Taking as its slogan ’Hear out what others have to say’, ITB Berlin has now launched a new podcast series entitled ‘300 seconds with…’, part of ITB’s Travel Hero podcast series. With it, the World’s Leading Travel Trade Show aims to make global experts, trends, visions, strategies and measures accessible to interested consumers in these times.
As the title of the audio series suggests, the focus is on tourism industry experts, who in five-minute interviews (300 seconds) will be under the spotlight answering questions on hot topics. Podcast subjects can range from tips for young entrepreneurs and post-coronavirus tourism concepts to sustainability in the cruise industry.
Guests on the series will include founders, experts, visionaries, opinion-formers and many others. In addition to David Ruetz, head of ITB Berlin, Caroline Bremner, head of Travel Research at Euromonitor, and Bastian Raschke, head of Industry FMCG & Travel at Facebook, will be among the first guests giving their voice to the industry. The audience that the podcast targets includes travel professionals, decision-makers from politics and business, journalists, as well as students of the international tourism industry.
The atmosphere of the weekly guest contributions is deliberately informal – interview partners will be answering questions both in German and English. Episodes will be available from the podcast host Podigee, on the Spotify and iMusic platforms, and naturally from the global hub itb.com.