ITB Berlin 2019 was definitely the most important meeting place for the international tourism industry again. The many new exhibitors representing the technology market were particularly important. They made the rapid market changes and digital transformation abundantly clear to us. Besides the ITB Convention it was the personal encounters and intercultural exchanges that were significant. In my view, for us as tourism professionals an even greater responsibility now exists to give everything we can for tourism, which brings peace and understanding to people, and to campaign even more strongly for it.
Petra Hedorfer, CEO of the German National Tourist Board DZT