according to World Travel Monitor® figures. This is even higher than the expected 6 percent rise for this year, as predicted by last year’s World Travel Monitor®. Travel from North America to Europe is booming with a very strong 15 percent increase over the first eight months of this year. There is also good growth of 6 percent in trips to destinations in the Americas and moderate growth of 4 percent for Asia. Travellers from North America are diversifying their international trips this year. The number of holidays and visits to friends and relatives are both 9 percent higher. Among different kinds of holidays, city trips are proving particularly popular with a 15% increase between January and August. This is a clear comeback for city breaks after a slight decline last year. While touring holidays are losing market shares in other regions of the world like Asia and Europe, North Americans went on more tour holidays in the first eight months of this year, with an increase of 10 percent. But sun & beach holidays are also in demand, as a 9 percent increase shows. Overall spending per trip is 3 percent higher this year, with an average length of stay of 8 nights. “This year’s strong growth for North American outbound travel is due to different reasons, such as good economic conditions and a strong US dollar,” explained IPK International consultant Juan Alberto García. Looking ahead, another good year for North American outbound travel is expected in 2018. IPK’s Travel Confidence Index forecasts further growth of 4 percent next year. Good development for Latin American outbound travel Latin American outbound travellers went on more international trips in the first eight months of 2017. The number of outbound trips grew by 5 percent and hence even exceeded the initial forecast of 3 percent that was made at the beginning of this year, according to World Travel Monitor® figures. There was a 6 percent rise in holidays, which comprise over 70 percent of all international trips by travellers from the region, but a 7 percent decline in visits to friends and relatives. Reasons for this development are among others the tensions with the USA, particularly when looking at the Mexican outbound travel market, which usually includes a higher share of trips for visiting friends and relatives. Latin American travellers went on different kinds of international holidays this year. The highest growth rate within the holiday segment can be seen for holidays in the countryside, nevertheless the segment only accounts for less than 5 percent of the total holiday market. In comparison, city trips and tour holidays, which each make up around 25 percent of the total holiday market, could also register high growth rates (city trips +9 percent, touring +8 percent). In contrast, the number of international sun & beach holidays declined by 2 percent. This good development from Latin America looks likely to be consolidated next year. IPK’s Travel Confidence Index forecasts slightly higher growth of 6 percent in Latin American outbound travel in 2018. More international visitors for most destinations in the Americas The World Travel Monitor® figures are supported by the latest Americas destination figures from the World Tourism Organization (UNWTO). These show an overall 3 percent rise in international arrivals to the region between January and August 2017. Most destinations continued to enjoy positive results, led by South America (+7 percent) and followed by Central America and the Caribbean (both +4 percent). North America welcomed 2 percent more international visitors, with robust results in Mexico and Canada contrasting with a decrease in the United States, the region’s largest destination. “Overall, it has been a good year for international travel in the Americas,” commented Dr. Martin Buck, Messe Berlin’s Senior Vice President Travel & Logistics. “North Americans are visiting Europe more than ever and in general are going on more tour holidays. This positive development in regards to tour holidays is a contrast to what we see from other parts of the world.” Alongside special evaluations from IPK International’s World Travel Monitor®, ITB Berlin will publish further key data from the World Travel Monitor® as part of the ‘ITB World Travel Trends Report 2017/18’ in January (Link to last year’s ITB World Travel Trends Report 2016/2017 here ). The ‘ITB World Travel Trends Report’ is based on the latest results and presentations at the World Travel Monitor® Forum, which is an exclusive meeting where current trends in the travel industry are discussed and predictions for tourism developments are made. The annual results of the World Travel Monitor®, which is the largest worldwide study on global travel behavior, will be presented by IPK International at the ITB Future Day at the ITB Berlin Convention. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 online at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

25th World Travel Monitor® Forum in Pisa: Steady growth for Asian outbound travel in 2017

