Managing risks instead of eliminating them – Laying the groundwork for re-inventing and rebuilding the industry – Global travel behaviour will not be the same – COVID-19 has accelerated digitalisation, while increasing the need for health safety measures – Hygiene concepts are making trade shows possible
Singapore sees itself as a pioneer re-inventing tourism
Over 15,000 matched appointments exclusively between exhibitors and buyers secured prior to the show-
ITB Asia, the leading travel trade show for the Asian market, opened its doors today at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.
There has been a significant interest in the MICE and Corporate travel products, with over 85 per cent of attending buyers leveraging on the business matching platform to source for new destinations and travel products, and gain new industry knowledge.
