Only a moment ago these topics were still being debated at events at the ITB Berlin Convention 2019. In order to ensure that the ongoing discussion on the challenges of overtourism, mobility, polluted oceans, climate change, biodiversity loss and cultural heritage is kept alive until ITB Berlin 2020, on 18 March the first Global Tourism Competition will kick off together with the 17 Sustainable Development Goals (SDGs).

Cities of culture and the country’s colourful history will be the focus of the ITB Berlin Convention

At the ITB Berlin Convention this green land will be showcasing its cultural and natural attractions to trade visitors at the world's leading travel trade show. On the stand of this small country, a member of the EU, at ITB Berlin 2017 the main theme will also be Slovenia’s ‘cities of culture’. In particular, Slovenia is promoting sustainable tourism and activities in nature. This year the capital Ljubljana received the European Green Capital Award.