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  • At a virtual round table with tourism managers from Cologne, Frankfurt and Leipzig, lessons learnt from the coronavirus crisis were among the topics discussed

    The global pandemic and resultant travel restrictions have seriously affected the travel industry. Images of deserted beaches and promenades in particular are a clear indicator that for the holiday hotel industry the upcoming period will be very difficult and will incur large financial losses. The fact that big cities have also been impacted by a decline in leisure and business travel was highlighted at a virtual round table with tourism managers from Cologne, Frankfurt and Leipzig. According to them, what is needed is more effective lobbying and a new financial model.

    A 60 per cent drop in visitors and lost revenues in the order of 2.7 billion euros. Those were the figures given by Dr. Jürgen Martin Amann, managing director of KölnTourismus GmbH, as he looked back at 2020. They were the result of no tourists and business travellers in the metropolis on the Rhine. For Volker Bremer, head of Leipzig Tourismus and Marketing, and Thomas Feda, managing director of Tourismus+Congress GmbH Frankfurt/Main, the situation was no different, although it came as no great surprise. Despite being seemingly different these three major cities are very similar. They are characterised by lively trade fair business, large numbers of business travellers and a wide range of cultural attractions.

    Nevertheless, along with the other two cities Leipzig had good news too, and was able to strike an important note for the future. “Our marketing efforts have placed an emphasis on the national media and social media channels, thus targeting people locally and motivating them to visit. As a...

  • Top ten initiatives are 70% female-led, will start mentoring and coaching on 1 July

    The ten finalists for the 2021 Social Entrepreneurship Competition in Tourism were chosen on 15 June by 13 industry experts. They hail from ten different countries on six continents with initiatives being 70% female-led. The Social Entrepreneurship Competition in Tourism is the first and only worldwide competition focusing on social innovation and entrepreneurship in tourism and hospitality. The competition aims to empower social entrepreneurs and communities in travel destinations, accelerate their growth, networks, and provide them with access to the market.

    Founded in 2019 by Eberswalde University for Sustainable Development (HNEE), ITB Berlin, Berlin Travel Festival and Travel Massive, upon the initiative of Professor Dr. Claudia Brözel, the 2021 edition is powered by the TUI Care Foundation and supported by the UNWTO.

    “Congratulations to the ten founders and founding teams whose initiatives were chosen by the jury for the final of the 2021 Social Entrepreneurship Competition in Tourism! We received so many fantastic applications and the jury had the tough job to choose this year’s top initiatives. It is fantastic to see such great diversity in our finalists, both in terms of the project types and countries, and I am particularly proud that 8 of the ten initiatives are women-led,” says Prof. Dr. Claudia Brözel, the competition’s founder.

    Mentoring and coaching will culminate in online pitch event and award ceremony

    The ten finalists will receive a 10-week mentoring and coaching program provided by SINA (Social Innovation Academy) based in Uganda. SINA will provide both one-to-one and peer-to-peer support, which will focus on the individual...

  • After more than a year of the pandemic travel is opening up again, and depending on which country at different speeds

    Around the world a state of emergency has existed for the last 12 months. The travel industry has been hardest hit, and in many places has come to a standstill. The world is gradually opening up again, not least due to good vaccination progress – although at vastly varying speeds.

    In Asia and Australia the impact of the pandemic has been far less serious than in Europe or the Americas. In part, this is because individual countries closed their borders. Exceptions exist, however. A two-way travel bubble between Australia and New Zealand was recently set up to allow movement between the two countries. Images of people in each other’s arms, having not seen each other for about a year, went around the world, while the recently imposed ban on Australian citizens returning from India, a red-listed zone, caused controversy.

    There are positive signals from the US, where vaccination levels are among the highest and around 45 per cent of the population have received a first jab. Accordingly, domestic air travel has mushroomed in recent weeks. More and more Americans are travelling to the Caribbean again. Nevertheless, fear of repeated outbreaks is widespread. A spring break surge of visitors to Miami and Fort Lauderdale triggered news headlines, followed by warnings issued by the authorities. Subsequently, Miami immediately limited access to Miami Beach.

    As is well known, vaccination numbers in Israel are high. With around 60 per cent of the population vaccinated, the country is proud to be the first to have reached a state akin to herd...

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This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.

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