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The internet travel agency is focusing increasingly on online and offline activities and will be represented at ITB on a larger stand

Der Online-Reisevermittler setzt verstärkt auf die Verbindung von Online & Offline und präsentiert sich auf der ITB mit größerer Aussteller-Fläche

Urlaubsguru’s business model is becoming more and more hybrid

This year, for the first time, Urlaubsguru will be represented at ITB on a display area covering 90 square metres. With more than 30 members of its staff on hand as well as an entertaining programme, the company on Stand 110 in Hall 25 will have information about its wide range of products, services and joint venture options for trade visitors and the public. In a keynote speech on 7 March at the eTravel Lab, Urlaubsguru will inform listeners on how its SEO and content marketing strategy has taken the company into the travel industry’s top 5.

The internet service provider is increasing its offline activities and consciously focusing on traditional forms of travel sales. In April 2017 the internet travel agency Urlaubsguru opened its first store in Unna, in the eastern part of the Ruhr, followed by a second one in the Westphalian town of Münster in December 2018. Plans are being made for other stores too.

In the years immediately after the company was founded the independent travel website’s original business model offering travel products for customers’ next holidays was solely internet-based – whether for city tours, long-haul trips or breaks at home. However, since 2017 Urlaubsguru has also been advising customers in person at its local city branches. Demand is high for this hybrid business model which combines online and offline activities. The first store in the small town of Unna is already doing good business. The company’s new branch in Münster has also been well received. Urlaubsguru’s next store is due to follow this year, and will preferably be in Vienna.

Interested journalists are welcome to contact the Urlaubsguru press team at for appointments.

Hall 25, Stand 110

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