Myanmar is presenting itself as an up-and-coming destination at ITB Berlin. Formerly Burma and ruled by a military dictatorship for decades, the country is advertising with its culture, its beaches and the "50 shades of green" campaign.
The first democratic election in Myanmar was held in 2010. Since then, the country has been opening up to tourism more and more. "We have pioneered," recounted May Myat Mon Win from the board of Myanmar Tourism Marketing at ITB Berlin. "We have trained employees, built new hotels with high standards, and expanded the infrastructure." Today, mobile internet is available throughout the country. Ten tourism projects have been launched in rural areas.
Her colleague Edwin Briels, responsible for public relations at the Ministry of Tourism of Myanmar, points out opportunities for travel even during the rainy season, which falls during European summer. "In the dry season, the sky is usually blue, yes," said Briels. "But there are dramatic cloud constellations in the rainy season. Travelling during that time is relatively relaxed because few tourists come." Briels also marketed the Myeik (Mergui) Archipelago in the south of the country. "Some of the best beaches in the world are here, and few know that," said Briels. The infrastructure for tourism is, however, very weak: "There are no karaoke bars, but instead a lot of peace and quiet."
Myanmar, together with its neighbour Thailand, has launched the "Two countries - one destination" campaign. Visa requirements were eased accordingly. Electronic visas (e-Visa) are being issued that allow three border crossings between Myanmar and Thailand during one trip. Programmes combine cultural travel in Myanmar with shopping in Bangkok or beach holidays on Koh Samui.
Halle 26b, booth 230
Press Contact: Edwin Briels
Tel.: +95 9 9772 044 56 60