11/30/2017
5 percent growth in Asian outbound trips – More beach holidays and city trips – Recovery in travel to Europe – ITB Berlin exclusively publishes latest results from IPK’s World Travel Monitor® Asians are going on more international trips than ever, although the growth rate has slowed this year after a 9 percent increase in 2016. The main trends over the first eight months of 2017 include a continued rise in sun & beach holidays, more city trips and a good comeback for travel to Europe after a downturn last year. The outlook for 2018 remains good with further mid-single-digit growth expected. These were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). At this exclusive industry meeting, initiated at the invitation of consultancy IPK International and supported by ITB Berlin, around 50 tourism experts and academics from around the world present the latest figures and current trends in international tourism. The number of outbound trips by Asians grew by 5 percent between January and August 2017, according to World Travel Monitor® figures. This is behind the very strong 9 percent increase achieved in 2016 but is in line with the World Travel Monitor® forecast of 6 percent growth for this year, which was made 12 months ago. “Asian outbound was exceptionally strong in 2016, especially due to high growth for intra-regional travel. This year we are seeing a return to a more normal long-term growth rate,” commented Rolf Freitag, CEO of IPK International, which conducts the World Travel Monitor®. Asian travelers head for beaches and return to Europe Asian travelers went on more leisure trips than ever this year, especially to beach destinations. Holiday trips increased by 5 percent between January and August, thus maintaining a high 82 percent share of all Asian international trips. The number of sun & beach holidays increased very strongly by 15 percent over the first eight months, and they now account for 23 percent of all holiday trips, according to World Travel Monitor® figures. City trips continued to perform well with a very good 9 percent increase but the number of tours covering several destinations fell slightly. The average length of outbound trips by Asians was 6 nights so far, remaining at the same level as last year, while average spending increased by 2 percent. In terms of destination regions, Europe has proven popular with Asians this year with a 7 percent increase in trips over the first eight months, according to World Travel Monitor® figures. This is a clear comeback for Destination Europe which suffered a slight drop in Asian visitor numbers last year following various security incidents. In comparison, there was only a low 2 percent increase in Asian trips to the Americas over the first eight months of this year. Most Asians, however, travel within their own region. Intra-regional trips showed a healthy 4.5 percent increase between January and August. Good year for most Asian destinations These trends for Asian outbound travel are also reflected in figures from the World Tourism Organization (UNWTO) which show a 6 percent rise in international arrivals in Asia and the Pacific from January to August this year. South Asia has led growth so far this year with a strong 10 percent rise, followed by South-East Asia (+8 percent) and Oceania (+7 percent). However, North-East Asia had relatively more modest growth of 3 percent due to mixed results, according to the UNWTO World Tourism Barometer for January-August 2017. Dr. Martin Buck, Messe Berlin’s Senior Vice President Travel & Logistics, commented: “It looks like Asian long-haul travelers are preferring Europe to the Americas this year, which is a clear sign that they have recovered confidence in visiting European destinations. At the same time, Asians want to relax on sun & beach holidays more than ever, while demand for city trips remains strong. These two trends offer good prospects for destinations around the world.” Looking ahead to 2018, another good year can be expected for Asian outbound travel, which will remain a driver of world growth. IPK International predicts a 6 percent rise in Asian outbound trips in 2018, based on its Asian Travel Confidence Index, which measures travel intentions for the next 12 months. Alongside special evaluations from IPK International’s World Travel Monitor®, ITB Berlin will publish further key data from the World Travel Monitor® as part of the ‘ITB World Travel Trends Report 2017/18’ in January (Link to last year’s ITB World Travel Trends Report 2016/2017 here ). The ‘ITB World Travel Trends Report’ is based on the latest results and presentations at the World Travel Monitor® Forum, which is an exclusive meeting where current trends in the travel industry are discussed and predictions for tourism developments are made. The annual results of the World Travel Monitor®, which is the largest worldwide study on global travel behavior, will be presented by IPK International at the ITB Future Day at the ITB Berlin Convention. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom. You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/. Join the ITB Press Network at www.linkedin.com/groups/Official-ITB-Newsroom-2521886/about. Become a fan of ITB Berlin at www.facebook.com/ITBBerlin. Follow ITB Berlin on www.twitter.com/ITB_Berlin. Get the latest updates from the Social Media Newsroom at http://newsroom.itb-berlin.de/en. You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds . If you no longer wish to receive ITB Berlin press releases, please send an email to presse-itb@messe-berlin.de .

