On the weekend for the public (10 and 11 March) Mecklenburg-Vorpommern, the official partner region of ITB Berlin, will be presenting itself in all its diversity.
For the first time in the history of the World’s Largest Travel Trade Show a federal state is the partner region of the event. Since 1990 Mecklenburg-Vorpommern has been making outstanding progress in tourism and has become Germany’s most popular holiday destination (2017 Travel Report) offering a wealth of accommodation and opportunities for enjoyment, relaxation, discovery and adventure. Taking as its slogan ’The spirit of nature’, Mecklenburg-Vorpommern’s aim is to appeal to a more international audience. The state’s participation in ITB Berlin is part of this campaign. Harry Glawe, Minister of Economics, Employment and Health of Mecklenburg-Vorpommern: “The show is a huge opportunity for us to promote Mecklenburg-Vorpommern. As the partner region we will be the focus of international attention from the tourism industry at the show. We want to make people curious to find out what Mecklenburg-Vorpommern is about. At ITB Berlin we aim to present our federal state as a place where one can live, work and take a holiday. We are showcasing the state’s wide range of tourism attractions from the Lakeland region to the Baltic. Our objective is for tourism in Mecklenburg-Vorpommern is to provide added value for every visitor and improve the quality of what is on offer. En route to that goal one important step is intense marketing, as we have stiff competition from the global travel market. In Berlin we want to set a new standard for promoting Mecklenburg-Vorpommern beyond its borders.“
ITB Berlin turns into the sea – beach armchairs and #mymvmoment
Visitors to the exhibition grounds will hardly be able to miss the beach armchairs there. About one hundred of these typically northern German seating items from various towns in Mecklenburg-Vorpommern are located in front on the south entrance and the halls featuring the federal state’s displays (6.2a, 4.1, 21b and 22b). Anyone taking a break from the show can sit down in an armchair, take a photo of themselves and post it under the hashtag #mymvmoment. The ’armchair snap’ can then be viewed on a Social Media Wall on the stand of Mecklenburg-Vorpommern in Hall 6.2a as well as on the internet.
Focus on families
On Saturday, 10 March the focus will be on family activities. According to the 2017 Travel Report by the market research organisation Forschungsgemeinschaft Urlaub und Reisen, Mecklenburg-Vorpommern has retained its ranking as Germany’s most popular destination for families. In 2016, 28 per cent of family trips were bound for the northeast. Hall 22b is offering families inspiration for their next stay. On a children’s course visitors can attempt to solve tricky questions in order to get their personal ’passport to MV’. With it, the winners will be able to visit over 30 leisure attractions in the northeast for two years free of charge.
In Hall 4.1 on Stand 110 the so-called ’classroom of glass’ awaits visitors. Establishments represented here welcome children and market sustainable products. The Ozeaneum in Stralsund lets visitors delve into ocean worlds, while the Nationalpark-Zentrum Rügen has information about the Baltic and the island’s chalk cliffs. The Jasmund Nationalpark’s ’Baltic Coast Project’ focuses on environmental protection and the Naturerbe Zentrum Rügen presents survival courses. Also exhibiting is the Erlebnismuseum Müritzeum which features Germany’s largest freshwater pool and attracts thousands of visitors to the Mecklenburg Lakeland region. Another attraction is the so-called Sleeperoo. Mecklenburg-Vorpommern was instrumental in creating the ’Design|sleep Cubes’ which make it possible to spend the night in unusual places, either indoors or out in the open.
Strength and skill are called for at the Beach Armchair World Cup at the seaside in Mecklenburg-Vorpommern. This event follows in the footsteps of a curious annual sports event on the island of Usedom, where competing teams have to run a limited course carrying a beach armchair. Those interested in finding out how these furniture items are made can visit a beach armchair weaver who will demonstrate his craft. ’Kudde und die Kudders’ from Rostock will provide the musical backdrop with ’Shanty´n´Roll’.
Focus on cultural attractions
According to the 2017 Travel Report, one in three visitors to Mecklenburg-Vorpommern visit cultural and historical attractions and museums during their stay. Among the major cultural attractions in 2018 will be events celebrating the 200th anniversary of the honeymoon of Caroline and Caspar David Friedrich, during which the couple visited Greifswald, Neubrandenburg and the island of Rügen, among other places. At ITB Berlin a sketch artist will draw the subjects of Friedrich’s work on paper and visitors will be able to take home pictures featuring a romantic backdrop in the shape of Rügen’s chalk cliffs. To mark the anniversary, works by the Japanese artist Hiroyuki Masuyama will be on display at an exhibition in three different locations – Greifswald, Putbus and the Nationalpark-Zentrum Königsstuhl.
The Hanseatic city of Rostock also has a reason to celebrate. Marking the city’s 800th anniversary will be the ’Internationale Hansetage from 21 to 24 June. Under the heading of ’The Hansa League – past and present’, together with a guard of the city of Rostock visitors to ITB Berlin can turn the clock back to the time of the Hansa League. Lastly, a photo exhibition by Rika Harder will be whetting visitors’ appetites for a sailing trip on Mecklenburg-Vorpommerns Bodden lake region.
A bird’s eye view of Rügen and a chance to sample local beer
One thing visitors should on no account miss is the chance to sample local beer from the Störtebeker Braumanufaktur. Just as inviting will be the ’Rostock Cruise Festival Photo Box’. From 14 to 16 September the Rostock Cruise Festival will be celebrating the 800th anniversary of the town receiving its charter with a laser show, parade and firework display.
For friends of nature a visit to the 70 square-metre domed tent in front of the south entrance is a must. Rügen cathedral will be screening a film showing 360-degree bird’s eye views of Germany’s largest island. Visitors can also take home a souvenir from the Baltic: a craftsman will be demonstrating his skills polishing amber and will have tips for fashioning jewellery.
Details of all the events organised by Mecklenburg-Vorpommern can be found in the flyer of the partner region of ITB Berlin which is available at the show and can also be downloaded from the website of ITB Berlin.
Hall 6.2a / Stand 106
plus Halls 4.1 / 21b and 22b