ITB China 2019 was off to a fabulous start as the cream of the global and Chinese travel industry, including Jane Sun, CEO of online travel group Ctrip, James Liang, Co-Founder and Executive Board Chairman, Ctrip, and Leo Liu, President of Greater China, Wyndham Hotel Group, graced the opening ceremony of the premier Chinese travel trade event in Shanghai on Wednesday. Other dignitaries who featured in the ribbon-cutting ceremony of the largest Chinese B2B travel trade show, being held at the Shanghai World Expo Exhibition and Convention Centre, included - H.E. Sen. Gian Marco Centinaio (Italian Minister of Agriculture, Food, Forestry Policies and Tourism), Xiong Jia (General Manager of Eastern China, Air China), Cang Ding Yu (Chairman, Shanghai JinJiang Travel Holding Co., Ltd.), Dongjie Guo (President, HCG Travel Group), Wu Xiaomei (Deputy Secretary General of China Tourism Association, CTA) and Dr. Martin Buck (Senior Vice President, Travel & Logistics of Messe Berlin). This ceremony was followed by the official opening guided tour of the exhibitors' arena. It commenced with the stand of the current partner destination, Italy.
Ctrip kicks off ITB China Conference
Post the opening ceremony, Ctrip's Liang kicked off the three-day ITB China Conference, which runs in conjunction with the trade event. Liang highlighted the vast gap between outbound travel from China and the inbound segment, and emphasized that it is time China tackled painpoints to elevate the positioning of the country as a tourism destination for foreign visitors.
One of the goals of China, as a nation, should be to make people around the world dream about travelling to China, mentioned Liang. In addition to multiple conference sessions about destination travel and theme travel on Day 1, the day was also marked by a number of other events, including ITB China-hosted Customer Travel Networking Event as the Travel Technology Networking Event. Click to read more.
Destination marketing specialists show tremendous progress
Tourism boards and destination marketing specialists operating in China are digging deeper to understand what a traveller from China is looking for and reaping results for their precise targeting.Click to read more
Chinese travellers looking for thematic travel experiences
As indicated by online travel group Ctrip's research, 40% of customized travel is for outbound travel plans.
Shanghai, Beijing and Guangzhou are the top three departure cities for customized travel. These cities make up for half of the customized trips originating outside, but there are other cities, too, that are showing promising growth. Click to read more
ITB China News Day 1
Now that the big day has finally arrived, stay up-to-date and read the 1st live edition of ITB China News - your official source of information at ITB China ! Click to read more