Navigation | Page content | Additional information


Latest Press Releases

Subscribe to Latest Press Releases feed Latest Press Releases
ITB Berlin - The World's Leading Travel Trade Show
Updated: 16 min 40 sec ago

All ITB Berlin NOW Press events at a glance: Soft Opening, opening press conference, exhibitor presentations and exhibitor press conferences

Soft Opening programme: 8 March, from 11 a.m. (CET) – Opening press conference on 9 March, 9 to 10 a.m. – 27 exhibitor press conferences and 88 exhibitor presentations – SAX TALK - Appetizers from Saxony on 9 March, 10 – 10.30 a.m. – LGBT+ Media Get Together on 9 March, 10.30 a.m. to 12 noon – Medical Media Get Together: 9 March, 1.30 to 2.30 p.m.

ITB Berlin NOW: Raising awareness of social responsibility in tourism

Focus on social responsibility at the World’s Leading Travel Trade Show – Awards to be presented for social entrepreneurship, sustainable travel and women in tourism – Exhibitors host presentations on climate protection and joint development ventures – Full details of the CSR programme at the global travel industry’s largest thinktank are available online

People want to travel again and a large majority of the population is planning trips in 2021: ITB Berlin and Statista present a new survey on travel behaviour in Germany, the US and China

Who is longing to travel far away? Who finally wants to go on a beach holiday again? Who is planning what trips to where this year? And what is the short to long-term impact of the coronavirus pandemic on travel behaviour? These are just some of the questions that ITB Berlin and the market research institute Statista have been examining. A recent online surveyhas been conducted in Germany, the US, and China investigating travel behaviour of the past 12 months as well as travel plans for 2021.

ITB Berlin NOW: Events and business travel on the way to a new normal

The ITB Berlin NOW Convention addresses the challenges facing the MICE and business travel industries – Digitalisation and sustainable travel as ways out of the crisis – Full details of the programme of the world’s largest think tank are available online

ITB Berlin NOW Convention: Rethinking tourism

More than 200 leading international speakers representing airlines, the hotel and cruise industries as well as organisers will talk about the future of the tourism industry – Focus on marketing, destinations and sustainable travel at the global travel industry’s largest think tank – ITB CSR DAY is now a Sustainable Tourism Track - Full programme details and tickets for the virtual show are available online now

Everything the LGBT+ travel market has to offer at ITB Berlin NOW

LGBT+ Tourism segment with exhibitors from around the world – LGBT+ Tourism Track at the ITB Berlin NOW Convention – 3rd LGBT+ Leadership Summit examines differences in working and living conditions worldwide – Presentation of the ITB LGBT+ Pioneer Award 2021 – LGBT+ Happy Hour by TOMONTOUR will stage the popular party as a virtual event – The Presenting Partner of the LGBT+ Tourism Segment is the Italian National Tourist Board (ENIT)

ITB Berlin NOW: New strategies for international medical tourism and ideas for wellness tourism

Medical Tourism segment with international medical tourism providers – Presentation of the ITB Medical Tourism Award – Medical tourism trends at the ITB Berlin NOW Convention – Experts Forum Wellness event at the virtual convention provides a global market overview – Full programme details are available online at

ITB Berlin NOW: Technology is accelerating the travel industry’s recovery

International Travel Technology exhibitors are presenting innovations at ITB Berlin NOW – Latest surveys and views on the targeted use of digital solutions in the travel industry – Startups offer tips at START UP NOW – Virtual cafés provide a forum for meeting and exchanging ideas – The programme of events is online now at

ITB Berlin NOW: high demand by international exhibitors for the digital meet-up of the travel industry

The virtual platform for business, networking, content and news is online now – Over 2,800 companies from 120 countries have already registered – Soft opening on 8 March – Exhibitors can choose from four virtual service packages and will receive unlimited free tickets for guests – Algorithm-based networking, featuring a Discovery Graph – All programme content can be accessed until 31 May

Georgia and ITB Berlin seal multi-year partnership from 2021 to 2023

ITB Berlin NOW: Digital Adventure & Sustainability Partner 2021 – Official Cultural Destination 2022 – Official Host Country 2023 – A big commitment by an ambitious country: Georgia and ITB Berlin have agreed a wide-ranging partnership that will span three successive years. Within this framework Georgia and the World’s Leading Travel Trade Show have signed a partnership for 2021, 2022 and 2023.

