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Jürgen Dusel, federal government commissioner for matters relating to persons with disabilities

In my view ITB Berlin represents inclusiveness and is an international, barrier-free tourism trade show. ‘Barrier-free ‘should be a sign of quality in the same way as sustainability. It benefits everyone. It cannot be achieved simply by the by and requires expertise and engaging with those involved. It is also worth noting that ’barrier-free’ means different things to different people, and that expectations of a tourism infrastructure and services are diverse. We would be well-advised to examine this topic against the backdrop of the demographic shift. I greatly look forward to the fact...


Petra Hedorfer, CEO of the German National Tourist Board DZT

ITB Berlin 2019 was definitely the most important meeting place for the international tourism industry again. The many new exhibitors representing the technology market were particularly important. They made the rapid market changes and digital transformation abundantly clear to us. Besides the ITB Convention it was the personal encounters and intercultural exchanges that were significant. In my view, for us as tourism professionals an even greater responsibility now exists to give everything we can for tourism, which brings peace and understanding to people, and to campaign even more...

One of the highlights of Charlotte Lamp Davies’ new career as an independent consultant was when she was invited to host and moderate the inaugural Technology Tours & Activities Forum at this year’s ITB Berlin.

Technology Tours & Activities - most exciting part of the travel industry

Charlotte Lamp  Davies, Principal Consultant at A Bright Approach,  who moderated the inaugural Technology, tours and Activities  (TTA) Forum at this year's ITB Berlin shares her observations with us from an eventful afternoon.

One of the highlights of my new career as an independent consultant was when I was invited to host and moderate the inaugural Technology Tours & Activities Forum at this year’s ITB Berlin.

The tours and activities sector – to which you can add events, attractions and food but let’s use T&A as the shorthand- is a most exciting...


Tobias Wilske, Boutique Hotel Jungenwald, Traben-Trarbach

Last year we opened a hotel on the Moselle. We are a small family business and are unable to fund a marketing campaign. So I thought I would get on a plane to Berlin and present our concept at ITB Berlin. We have created a homely atmosphere for our guests, we share our house and are always available in person. For us, being hosts comes from the heart.



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Prof. Dr. Claudia C. Brözel, MA Studies in Sustainable Tourism, Fachhochschule Eberswalde

ITB Berlin holds a mirror to developments in this sector. In the 30 years I have been here ITB has evolved to an incredible degree. It really is very impressive how the show has built up the technology segment, and the Digital Lab hosts really good events. Time is short, and there is lots of information to be had with ITB Berlin expanding so much. The trade visitor days are packed with information, networking, cultivating relations and holding meetings, you see everybody you want to see – and more. You have to be here. I still want an indoor navigation system.




Georg Overs, managing director, Region Villach Tourismus GmbH, Austria

What is striking is that there are no new topics. For two years now attention has focused on digitalisation, overtourism and mobility. Perhaps there is nothing wrong with that. On the other hand, the specialist forums take too little interest in topics that concern many people, such as slow food and nutrition. Another thing that is noticeable is the brutal optimism, everyone is reporting good figures. If one looks at tourism in general, then what they are doing in Turkey is unbelievable. The human rights situation is alarming and very serious for the colleagues who are there. The people...


Maria Amalia Revelo, minister of tourism, Costa Rica

This is my fifteenth ITB Berlin, the first time I came to Berlin was in 1990. It is a big show for us. 38 companies and exhibitors are on our stand. They do very professional work and know exactly what opportunities ITB Berlin can offer them. Their preparation and follow-up work is outstanding. I am pleased that the market is growing and people are staying two to three weeks. On average visitors stay 17 nights with us in three to five places. For Costa Rica tourism is a big opportunity to improve the quality of life and well-being of our citizens. If together we all learn to develop...


Dr. Dirk Glaesser, Director, Sustainable Development of Tourism Programme, UNWTO Madrid

I do believe that ITB has a big influence on the development of the tourism sector and on the general direction of the conversation. That is important. ITB Berlin sets the trend as far as topics are concerned.




Ernst Burgbacher, former parliamentary state secretary for tourism and SMEs

ITB continues to fascinate. Sustainability is currently playing a big role – and North Africa too. We have a big responsibility there which is in our own interest. What is fascinating is how much has changed. One can see that simply from the different exhibitors in the halls. There are completely new companies taking part. For me personally the tourism industry is a big family and it is nice to know that I am still part of it.


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Iryna Khan, Senior Executive, Public Relations and Corporate Communication, Malaysia Healthcare Travel Council MHTC

This ITB Berlin was very large, very busy and somehow tiring. We came here to physically get to know and understand the European market. This is our first time in Berlin and we were amazed at how expensive it is. We can get a good meal for two euros back home. For Europeans in search of medical tourism Malaysia is a long way away, the trip is too long. However, the wellness products we offer can be easily combined with eco-tourism and other holidays, and that is why we are here. This integrated experience, the result of our multicultural diversity, is a high-quality product and costs very...