Future-oriented topics at the ITB Berlin Convention 2018

11/28/2017
Revolutionary forms of transport, overtourism and digitalization in the tourism industry are the key topics of the Leading Travel Industry Think Tank – Admission is free for exhibitors and visitors to ITB Berlin How to find out about tomorrow’s trends today: from 7 to 10 March 2018 the ITB Berlin Convention, the world’s leading think tank, will examine innovative and far-reaching trends in the travel industry, politics and business. At numerous sessions the global travel industry’s largest think tank will focus on key topics, including overtourism, revolutionary forms of transport for business and private travel, as well as the challenges posed by artificial intelligence and its future prospects in the travel sector. For trade visitors and exhibitors at the World’s Largest Travel Trade Show ® admission to the ITB Berlin Convention is free. Digitalization and artificial intelligence are two topics virtually dominating society and business around the world. Tech giants and traditional industries are investing billions in improving manufacturing processes, products, how to reach customers, and marketing and sales. On 7 March 2018 the ITB Future Day will examine how the travel industry is affected by these developments and in what specific ways tour operators can make use of artificial intelligence. The focus this year will be on personalising products and the individual customer experience. Keynote speakers will include Dr. Oliver Heckmann, vice president, Engineering, Shopping and Travel, Google Inc. At the Hospitality CIO panel global pioneers of innovative technology will discuss prospects and the challenges posed by digitalization in the hotel industry. Topics to be addressed by these well-known CIOs include devices, virtual reality, big data, the impact of chatbots and robots and how to personalise the customer experience. They will also offer an insight into how this will change market competition in the hospitality industry. At numerous sessions the ITB Future Day will also devote itself to another up-to-the-minute topic, namely the ‘The Revolution of Travel’. Groundbreaking forms of business and private transport such as electric automated flying taxis, flying cars, hyperloop transportation and supersonic flight are currently being tested and will soon be reality. In his keynote speech Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies HTT, will talk about tomorrow’s transit systems and the role of Elon Musk’s hyperloop technology in the future. Afterwards, Travelzoo will present the exclusive findings of the ITB Berlin market survey on consumer price awareness and the views of travellers from Europe, America, Asia and Australia on these new forms of travel. At a further session tech pioneers from Volocopter and Hyperloop will provide an update on their revolutionary projects and discuss commercial prospects and new business models. On Wednesday, 7 March 2018, ITB Destination Day 1 will focus on the much talked-about topic of overtourism. For decades tourism around the world has been growing at high rates. What is clear is that exponential growth cannot continue in finite spaces and that the environment, society and infrastructure all have natural limits. New measures for controlling tourism need to be developed and tested, ranging from limiting tourism numbers and pricing concepts to smart technology. New survey findings will provide the latest update on overtourism. Panel discussions and interviews will also look at some promising solutions. Among other topics the ‘Hot Seat’ will debate a controversial topic: ‘The Sharing Economy – a Blessing or Curse for Tourism Destinations’. Two participants keen to speak out, namely Burkhard Kieker, CEO of Berlin Tourismus & Kongress GmbH visitBerlin and Alexander Schwarz, general manager Germany, Austria & Switzerland of Airbnb, will be certain to offer visitors a lively encounter. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

25th World Travel Monitor® Forum in Pisa: Strong year for European outbound travel

11/22/2017
Strong growth in European outbound trips so far this year – good figures for most European destinations – solid growth outlook for 2018 – ITB Berlin exclusively publishes latest results from the World Travel Monitor® So far, 2017 has been a very good year for travel and tourism in Europe with very good growth in outbound trips and good performances by many destinations across the region over the first eight months of the year. City trips are continuing to boom and beach holidays have grown much more strongly than in 2016 but long-haul travel by Europeans has slowed down, including a downturn in trips to the USA from some European source markets. Looking ahead, another good year is forecast for 2018. Those were some of the results of the 25th World Travel Monitor® Forum in Pisa, Italy (November 9-10). Current trend so far even exceeding last year’s forecast Outbound travel by Europeans grew by 5.5 percent in the first eight months of 2017, according to World Travel Monitor® figures. This is well ahead of the 3 percent growth seen in 2016 as a whole and the original forecast of a 4 percent increase for this year. “This strong performance reflects positive economic trends and a high level of confidence in travelling. Europe remains one of the top drivers of world travel growth,” declared Rolf Freitag, CEO of IPK International, which conducts the World Travel Monitor®. Outbound travel from Russia heading towards a comeback The most spectacular source market this year was Russia where outbound trips increased by 18 percent between January and August. Other top performers in terms of outbound growth were amongst others Poland, Netherlands and France. Highest growth for outbound travel within Europe, some drops to US In terms of destinations, Europeans again generally preferred to stay relatively close to home this year, generating a 6 percent rise in trips to destinations within Europe between January and August, according to World Travel Monitor® figures. When looking at European long-haul travel, last year’s trends also continued in the first eight months of this year. There was a 3 percent increase for Asia but trips to the Americas, including the USA, dropped by 3 percent. “This might reflect a so-called ‘Trump effect’ in some European outbound markets as visitors are put off travelling to the US,” IPK consultant Madeleine Bullinger said at the World Travel Monitor® Forum. Sun&Beach and City Trips further on the rise In terms of the purpose of outbound trips, the number of holiday trips by Europeans increased by 6 percent in the first eight months of this year, which was well ahead of last year’s 2 percent growth for the same period, according to World Travel Monitor® figures. In particular, Europeans flocked back to the beach this year with an above-average 7 percent increase in the number of ‘sun & beach’ holidays following zero growth last year. City trips also remained very popular over the first eight months of this year with a 20 percent rise, after a 15 percent rise in 2016. The overall average spend per trip increased by 4 percent to 945 euros. Strong growth in international arrivals to Europe When looking at worldwide inbound travel to Europe, many destinations within the region have welcomed more international visitors this year, according to World Travel Monitor® figures. Top performers with high growth rates above the European average include countries as diverse as Iceland, Netherlands, Bulgaria, Spain, Portugal and Croatia. This positive trend is reflected in the latest figures from the World Tourism Organization (UNWTO), which show a strong 8 percent rise in international arrivals in European destinations between January and August this year. This is well above growth rates of recent years. International arrivals rebounded in both Southern and Mediterranean Europe (+12 percent) and Western Europe (+7 percent) following a weaker 2016. Arrivals grew by 6 percent in Northern Europe and by 4 percent in Central and Eastern Europe between January and August 2017. Commenting on this year’s European travel trends, Dr. Martin Buck, Messe Berlin’s Senior Vice President Travel & Logistics, said: “Europe is clearly having a good year for travel and tourism. European outbound travel has so far even exceeded the forecast that was made for this year and travellers are going on more city trips and sun & beach holidays in particular. This augurs well for prospects in 2018.” Positive outlook for 2018 Looking ahead, IPK International is forecasting a 4 percent rise in European outbound travel in 2018. Particularly strong growth is expected from the UK (+6 percent) despite the weaker pound and Russia (+6 percent) which would confirm this year’s comeback. Good demand is also predicted from Belgium, France, Netherlands, Norway and Switzerland. Meanwhile, Europe’s largest outbound travel market, Germany, is once again expected to show solid growth of about 2 percent. The forecasts are based on IPK’s World Travel Confidence Index, which is compiled annually based on the views of the survey participants about their travel intentions for the coming 12 months. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Buyers Circle: The exclusive meeting place for 1,000 senior buyers

