What do people use their smartphones for? They look at them – Google tracking reveals that in just two months a person will have 40,000 "digital moments", 78 per cent of which is on mobile terminals. And what is so remarkable about this is that most of these virtual contacts are very brief. The challenge facing all providers is therefore to ensure a convincing and trouble-free digital experience in this world of "brief moments.

Was tun Menschen mit ihrem Smartphone? Sie schauen drauf – fast 40.000 „digitale Momente“ hat ein Mensch in nur zwei Monaten, 78 Prozent davon auf mobilen Endgeräten, trackte Google. Das Besondere: Die meisten dieser virtuellen Kontakte sind sehr kurz und die Herausforderung für alle Anbieter ist, in dieser Welt der „kleinen Momente“ mit Erlebniswert und digitaler Geschmeidigkeit zu überzeugen.

What do people use their smartphones for? They look at them – Google tracking reveals that in just two months a person will have 40,000 "digital moments", 78 per cent of which is on mobile terminals. And what is so remarkable about this is that most of these virtual contacts are very brief. The challenge facing all providers is therefore to ensure a convincing and trouble-free digital experience in this world of "brief moments.