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Australia has everything to soothe travellers’ souls

© Joey Csunyo

Tourism Australia at ITB Berlin NOW: no borders to open yet

Australia has been doubly hit by the pandemic. In early 2020 the country suffered the worst bushfires in its history, leaving the visitor records of 2019 almost a memory. As the nation began to recover, Covid-19 spread across the world. Over the last year, the tourism industry in the southern Pacific has more or less come to a standstill.

Australia: a live cultural experience for more tourism

Since 2014 John O'Sullivan has been managing director of Tourism Australia – and this is his first time at ITB Berlin. “This is an important trade fair for Australia. We have a stable European market. Since 2010 visitor numbers from Germany have risen to 190,000 in 2015, an increase of 28 per cent, and two per cent more than the previous year“, said O'Sullivan, who plans to increase tourism industry turnover to 115 billion dollars by the end of the decade. The target is for German tourists to generate up to two billion Australian dollars by 2020.

Sri Lankan Airlines is planning flights to Australia

This coming winter Sri Lankan Airlines is planning to introduce a new route from Colombo to Melbourne. Flights will be scheduled four times a week, said Lal Perera, head of Worldwide Sales at ITB Berlin. This route will cater primarily for high demand from customers in India and Sri Lanka. Both nations have large communities in Australia. Passengers will also be able to fly on to Europe. At present, Sri Lankan Airlines also flies to Frankfurt, London, Paris and Rome.