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Medical Tourism

Medical tourism: How should clinics advertise?

“Do clinics need the services of a tour operator or is it sufficient to be active in social media?” This question gave rise to an interesting panel discussion in the Medical Tourism Pavilion. Irena Rapoport, HTI Regional Manager CIS from Israel described herself as “old-fashioned”,  and expressed her preference for B2B meetings like ITB Berlin, where personal contacts can lead to immediate and quantifiable success. The internet and social media have produced an “information tsunami”, although their use is fully justified as advertising channels.

Starkes Engagement im boomenden Medical-Segment: ITB Berlin wird Partner der neunten HTI Conference in Brüssel

Strong involvement in the booming medical tourism market: ITB Berlin partners with the 9th HTI Conference in Brusselsl

Das Segment medizinisch motivierter Reisen gewinnt für die weltweite Reise-Industrie kontinuierlich an Bedeutung. Mit einer neuen Partnerschaft unterstreicht die führende Fachmesse der Tourismus-Branche nun erneut ihr Engagement.

Strong involvement in the booming medical tourism market: ITB Berlin partners with the 9th HTI Conference in Brussels

Strong involvement in the booming medical tourism market: ITB Berlin partners with the 9th HTI Conference in Brusselsl

The medical tourism market is becoming more and more important for the global travel industry. Now, the World’s Leading Travel Trade Show is reiterating its commitment to this segment with a new partnership.

Malaysia’s Medical Tourism Boom

Der Malaysia Healthcare Travel Council (MHTC) hat die Aufgabe, Malaysias Profil als weltweit führendes Ziel für erstklassige Gesundheitsdienstleistungen aufzuwerten. Ein Interview mit Sherene Azli, CEO MHTC.

Interview: Malaysia Healthcare Travel Council CEO Sherene Azli on the past, present and future of medical tourism in Malaysia.

HTI, the Medical Tourism partner of ITB Berlin 2018, on the changing face of the medical tourism market and its future prospects

In an interview, Domagoj Udiljak, CEO of the Assistant Health Tourism Industry Conference (HTI), explains how new technology, the demographic shift and the trend towards a healthy lifestyle are changing medical tourism, and highlights the growing importance of this segment for the tourism industry.

HTI, Medical Tourism-Partner der ITB Berlin 2018, über Wandel und Potenzial im Segment medizinisch motivierter Reisen

Domagoj Udiljak, CEO Assistant Health Tourism Industry Conference (HTI) erläutert im Interview, inwieweit neue Technologielösungen, demografischer Wandel und der Trend nach einem gesunden Lebensstil Medical Tourism verändert und veranschaulicht die wachsende Bedeutung des Segments für die Tourismusbranche.

Medical Tourism offers business prospects to the tune of 50 billion dollars

Speaking at the first Medical Media Lunch Rika Jean-Francois, the CSR officer at Messe Berlin GmbH in charge of Medical Tourism, said that interest in the segment at ITB Berlin had trebled in one year. According to a new study, the industry was forecast to grow over the next ten years by 25 per cent and offered business prospects to the tune of 50 billion dollars, she said. The driving forces were low-cost flights and the medical services on offer at holiday destinations which made it possible to combine vacationing and treatment.

Linda Abdulla Ali, Consultant, The Medical Tourism Council, Dubai

„Wir haben uns ganz bewusst dafür entschieden, unser neues Programm Dubai Health Experience im neuen Medical Tourism Pavillon der ITB Berlin zu präsentieren und sind hier auf großes Interesse gestoßen. Der Bereich Gesundheitstourismus sollte im nächsten Jahr auf eine ganze Halle ausgedehnt werden.“

Linda Abdulla Ali, Consultant, The Medical Tourism Council, Dubai

"We made a conscious decision to present our new programme, the Dubai Health Experience, at the new Medical Tourism Pavilion of ITB Berlin and attracted a lot of interest. An entire hall should be devoted to Medical Tourism next year."

Staatliche Uniklinik in Weißrussland setzt auf Medizintourismus

Medical Tourism @ ITB Berlin 2017

ITB Berlin 2017 by „young press”

Beim 23. Presseworkshop der Thomas-Morus-Akademie Bensberg in Kooperation mit der ITB Berlin recherchierten junge Journalisten unter Anleitung von professionellen Reisejournalisten täglich während der ITB Berlin Trends und Neuheiten der Touristikbranche für den eigenen Blog und Social-Media-Portale. Der ITB Berlin Newsroom stellt eine Nachlese der thematischen Schwerpunkte vor.

Staatliche Uniklinik in Weißrussland setzt auf Medizintourismus

Dubai is expecting up to half a million health tourists annually by 2020

Dubai has set up an official body to develop the growing health tourism market. The Dubai Health Experience (DXH) brand was created at the initiative of the Crown Prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum in April 2016, and is being presented for the first time at the new Medical Tourism Pavilion at ITB Berlin 2017. The system includes 42 private hospitals, working alongside the authorities, hotels and the Emirates airline in order to provide medical tourists with a complete package of services.

New Medical Tourism Pavilion: Announcement of the world’s best hospitals for medical tourism

Stand in Halle 3.2., Medical Tourism Pavillon, ITB Berlin 2017

This year ITB Berlin has introduced a new platform in Hall 3.2 for medical health providers, as well as hotels and destinations offering corresponding medical services. At the Medical Tourism Pavilion visitors can find about products and services and attend presentations and workshops on the latest trends and developments in this growth market.

Medical Tourism – a new segment at ITB Berlin


For the first time ITB Berlin 2017 will feature a dedicated Medical Tourism Pavilion – Huge growth in medical tourism – Papers and workshops on new trends and developments

Medical Tourism als neues Segment der ITB Berlin


Erstmals 2017 eigener Medical Tourism Pavilion – Enorme Wachstumsraten für medizinisch begründete Reisen – Vorträge und Workshops zu neuen Trends und Entwicklungen