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Saxony

Saxony as a tourism destination is represented at all four ITBs

Saxony and Russia are to date the only exhibitors to present their tourism services at ITB Berlin, ITB Asia, ITB China and ITB India. In an interview, Veronika Hiebl, managing director of Tourismus Marketing Gesellschaft Saxony mbH (TMGS), and Wolfgang Gä

Saxony and Russia are to date the only exhibitors to present their tourism services at ITB Berlin, ITB Asia, ITB China and ITB India. In an interview, Veronika Hiebl, managing director of Tourismus Marketing Gesellschaft Saxony mbH (TMGS), and Wolfgang Gärtner, head of Foreign Marketing at TMGS, explain how important it is for Saxony as a tourism destination to participate in four ITBs, and what its focus will be as the partner country of ITB Berlin 2021.

Supporting the brand experience: virtual reality in the trade show sector

Purely virtual trade shows will never be able to replace the human contact at the real thing – David Ruetz, Head of ITB Berlin, shared his conviction in a discussion at the ITB Virtual Reality Lab. “A handshake cannot be made digitally over the internet,” Ruetz explained at ITB Berlin. However, there are many stations along a trade visitor’s customer journey where digital technologies can be meaningfully implemented. These range from trade show preparation and navigation at the show through to follow-up.

The creative side of Saxony

The state has chosen an artistic slogan for its stand at this year’s ITB Berlin.

Saxony’s 800 years of art history has many different facets. The styles encompass every epoch from Gothic to Modernism and form the centre piece of the state’s presentation at ITB Berlin this year. Using the slogan “kUNSt SACHSEN”, a wordplay incorporating “art”, “us” and “Saxony”, in 2018 the stand of Tourismus Marketing Gesellschaft Sachsen has been transformed into a veritable art gallery.

Saxony celebrates

Sachsen

In 2015 the Free State of Saxony is in the mood to celebrate, so it is no coincidence that at ITB the slogan of this federal State, whose stand can be found in its usual location in Hall 11.2, is  ’Saxony – Celebrate with us!’. Tourismus Marketing Gesellschaft Sachsen and some 50 other exhibitors from Saxony will be inviting exhibitors to celebrate together with them. Certainly, there are enough anniversaries worth celebrating.

Live performances at the State Operetta Dresden

Staatsoperette Dresden

At this year’s ITB soloists from the State Operetta Dresden will be offering trade visitors exclusive musical impressions of the company’s extensive repertoire. On 5 March at the traditional get-together of Tourismus Marketing Gesellschaft Sachsen (TMGS) soprano Olivia Delauré and baritone Marcus Günzel will be performing musical and operetta extracts on the stand of the federal State of Saxony.