11. März 2016
Smart products that market themselves: with the advent of Digitalization 4.0 not only will computers become so small that they can no longer be seen, but the era of the Internet of Things and the Internet of Services will create a demand for entirely new business models. The essential feature is that the focus should be on users and not on the technology. This was the thesis proposed by Prof. Wolfgang Henseler, founder of the company Sensory-Minds, in his keynote speech for ITB Mice Day at the ITB Berlin Convention.