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Ambitious growth target: Indonesia plans to double visitor numbers by 2019


For Dr. Ir. Arief Yahya the chosen direction is clear: by 2019 Indonesia intends to roughly double its most important tourism figures. The aim is to see a rise in annual number of tourism arrivals from just over nine million to 20 million, and to increase turnover in this sector from ten billion US dollars to 20 billion, the Minister of Tourism explained at ITB Berlin. The new impetus is due above all to the new President, who took office in October 2014, and whose government has given significantly higher priority to developing the country’s tourism industry. For the first time in its history Indonesia has a fully independent tourism ministry. Tourism has been defined as a key industry, and one that must be supported by other ministries, and a threefold increase in the budget for the tourism sector is planned. Improved marketing for the archipelago is one of the areas for which the additional funds will be deployed. In addition to advertising and sales promotion campaigns, there will also be international TV presentations as well as a comprehensive range of social media activities. The subject matter will be focussed on the three areas of nature, culture and man-made (MICE and sport). Nia Niscaya, Marketing Director for the Ministry of Tourism, pointed out that Indonesia has the second highest level of biodiversity in the world. Furthermore, with the temple of Borobudur on the island of Java, it also has a unique Buddhist shrine. The most important source markets for tourism to Indonesia are those of Singapore, Malaysia, Australia, China and Japan, but attention is also being focussed on the European market. In 2014 there were some 180,000 visitors from Germany, and this figure is expected to increase in 2015 to between 220,000 and 240,000. If the plans drawn up by the Minister of Tourism reach fruition, it is hoped to be able to welcome some 400,000 German visitors by 2019.     Rainer Heubeck
Hall 26 a/120
Press contact: Yasmin Lange
tel. +49 69/175371038

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