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UNWTO - Second Global Report on LGBT Tourism

Huge potential for the travel industry: 2nd UNWTO LGBT Report examines outlook for gay and lesbian travel

In conjunction with the leading International Gay & Lesbian Travel Association (IGLTA) and following its first report in 2012, the World Tourism Organization (UNWTO) has published a second report on the role of the increasingly important LGBT travel market. As the World’s Largest Travel Trade Fair and as part of its strategy to promote social responsibility, ITB Berlin is committed to firmly establishing the LGBT segment while also dispelling preconceptions. According to the report, in recent years the LGBT travel market has experienced a general upturn. Nevertheless, in some 70...

TravelUps! Startup Challenge

ITB Berlin: Springboard for South American start-ups

ITB Berlin supports Argentina’s ‘Travelups! Startup Challenge’. The winner will receive a comprehensive exhibitor package for the eTravel World

The perfect way to achieve success: With the ‘Travelups! Startup Challenge’ on 31 October 2017 at the Feria Internacional de Turismo de América Latina (FIT) in Buenos Aires, Argentina’s start-up community will be recognising South American travel industry start-ups. The winner will receive a comprehensive exhibitor package for the eTravel World at ITB Berlin 2018. The Travel Technology...

Jahr des nachhaltigen Tourismus

Sustainability in tourism on the international agenda

The United Nations has proclaimed 2017 the 'International Year of Sustainable Tourism for Development'. Under the aegis of the United Nations World Tourism Organization (UNWTO) the declared aim is to strengthen awareness for tourism activities that contribute to sustainable development. At the World’s Largest Tourism Trade Show In March 2017, ITB Berlin, which for many years has engaged in numerous projects campaigning for greater social justice, environmental protection and human rights, also focused the spotlight on raising awareness for sustainable tourism. In cooperation with the...


Debut for ITB Berlin’s LGBT Academy in Japan

On 23 and 24 August 2017 the World’s leading Travel Trade Show ® will host two workshops on lesbian and gay travel in Tokyo and Kyoto

For the first time in Japan, the Land of the Rising Sun, ITB Berlin will host an LGBT Academy with two workshops in a row on lesbian and gay travel. On 23 August 2017 the World’s leading Travel Trade Show ® will invite participants to a half-day event in Tokyo, and a day later visitors can find out more about the globally expanding LGBT market in the Imperial City of Kyoto.

Important partners of the workshops...

Als Convention & Culture Partner des ITB Berlin Kongresses 2017 konnte Slowenien seinen Bekanntheitsgrad enorm steigern

As the Convention & Culture Partner of the ITB Berlin Convention 2017 Slovenia was able to hugely promote its image

In an interview Majda Rozina Dolenc, director of the Slovenian Tourist Board in Germany, gives a positive assessment of the Convention & Culture partner at the ITB Berlin Convention 2017. The main aim of promoting awareness and Slovenia’s image in the B2B market was fully achieved.

How did your participation as Convention & Culture Partner at the ITB Berlin Convention 2017 go? What results did you achieve?

Majda Rozina Dolenc: As Convention & Culture Partner of ITB Berlin 2017 we were...

uvigo-Gründer Björn Viergutz (Mitte) freut sich über das stattliche Gewinnerpaket zahlreicher touristischer Unternehmen, das ihm mit dem Sieg in der Start-up Kategorie beim „Sprungbrett“-Wettbewerb des VIR in Berlin überreicht wurde (Nutzung honorarfrei –

Meeting of the digital travel industry

8th VIR Online Innovation Days at the Marshall Haus at Messe Berlin

On 21 and 22 June 2017 the who’s who of the digital tourism industry met again at the Online Innovation Days of Verband Internet Reisevertrieb (VIR). ITB Berlin was the partner of this industry event, which took place at the Marshall Haus.

As in previous years the event kicked off with the prestigious VIR Sprungbrett Innovators’ Competition. This was introduced by the entrepreneur Uwe Frers, whose keynote speech illustrated the relationship between experienced corporations...


Working where others go on holiday

Digital nomads are setting a new trend - the travel industry recognises big market opportunities - positive reactions to a paper at the ITB Berlin Convention

How about taking time off from the usual routine and travelling and working where you like? Digital nomads live the life that others only dream of. A fast internet connection, no roaming costs inside the EU and employers taking an increasingly flexible attitude have resulted In working and travelling becoming more and more popular. The tourism Industry has recognised this too. Christoph Santner and Christine...


ITB Berlin launches marketing alliance with world’s largest Halal tourism trade show in Abu Dhabi

ITB Berlin has announced a marketing alliance with International Travel Week Abu Dhabi (ITW), securing its involvement in the United Arab Emirates. The event is the fastest-growing travel trade show in the Middle East. Following its debut in 2015 it is due to take place for the second time at the ADNEC Exhibition Centre. On 25 and 26 November 2017, the event will be open to both trade and public visitors. ITB Berlin’s involvement includes numerous marketing and promotional activities.

ITW Abu Dhabi is the world’s only trade show to specialise in...


Successful debut for ITB China

On its debut, ITB China has already established itself as China’s new marketplace for the travel industry. Dr. Martin Buck, senior vice president Travel & Logistics, Messe Berlin, summarises events.

How did the launch of ITB China go?

Dr. Martin Buck: The first edition of ITB China was an all-round success. Around 600 exhibitors and over 10,000 buyers and trade visitors gathered on the grounds of the Shanghai World Expo Exhibition and Convention Centre. With ITB China we succeeded in bringing...

Partnerland ITB 2019 Malaysia: Partnerlandsvertrag: Unterzeichner v.l.n.r. Dato' Sri Abdul Khani Daud, Deputy Director General, Malaysia Tourism Promotion Board, YB Dato‘ Seri Mohamed Nazri bin Abdul Aziz, Minister für Tourismus und Kultur von Malaysia, D

Malaysia: Official Partner Country of ITB Berlin 2019

Malaysia and World’s Leading Travel Trade Show® announce an official partnership for 2019 edition

The Malaysian Ministry of Tourism and Culture and ITB Berlin have announced that the South East Asian nation will be the show’s Official Partner Country in 2019.

Announcing the reasoning behind the country’s choice of year, YB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture for Malaysia explained, “Our long-term target is to achieve 36 million tourist arrivals and RM168 billion (Euro 37.1 billion) in receipts...