At the International TO DO Awards at ITB Berlin it was projects from Peru and India which received honours. According to the jury, the projects were recognised by the Study Group for Tourism and Development because “during both the planning stages and actual implementation phase they focused on the interests of the local population throughout.“
Award winner: Awamaki (Peru)
In the language of the indigenous Andes nation “Awamaki” means handmade. The organisation helps to sell handmade textiles and handicrafts. The aim is to help self-employed indigenous women to market their textiles made from alpaca and sheep’s wool at fair prices and thus to enable small companies to access the global market. Sustainable tourism projects are promoted in local communities and trekking tours are also offered, for example.
Award winner: Open Eyes (India)
The travel agency regards itself as a social enterprise and helps to open people’s eyes for a new outlook in this country. With the Women in Tourism initiative for example, new jobs are created in tourism and support is given to women, including the blind, in preparation for new employment. The organisation takes over financial and organisational responsibilities. Tourism services are concentrated in New Delhi, Jaipur and Jageshwar and include wellness breaks, excursions and guided city tours.
The speech in praise of their achievements noted that what made these projects special was their support for socially responsible as well as ecologically and economically sustainable forms of tourism that benefit society.
This year’s TO DO competition, which the Study Group had organised for the 24th time, reported 19 entries from 16 countries, particularly from developing and threshold countries.
Studienkreis für Tourismus und Entwicklung
Halle 4.1 / Stand 257
Press contact: Claudia Mitteneder
Tel.: +49 171 5238299