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The ITB Berlin Convention is the international tourism industry’s leading think tank – science head Prof. Dr. Roland Conrady gives his verdict three months after the event.

Where the industry discusses tomorrow’s trends:

The ITB Berlin Convention is the international tourism industry’s leading think tank – science head Prof. Dr. Roland Conrady gives his verdict three months after the event.

Prof. Dr. Conrady – the ITB Berlin Convention has become the international tourism industry’s leading think tank. What do you think makes it so unique?

First of all, our focus is on the forward-looking topics of the global tourism industry as well as on presenting our visitors each year with a whole range of outstanding speakers. Despite the broad range of topics concerning all areas of...

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At this year’s VIR Online Innovation Days the digital industry focused its discussions on innovation and sustainability

At this year’s VIR Online Innovation Days, which in 2019 were once again hosted by ITB at Messe Berlin’s Marshall Haus, the focus was on topics of pressing concern. On day one ’Innovation’ was the dominant theme. With the rapid growth of competitors both at home and abroad, particularly in Asia, digital tourism companies are coming under pressure to quickly adapt.

The annual Innovators’ Competition at which industry newcomers competed for the jury’s attention, provided inspiration once again. Six candidates out of a total of 32 were given the opportunity to deliver brief pitches....

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In partnership with ITB Berlin the leading event of the digital tourism industry will take place at the Marshall Haus on the Berlin Exhibition Grounds on 25/26 June

VIR Online Innovation Days focus on sustainability and innovation

In partnership with ITB Berlin the leading event of the digital tourism industry will take place at the Marshall Haus on the Berlin Exhibition Grounds on 25/26 June

Be it the Fridays for Future demonstrations or the most recent European election results – the signs in society clearly point towards sustainability. It is also one of two main themes at this year’s VIR Online Innovation Days held by Verband Internet Reisevertrieb e.V., to which the association is extending an invitation in late June at the Marshall Haus once again. The focus will also be on...

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Marine pollution has increasingly become a focus of discussion in the tourism industry.

Plastic – the issue on everyone’s lips

Marine pollution has increasingly become a focus of discussion in the tourism industry.

By now almost everyone should be aware of the negative effects of plastic waste on the environment and the oceans. Only recently, the international press reported a sad find: plastic at the deepest point on the planet in the Mariana trench. This alarming problem was the subject of numerous discussions at the ITB Berlin Convention. At the ITB CSR Day the founder of the organisation Travel Without Plastic pointed out how older hotel owners in particular are still conditioned to...

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ITB Berlin 2019: Technology, Tours und Activities

TTA is playing an increasingly important role in global tourism

Technology, Tours and Activities (TTA) celebrated its launch at this year’s ITB Berlin. In an interview, the Adventure Travel Trade Association (ATTA) as well as Friederike Hansen and Juliane Gaebler, who are responsible for the TTA segment at ITB Berlin, give their assessment of events.

You participated in the launch of the new Technology, Tours und Activities (TTA) segment at ITB Berlin 2019. How did the show go for you? What successes did you record?

ATTA: The launch of this segment makes a lot of...

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ITB China 2019: David Axiotis

ITB China 2019: The World's largest, exclusive B2B travel trade show in China

In the space of three years ITB China has established itself as an indispensable event for China’s travel industry. An interview with David Axiotis, General Manager of ITB China.

The third edition of ITB China came to an end on 17 May 2019. How did it go?

David Axiotis: Very well. We had a total of 17,000 visitors, 2,000 more than last year. This year there was an even stronger focus on content and innovations, which was very well received by our visitors and industry partners. We also set the tone with Customized Travel, new...

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ITB China 2019 Ribbon Cutting Ceremony

ITB China 2019 off to a fabulous start

ITB China 2019 was off to a fabulous start as the cream of the global and Chinese travel industry, including Jane Sun, CEO of online travel group Ctrip, James Liang, Co-Founder and Executive Board Chairman, Ctrip, and Leo Liu, President of Greater China, Wyndham Hotel Group, graced the opening ceremony of the premier Chinese travel trade event in Shanghai on Wednesday. Other dignitaries who featured in the ribbon-cutting ceremony of the largest Chinese B2B travel trade show, being held at the Shanghai World Expo Exhibition and Convention Centre, included - H.E. Sen. Gian Marco Centinaio (...

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The moving story of the daughter of the Sultan of Oman and Zanzibar – Tour operators are now reviving the memory of Oman and Zanzibar’s shared past – Oman is the partner country of ITB Berlin 2020

Salme, the Princess from Oman who called herself Emely and married a German merchant

The moving story of the daughter of the Sultan of Oman and Zanzibar – Tour operators are now reviving the memory of Oman and Zanzibar’s shared past – Oman is the partner country of ITB Berlin 2020

It is useful to know the background to this story In order to understand it. Geographically, Oman and Zanzibar are far apart. Oman lies on the eastern tip of the Arabian peninsula and the East African islands of Zanzibar are 30 kilometres off the coast of Tanzania. Some time around 1730 Saif bin Sultan II conquered a large part of the East African coast as well as Zanzibar...

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ITB China 2019: Italy is the official partner destination

Italian National Tourism Board newcomer and largest regional exhibitor – co-host of ITB China Opening Dinner on 14 May

Italy is the official partner destination of ITB China, set to take place from 15 – 17 May, in Shanghai. A corresponding agreement was signed by David Axiotis, General Manager of ITB China and Maria Elena Rossi, Marketing and Promotion Director of the Italian National Tourism Board during this year’s ITB Berlin. The Italian National Tourism Board will make its debut at China’s largest B2B travel trade show and will have a major presence in hall 1...

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Photo by Rachel Covello, OUTCOAST Photography

IGLTA honours ITB Berlin’s commitment to LGBT Travel

The LGBT+ community’s leading travel association presents the Vanguard Award to the World’s Leading Travel Trade Show in New York - Record participation with 660 attendees

Every year, the directors’ board of the IGLTA and the IGLTA Foundation present the IGLTA Honors. This year, the awards ceremony took place from 24 to 27 April at the Hilton Midtown New York City. The recipients at this event are individuals, companies and organisations who improve relations within the tourism community and also raise awareness of LGBT+ around the world. Rika Jean-Francois, CSR...

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