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Post-COVID-19: Economic Recovery, or sustainability first?

ITB VirtualCon - Panel participants and moderation: Lucienne Damm, Julia Massey, Randy Durband, Rika Jean-François and Peter-Mario Kubsch.

An ITB Virtual Convention on December 10 discussed the future of sustainable tourism in a post-pandemic world.

Themes included: “Will sustainability goals be sacrificed to the economic recovery of the tourism sector? And will the Covid-19 crisis be a catalyst or a pitfall for sustainability in tourism?” The answer was unanimous among the four industry leaders invited to share their opinions. All agreed that sustainability will be a major component of a brand new tourism world.