The 14th Pow-Wow for Tourism Professionals at ITB Berlin features exemplary projects and fascinating sessions on climate protection and astrotourism
From 6 to 8 March in Hall 4.1b the 14th Pow-Wow for Tourism Professionals will look at issues and challenges with regard to environmentally and economically sustainable and socially responsible tourism. Two of the key topics will be climate protection and astrotourism. On Thursday, 7 March at 4.15 p.m., three sessions will be devoted to climate protection, climate change and reducing CO2 emissions. In their lecture on ’Experiencing sustainability’, Pascale Jarlman and Katja Ladage of Travel & Plant Deutschland will look at how travellers can make an easy and meaningful contribution to protecting the environment and climate and how, regardless of their size, companies can commit to sustainable methods and in doing so support travellers. Afterwards Colin Piper, director of Tourism Dominica and chief executive officer and tourism director of the Discover Dominica Authority, will explain the measures the Dominican government has put in place to become the world’s first climate-resilient country.
Taking part in the panel discussion debating ’Cause We Care – Enabling sustainability together, locally and worldwide’ will be Simone Gruber, a research assistant at the Institute of Natural Resource Sciences, School of Life Sciences and Facility Management, ZHAW Zurich University of Applied Sciences Switzerland; Urs Wohler, managing director, Niessen Bergbahnen, formerly director of tourism of the holiday region Engadin; and Kai Landwehr, head of Marketing and press spokesman for myclimate, Switzerland. Innovative solutions will be presented with the potential to make tourism even more sustainable both in Switzerland and beyond its borders. Afterwards, myclimate will honour four pioneers of sustainable tourism with the myclimate Awards and invite participants to take climate-friendly refreshments.
Astrotourism: Stargazing at ITB Berlin
On Friday, 8 March, at 1.30 p.m. experts will discuss the forward-looking topic of astrotourism and long-term developments in this growing market.
Dr Andreas Hänel, astronomer and head of the planetarium at the Museum am Schölerberg, Osnabrück, leader of the Working Group Dark Sky, Association of Amateur Astronomers, Commission Light Pollution Astronomical Society Germany, will highlight ’The many facets of astrotourism: from cultural to responsible natural tourism’. Dr. Sibylle Schroer, scientific coordinator at Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB), will talk about the impact of astrotourism and environmental conditions on rare insect wildlife. Dr. Andreas Jechow, physicist, Ecological Light Pollution and Remote Sensing, IGB, will talk about where to find the darkest places in Europe. Tim F. Horn, director, Zeiss-Großplanetarium Berlin and director, Stiftung Planetarium Berlin, will talk about the role of planetariums in teaching astronomy and in tourism.
Afterwards, at the south entrance and together with Dr. Andreas Hänel, visitors will get an opportunity to take a fascinating look at the distant universe through the Hope telescope as well as a look at the sun. In keeping with the slogan of the astrotourism discussions at the Pow-Wow for Tourism Professionals, ’The sky is no longer the limit’, we do not need to be astronomers to marvel at the vastness of the universe.
photo credit: Andalucia, José Jiménez