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Peaceful and romantic, with a new regional costume: Mecklenburg-Vorpommern increases its international profile

2,000 kilometers of Baltic coastline, 2,000 lakes and 2,000 hours of sunshine annually – just three good reasons for vacationing in Mecklenburg-Vorpommern, as Manuela Schwesig, the state’s Minister President pointed out on Wednesday at ITB Berlin. “Our state is just the place for people seeking to escape from the stresses of everyday life and find themselves again”, said Schwesig. The state premier assured her audience that Mecklenburg-Vorpommern is very proud to be the first of Germany’s federal states to feature as an ITB Berlin partner region. Harry Glawe, the Minister for Economic Affairs, stated the intention to use this year’s ITB Berlin as a way of making the state more widely known internationally. As part of this process two events will be taking place in Mecklenburg-Vorpommern over the next two years: the German Tourism Day 2019 and the German Travel Mart in 2020.

Wolfgang Waldmüller, president of the Tourism Association, presented a whole range of new tourism attractions being offered by the state: They include the join-in festival SeaBorn in Kühlungsborn, the Rostock Cruise Festival, a new cycle route featuring the romantic aspects of Vorpommern and a new, sustainable form of accommodation by the name of sleeperoo.

Within Germany the strongest competition that Mecklenburg-Vorpommern faces comes from the state of Bavaria. The rivalry between the two states is of a friendly nature, and Mecklenburg-Vorpommern is now seeking to raise its profile by developing its own regional costume. “What they can do in Bavaria we can do just as well”, said the designer Jette Joop, who is jointly responsible for creating suitable costumes.

Rainer Heubeck

 

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Press contact: Katrin Hackbarth

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