Without any high rise buildings or mass tourism: This quality destination on the Arabian peninsula with an outstanding range of attractions has a vibrant culture that is more than 5,000 years old, and is described by Germany’s largest tour operator TUI as “safe and easy to visit”.

The sultanate is a fascinating destination. According to a survey by German tour operators ahead of ITB Berlin 2020, organisers praise the lifestyle and culture of a country that does not appeal to mass tourism.

Were it not for the fact that Oman has been in the catalogues of German tour operators for decades, against the backdrop of the current climate debate and talk about authentic travel and sustainability one might think they had only just discovered this travel destination. Product managers are unanimous in their praise for the partner country of ITB.