India's strong presence of around 50 exhibitors at ITB Berlin 2017 shows once again how important the German travel market is for the subcontinent. Unique cultural performances, such as the traditional Navrati and Holi festivals, bring visitors closer to Indian culture. A special programme highlight will be the performance of popular singers Lovely & Monty on Saturday, the first day open to the public. They will sing a special "Incredible India" version of their song "Wenn Du." Even Bollywood dancers will add to the Indian flair that day.
In 2016, nearly nine million foreign tourists came to India – this means an increase of almost 11 per cent when compared to the previous year. Tourism, therefore, has a very significant economic importance and the country's revenue from foreign exchange transactions has also grown by 15 per cent. Most tourists came from the United States, but Germany is currently among the top ten most important partner countries.
India introduced the simplified electronic eVisa in November 2014, and since then the number of participating countries has steadily grown to the current 161. Almost five per cent of the granted entry permits went to applicants from Germany, though comparison with the United Kingdom (22.3 per cent) still shows considerable potential.
Special measures regarding multilingual hotlines for tourists and special SIM cards with credit are meant to increase the safety of travellers further. With its numerous treasures, India remains a popular destination for tourists seeking adventure, culture, nature, as well as a lately increasing number of health tourists.
Hall 5.2b, booth 205-205A
Press contakt: Sarah Messal
Tel.: +49 170 6370407