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  • The Social Entrepreneurship Competition in Tourism is the world’s first and only competition dedicated to social innovation and entrepreneurship in tourism. As in previous years and together with leading partners, ITB Berlin 2021 sponsored and accompanied the international event again. Three years ago it was launched by Prof. Dr. Claudia Brözel, professor at Hochschule für nachhaltige Entwicklung Eberswalde (HNEE). This year, besides HNEE and Travel Massive, the TUI Care Foundation, UNWTO and Social Innovation Academy (SINA) from Uganda were also involved. Their aim is to strengthen socially oriented entrepreneurship, boost its growth and provide access to markets – guided by the UN’s 17 goals of sustainable development.

    From the finalists, the judges picked four winners in the categories Launch Track and Growth Track.

    The Khusvegi English & Nomadic Culture Camp from Mongolia took first place in the Launch Track category, which is for new projects awaiting launch. The project will enable interested travellers to meet Kazak nomads and spend time in a traditional family, and also get a glimpse of their culture and customs. In reply, the visitors can give their hosts English lessons. Second place in this category went to Ecopreneur Evolution from Venezuela. Together with local and international partners, their idea is to make new products from collecting plastic waste.


  • Due to the pandemic, many airlines are offsetting their business route losses with flights to popular coastal destinations in the sun

    Eurowings head Jens Bischof recently made the following announcement: with vaccination rates on the rise, his airline is reporting growth in business travel again, and accordingly is expanding its city routes. Thus, air travel is witnessing a genuinely new trend. During the pandemic, as is known, demand for business travel declined significantly. So in order to offset their losses many airlines have shifted focus, particularly during the recent peak summer months and weeks.

    Now, as in the past, Lufthansa is among those frequently flying to coastal destinations around the Mediterranean. There is now significantly less air traffic on previously popular routes such as Frankfurt/Madrid and Munich/Paris as well as domestic German routes, whereas flights to established holiday destinations in Spain, Croatia, Portugal and Greece are booming. This also means Germany’s flag carrier is competing with holiday airlines such as TUIFly and Condor. Destinations include Crete, Santorini, Mykonos, Kos, Ibiza, Alicante, Valencia, Zadar, Split, Dubrovnik and Majorca – the island most popular with German holidaymakers. Last winter, flights to the Canary Islands were among the most sought-after.

    These were all popular destinations before the crisis, but during the pandemic Lufthansa has discovered them again for its business. National carriers such as Air France and SAS have come to similar conclusions. They too went looking for new destinations to offset losses from their popular high-volume routes. Peak periods often mean operating large airliners – at times AUA flew Boeing 777s to Heraklion from Vienna...

  • Award Night_Tavel Industry Club

    On the evening of 13 September 2021, the Travel Industry Club’s (TIC) Award Night took place in front of a live audience comprising more than 100 industry members at the Radisson Blu Hotel in Frankfurt. ITB Berlin was a partner of the event.

    As is known, in 2021 the tourism industry has faced considerable challenges again. With its impulse4travel initiative, the consultant network Realizing Progress and Verband Internet Reisevertrieb (VIR) have joined forces, and with more than 300 experts, scientists, decision-makers and visionaries have put together a manifesto for refocusing the tourism industry. The aim is to rethink the tourism industry and strengthen its standing in society by 2025. Following an online poll of around 1,700 industry members, impulse4travel won the Thought Leader Award among six first-class entrants.

    A panel of judges decided on the other award winners in the categories Travel Technology, Destination and Customer Communication. The founders of Lobster Experience with their promotion of luxury hotels had maintained a continuous presence after touring Germany by van despite Covid-19. The judges honoured their customer communication and brand building ideas with the Customer Communication Award.

    Amadeus IT Services GmbH has upgraded its Amadeus Traveler ID with Amadeus Traveler ID for Safe Travel features in order to make it possible to technologically respond to and support new travel requirements, i.e. fully integrate digital health certificates into systems operated by airlines, airports and other travel industry partners. By means of an app, passengers can find out about health requirements and upload documents relating to their health status. The company received the ...

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