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The pandemic as a wake-up call

No masks when rafting

© Rune Haugseng

At ITB Berlin NOW the Adventure Travel Trade Association ATTA presented uniform coronavirus guidelines

The Adventure Travel Trade Association ATTA has put together detailed coronavirus safety guidelines for wildlife, sports and adventure tour operators and presented them at ITB Berlin NOW. Accordingly, no masks are needed when rafting, but must be worn getting to the river by bus.

Data protection in the smart travel chain – ITB Berlin NOW discusses the disclosure of health data

Markus Winkler

The new relevance of heath data has given even greater topicality to the subject of data protection in the smart travel chain. In summing up the situation, data experts at ITB Berlin NOW decided that not all the answers have yet been found.

Beijing is focusing on domestic tourism

© Kelly Tokas

The Chinese capital is presenting restructured tourism products at ITB Berlin NOW

Since the coronavirus pandemic Beijing has completely restructured its tourism products. Its main focus is on domestic tourism, explained Wei Pang, deputy director of the Municipal Bureau of Culture and Tourism, at ITB Berlin NOW.

Now it comes down to prevention

© Luke Richardson

Expert discuss resilience at the ITB Berlin NOW Convention

A lasting recovery, and not only by the tourism industry, depends to a decisive extent on prevention if damage caused by the virus on a massive, global scale is to be avoided. This was unanimously agreed by the government representatives and experts who took part in a panel discussion at the ITB Berlin NOW Convention on the subject of resilience.

Why not work on the beach? Digital nomads are a growth market

© Agnieszka Boeske

ITB Berlin NOW Convention discusses youth travel in times of the pandemic

The youth travel market targeting 15 to 30 year-olds has plummeted by around 70 per cent since the second quarter of 2020 and is unlikely to recover fully before 2023, said Professor Greg Richards of the WYSE Travel Confederation on Wednesday at the ITB Berlin NOW Convention. As far as a recovery was concerned youth travel offered prospects that set it apart from other markets, Richards added.

Holidays despite Brexit and the pandemic – Scotland is presenting new and traditional products at ITB Berlin NOW

© Connor Mollison

Scotland is currently having to contend with two travel obstacles: the pandemic and Brexit. Nevertheless, at exhibitor presentations at ITB Berlin NOW it had so many new things to offer that the land in Britain’s north is surely still worth a visit.

Large hotels will struggle post-Covid

© Alexander Kaunas

Speakers at ITB Berlin NOW see good prospects for luxury travel

Among travel customers the pandemic has massively increased the desire for support and services. All those who took part in a panel discussion on the future of the luxury hotel industry at ITB Berlin NOW agreed the industry would have to react.

Most people book more expensive flexi fares

© David Vives

ITB Berlin NOW discusses the future of package holidays

The majority of people making holiday reservations choose a flexi fare. Even after the pandemic is over, flexible cancellation and re-booking options for package holidays will remain, according to the leading companies taking part in ITB Berlin NOW.

Digital comfort: In the face of the coronavirus crisis many attractions around the world are promoting a virtual experience

Rijksmuseum in Amsterdam, photo by Václav Pluhař

Since the coronavirus crisis began there is one thing at least on which the world can agree: these extraordinary times are driving digitalisation forward in many areas of life. It also applies to tourist attractions, especially to cultural establishments. Be they museums, theatres or opera houses, many institutions are now focusing on digital content, making use of this period of closure and providing comfort to all the millions currently confined within their own four walls, who are unable to visit these global destinations and their attractions.

Digitaler Trost: Im Zuge der Corona-Krise treiben viele Attraktionen weltweit das Angebot an digitalen Erlebnissen voran

Rijksmuseum in Amsterdam, photo by Václav Pluhař

Seit dem Beginn der Corona-Krise ist sich die Welt zumindest in einem Punkt einig: Diese außergewöhnliche Zeit treibt die Digitalisierung in vielen Bereichen des Lebens voran. Dies gilt auch für touristische Attraktionen – insbesondere für kulturelle Einrichtungen. Ob Museum, Theater oder Opernhaus: Zahlreiche Institutionen setzen jetzt auf digitale Inhalte, überbrücken die Zeit ihrer Schließung und versüßen alldenjenigen die Zeit, die gerade zu Millionen in ihren eigenen vier Wänden verweilen müssen, ohne die Destinationen der Welt samt ihren Sehenswürdigkeiten besuchen zu können.