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  • With variety and concentration: musical instrument maker in his element

    Saxony is a federal state with a rich cultural heritage. The many-faceted and fascinating history of its handicrafts industry is key to its reputation as an attractive cultural destination. Many of the handicraft skills practised in Saxony today originated here. It boasts records such as the world’s largest nutcracker, the oldest registered trademark and the largest functioning violin. These traditional and rare skills, handed down over generations of artisan production, can be witnessed throughout Saxony. Almost everywhere, visitors can watch master craftsmen at work. Below is a small selection of Saxony’s traditional skills.

    The mark of the crossed swords

    Anyone who wants to find out about the world’s oldest registered trademark should visit the porcelain factory in Meissen. Ever since 1710, the blue mark of the crossed swords has stood for products of the highest quality. White china clay (kaolin) is the reason why a product known as “white gold” has acquired such a fascinating aura. Among the porcelain factory’s treasures are the world’s largest and oldest collection of plaster moulds, historical models and drawings ever to be made by the company. They include figurines, sculptures and unique works of art.

    Time is precious

    Ever since 1878, Glashütte has been a brand name associated with one of the most famous watchmaking regions. More than 400 exhibits in the German Watch Museum illustrate the history of watchmaking in the region. Many of its timepieces can only be found here. They include pocket watches, wristwatches and pendulum clocks throughout the ages, marine chronometers and escapement models.

    Heaven is full of violins

    The Musikwinkel, a triangle of three cities – Markneukirchen, Schöneck...

  • ITB VirtualCon - Panel participants and moderation: Lucienne Damm, Julia Massey, Randy Durband, Rika Jean-François and Peter-Mario Kubsch.

    An ITB Virtual Convention on December 10 discussed the future of sustainable tourism in a post-pandemic world.

    Themes included: “Will sustainability goals be sacrificed to the economic recovery of the tourism sector? And will the Covid-19 crisis be a catalyst or a pitfall for sustainability in tourism?” The answer was unanimous among the four industry leaders invited to share their opinions. All agreed that sustainability will be a major component of a brand new tourism world.

    The Virtual Convention was moderated by Rika Jean-François, CSR Commissioner, ITB Berlin. The session brought together representatives from four different fields of tourism- tour operating, cruises, hotels and the Global Sustainable Tourism Council (GSTC), a neutral and independent organisation which sets and manages global sustainable standards. Speakers were Lucienne Damm, Senior Environmental Manager, TUI Cruises; Randy Durband, CEO, Global Sustainable Tourism Council (GSTC); Peter-Mario Kubsch, CEO, Studiosus and Julia Massey, Vice President Global Sustainability, Kempinski Hotels.

    The tourism industry is still embattled in a fight against restrictions in travel and the lockdown of citizens in many countries. However, it is also time to think about its future, especially as the first wave of vaccination starts to be rolled out. For ITB Berlin CSR Commissioner Rika Jean-François, an important question is what a post-Covid tourism world will look like. Sustainability has been the mantra of many destinations and tourism companies in the past decade.

    By the same token, will the pandemic reinforce this trend to a more environmentally-friendly tourism world, or will economic recovery take over for a while? While companies definitely hold the solution for better...

  • Managing risks instead of eliminating them – Laying the groundwork for re-inventing and rebuilding the industry – Global travel behaviour will not be the same – COVID-19 has accelerated digitalisation, while increasing the need for health safety measures – Hygiene concepts are making trade shows possible

    Singapore sees itself as a pioneer re-inventing tourism

    On 25 and 26 November 2020 at the Marina Bay Sands Hotel in Singapore, an in-person trade show took place for the first time after COVID-19. Travel Revive is an event held by the Singapore Tourism Board and is organised by the regional ITB Asia Team. The focus of the event was on business travel and MICE events and how they can be held safely both during and after the coronavirus pandemic. Over 1,000 national and international participants attended the two-day event. A sophisticated hygiene concept had made this possible. Measures included monitoring and supervising visitor groups, 18 m² stands featuring cubicles and perspex partitioning so that meetings between exhibitors and buyers could take place safely, contact tracing, and the launch of a mobile diary app to permit safely organising those meetings.

    Broadcasting studios and virtual technology after COVID-19

    The Marina Bay Sands luxury hotel showed what the future may look like: four months ago a broadcasting studio for hybrid events was set up at the Sands Expo and Convention Centre, which live-streams events and employs hologram technology. An example was the opening event: Messe Berlin CEO Dr. Christian Göke was beamed in to Singapore from Berlin, similar to a scene from the Star Wars movies. Entertainment, technology and communications were combined in one.

    TravelRevive highlighted the wide-ranging...

Current News

Spotlight on rebuilding trust in international tourism & travel

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Hitchhiking around the world

“I had finished university and broken up“ – was how Stefan Korn began his story about...

Elsewhere. Alone in Africa

Anselm Pahnke had vowed not to buy a single litre of water. “I wanted to sense the rule of...

Saxony is to be the cultural destination in 2021

Next year, as the “number one cultural destination“, Saxony will occupy a prominent role at...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


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This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.