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ITB Berlin - The World's Leading Travel Trade Show
Updated: 32 min 23 sec ago

ITB Berlin NOW Convention: Ideas for the dawn of a new age

The international travel industry’s largest think tank is taking place at ITB Berlin NOW – Wide-ranging sessions on the future of the industry, travel sales, destination marketing and sustainability – High-profile international speakers will share their visions – The convention programme is online now at – For exhibitors, trade visitors and the media participation is included in the price of a ticket  – Additional information and ticket details can be found here

Recommended reading at ITB Berlin NOW: the best publications on sustainable responsibility

In support of the plea by leading scientists, climate activists and individuals to all actors around the world to urgently combat climate and environment problems and their fatal consequences, Rika Jean-François, ITB commissioner for Corporate Social Responsibility (CSR), presents an extensive list of titles for finding out more about the discourse on the wide range of topics surrounding sustainable responsibility. During research for the ITB Book Awards at ITB Berlin NOW, which due to the pandemic will take place in a virtual format in 2021, these publications were put together as part of an overview of recommended reading.

ITB Book Awards 2021: The winners have been announced

Award winners include the authors Prof. Dr. Markus Rex, Prof. Terje Tvedt, Jochen Wiede, Simon Winder, Erik Fosnes, Ebba D. Drolshagen, Susanne Phillipps, Dr. Andreas von Heßberg, Uri Jeremias and Hans Sautter. The Lifetime Award goes to Clemens Schüssler from the Munich publishing house GeraNova Bruckmann.

ITB Berlin NOW and Statista look back on 2020, a turbulent year in travel: despite a massive decline last year there are signs of a market recovery by 2023

Travel restrictions are affecting Germans’ summer vacation plans – Domestic tourism not impacted as severely by the pandemic – Technological innovations, personalised travel services and the current low volume of travel could trigger a resurgence of the travel industry

Services for bloggers at ITB Berlin 2021: what to expect at the virtual ITB Berlin NOW

Accreditation service is online now – ITB Blogger Café ­– Access to the Press & Media Lounge – Quality content and daily tourism industry news

Services for the press at ITB Berlin 2021: what media representatives can expect at the virtual ITB Berlin NOW

Accreditation service is online now – Access to the Press & Media Lounge – Quality content and daily tourism industry news

A stream comes true! – Berlin Travel Festival returns as a virtual event for the public in March 2021

New show format: online video magazine in four episodes – Topic headings: Safe Trips & Safe Places, Tiny Living & Slow Travel, Freedom & Adventure, Culture Trips – Expert discussions, panels, video documentaries and more – The target audience is B2C visitors – Promotion of brand products: an opportunity for companies to maximise their exposure

ITB Book Award goes to the travel calendar ’Japan 2021 – Land of the Rising Sun’

Every year, the annual ITB Book Awards recognise the most original publications, mainly in German, but also in German translation.