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Adam Goldstein, Vice Chairman, Royal Caribbean Cruises

This is my first ITB Berlin in 30 years. In the cruise industry we had about three million guests a year back then. We have multiplied that tenfold now – but still only make up a comparatively small share of global overall travel market. As such, we cannot expect to be the focus of a big trade show like ITB Berlin. But we have gained and are noticeably gaining visibility here as we continue to grow. And that is a pleasure.


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