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COVID-19: Nothing in the Tourism Industry will be the same Again / Nothing is as we know it anymore: COVID-19 makes previous knowledge of tourism demand obsolete.

Changing tourist flows, travel decisions and spending, customer preferences, growth segments – only slowly is it becoming clearer what the new global travel world looks like.

On 15 September, in a Virtual ITB convention, Statista, the highly renowned global market research company and statistics portal, presented the latest demand data and provided valuable insights into the future of tourism demand.

Claudia Cramer, Director Market Research, Statista GmbH, presented current data and news concerning the global tourism industry.

She outlined the growth...


The Social Entrepreneurship in Tourism competition: the winners have been announced

On 21 September the judges announced the winners of The Social Entrepreneurship competition sponsored by ITB Berlin and the Berlin Travel Festival

In June Travel Massive, Hochschule für nachhaltige Entwicklung Eberswalde (HNEE), the Berlin Travel Festival and ITB Berlin came together to organise The Social Entrepreneurship in Tourism competition. As the only competition of its kind worldwide it recognises social innovation and entrepreneurship in tourism. Its focus is on the challenges that result from developments in tourism.

First prize in the category...

Nach einer umfangreichen Aussteller-Studie startet die ITB Berlin nun eine große Umfrage unter allen B2B-Messeteilnehmern

Helping to shape the future of the World’s Leading Travel Trade Show: Following its comprehensive survey of exhibitors ITB Berlin is launching a major poll of all participants in B2B events

ITB Berlin recently asked a large number of exhibitors about their intentions regarding participation in the World’s Leading Travel Trade Show next year. The subsequent analysis showed that a large percentage said they were planning to attend ITB Berlin 2021. The interviewees also said which specific measures they would like to see implemented for their visit to be a success.

A survey is now being launched to gauge the opinions of all participants in B2B events. The questions can be answered using the following link: https://lamapoll...

Moderne Matchmaking-Technologie macht Networken spielend leicht und überaus effizient

ITB Travel Network: Finding contacts made easy

Modern matchmaking technology makes networking child’s play and highly efficient

Being well connected is particularly important in difficult times. ITB Berlin has launched the ITB Travel Network to make it easier to find new business partners and stay in touch with one another. This new social network for the worldwide professional travel community enables users to reach exactly the right partners 365 days a year, those who can contribute decisively to their business success. Users can register online at...

Reisen in Corona-Zeiten

ITB Virtual Convention addresses burning post Covid-19 questions

PhoCusWright founder and serial board director Philip C. Wolf suggested travel companies should “tear up the old budgets and roadmaps, and to create new budgets, roadmaps and forecasts”, in a comprehensive webinar: “Planning for what will come, not for what was” on 2 July, 2020.

Indeed, the corona pandemic is shaking the foundations of the global tourism industry more than any previous crisis. The post Corona tourism world will be a completely new one – with tectonic shifts on the demand and supply sides that have not yet been imaginable. This was the kick off...

Woman placing sticky notes

Forward-looking, creative ideas on sustainability: ITB Berlin and the Berlin Travel Festival support ’The Social Entrepreneurship in Tourism’ competition

For the second time Travel Massive, Hochschule für nachhaltige Entwicklung Eberswalde (HNEE), ITB Berlin and the Berlin Travel Festival are joining forces to organise The Social Entrepreneurship in Tourism competition. It is the first and only one of its kind in the world and recognises social innovation and entrepreneurship in tourism. In particular, it addresses the problems that arise from tourism development and looks for innovative solutions for industry, government institutions, NGOs and municipalities.

The timing is apt: on 27 June the...

Tourists at the beach in Egremni (Lefkada)

An industry comes back to life: How the tourism industry is preparing for the ‘new normal’ in travel

The last few months have been a real turning point for the industry. Never before has the world stood still, and along with it the possibilities for travel. In retrospect, the plight of the holidaymakers who were stranded in Spain under a volcanic ash cloud now seems trivial compared with the impact of recent times. While shutting down tourism and aviation at the start of the outbreak was a logistical tour de force, the effort needed now to restart these industries is much greater. In addition to the obvious tasks of organising staff and logistics, the main goal is to win back...

Woman and a dog in outdoor tent

An exotic experience at home: Faced with closed borders and uncertainty over foreign travel requirements, holidaymakers are discovering the benefits of local destinations

Longing for home: amid the worldwide coronavirus pandemic travellers around the world are significantly changing their habits. Against a backdrop of closed borders and continually changing travel requirements holidaying at home is becoming an increasingly attractive proposition. Tour operators are making efforts to foresee changing cross-border travel requirements so that customers can better plan their trips abroad. However, in Germany a large number of travellers are already turning their attention to local destinations. These are among the findings of a recent survey by the...

Rijksmuseum in Amsterdam, photo by Václav Pluhař

Digital comfort: In the face of the coronavirus crisis many attractions around the world are promoting a virtual experience

Since the coronavirus crisis began there is one thing at least on which the world can agree: these extraordinary times are driving digitalisation forward in many areas of life. It also applies to tourist attractions, especially to cultural establishments. Be they museums, theatres or opera houses, many institutions are now focusing on digital content, making use of this period of closure and providing comfort to all the millions currently confined within their own four walls, who are unable to visit these global destinations and their attractions. As well as cultural institutions,...

by Welttournee, der Reisepodcast

30 days leave to go on a world tour - A fascinating online panel presents the popular travel podcast

In their World Tour travel podcast Adrian Klie and Christoph Streicher talk about how one can see the world with one’s own eyes without giving up one’s job or taking out a bank loan. The two are neither dropouts nor professional travel bloggers. They still work full-time in their regular jobs and make do with 30 days leave. That way, they have already travelled 100 countries together. A video of the presentation (only available in German) as well as others, plus all discussions and forums can be found on the new website at...