Once upon a time discoverers set off into the unknown and were thought of as mad, was how Nicole Brandes, a partner of Zukunftsinstitut, began her keynote at the ITB MICE FORUM. People like James Cook or Jacques Piccard explored the world, and people and societies had time to take in new information and get used to it. “Today“, the author and international management coach who works with prominent figures said, “everything happens all at once.“ The Association of Event Organisers (VDVO) knew what they were doing when they invited the Austrian to share her thoughts on ’Digitalism and Humanity’ with the expert audience. Her theme was ’How the digital transformation makes the human factor even more important'.
“We are unable to focus on any one thing, and instead must keep our eye on everything all the time“, is how Nicole Brandes described the complex changes around us. “That is very stressful.“ Progress took place outside, and we humans were busy trying to keep up. We often saw ourselves as victims. Things we recently could not have contemplated suddenly became reality, the world was turning faster and faster. Because we could not say “no“ to progress, Nicole Brandes implored the audience to do just that. This was about setting off into the unknown, and she conjured up a fitting image for ITB Berlin 2019: “It is important not to explore the whole world, but to rethink one’s own.“
Rethinking one’s own world expands one’s horizon
That applies to us as individuals just as much as it does to companies and societies and cultures. Lectures like these are there to make people aware, above all to inspire them, and to give them the tools to discover themselves on their inner travels. Nicole Brandes described our ’inner compass’, which often points us to the parts of us that unconsciously determine what we do but also impedes our actions, from four perspectives: ’dreamer, lover, fighter, thinker’. Her suggestion was: “Move your attention away from ’A and B’ to ’C’ objectives and try out places you have never been before.“ That was a step that coaches could successfully undertake, while for the inexperienced it meant leaving one’s comfort zone. Did any of us “think outside the box and focus our energy?“ It would be new at first and cause stress, anxiety, fear and shame, and required careful coaching. On another, higher plane her argument was that “as living creatures we must always continue to grow. If we do not we will die off inside. The energy goes where the focus is. There is no point in tearing ourselves apart. Where there is fear there is a way to get ahead and grow.“
Sabine Neumann, Redaktionsbüro Schwartz