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ITB Berlin Convention

ITB Berlin Convention: travel guides, technology partner, provider of payment services: Google can offer it all, but no OTA

Oliver Heckmann

What do people use their smartphones for? They look at them – Google tracking reveals that in just two months a person will have 40,000 "digital moments", 78 per cent of which is on mobile terminals. And what is so remarkable about this is that most of these virtual contacts are very brief. The challenge facing all providers is therefore to ensure a convincing and trouble-free digital experience in this world of "brief moments.

How will tourism fare in 2016?

The tourism research institute IPK International presented the latest forecasts for the global and European tourism industry at the ITB Convention in Berlin.