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As the Convention & Culture Partner of the ITB Berlin Convention 2017 Slovenia was able to hugely promote its image

Als Convention & Culture Partner des ITB Berlin Kongresses 2017 konnte Slowenien seinen Bekanntheitsgrad enorm steigern

In an interview Majda Rozina Dolenc, director of the Slovenian Tourist Board in Germany, gives a positive assessment of the Convention & Culture partner at the ITB Berlin Convention 2017. The main aim of promoting awareness and Slovenia’s image in the B2B market was fully achieved.

How did your participation as Convention & Culture Partner at the ITB Berlin Convention 2017 go? What results did you achieve?

With green hearts and a great deal of commitment. An example to the world: Sustainable tourism in Slovenia


The green heart of Europe is inhabited by many people with green hearts. This was evident during a debate at the ITB Berlin Convention, where environmental activists and tourism decision-makers discussed ways in which the world’s first green destination could continue to develop in the future. The debate began with a review of the current situation: with sixty per cent of the countryside protected and with a basic right to clean drinking water that is even stipulated by the country’s constitution, Slovenia is already showing the way.

ITB Berlin Convention: Mastering the challenges facing tourism in an age of global uncertainty and crises

ITB Berlin Kongress: Tourismus meistern in Zeiten globaler Unsicherheit und Krisen

Geopolitical crises and disasters, travel safety risks and artificial intelligence will be the main topics at the ITB Berlin Convention 2017. Over the course of four days and 200 sessions 400 speakers will highlight the current challenges facing the tourism industry.

Slovenia is Convention & Culture Partner 2017

Cities of culture and the country’s colourful history will be the focus of the ITB Berlin Convention

At the ITB Berlin Convention this green land will be showcasing its cultural and natural attractions to trade visitors at the world's leading travel trade show. On the stand of this small country, a member of the EU, at ITB Berlin 2017 the main theme will also be Slovenia’s ‘cities of culture’. In particular, Slovenia is promoting sustainable tourism and activities in nature. This year the capital Ljubljana received the European Green Capital Award.