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Youth tourism

Why not work on the beach? Digital nomads are a growth market

© Agnieszka Boeske

ITB Berlin NOW Convention discusses youth travel in times of the pandemic

The youth travel market targeting 15 to 30 year-olds has plummeted by around 70 per cent since the second quarter of 2020 and is unlikely to recover fully before 2023, said Professor Greg Richards of the WYSE Travel Confederation on Wednesday at the ITB Berlin NOW Convention. As far as a recovery was concerned youth travel offered prospects that set it apart from other markets, Richards added.

ITB Personalities: Thomas Korbus, founder and managing director of ruf Reisen

ITB-Köpfe: Thomas Korbus, Geschäftsführer ruf Reisen

The Youth Travel Hall comes of age – Youth Travel 4.0

What new trends are there, what does the future of tourism hold, what direction will the industry take? Those are the issues that ITB Berlin will be debating, and which in my view make it so indispensable. This year I also find it fascinating to be able to look back, and for a very special reason. After 18 years the Youth Travel Hall has come of age. Happy anniversary!

As someone who also helped to launch it I am very proud. It was great fun helping it on its way and watching it flourish. The results are impressive.