11/20/2017
Access to a premium circle at the World’s Largest Travel Trade Show ® for the best buyers in the tourism industry – Numerous benefits for members – The application deadline is 15 February 2018 As of now senior buyers from around the world can apply for one of the coveted places at the exclusive ITB Buyers Circle, thus ensuring their visit will be an even greater success. Around 1,000 national and international decision-makers representing the business travel, MICE and leisure travel sectors are invited to submit their application to www.itbbuyerscircle.com by 15 February 2018 . Membership of the ITB Buyers Circle is valid for one year. Global players and startups alike can benefit from the wide range of services offered by the ITB Buyers Circle. The ITB Buyers Circle offers numerous services at the show aimed at saving buyers time and ensuring a pleasant and organised visit. Members of the ITB Buyers Circle have access to the ITB Buyers Circle Lounge at the Marshall Haus, where fully equipped workplaces, Wi-Fi, refreshments and a quiet area are available to senior decision-makers. Buyers can make use of the Open Networking Area in the gallery or one of six separate meeting rooms, which can be booked in advance, for in-depth meetings with exhibitors away from the bustle of the fair. Additional advantages of ITB Buyers Circle membership include admission to ITB Berlin and the ITB Berlin Convention, early access to the exhibition grounds from 8.30 a.m. via fast lanes and use of various shuttle services. Following its successful debut in 2015 the exclusive 90-minute ITB Speed Networking event will be taking place on the morning of Thursday, 8 March 2018 for the fourth time. This pre-matchmaking system ensures that buyers can target those exhibitors whose products interest them. At the same time ITB Berlin will be placing an even greater emphasis on theme-related networking events to which members of the ITB Buyers Circle will receive priority invitations. As in previous years candidates’ applications will be individually checked. Details and application forms are available online at www.itbbuyerscircle.com . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Health-oriented and medical tourism: Germany leading globally

