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Anniversary year provides a big boost in italy

Anniversary year provides a big boost

In addition to important events in 2020, ENIT has information on anniversaries in Italy and is holding a number of press conferences at the Piazza Italia on the stand

At this year’s ITB Berlin, together with 13 regions, the Italian Tourism Board ENIT is presenting Italy’s wide range of tourism products in Hall 1.2. The following regions can be found on the stand: Abruzzo, Apulia, Basilicata, Emilia Romagna, Friuli Venezia Giulia, Calabria, Campania, Lazio, Liguria, Marche, Piedmont, Tuscany, Sicily and the Republic of San Marino. Also represented in Hall 1.2 are Sardinia, Trentino and Venezia.

The year 2020 is a special one for Italy: ENIT is celebrating its one-hundredth anniversary and can look back on a long history of promoting tourism. The film director Federico Fellini, who made Italian cinema world-famous, would also be 100 years old, and Pellegrino Artusi, considered the father of Italian cuisine, would be 200. In addition, there are numerous exhibitions celebrating the five-hundredth anniversary of the death of the great renaissance artist Raphael, whose architectural designs and paintings are an integral part of the country’s cultural heritage. In 2020 there will be a further highlight in Parma. This year the city in Emilia Romagna is Italy’s Capital of Culture and under the heading ’Culture beats time’ is hosting a wide-ranging programme of exhibitions, city tours, concerts and cultural installations.

This will also be a year dominated by efforts to promote gentle and sustainable forms of tourism, with new ideas for holidays off the beaten track. They include hiking along old pilgrims’ ways that pass by places of historical and cultural importance, cycle tours in one of 25 national parks, exploring the borghi in Italy’s interior and on the coasts, authentic cuisine featuring local products, or a rail journey on one of the ten tourist rail routes of the Fondazione FS Italiane, which run through scenically diverse countryside over a total of 600 kilometres.

Another highlight this year is the Giro d’Italia. ENIT is partnering the Giro-E for the second time and enabling journalists and tourism professionals to join up with the ENIT Team.

Golfing enthusiasts are already eagerly awaiting the 2022 Ryder Cup just outside Rome, and winter sports fans are looking forward to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo.

From 6 to 9 May Milan will play host to the 37th Annual Global Convention of the International LGBTQ+ Travel Association (IGLTA). The B2B event is a networking opportunity for tourism professionals from the diversity tourism market. This is the first time in the IGLTA’s history that the event is taking place in Italy. At ITB Berlin Italy is presenting its LGBTQ+ products in Hall 21. On 7 March it will be the presenting partner of the LGBT+ Global Leadership Summit, with leading keynote speakers.

The events being hosted by Italy at ITB are as diverse as the country itself. Visitors can get all kinds of tips for insiders from the regional press conferences taking place at the Piazza Italia on the Italy stand (229). There will also be daily sampling of regional products and an ENIT restaurant serving specialities from the country’s various regions. On 4 March at 12.30 p.m. ENIT will hold a press conference with information for journalists in Hall 1.2, Stand 229.

Press Contact Germany

ENIT Frankfurt

Christine Frank

T. +49-69-259126

Press Contact Italy


Francesca Cicatelli

T. +39-06-4971480

Hall 1.2, Stand 229


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