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Swapping stories and creating contacts

Students at the PATA Youth Symposium in Kazakhstan received valuable tips and gained insights into the world of tourism

Students at the PATA Youth Symposium in Kazakhstan received valuable tips and gained insights into the world of tourism

At the PATA Youth Symposium on 18 September 2019 in Nur-Sultan, Kazakhstan, the participants learned how stories connect people all over the world. On day one of the PATA Travel Mart 2019, under the heading ’From Beginning to End: How Stories Connect Us’, 190 attendees from 11 educational establishments in Almaty and Nur-Sultan as well as international students from Malaysia, India and Canada took part in discussions. The event was organised by the Pacific Asia Travel Association (PATA) Human Capital Development Committee.

In her paper at the event, Rika Jean-François, Commissioner for ITB Corporate Social Responsibility, Travel & Logistics - ITB Berlin, talked about the positive and negative effects of tourism around the world and looked at both ecological and social aspects. The next generation of tourism experts had to become supporters of positive change, she said. She also presented UNWTO’s sustainable development criteria.

The Ukrainian producer and director Vasyl Khomko talked about his spectacular video project, the ’#nevertravelled Story from Kazakhstan’. This is about three old women from small villages in Kazakhstan who go on a long trip for the first time, and how the viewer sees the world through their eyes. Jason Lin, Chief of Talent, Talent Basket, Xiamen (China) and San Francisco (USA), shared his experiences as an entrepreneur with the participants, as well as tips on the best way to achieve one’s career goals in the tourism industry. It was important to keep working on one’s talent, to find out about different cultures and create a global network, he said.

Finally, at two interactive roundtable sessions under the supervision of Stephanie Wells from Capilano University in Canada, the students were able to discuss how they would apply UNWTO’s sustainable development goals in their future role as tourism professionals.

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