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Tourism development with a strategy: Zambia focuses on sustainable game reserves

The Central African country Zambia has, until now, survived mainly on agriculture and mining, especially copper production. Now, however, it would like to diversify its economy – and tourism plays a central part. “The development of the tourism sector is part of the strategy to diversify our economy,” explained Charles R. Banda, the country’s tourism minister, at ITB Berlin on Wednesday. For this reason, Zambia, this year’s Convention & Culture Partner at ITB Berlin, is not only attracting visitors but also investors.