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Global online travel: Darren Houston of Priceline Group on the future

Darren Houston describes the work of technology enterprises in the online travel market as “incredibly complex, extremely dynamic and lightning fast. Investing only makes sense if the product is good.” This is a view surely not just shared by the CEO of the “sleeping giant“ Priceline Group, a name given by Phocuswright founder Philip C. Wolf at the ITB Convention Talk. Priceline is a global player. Houston has more than 13,000 employees who currently stand for six brands in a hotly contested market.