This was the main message from all the participants in the panel at the press conference given by South Africa Tourism – no matter how often one has been to South Africa, he or she will always discover new facets on each visit. Derek Hanekamp, the country’s Minister of Tourism, contributed with a video message, in which he emphasised that the new president, Cyril Ramaphosa, is very much aware of the importance of tourism for the economy, employment and the image of South Africa. And the figures which Hanekamp quoted speak for themselves: 10.3 million tourists were recorded in 2017, which is 2.4 per cent more than in the previous year. The largest share of this expansion was accounted for by travellers from Europe and, with over twelve per cent, the majority of them were from Germany.
Sisa Ntshona, CEO of South Africa Tourism, had brought over a “Celebrity Ambassador”, the well known dancer Motsi Mabuse. Both of them stressed the particular importance of Germany for South African tourism, and they presented numerous possibilities for discovering the country at the Cape in a new way in 2018. The focus this year is on the first black president, Nelson Mandela, who would have been 100 on 18 July. Numerous places of interest are associated with him and he will be commemorated by some special events. But of course, there are also the typical tourist attractions, and among them safaris are particularly popular. Literary tours are also available, along with special city tours in Durban, Johannesburg and Cape Town, “Big Five” safaris by bicycle, or river safaris by canoe on the Orange River – there is simply no end to the diversity, and consequently further expansion is more or less guaranteed.
Hall 20 / Stand 138
Press contact: Isabell Kendzia
Tel.: +49 (0)69 719 13 628