11/17/2017
Germany largest source market and leading destination – Outside of Europe, USA most popular destination for health vacations and medical tourism – “Reducing stress” main motive – ITB Berlin and IPK International analyze travel behavior of health-oriented and medical tourist Reducing everyday stress and taking time off is an important aspect in today’s fast changing world. Hence, an increasing number of people is becoming more and more aware of the importance of staying healthy and energetic and therefore go in increasing numbers on health-oriented and medical trips. In 2016, the world population undertook some 11.4 million international health-oriented and medical trips, resulting in a market share of 1.4 per cent on all outbound trips worldwide. According to findings of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin, nearly 70 per cent of all international health & medical outbound trips have been made mainly for health-oriented reasons such as wellness and spa holidays. The share of trips for medical purposes (including cure, hospital rehab and stays in medical clinics) was around 30 per cent. Germany biggest source market followed by USA With more than 1 million foreign health & medical trips, Germany strengthened its position as the world’s leading source market for health-oriented and medical tourism. In Europe, Russia follows second before third-placed France and Italy. The most important source market in this niche-segment outside of Europe are the USA. On second, third and fourth place follow Asian source markets, namely South Korea, China and Japan. Destination ranking also led by Germany Germany is not only the most important source market but also the number one destination in the overall segment of health-oriented and medical tourism, closely followed in Europe by Hungary, Austria and fourth-ranked Spain. Outside of Europe, the USA are the most popular destination for health & medical tourism, followed by Mexico and Japan. While Austria is the third most important European destination with respect to the whole segment, it is the leading destination in Europe with regard to wellness / spa holidays only. Reducing stress and relaxing most important motives When on a health-oriented trip, travelers especially want to “reduce stress” combined with “relaxing” and “switching off”. These are the most important factors while being on a health-oriented trip, followed by spa / wellness treatments. The treatment of diseases, pains and other health problems is for about 40 per cent of all health-oriented and medical tourists of high relevance. Every second health-oriented / medical tourism traveler between 35 and 54 years When looking at socio-demographics there is nearly an equal distribution between male and female health-oriented and medical travelers. However, there are differences regarding age distribution. The percentage of travelers between 35 and 54 years is by far the biggest group with a share of around 50 per cent, followed by travelers up to 34 years and the age segment 55+. For the second time ITB Berlin will be fully devoting a platform to medical tourism, which has become an important fast-growing market. Medical service providers, hotels and destinations will be able to exhibit their products and services In the Medical Tourism Pavilion in Hall 3.2. Presentations and workshops will be held so that visitors can find out more about the latest trends and developments in this growth market: www.itb-berlin.com/medicaltourism . Über die ITB Berlin und den ITB Berlin Kongress Die ITB Berlin 2018 findet von Mittwoch bis Sonntag, 7. bis 11. März, statt. Von Mittwoch bis Freitag ist die ITB Berlin für Fachbesucher geöffnet. Die ITB Berlin ist die führende Messe der weltweiten Reiseindustrie. 2017 stellten mehr als 10.000 Aussteller aus 184 Ländern ihre Produkte und Dienstleistungen rund 169.000 Besuchern, darunter 109.000 Fachbesuchern, vor. Parallel zur Messe läuft der ITB Berlin Kongress von Mittwoch bis Samstag, 7. bis 10. März 2018. Er ist weltweit der größte Fachkongress der Branche. Der Eintritt zum ITB Berlin Kongress ist für Fachbesucher und Aussteller kostenlos. Mehr Informationen sind zu finden unter www.itb-berlin.de , www.itb-kongress.de und im ITB Social Media Newsroom . Akkreditieren Sie sich für die ITB Berlin 2018 ab Ende November 2017 online unter www.itb-berlin.de/Presse/Akkreditierung/ . Treten Sie dem ITB Pressenetz auf www.xing.de bei. Werden Sie Fan der ITB Berlin auf www.facebook.de/ITBBerlin . Folgen Sie der ITB Berlin auf www.twitter.com/ITB_Berlin . Aktuelle Informationen finden Sie im Social Media Newsroom auf newsroom.itb-berlin.de . Pressemeldungen im Internet finden Sie unter www.itb-berlin.de im Bereich Presse / Pressemitteilungen . Nutzen Sie auch unseren Service und abonnieren Sie dort die RSS-Feeds . Weiteres Pressematerial finden Sie auch im Presseportal von news aktuell unter: www.presseportal.de/Messe Berlin .

25th World Travel Monitor® Forum in Pisa: Positive growth trends recorded in 2017 so far

11/09/2017
Travelers continue to be concerned by terror threats when travelling - nevertheless the desire to travel is unbroken – City trips are growth driver in holiday segment - ITB Berlin exclusively publishes latest results from the World Travel Monitor® in January 2018 Despite yet another year of numerous terrorist attacks, outbound travel volume worldwide has not been affected. The global travel industry is continuing on a growth path, as the number of outbound trips has increased by 6 per cent in the first eight months of this year. Rolf Freitag, CEO of the tourism consultancy IPK International, presented these results today (Thursday) at the 25th World Travel Monitor® Forum in Pisa, Italy. Looking at the different outbound regions, North America showed the highest growth rate with a rise of 7.5 per cent, followed by Europe with 5.5 per cent. Compared to previous years, Asia so far performed slightly under the global average with an increase of 5 per cent. Outbound travel from Latin America also showed a growth rate of 5 per cent. Russia seems to be on a path to recovery as it showed a strong comeback with a rise of 18 per cent. On the other hand, a source market with a negative development is Mexico, where outbound trips dropped by 5 per cent, which could be due to tensions with the US. In terms of destinations, Spain is amongst this year’s winners with an 11 per cent rise in visitors. In general, Europe is the region with the strongest growth, welcoming around 7 per cent more guests from abroad. Asia had around 5 per cent more international visitors followed by the Americas with a 3 per cent increase. There continues to be a relatively high perceived risk of terror when travelling. However this is mainly resulting in a change to safer destinations rather than giving up travelling altogether. Destinations such as Turkey and Egypt are still seen as unsafe. However, Great Britain and the USA, for example, have also suffered in their safety perceptions, which is likely due to recent incidents. Holidays remain the number one reason for going on a trip abroad and further grew by 6 per cent in the first eight months of 2017. Within the holiday segment, city trips are also this year the main growth driver, with a rise of 16 per cent while tour holidays at the same time further decreased by 2 per cent. Trips to visit friends and relatives (VFR trips) showed an even stronger increase of around 8 per cent, while business trips more or less stagnated. This is mainly caused by a decrease in traditional business trips, possibly as they are more and more replaced by new technologies. On the positive side for the business travel industry, MICE trips, making up for around 60 per cent of all business trips, are showing positive growth trends so far this year. IPK International is forecasting that 2018 will be yet another year with positive growth rates in worldwide outbound trips. The consultancy is estimating an increase of around 5 per cent worldwide, with the strongest growth for outbound trips coming from Asia as well as Latin America with increases of 6 per cent, followed by a 4 per cent rise from both North America and Europe. The forecasts are based on IPK’s World Travel Confidence Index, which is compiled annually based on the views of the survey participants about their travel intentions for the coming 12 months. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Zambia is the ITB Berlin 2018 Convention & Culture Partner

