Online bookings in the fast lane
Online booking has been the clear leader for short trips of up to four days. Now for the first time in 2018, Germany saw more long holidays booked online than in person. These results are from the Travel Analysis 2019 conducted by Forschungsgemeinschaft Urlaub und Reisen (Research Community for Holiday and Travel, FUR), whose key findings on digital booking behaviour were presented by Ulf Sonntag as part of the VIR Online Summit at ITB Berlin. Online travel booking currently holds a relatively thin lead for longer holidays, but the trend is clearly moving in that direction. This is led not only by improvements in digital technologies but also by long-term demographic shifts toward a higher online percentage. VIR Chairman Michael Buller provided interesting insights into the topic in a short interview.