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ITB Berlin - The World's Leading Travel Trade Show
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ITB Book Award goes to the travel calendar ’Japan 2021 – Land of the Rising Sun’

Every year, the annual ITB Book Awards recognise the most original publications, mainly in German, but also in German translation.

ITB Virtual Convention: COVID-19 and the impact on sustainability in tourism

On 10 December 2020 at the ITB Virtual Convention on, industry experts will talk about how the coronavirus pandemic has impacted on sustainability efforts in the hotel trade, cruise industry and at destinations

ITB Berlin and IPK International: High travel satisfaction in summer despite COVID-19

ITB Berlin publishes new results of the second COVID-19 study of IPK international - Germans were very satisfied with their outbound travel experiences in times of Corona - Increase in travel intentions abroad for the next 12 months - Travel security remains a central topic

ITB Berlin presents a virtual platform for 2021

From 9 to 12 March the who’s who of the global B2B travel industry will meet at ITB Berlin NOW – A new virtual platform featuring the main elements: networking, news, business and content – Early Bird rates are available for exhibitors until 15 January – Trade visitor tickets cost 99 euros – The parallel ITB Berlin Virtual Convention will discuss the latest industry challenges

ITB Virtual Convention: Trust is the global travel industry’s new currency

On 19 November at the ITB Virtual Convention on, experts from the hospitality, aviation and cruise industries will discuss the role of trust management in tourism

ITB Berlin 2021 entirely virtual event: from 9 to 12 March the World’s Leading Travel Trade Show® will provide the industry with an online platform for networking, business and content

This decision was taken by Messe Berlin after weighing all the circumstances. ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place from 9 to 12 March 2021 , adding an extra day to the event.

We Love Travel!: Despite the coronavirus people still keen to travel

The main problem is uncertainty – Socially responsible awareness is increasing – Customers are eager for more information and want to feel secure – The market needs new products – Geographically, the coronavirus has spread tourism apart – Online bookings are here to stay – Premium travel is on the rise and package tours are alive and well

Saxony is to become the first Official Cultural Destination of ITB Berlin 2021 and the Host Country of ITB Berlin 2022

Both partnerships were announced today at the virtual We Love Travel!  event

We Love Travel! An entirely virtual event: virtual Brand Showrooms, networking formats, presentations and discussion panels for trade visitors and the general public

The industry reboots: ITB Berlin and the Berlin Travel Festival are holding a three-day online event for trade visitors and the general public – 90 exhibitors and over 50 speakers – On Friday tickets costing 25 euros offer trade visitors access to digital services and networking formats – On the weekend the wide-ranging programme targets the general public and a live stream is available free of charge and without prior registration at

We Love Travel! to take place for travel enthusiasts – as an entirely virtual event

ITB Berlin and the Berlin Travel Festival will hold a three-day online event for trade visitors and the general public from 16 to 18 October 2020 – Live-streamed events and virtual exhibitors – Friday will feature discussion rounds and virtual networking sessions for all registered trade visitors – Free live-streaming on the weekend without prior registration

ITB Virtual Convention addresses changes in global travel demand in the age of the COVID-19 pandemic

Virtual sessions featuring experts from Statista, the German Business Travel Association (VDR) and Destination Capacity – 15 September 2020 from 2 to 4 p.m. CET – includes networking options for users of the ITB Travel Network   Travellers around the world are facing huge change and new conditions due to the COVID-19 pandemic. On 15 September 2020 from 2 to 4 p.m. CET the ITB Virtual Convention will take a close look at changing tourist flows, customer preferences and potential growth markets. Experienced experts will present the latest findings and provide participants with valuable information on topics such as the business travel market and the shift in consumers’ choices of destinations for their next holidays. At a subsequent networking session, participants following the live-streamed event on the ITB Travel Network will be able to exchange their views on the insights they have gained. The ITB Virtual Convention will kick off at 2 p.m. with a keynote speech by Statista , the leading global market research company and statistics portal. Claudia Cramer, director of Market Research at Statista GmbH, will present the latest findings, on which she will base helpful forecasts for future tourism demand. Participants can find out the extent to which the coronavirus pandemic has changed consumer travel habits and preferences around the world, and which market segments can expect a boom as a result.   ITB Travel Network lets users share insights on topics During the following 30-minute break, visitors taking part in the event on the ITB Travel Network can get to know other network users and discuss the presentation. In order for them to network, all they need to do is register beforehand with the ITB Travel Network, the B2B platform for the global travel industry. After registering with the Travel Network users must store the ITB Virtual Convention on their personal agenda, after which they can make their choice of partner from a list of participants. After signing in at precisely 2 p.m. on 15 September, users can receive up to three five-minute appointments based on their own profile in the ITB Travel Network. After the first session, access will be enabled for these meetings in the Virtual Rooms.     After the networking session, at 3 p.m. participants can focus on the business travel market. Christoph Carnier, president of the German Business Travel Association (VDR) , will talk about whether this market can recover, and if so how it can succeed. As a result of home working, an increase in videoconferences, as well as companies coming under pressure to reduce costs, the business travel market has completely collapsed during the coronavirus pandemic. At a Deep Dive session with Charlotte Lamp Davies, the founder of A Bright Approach , participants can find out what tour operators can do now, and how companies can use business trips as a secure and efficient means to achieve future success.   Afterwards, Dr. David Ermen, managing director of Destination Capacity , will analyse the shift taking place in the conditions for consumers making holiday destination choices. Rather than customer demand and tour operators determining one’s choice of destination, it is travel restrictions as a consequence of the pandemic that are doing so instead. At the Deep Dive session with Prof. Dr. Roland Conrady, science head of the ITB Berlin Convention, Hochschule Worms , discussion will focus on whether the latest travel patterns will endure, and what destinations must do in order to reverse the economic downturn.   The ITB Virtual Convention will be live-streamed on 15 September 2020 at . In order to take part in the networking session users can visit the live stream of the ITB Travel Network, which is available after prior registration. Registration is possible until shortly before the start of the event at 2 p.m.   About ITB Berlin and the ITB Berlin Convention ITB Berlin 2021 will be taking place from Wednesday,10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit , and the ITB Social Media Newsroom . Join the ITB Press Newsroom on LinkedIn . Become a fan of ITB Berlin at . Follow ITB Berlin on . Get the latest updates from the Social Media Newsroom at . You can find press releases on the internet at under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds .