Museums, festivals, cultural projects and cultural networks from all over Europe in the Culture Hall at ITB Berlin.
From the hundredth anniversary of Bauhaus in 2019 to the European Capital of Culture Valetta, from Flemish Masters to Karl Marx, from Kunstareal München to Bundeskunsthalle Bonn and Kunsthalle Hamburg – once again this year’s ITB Berlin will have a wealth of cultural highlights on offer at the Culture Lounge. The official culture venue of the World's Largest Travel Trade Show will be hosting around 70 exhibitors from 12 countries, including museums from all over Europe, festivals, major joint European projects and cultural organisations with their latest exhibitions and attractions.
This year a number of important anniversaries will be celebrated at the Culture Lounge: in 2018 Trier will be putting on a major exhibition of the federal state to mark the two-hundredth birthday of Karl Marx. Taking as its slogan ’fontane.200’, in 2019 the federal state of Brandenburg will be celebrating the two-hundredth birthday of Theodor Fontane, the poet and writer from the local Mark region. The same year celebrations will also mark the one-hundredth anniversary of the Bauhaus movement.
As in previous years international participation will be high. Countries and events represented will include Malta, Norway (a cultural mecca), the International Bach Festival Schaffhausen in Switzerland and Kloster Stift Neuburg in Austria. The EU’s largest joint cultural project, the 31 cultural routes of the European Institute of Cultural Routes, and the European Federation of Napoleonic Cities will also be represented.
Visitflanders with its three-year cultural project ’Flemish Masters’ is the culture partner of the Culture Lounge. As culinary partners, VisitNorway, whose focus at ITB will be on cultural attractions, and Georgia, this year’s honorary guest at the Frankfurt Book Fair, will be whetting visitors’ appetites for these destinations. Furthermore, the Culture Conference Lounge will be hosting daily lectures on culture and tourism as well as press conferences and trade presentations.
The Culture Lounge was launched by the projekt2508 group in 2008 and has become the place to head for tour operators, journalists and leading cultural opinion-formers as well as consumers. For the last three years the topic of culture has occupied an entire hall (Hall 16) at ITB.