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Helping to shape the future of the World’s Leading Travel Trade Show: Following its comprehensive survey of exhibitors ITB Berlin is launching a major poll of all participants in B2B events

Nach einer umfangreichen Aussteller-Studie startet die ITB Berlin nun eine große Umfrage unter allen B2B-Messeteilnehmern

ITB Berlin recently asked a large number of exhibitors about their intentions regarding participation in the World’s Leading Travel Trade Show next year. The subsequent analysis showed that a large percentage said they were planning to attend ITB Berlin 2021. The interviewees also said which specific measures they would like to see implemented for their visit to be a success.

A survey is now being launched to gauge the opinions of all participants in B2B events. The questions can be answered using the following link: https://lamapoll.de/ITB_Survey_0920/en/

The survey will collect basic information – for instance on the extent to which companies have been impacted by the coronavirus pandemic. Participants can also state how important ITB Berlin is to them, the factors they feel are decisive for their visit, and the measures they would like to see implemented. The survey would also like participants to rate the trade show’s digital tools and state their individual goals for taking part.

Participants can enter the survey until 23 September 2020. Answering the questions takes about 7 to 10 minutes and is voluntary and anonymous for everyone taking part. ITB Berlin will make use of the findings to further improve its products and services in order to meet customers’ demands

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