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HTI, the Medical Tourism partner of ITB Berlin 2018, on the changing face of the medical tourism market and its future prospects

In an interview, Domagoj Udiljak, CEO of the Assistant Health Tourism Industry Conference (HTI), explains how new technology, the demographic shift and the trend towards a healthy lifestyle are changing medical tourism, and highlights the growing importance of this segment for the tourism industry.

Medical tourism offers huge prospects for the global tourism industry. According to the latest report by VISA and Oxford Economics, current turnover in the world’s medical tourism industry is around 50 billion dollars. Over the next ten years annual growth in this sector...


Quotation Dennis Pyka

Dennis Pyka, CEO of dp2research: “Our newly developed Destination Satisfaction Index (DSI) met with keen interest at ITB. It was proof yet again of the demand for reliable market research tools that directly benefit countries and destinations. With the DSI we have successfully launched a methodical tool that is technologically state of the art.“

Carsten Cossman, Director of Resort Tourism, ADAC e.V.

Yesterday, I walked through the entire exhibition, and I’m absolutely thrilled by the array of destinations and offerings, the diversity. This is my 27th ITB, and I still have the feeling of home. Walking through the tech halls, you become very aware of how much tourism is fully in the grip of digitalisation, despite human diversity, and how much that changes job profiles. Extremely exciting! Though I see the industry’s many disruptive models, with all their opportunities and risks, I associate it with a good feeling. This year, I notice that with all the digitalisation, the human aspect...


Peter-Mario Kubsch, CEO, Studiosus Reisen

A very relaxed ITB this year, no new crisis; the trouble spots are the same as usual, and the market has adjusted to them. My ITB experience has seen an atmosphere of positive development, largely free from disruption. Last year was a growth year, and I hear of demand increasing everywhere in 2018 as well. In that way, we enter the coming 2018 season relatively light-hearted. The industry has many things coming; in the legal context, the Package Travel Directive, the new data protection law, and the new travel agency guideline associated with many extensive information requirements. Things...


Robert Haenzel, Head of Elster Park, Herzberg (Elster)/Brandenburg

As a relatively young company specialising in disabled travellers in holiday destination Brandenburg, we actively use ITB on the Day of Accessible Tourism and at the Berlin-Brandenburg stand to meet travel organisers and network. Good new contacts and positively developing last year’s contacts gives me confidence. One of the marketing ideas that came about here is to develop a social media series together with a specialist. With this, we suppliers want to pass on our knowledge and bring in additional suppliers from the region. Our guests stay for a week to 14 days on average. During this...


Natalie Busch, Head of Operations & Human Resources Germany, Premier Inn Hotels

The ITB has been very successful, our location directly at the entrance in Hall 9 is perfect. It worked wonderfully to attract attention from trade visitors even though we only have one hotel in Frankfurt on the German market. I take the many personal, sometimes accidental conversations that were had as a very positive experience – as well as the moments where we manage to excite people. Direct contact is important to us because it allows us to win people over with personality and product.

Dirk Rogl, Europe Analyst and Content Specialist, Phocuswright

ITB is a place where every segment comes together, and it happens once a year in Berlin. It is the place to be. With Phocuswright and my offices in tourism, I have a wide array, and I’m fascinated: people that otherwise would not talk with one another come together here. After 20 years in person at ITB, the wow effects have lessened a bit; the peak of communications and easy overflow of topics, that is ITB. Everyone can take away what they need.

Stefanie Berk, Chairwoman of Management Board, Thomas Cook GmbH

If the booking situation is good, the mood is good. The conversations have a different character. This year, there is a lot of optimism ringing through the positive atmosphere of discussions. It is still important to meet and exchange. You are often on the go, and people complain about it. I learn a lot in passing along the way. For me, accidental conversations in the aisle are more important than the scheduled appointments. Even after many years, I find ITB refreshing.  

Dr Rüdiger Leidner, Chairman, Tourismus für Alle Deutschland e.V [NatKo]

The new location of our stand in Hall 14 brought in significantly more spontaneous contacts the second year. ITB Berlin recognised the growing importance of accessible tourism for everyone and is dedicated to the cause. Unlike sustainability, the topic has not yet become mainstream. Only a few pioneers openly support accessible offerings in their information policy and do not hide them. Until well-designed, accessible tourist offerings, accepted by everyone, are understood to be an economically necessary part of the sustainability strategy, there is still a lot to do. For that reason, ITB...


International Tourism Management students of Cologne Business School honour best exhibitors at ITB Berlin 2018

The Cologne Business School awarded the Best Exhibitor Award (BEA) in cooperation with the consulting company COMPASS for the 18th time at this year’s ITB Berlin. The winners received the coveted BEA during a festive award show at the Palais am Funkturm in Berlin.

During the days for trade visitors of the world’s leading tourism fair from March 7th-11th, more than 30 International Tourism Management students of Cologne Business School (CBS) evaluated the nearly 2,000 booths. They rated the exhibitors in eleven categories such as booth design, authenticity, sustainability and service...