11/07/2017
In addition to safaris and luxury holidays Zambia’s focus is to expand value chains Zambia, a jewel strategically located in the heart of Southern Africa continues to poise itself as an auspicious destination and it is still largely untouched by tourism exploits. This naturally beautiful country will be the Convention & Culture Partner of ITB Berlin 2018. “With Zambia as Convention & Culture Partner we will get to know a fascinating country with untouched nature “, said David Ruetz, Head of ITB Berlin. ”It has good prospects as a tourism destination and is currently developing a highly sustainable tourism infrastructure. We look forward to highlighting the attractions of Zambia as a travel destination in 2018.” Commenting on this partnership with ITB Berlin, Zambia’s Minister of Tourism and Arts Hon. Charles Banda said that his country stands out as one of the prime tourism destinations in Africa offering a wealth of natural tourism assets – colourful cultures, waterfalls, lakes and rivers holding about 35 per cent of Southern Africa’s total natural water resource, ‘wildlife protected areas’ occupying about 10 per cent of the country’s total land area, and a tropical climate – a passport to sunshine almost throughout the year. The Minister adds that the promotion of Zambia as the Convention and Culture partner of ITB Berlin 2018 is in line with his ministry’s vision 2030 which is “A destination of choice with unique features thriving on well conserved natural resources, cultural heritage, and creative industries that significantly contribute to employment creation, sustainable economic growth and poverty reduction”. Zambia, although landlocked, leaves breath-taking impressions because of its sheer size and its abundant natural resource wealth and strategic location lying in the tropical belt of Southern Africa covering an area space of 752,614 square kilometres or 290,586 square miles, the country strategically positions itself as an emerging and among the fastest growing economies in Africa and is still one of the largest copper producing countries of the world. Most travellers to Africa agree that Zambia is notably one of the best Safari Destinations and this can be attested through the various awards the camps and lodges including safari guides in the country have earned most of the time. Zambia boasts of 20 National Parks and 36 Game Management Areas and is renowned for walking safaris and is one of the best places to go on walking safaris in the world. In addition to safaris, the country boasts of the Victoria Falls, a magnificent site and such an awe to gaze upon. This is why it is One of the Seven Natural Wonders of the World and the only one on the list from Africa. Notably, most visitors to Zambia get drawn to the country by the waterfalls and wildlife based tourism products. However, this beautiful country also has a bountiful supply of other tourist attractions such as the rich cultural heritage, natural heritage sites, museums, monument sites, and rivers and lakes. The lakes and rivers are a major source of adventure and other playful yet invigorating activities, this is why Zambia is sometimes known as the adventure capital in the region. As the Convention & Cultural Partner of ITB Berlin, 2018, Zambia will present its many natural and cultural attractions to the visitors of ITB Berlin in entrance area 21. Its culture is diverse and vibrant. With 72 different tribes living in harmony, the destination boasts of over 50 traditional ceremonies annually. Zambia stills offers unspoiled nature marvelled with arable land for agricultural activities to support the livelihoods of the local people. At 53 years of independence, Zambia continues to lead by example as a beacon of peace in Southern Africa, an asset that counts as a very safe travel destination. Zambia has been endorsed by many travellers as one of the destinations with most friendly and welcoming people in the world. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB Berlin 2018: 13th Pow-Wow features coastal protection as key topic

