The outlook is exceptionally good for ITB Berlin as final preparations are under way for an event which between 5 and 9 March will be taking place for the forty-eighth time. The focus is on Mexico, the partner country of ITB Berlin, which is organising the opening ceremony of the show. Furthermore, all of this country’s regions will be presenting their wide range of products and services to trade visitors and the general public in Hall 1.1. The partner country of ITB will also be represented in the Gay & Lesbian Travel section in Hall 3.1. Compared with last year the number of bookings at ITB Berlin 2014 has remained consistently high. The majority of the halls are already booked up and there are now waiting lists. One noticeable trend is that exhibitors are booking larger stands. This demonstrates that the world’s largest travel trade show is a reliable economic indicator which accurately mirrors the industry’s developments. This year it will once again unite supply and demand from around the world and send out an important message for the future.
ITB Berlin 2014 will kick off with an event on the topical subject of omni-channel marketing featuring high-ranking participants in the eve of the show. Among those taking part in the new ITB Summit on 4 March 2014 from 2 to 6 p.m. will be Facebook’s Head of Travel Lee McCabe, who will talk about the prospects for social media securing new customers. The ITB Berlin Convention will also be examining forward-looking topics. The paper due to be held by Peter Schaar, until late in 2013 the Federal Commissioner for Data Protection and Freedom of Information, is certain to spark debate. On Thursday, 8 March he will be speaking about ”leaving a data trail on one’s travels – how accessible should traveller information be?” Jean-Claude Biver, the president of the administrative board of Hublot, will talk about the rules of the market for luxury products. An executive who has won many awards, he will explain how globally, customers’ attitudes towards luxury products are changing and will provide an insight into the secrets of successful luxury brand management.