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ITB Berlin - The World's Leading Travel Trade Show
Updated: 46 min 39 sec ago

ITB Berlin: Recognising social entrepreneurship in tourism

For the third time, together with reputable partners such as the TUI Care Foundation, UNWTO, Hochschule für nachhaltige Entwicklung Eberswalde, Travel Massive and the Social Innovation Academy (SINA), ITB Berlin is sponsoring the Social Entrepreneurship Competition in Tourism

Positive interim results for the World’s Leading Travel Trade Show: 65,700 users at the first digital ITB Berlin NOW

Exhibitors, trade visitors, buyers and the media offer a positive assessment of the virtual events that took place in the week from 8 to 12 March – Keen interest in networking – High international participation – Forward-looking lectures and discussions at the ITB Berlin NOW Convention – After-Event ticket costs 29 euros – ITB Berlin 2022 from 9 to 13 March in Berlin – ITB Berlin Travel & Tourism Declaration: industry figures make a public appeal

ITB Berlin NOW: News highlights from Thursday, 11 March 2021

LGBT+ Leadership Summit calls for more inclusion - Innovative concepts for new start in city travel segment - "Adventure & Sustainability Partner" Georgia shows cultural and scenic diversity

ITB Berlin and IPK International: After dramatic slump, high chances for a fast recovery of tourism industry

ITB Berlin publishes the latest World Travel Monitor® findings of IPK International on global travel trends in the year of the pandemic and on travel intentions in 2021

ITB Berlin NOW: News highlights from Wednesday, 10 March 2021

In the current circumstances there is particular focus on medical tourism – Croatia receives the first ITB Medical Tourism Award – Travelzoo survey examines the importance of trust in the travel market – Good prospects for the future of luxury – future of package holidays – hospitality sector awaits a catch-up effect – Digital nomads are a growth market

ITB Berlin NOW: News Highlights from Tuesday, March 9, 2021

Interviews with CEOs from airlines, the hotel industry and tour operators – Saxony, the Official Cultural Destination, is promoting cultural attractions and a nature experience – ITB Berlin NOW and Statista present travel trends – Three influential women from the tourism industry receive the ITB IIPT Celebrating Her Awards

Restarting the industry and ideas for recovering post-crisis are key topics at ITB Berlin NOW

The digital edition of the World’s Leading Trade Show has kicked off at – 3,513 exhibitors from 120 countries reflect keen industry demand – Tourism organisations and associations, travel technology, tour operators, the hotel industry and destination management companies (DMCs) represent the top five markets – Comprehensive programme of events featuring 590 speakers and around 400 sessions, press conferences and presentations – Focus of the ITB Berlin NOW Convention on the future of the travel industry – Saxony is the Official Cultural Destination and Georgia the Digital Adventure and Sustainability Partner – Leading industry figures address policymakers with the ITB Berlin Travel & Tourism Declaration – Post-trade show programme features live entertainment with the internationally celebrated DJ Paul van Dyk

All ITB Berlin NOW Press events at a glance: Soft Opening, opening press conference, exhibitor presentations and exhibitor press conferences

Soft Opening programme: 8 March, from 11 a.m. (CET) – Opening press conference on 9 March, 9 to 10 a.m. – 27 exhibitor press conferences and 88 exhibitor presentations – SAX TALK - Appetizers from Saxony on 9 March, 10 – 10.30 a.m. – LGBT+ Media Get Together on 9 March, 10.30 a.m. to 12 noon – Medical Media Get Together: 9 March, 1.30 to 2.30 p.m.

ITB Berlin NOW: Raising awareness of social responsibility in tourism

Focus on social responsibility at the World’s Leading Travel Trade Show – Awards to be presented for social entrepreneurship, sustainable travel and women in tourism – Exhibitors host presentations on climate protection and joint development ventures – Full details of the CSR programme at the global travel industry’s largest thinktank are available online

People want to travel again and a large majority of the population is planning trips in 2021: ITB Berlin and Statista present a new survey on travel behaviour in Germany, the US and China

Who is longing to travel far away? Who finally wants to go on a beach holiday again? Who is planning what trips to where this year? And what is the short to long-term impact of the coronavirus pandemic on travel behaviour? These are just some of the questions that ITB Berlin and the market research institute Statista have been examining. A recent online surveyhas been conducted in Germany, the US, and China investigating travel behaviour of the past 12 months as well as travel plans for 2021.