11/01/2017
At the 13th Pow-Wow for Tourism Professionals the focus of the World’s Leading Travel Trade Show® is on coastal protection – 15th anniversary of Adventure Travel and Sustainable Tourism in Hall 4.1 – Cycle Tourism and Astro-tourism segments continue to expand This is the fifteenth time that the focus in Hall 4.1 will be on Adventure Travel & Responsible Tourism, with next year featuring coastal ecosystems as the key topic. At events under the heading of ’The Coast – A wealth of beauty, cultural treasures and biodiversity facing major threats’ visitors to the 13th Pow-Wow for Tourism Professionals will be able to find out more from papers and discussions about sustainable and responsible tourism. The key topic will be coastal protection. Coastlines and beaches cover a total of around one million kilometres and for many they represent a vital living environment. According to the United Nations about 40 per cent of the world’s population live in areas no more than 100 kilometres from the coast. These regions are also of interest to the tourism industry, as travellers from all over the world have always been greatly attracted to the sea and beaches. However, it is precisely these regions that are seriously threatened, on the one hand by excessive tourism and on the other by natural disasters and climate change. And not least, vast amounts of mainly plastic waste are polluting coastal areas. Thus, anything that impacts on coastal ecosystems also affects tourism. Growth in cicle tourism Coinciding with the fifteenth anniversary of Hall 4.1 is the invention of the bicycle, which took place 200 years ago. Cycle tourism is a mainstay of sustainable travel and becoming more and more popular worldwide. In recent times ebikes and bike sharing companies especially have given this form of tourism a boost. Thus, on 9 March 2018 at ITB Berlin the Cycling Tourism Day will be devoting its attention to travelling in the saddle. The event is sponsored by EuroVelo – the European Cycle Route Network – and the Allgemeiner Deutscher Fahrrad-Club (ADFC). On 8 March 2018 attention will focus on active tourism. Presentations and panel discussions will also be highlighting adventure tourism, ecotourism and geotourism. Astro-tourism: Stargazing at ITB Berlin Due to its continuing popularity experts at ITB Berlin 2018 will be taking a look again at the forward-looking topic of astro-tourism and how this growing segment is evolving. This year, ITB Berlin will literally be positioning the topic centre stage at the show and is planning to install an ‘Astro Station’ in the Summer Garden, where interested visitors can gain a fascinating insight into the vast expanses of the universe on both the days for trade visitors and the public. In addition, the astronomer Harald Bardenhagen will be on hand in Hall 4.1, where he will present a mobile planetarium, and where at live presentations visitors can find about the secrets of outer space As in previous years exhibitors from Germany and abroad representing cultural tourism, natural attractions, adventure tourism, socially responsible and sustainable tourism as well as geotourism and geoparks will be gathered in Hall 4.1. Visitors will also be able to exchange views about the latest trends and future developments at panel discussions, workshops and networking events. About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

'The Sea 2018', a wall calendar (Weingarten edition), is the first winner of the ITB BookAwards 2018

10/26/2017
Every year, an independent jury presents awards honouring outstanding travel and tourism publications To whet appetites for this coming travel season the first winner of the ITB BookAwards 2018 has already been announced: it is the wall calendar ‘The Sea 2018’ from Weingarten. The publisher is KV&H Verlag. The large wall calendar was chosen by ITB Berlin in cooperation with the RavensBuch bookstore from Friedrichshafen. The award for the best calendar is among those chosen by the jury and presented at ITB Berlin, the World’s Leading Travel Trade Show®, in March 2018 in Berlin. David Ruetz, head of ITB Berlin who chairs the jury: ”Frank Krahmer, a German nature photographer, has impressively captured the beauty of the untamable and sublime world of the oceans and their energy with spectacular light effects.“ Every year, at the beginning of ITB Berlin, the annual Messe Berlin ITB BookAwards recognise the latest and most interesting publications from Germany and abroad, mainly in German, but also in translation. The aim of the awards is to focus attention beyond national borders on the broad spectrum of important travel and tourism publications. The presentation of the ITB Book Awards 2018 will take place at the Palais am Funkturm , the official awards venue of ITB Berlin, on Friday, 9 March 2018 at 4 p.m. . Press releases and photos – KV&H Verlag (publisher): Medienbüro Gina Ahrend, info@ahrend-medienbuero.de . About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

