On 18 October 2019 the most successful ITB Asia since its debut 12 years ago came to an end with more than 1,300 exhibitors and over 13,000 visitors from 132 countries and regions.
Record attendance at ITB Asia 2019: from 16 to 18 October 2019, with 1,300 exhibitors and more than 1,250 buyers in attendance, Asia’s leading travel trade show was the most successful in its 12-year history. Over 27,000 business appointments were made ahead of the show, a 7.4 per cent increase compared with last year. Overall, with more than 13,000 visitors from 132 countries and territories, attendance at the B2B show was higher than ever.
In order to satisfy the growing demand, ITB Asia 2019 had increased its floor space by two storeys at the Sands Expo and Convention Centre Singapore. Newcomers exhibiting there included Armenia, the Czech Republic, Malta, Russia, the Balkan states Macedonia, Montenegro and Serbia, as well as regional tourism organisations from Busan in South Korea, Frankfurt and Los Angeles.
At the same time ITB Asia’s congress programme was the most comprehensive to date. More than 260 experts representing the MICE industry, travel technology, tourist and business travel shared their expert knowledge at over 100 sessions. Global players including Booking.com, Expedia, IBM, OYO China, TripAdvisor and Tujia offered an insight into which new trends are behind the shifts in the tourism industry and are revolutionising the future of travel.
This year, ITB Asia also launched the first MICE Show Asia. This co-event examined the rapidly growing demands of the MICE and business travel market and the impact of the digital transformation in 2020.
Dr. Christian Göke, Chief Executive Officer of Messe Berlin: “ITB Asia has continued to grow since it debuted 12 years ago. The figures amply demonstrate that the global tourism industry has embraced it as the show in Asia one cannot afford to miss. Messe Berlin is pleased to be extending the strategic partnership with Marina Bay Sands (MBS) and the Singapore Tourism Board (STB) from 2020 to 2022. We are confident that the entire travel industry will benefit from this move. The team and all partners involved work hard every year to create unforgettable emotions that bring our industry together with people. That makes ITB Asia a platform that inspires visitors to establish new relations, cultivate existing ones and get forward-looking information.“
The Marina Bay Sands (MBS) has renewed its partnership with Messe Berlin (Singapore) as the official partner hotel of the show. The partnership between the Singapore Tourism Board (STB), representing the host country, with ITB Asia has also been extended for three more years. The dates for the upcoming shows have already been fixed: 21 to 23 October 2020, 27 to 29 October 2021 and 19 to 21 October 2022.
“Ever since its debut in 2008, ITB Asia has strengthened the travel industry in Asia. The show has brought in new ideas, questioned conventional thinking, connected innumerable people and inspired debate. The travel industry in Singapore and throughout Asia benefits significantly from ITB Asia. Following the renewal of the partnership with Messe Berlin (Singapore) the Singapore Tourism Board looks forward to expanding ITB Asia still further and making it even more important for Asia’s travel industry“, said Keith Tan, Chief Executive Officer of the Singapore Tourism Board.
50 per cent of exhibitors have already confirmed their stand reservations for next year’s show, including the Kenya Tourism Board, the Spanish Tourism Board and Visit Finland. A newcomer to ITB Asia 2020 will be Travel Tech Asia, a platform for the travel tech community.
More information on ITB Asia 2019 and 2020 can be found at: www.itb-asia.com