ITB Berlin NOW: Events and business travel on the way to a new normal

The ITB Berlin NOW Convention addresses the challenges facing the MICE and business travel industries – Digitalisation and sustainable travel as ways out of the crisis – Full details of the programme of the world’s largest think tank are available online

ITB Berlin NOW Convention: Rethinking tourism

More than 200 leading international speakers representing airlines, the hotel and cruise industries as well as organisers will talk about the future of the tourism industry – Focus on marketing, destinations and sustainable travel at the global travel industry’s largest think tank – ITB CSR DAY is now a Sustainable Tourism Track - Full programme details and tickets for the virtual show are available online now

Everything the LGBT+ travel market has to offer at ITB Berlin NOW

LGBT+ Tourism segment with exhibitors from around the world – LGBT+ Tourism Track at the ITB Berlin NOW Convention – 3rd LGBT+ Leadership Summit examines differences in working and living conditions worldwide – Presentation of the ITB LGBT+ Pioneer Award 2021 – LGBT+ Happy Hour by TOMONTOUR will stage the popular party as a virtual event – The Presenting Partner of the LGBT+ Tourism Segment is the Italian National Tourist Board (ENIT)

ITB Berlin NOW: New strategies for international medical tourism and ideas for wellness tourism

Medical Tourism segment with international medical tourism providers – Presentation of the ITB Medical Tourism Award – Medical tourism trends at the ITB Berlin NOW Convention – Experts Forum Wellness event at the virtual convention provides a global market overview – Full programme details are available online at

ITB Berlin NOW: Technology is accelerating the travel industry’s recovery

International Travel Technology exhibitors are presenting innovations at ITB Berlin NOW – Latest surveys and views on the targeted use of digital solutions in the travel industry – Startups offer tips at START UP NOW – Virtual cafés provide a forum for meeting and exchanging ideas – The programme of events is online now at

ITB Berlin NOW: high demand by international exhibitors for the digital meet-up of the travel industry

The virtual platform for business, networking, content and news is online now – Over 2,800 companies from 120 countries have already registered – Soft opening on 8 March – Exhibitors can choose from four virtual service packages and will receive unlimited free tickets for guests – Algorithm-based networking, featuring a Discovery Graph – All programme content can be accessed until 31 May

Georgia and ITB Berlin seal multi-year partnership from 2021 to 2023

ITB Berlin NOW: Digital Adventure & Sustainability Partner 2021 – Official Cultural Destination 2022 – Official Host Country 2023 – A big commitment by an ambitious country: Georgia and ITB Berlin have agreed a wide-ranging partnership that will span three successive years. Within this framework Georgia and the World’s Leading Travel Trade Show have signed a partnership for 2021, 2022 and 2023.

ITB Berlin NOW: Tours and activities as a way out of the crisis

Adventure Travel and Technology, Tours & Activities (TTA) to take place during ITB Berlin NOW with leading exhibitors from around the world – Digital ITB Berlin NOW Convention: lectures and discussions on opportunities and prospects as well as sustainable solutions for adventure travel – The programme of events is online now at – Virtual cafés on Adventure Travel and TTA are a forum for dialogue

ITB Berlin NOW and Statista on the future of the German travel industry and trends such as nature experiences, sustainable tourism and custom travel

The coronavirus pandemic along with lockdown measures and the ongoing debate about how to adequately deal with the latest developments continues to be omnipresent in early 2021. Nevertheless, vaccination rollouts and the arrival of spring and summer offer hope that normality may return soon. For many people holidays and travel have become an interesting topic again.

ITB Buyers Circle: The meeting place for leading international buyers at ITB Berlin NOW

The World’s Leading Travel Trade Show offers incentives for leading industry buyers: successful business, new and established contacts and quality content and daily news from the tourism industry – Members of the ITB Buyers Circle have free access to this important online platform – Content will remain available until 31 May at ITB Berlin NOW