Luxury travel continues to grow

10/25/2017
Luxury travel is booming: high-price trips grew nearly twice as much as global travel did in general over the past years – most luxury travelers come from the USA and China – Germany and France are the most popular luxury travel destinations in Europe – ITB Berlin and IPK International analyze global luxury travel More and more holidaymakers are spending heavily on the best weeks of the year. With an increase of around 18 per cent since 2014, luxury travel has grown nearly twice as much as international travel in general, which grew by about 9 per cent since 2014. This is the result of a special evaluation of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin. For this analysis, international luxury trips were defined as all outbound short trips of up to three nights with a spending of more than 750 euros per night as well as all outbound long trips of four nights and more and a spending of more than 500 euros per night. In 2016, the world population undertook about 54 million international luxury trips. The market share of these trips rose to around 7 per cent in 2016. Germany most popular luxury travel destination in Europe The largest source markets for luxury travel are the USA, with 13.7 million foreign luxury trips, and China, with 10 million. Other major source markets are Japan, Great Britain and Taiwan. In Europe, most luxury trips are undertaken by the British with 3.6 million trips, ahead of the French and the Germans. On the other hand, the most popular luxury travel destination by far was the USA, with 8.1 million trips, ahead of Canada and Germany. In Europe, Germany received nearly 4 million luxury travel visitors in 2016 and hence replaced Italy as the number one luxury travel destination in Europe compared to 2014, followed by France, Italy and Great Britain. City trips are the most important luxury holiday type Holidays abroad together with trips to visit friends and family and other leisure trips represent the dominant share of all luxury trips with nearly 75 per cent, while business trips account for every fourth trip. The most popular types of luxury holidays are city trips with a share of 29 per cent, followed by touring holidays as well as Sun&Beach holidays. Higher importance of travel agencies among luxury travelers For luxury travel planning the Internet is used by around 83 per cent, which is very similar to all international travelers. On the other hand, 51 per cent of international luxury travelers use travel agencies as an information source, while the worldwide average is much lower with 33 per cent. The same occurs when it comes to travel agencies as a booking site. While on average 27 per cent of all international outbound trips are booked through a travel agency, 40 per cent of all international luxury trips are booked via a travel agency. More detailed information on destinations and source markets as well as the characteristics of the outbound travel behavior of Luxury Travelers can be found in the "World/European Luxury Travel Report", which can be ordered from IPK International. The World Travel Monitor® Forum is an exclusive industry gathering which discusses the latest travel trends and forecasts of tourism development, taking place on the 9th and 10th of November 2017 in Pisa, Italy. A summary of the Forum’s main findings will be published in the ITB World Travel Trends Report (for last year’s edition click here ). About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .

ITB - A global trade fair connects the world

10/24/2017
New home page: www.itb.travel provides quick access to ITB Berlin, ITB Asia, ITB China and the ITB Berlin Convention – New image campaign: ITB sets the standard in trade fair communications. The ITB website’s new splash page (www.itb.travel) now displays the entire range of events of the World’s Leading Travel Trade Show®. A single click gives users immediate access to ITB Berlin, ITB Asia and ITB China as well as the ITB Berlin Convention, the world’s leading travel industry think tank. The new design promotes all four events at a glance at www.itb.travel . The introductory page sets the tone for the entire global ITB network. The new menu bar also makes it much easier to navigate the individual brands on the four websites of ITB Berlin, ITB Asia, ITB China and the ITB Berlin Convention. The home pages under itb-berlin.de/.com and itb-kongress.de/itb-convention.com have also received a pioneering makeover. ”ITB has long established itself as an international brand. With its leading trade shows in Berlin, Shanghai and Singapore it participates in the fastest-growing markets and is a trendsetter in the tourism world. Thus it was only logical for us to give our online presentation an international dimension. Our customers, exhibitors, visitors and the media can find out about the latest news anywhere in the world 365 days a year“, said David Ruetz, head of ITB Berlin. A strong brand that reaches around the travel world Parallel with its globally oriented website ITB has launched a new image campaign which aims to consolidate the brand’s leading role in the travel industry and develop the brand image in other markets too. The campaign’s creation and strategy are the work of the branding agency “kleiner und bold” from Berlin. They have accompanied ITB since 2012 and their creative team secured the contract again with a convincing pitch. With its new campaign ITB sets the standard in trade fair communications. Instead of advertising itself in a different way every year it now communicates a timeless and consistent brand image that transcends borders. This is a far-reaching decision, as ITB presents itself not only as an event, but as an international umbrella brand as well. In an age of global communications, which is dominated by the internet, mobile devices and video conferences, trade fairs are constantly being put to the test. In reality they have grown in importance. In the case of ITB this also means re-orientation on a global scale and combining the individual profiles of three trade shows from Germany, Singapore and China under the umbrella of an international hub. The continuing development of ITB Berlin as a brand which has grown and established itself over the last 50 years represented a challenge for adapting to an uniform brand architecture. ”Our main communications goal used to be a fully booked show. Nowadays, we see it as leading the way globally in terms of the market and opinions, 365 days a year“, said David Ruetz, head of ITB Berlin. ”It is the logical consequence of positioning ourselves as ‘leading in content, contacts, responsibility and service’.“ The campaign sets a meaningful tone by graphically showing the latest trends. In creative terms, the tried and tested design of recent years with pictographic icons has evolved and now includes backdrops with images of destinations. The motifs target both travel professionals and the general public. Tammo F. Bruns, managing director of “kleiner und bold”: ”Pictograms represent a universal language which everyone around the world understands, a global signage system for a leading international trade show. In particular, they provide maximum flexibility and make it possible to communicate the wide range of topics, products and services offered by ITB.“ About ITB Berlin and the ITB Berlin Convention ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com , www.itb-convention.com and at ITB Social Media Newsroom . You may obtain your accreditation for ITB Berlin 2018 by the end of November 2017 at www.itb-berlin.com/Press/Accreditation/ . Join the ITB Press Network at www.linkedin.com . Become a fan of ITB Berlin at www.facebook.com/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin . Get the latest updates from the Social Media Newsroom at newsroom.itb-berlin.de/en . You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .