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asr organises a “thought factory” on the success of the human factor

What are the challenges facing small and medium-sized tourism enterprises and what can travel agencies and tour operators do to overcome them? That is the key topic which the “thought factory“ will be examining on 13 June 2015 in Berlin. Its initiator is the Alliance of Independent Tour Operators (asr) which announced the interactive event at ITB Berlin 2015. asr developed the event concept in collaboration with the communications trainer Vivien Manzon, a member of the asr education committee.

With its focus on the managers of medium-sized enterprises, the Federal Association of the German Tourism Industry aims to field thought-provoking ideas at this year’s meeting of SMEs. According to asr president Norbert Pfefferlein, “the digital transition that affects all areas of life and the sharing economy are putting the tourism industry under enormous pressure. This was a key topic on the trade visitors days and at the ITB Convention. We believe that employees in SMEs should participate in this change too”, the asr president added, explaining a new approach. Thus the title of the one-day event is “The success of the human factor – taking the future into one’s own hands.“

The aim of the “thought factory“ is to gather members of the tourism industry and to act as a platform that provides inspiration for a close exchange of views, networking and highlighting best practices. Anyone who is interested may participate and membership is not required. Following introductory statements on travel agency sales and the opening debate, those attending will take part in bar camps on topics that include travel sales, price and quality awareness, customer data, communicating with service providers, social media, professional training and advanced training, the lack of qualified staff, the next generation in management, and will discuss possible solutions. A motivating look at future opportunities and possibilities will round off the day’s events.

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