CULTURE LOUNGE fascinates visitors keen on culture
From the Beethoven celebrations in 2020 to the European Capital of Culture Galway – this year ITB Berlin will be featuring a wide range of cultural highlights and events in Hall 16 again.
From 6 to 11 March 2019 at the CULTURE LOUNGE, the official cultural venue of the World’s Largest Travel Trade Show, around 70 exhibitors from 12 countries, including museums from all over Europe, festivals, major joint European projects and cultural organisations, will be presenting their latest exhibitions and events again.
Presentations will be taking place of several anniversary events. This year, as part of the three-year cultural project ’Flemish Masters’, VISITFLANDERS will be marking the 450th anniversary of the death of Pieter Bruegel and looking ahead to events celebrating Van Eyck in 2020, when following restoration the famous Ghent Altarpiece will return to its original location. The Bundeskunsthalle Bonn and Beethoven-Haus Bonn will be presenting a large special exhibition marking the 250th anniversary of the death of Ludwig van Beethoven as well as a permanent exhibition in the house where Bonn’s famous son was born.
In order to mark the 350th anniversary of the death of Rembrandt, Kassel, which is home to the documenta, will be presenting a special exhibition and offering an insight into the world of the Brothers Grimm. For the first time, North Rhine Westphalia Tourism will be inviting visitors to explore this federal state, which is full of cultural attractions and hidden treasures away from urban centres. Lorsch Abbey, a UNESCO World Heritage Site, will also be represented along with the European Network of Cultural Centres. As in previous years there will be a large number of exhibitors from abroad, including from the Cathedral Museum in Vienna, the Brucknerhaus in Linz, the cultural city of Mons, and from places ranging from Malta to Norway, the Frankfurt Book Fair Guest of Honour in 2019.
VISITFLANDERS is this year’s culture partner of the CULTURE LOUNGE. Daily at midday on the days reserved for trade visitors, regional specialities will be whetting travel experts’ appetites for the tourism destinations of Flanders, Norway and Switzerland. Furthermore, the CULTURE CONFERENCE LOUNGE will be hosting daily lectures on culture and tourism as well as press conferences and presentations for trade visitors. On Friday, 8 March at 11 a.m. the city of Kassel will have information about the special exhibition marking the 350th anniversary of the death of Rembrandt. Among the topics on Thursday, 7 March at 11 a.m. will be ’Instagrammability’ as a cultural tourism marketing strategy.
The CULTURE LOUNGE was conceived by the projekt2508 group in 2008 and has become an event not to be missed by tour operators, journalists and leading cultural opinion-formers and the general public. For the past five years cultural events have occupied their own hall at ITB Berlin.