ITB Berlin NOW: Tours and activities as a way out of the crisis

Adventure Travel and Technology, Tours & Activities (TTA) to take place during ITB Berlin NOW with leading exhibitors from around the world – Digital ITB Berlin NOW Convention: lectures and discussions on opportunities and prospects as well as sustainable solutions for adventure travel – The programme of events is online now at – Virtual cafés on Adventure Travel and TTA are a forum for dialogue

ITB Berlin NOW and Statista on the future of the German travel industry and trends such as nature experiences, sustainable tourism and custom travel

The coronavirus pandemic along with lockdown measures and the ongoing debate about how to adequately deal with the latest developments continues to be omnipresent in early 2021. Nevertheless, vaccination rollouts and the arrival of spring and summer offer hope that normality may return soon. For many people holidays and travel have become an interesting topic again.

ITB Buyers Circle: The meeting place for leading international buyers at ITB Berlin NOW

The World’s Leading Travel Trade Show offers incentives for leading industry buyers: successful business, new and established contacts and quality content and daily news from the tourism industry – Members of the ITB Buyers Circle have free access to this important online platform – Content will remain available until 31 May at ITB Berlin NOW

ITB Berlin NOW Convention: Ideas for the dawn of a new age

The international travel industry’s largest think tank is taking place at ITB Berlin NOW – Wide-ranging sessions on the future of the industry, travel sales, destination marketing and sustainability – High-profile international speakers will share their visions – The convention programme is online now at – For exhibitors, trade visitors and the media participation is included in the price of a ticket  – Additional information and ticket details can be found here

Recommended reading at ITB Berlin NOW: the best publications on sustainable responsibility

In support of the plea by leading scientists, climate activists and individuals to all actors around the world to urgently combat climate and environment problems and their fatal consequences, Rika Jean-François, ITB commissioner for Corporate Social Responsibility (CSR), presents an extensive list of titles for finding out more about the discourse on the wide range of topics surrounding sustainable responsibility. During research for the ITB Book Awards at ITB Berlin NOW, which due to the pandemic will take place in a virtual format in 2021, these publications were put together as part of an overview of recommended reading.

ITB Book Awards 2021: The winners have been announced

Award winners include the authors Prof. Dr. Markus Rex, Prof. Terje Tvedt, Jochen Wiede, Simon Winder, Erik Fosnes, Ebba D. Drolshagen, Susanne Phillipps, Dr. Andreas von Heßberg, Uri Jeremias and Hans Sautter. The Lifetime Award goes to Clemens Schüssler from the Munich publishing house GeraNova Bruckmann.

ITB Berlin NOW and Statista look back on 2020, a turbulent year in travel: despite a massive decline last year there are signs of a market recovery by 2023

Travel restrictions are affecting Germans’ summer vacation plans – Domestic tourism not impacted as severely by the pandemic – Technological innovations, personalised travel services and the current low volume of travel could trigger a resurgence of the travel industry

Services for bloggers at ITB Berlin 2021: what to expect at the virtual ITB Berlin NOW

Accreditation service is online now – ITB Blogger Café ­– Access to the Press & Media Lounge – Quality content and daily tourism industry news

Services for the press at ITB Berlin 2021: what media representatives can expect at the virtual ITB Berlin NOW

Accreditation service is online now – Access to the Press & Media Lounge – Quality content and daily tourism industry news

A stream comes true! – Berlin Travel Festival returns as a virtual event for the public in March 2021

New show format: online video magazine in four episodes – Topic headings: Safe Trips & Safe Places, Tiny Living & Slow Travel, Freedom & Adventure, Culture Trips – Expert discussions, panels, video documentaries and more – The target audience is B2C visitors – Promotion of brand products: an opportunity for companies to maximise their exposure