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Building trust and stimulating customer desire

© Paul Skorupskas

At the ITB Berlin NOW Convention experts show how analysing data can lead to targeted marketing

Crash courses and touring 5,000 years of history

5.000 Jahre Geschichte in Form kompakter Kurse und Touren

Traces of Greece has information on its Brand Card about academic and private tours of the country’s history

For the first time ever in Greece esteemed professors of the University of Athens (UoA), the country’s oldest and internationally most recognised university, have joined forces with their specialist knowledge to give culturally interested visitors a tour of the places that laid the foundations of western civilisation and Christianity.

Elena Kontoura, tourism minister of Greece

Elena Kontoura, Griechische Ministerin für Tourismus

"ITB Berlin is very important for us because the German market is too. This is where we find out what German tour operators and German holidaymakers want, and we show them what Greece has to offer. This ITB Berlin went event better for us than in previous years."

Greece – everything from culture to adventure

In recent years there has been a phenomenal increase in tourism to Greece, in particular by visitors from Germany. In 2014 tourist numbers from Germany reached 2.54 million, 17 per cent more than the previous year. Counting only the Greek islands, visitors totalled 1.33 million, 20 per cent more than in 2013.

LGBT Destination Mykonos

Mykonos, Greece, LGBT

For the very first time, Mykonos Island is present at ITB Berlin in the Gay and Lesbian Travel Pavilion, representing the LGBT friendly market in Greece at the world’s largest travel trade show. Mykonos is a cosmopolitan island, rightfully considered as one of the top gay and lesbian island destinations worldwide. It all started slowly and without attracting any special attention, but Freedom has been always in the spirit of the island. Even from the 50’s, famous drag queens from New York performed in Mykonos, highly accepted not only from the visitors but also from the local society.

LGBT-Destination Mykonos

Mykonos, Greece, LGBT

Zum ersten Mal ist die Insel Mykonos auf der ITB Berlin im „Gay and Lesbian Travel Pavillon“ präsent und vertritt auf der größten Reisemesse der Welt den LGBT-freundlichen Markt in Griechenland. Mykonos ist eine kosmopolitische Insel, die zu Recht als eine der Top-Inseldestinationen für Schwule und Lesben weltweit gilt. Alles hatte langsam begonnen, ohne besondere Aufmerksamkeit zu erregen, aber Freiheit lag schon immer im Geiste dieser Insel.